WHLS

WHLS
City Port Huron, Michigan
Broadcast area AM 1450
FM 105.5
Branding Rock 105.5
Slogan Port Huron's Alternative
Frequency 1450 kHz
Translator(s) 105.5 mHz W288BT St. Clair
Repeaters WHLX Marine City
First air date August 8, 1938
Format Active rock
Power 1450 AM 1,000 watts
105.5 FM 49 watts
Class C
Facility ID 73075
Callsign meaning Wismer & H.L. Stevens (station co-founders)
Affiliations Michigan IMG Sports Network
Owner Radio First
Website whls.net

WHLS is an American radio station, licensed to Port Huron, Michigan at 1450 kHz and owned by Radio First. Since 2000 WHLS has simulcasted its programming on 1590 WHLX in Marine City. WHLS also has an FM translator, W288BT 105.5 MHz, which is licensed to St. Clair, simulcasting the station's signal on the FM dial.[1]

The station currently broadcasts an active rock format branded as Rock 105.5, "Port Huron's Alternative". Rock 105.5 currently competes with CHKS-FM 106.3 MHz in Sarnia, Ontario.[2]

History

WHLS logo as "America's Best Music"

WHLS signed on in August 1938 and was for a time the principal Top 40 music station in the Port Huron/Blue Water area, as well as the very first radio station serving St. Clair County. The station was found by the late John Wismer and H.L. Stevens. Wismer operated the station and FM sister WSAQ until his death on September 30, 1999 at age 85.

Legendary NHL hockey broadcaster Mike Emrick got his first big break at WHLS calling games for the Port Huron Flags minor hockey team with sales manager Larry Smith in the mid 1970s. Emrick would go on to broadcast Olympic hockey games and Stanley Cup playoffs for NBC Sports, and is a frequent guest contributor to sister station WPHM. [3]

The station was sold to Liggett Communications (also known as Radio First) in 2000 by Wismer's estate. Liggett had also acquired Wismer's crosstown competitor, WPHM and WBTI that same year from Hanson Communications.[4]

In 2000, WHLS's satellite Oldies was simulcasted over WHLX for the first time. Its format then changed to Adult Standards America's Best Music format in 2001, and back to Oldies using Dial Global's Kool Gold Timeless Classics format in 2009. The return to oldies came after CHOK in Sarnia flipped to a country format.

"The Cruise"

WHLS logo as "The Cruise"

As of July 2011, WHLS/WHLX have dropped the Dial Global Kool Gold format and transitioned to airing a locally automated classic hits/adult hits format. The local format is branded as "WHLS - The Cruise" and is staffed by Radio First personalities. WHLS/WHLX's new format is a more traditional Classic Hit's mix of the late 1960s, and into the 1980s with some classic rock and roll influences, as well as a few tracks from the 1990s and 2000s up to AC recurrents from artists such as Maroon 5 and Katy Perry. The station also aired locally oriented talk shows on Saturday mornings and church services on Sunday Mornings. The station airs the syndicated program American Standards By The Sea Saturday mornings.

The Cruise format ended on April 20, 2015 at 10:55am, with the last song being Don McLean's American Pie.

New Format "Rock 105.5"

WHLS changed their format to active rock on April 20, 2015 with the first song being Smells Like Teen Spirit by Nirvana. The new station is branded as "Rock 105.5", the frequency of the new FM Translator WHLS acquired from a religious broadcaster the previous year. The station continues to broadcast on AM 1450 and AM 1590 but with little to no reference of the station's AM counterparts.[5] Following the format change, Rock 105.5 dropped WHLS's traditional "Hometown Christmas" in favor of its new music format. Rock 105.5 staff claimed they did not want to "bombard listeners with Christmas music", and limited Christmas songs to once per hour.

WHLS is also the radio home of the University of Michigan football and is a member of the Michigan IMG Sports Network, an affiliation the station has had for decades, transcending music formats. The Detroit Pistons, who were also on "The Cruise", were moved to WPHM following the format change. However, WHLS still airs conflicting sports games that would usually air on WPHM such as the Lions and Red Wings.

Airstaff and Lineup

The current lineup (as of August 2015) is as follows.

Local area football can be found at Rock1055.com

Technical

WHLS covers most of St. Clair County, Michigan as well as southern Sanilac County, Michigan with 1,000 watts of power day and night. The transmitter is located on 32nd Street in Port Huron Township, using the same site and same tower as sister station WSAQ.

FM Translator

W288BT is a low powered translator at 105.5fm licensed to St. Clair, Michigan. According to the FCC database, the station is owned by Edgewater Broadcasting which previously used the station to broadcast a Christian music format and is currently leased to Liggett Communications as a simulcast of WHLS.[6]

The FM Translator originally started broadcasting on and off beginning in the summer of 2014 from the Radio First studios in Downtown Port Huron with 250 watts. After the switch from "The Cruise" (which never branded itself as being on FM) to "Rock 105.5" (which only brands itself as being on FM), a construction permit was granted to WHLS to move the translator to their parent station's tower on 32nd Street in Port Huron Township. The station currently broadcasts with only 49 watts but from a much higher tower and covers the immediate Port Huron, Fort Gratiot, and Marysville areas.[7] Before the move of the transmitter, the 105.5 FM signal was very choppy, even in Port Huron, and went out in Whadhams. After the move, the 105.5 FM signal, can be heard as far south as St. Clair, as far west as Goodles, and as far north as Lakeport. Occasionally it can be heard as far as Jeddo, and beyond to the corner of Galbrith Line and Wildcat RD. To the west Rock 105.5 tends to interfere with WWCK of Flint, which is also on 105.5 FM. Both W288BT and WWCK of Flint are received in Avoca. Listeners with directional antennas can tune to both with decent reception.

After the move to the WHLS tower, 105.5 FM began broadcasting information that would be received on radio data system (RDS) radios.

One reasoning of Liggett Communications getting the 105.5 FM translator, is due to both WHLS and WHLX having limited nighttime range.

There is also a translator (K280GF) located in Crystal, NV which is licensed to Edgewater Broadcasting, lessee of W288BT, but in no way is affiliated with Liggett Communications.

Sources

  1. ↑ http://radio-locator.com/info/W288BT-FX
  2. ↑ Cruise to Rock Port Huron
  3. ↑ http://www.thetimesherald.com/story/life/style/savvy/2015/05/04/radio-man-gives-back-community/26132667/
  4. ↑ http://www.michiguide.com/dials/rad-g/whls.html
  5. ↑ Cruise to Rock Port Huron
  6. ↑ http://transition.fcc.gov/fcc-bin/fmq?call=W288BT
  7. ↑ http://radio-locator.com/info/W288BT-FX

External links

Coordinates: 42°58′37″N 82°27′52″W / 42.97694°N 82.46444°W / 42.97694; -82.46444

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