WMIC

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WMIC

City	Sandusky, Michigan
Broadcast area	(Daytime)
Branding	WMIC 660 AM
Slogan	The Thumb's Information Station
Frequency	660 kHz
First air date	June 27, 1968
Format	Full Service Radio Station - News/Talk & Country Music
Power	1,000 watts (Daytime only)
Class	D
Affiliations	ABC, Michigan Farm Radio Network
Owner	Sanilac/GB Broadcasting
Website	www.sanilacbroadcasting.com

WMIC (660 AM) is a news/talk and country radio station licensed to Sandusky, Michigan. WMIC signed on the air at 1560 kHz on June 27, 1968, and changed its frequency to the current 660 in 1987, serving Sandusky, the Thumb and the Blue Water area of Michigan.^[1]^[2] Part of WMIC 660's success is mostly due to the large area the station covers. WMIC covers the complete Thumb area of Michigan, unlike any other area station. Also, WMIC can be heard from both sides of Lake Huron, Standish and Oscoda to the west, and London, Ontario to the east. On clear weather days, the station can be heard as far away as Roscommon, Ann Arbor, and Lansing.^[3]

WMIC has two co-owned FM sister stations, Light and Easy Listening 97.7 WTGV-FM and Country 92.5 WBGV; the stations are locally owned and operated by Sanilac Broadcasting.

WMIC carries 1,000 watts operating during the day only. The station signs off between sunset and sunrise to protect WFAN New York, a 50,000 watt clear channel radio station. In the late evenings and early mornings, they interfere with each other.

Programming

WMIC features a news and talk format weekdays, including:
- Rush Limbaugh weekday afternoons from 2 to 5 pm, and a heavy commitment to local news and information.^[4]
A country classics show is aired weekdays from 9am-Noon.
WMIC 660 AM is home to "Swap Shop" a buy, sell, and trading show from 1 to 2 pm weekdays, and 8 am Saturdays. This show draws in listeners from all over the region.
On the weekends, the station carries the Glenn Haege Master Handyman Show, Money Talks with Bob Brinker, and a Polka music show, hosted by Paul Osentoski, a member of the Michigan Polka Hall of Fame.
When not featuring news/talk programming, WMIC plays modern country music. After 6:15 pm weekdays (pending on sign off time), the station is completely dedicated to music.
Staff list includes legendary reporter and General Manager Bob Armstrong, Program Director Stan Grabitz, News Director Renae Davis, Stephany Fraley, Jessica Fraley, Bron Miller and Paul Osentoski. Former WMIC staffer Dominic Fracassa now works at WLEN-FM in Adrian, Michigan.

WMIC has faced tough competition in the Thumb Area Radio Region, due to its full service format. WLEW in Bad Axe also features a show similar to "Swap Shop", and features a more music-intensive country format. WPHM in Port Huron carries a news/talk format, including Sean Hannity, and Glenn Beck, as well a morning show similar to WMIC's. WPHM is also on the air 24 hours a day allowing them to carry Coast to Coast AM. Larger FM country stations, like WKCQ in Saginaw and WSAQ in Port Huron provide competition. Nevertheless, WMIC has still found an audience of loyal listeners.

References

External links

Michiguide.com - WMIC History

Query the FCC's AM station database for WMIC

Radio-Locator Information on WMIC

Query Nielsen Audio's AM station database for WMIC

Radio stations in the Thumb area of east-central Michigan

By FM frequency	88.1 88.3 89.1 89.3 90.7 91.3 91.9 92.1 92.5 96.9 97.7 99.9 102.1 102.3 103.1 103.7 103.9 105.5 106.3 107.1

By AM frequency	660 1070 1230 1340 1360 1380 1450 1530 1590 1610

By callsign	CFGX CHOK CHKS W288BT WBGV WBTI WCZE WDTR WGRT WHLS WHLX WHYT WIDL WKYO WLCO WLEW WLEW-FM WMIC WMPC WNFA WNFR WORW WPHM WPLS727 WQUS WSAQ WSGR-FM WSMB WTGV-FM

Nearby radio markets Alpena–Tawas City Detroit Flint Lansing Midwestern Ontario North Central Michigan Tri-Cities Windsor-Chatham-Sarnia See also List of radio stations in Michigan Radio stations in Southwestern Ontario

News/Talk radio stations in the state of Michigan

All-news	WWJ – Detroit

Full-Time News-Talk	WABJ – Adrian WATT – Cadillac WBCK – Battle Creek WBRN – Big Rapids WCHT – Escanaba WDMJ – Marquette WHTC - Holland WILS – Lansing WIOS - Tawas City WJIM – Lansing WJML – Petoskey WJNL – Kingsley/Traverse City WJR – Detroit WJRW – Grand Rapids WKBZ – Muskegon WKHM - Jackson WKZO – Kalamazoo WLDN – Ludington WMIQ – Iron Mountain WMLQ - Manistee WMMI – Shepard/Mt. Pleasant WMKT – Charlevoix/Traverse City WOOD – Grand Rapids WOOD-FM – Muskegon WPNW – Zeeland WSGW – Saginaw WSJM – St. Joseph/Benton Harbor WTCM – Traverse City WTRC – Niles WWCK – Flint WXYT – Detroit WZTK – Alpena

Part-Time News-Talk	WMIC – Sandusky WMPL – Hancock/Houghton WPHM – Port Huron WQTX - St. Johns/Lansing WSGW-FM – Carrollton/Saginaw WDBC - Escanaba WSOO - Sault. Ste. Marie

Defunct	WATZ - Alpena WMTE - Mansitee WNEM - Bridgeport / Saginaw

See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Michigan

Daytime-Only radio stations in Michigan

Stations	KTGG - Spring Arbor WGDN - Gladwin WJKN - Jackson WJNL - Kingsley WKAR - East Lansing WKBZ - Muskegon WLCO - Lapeer WMIC - Sandusky WMJH - Rockford WMMI - Shepherd WNWN - Portage WOAP - Owosso WUFL - Sterling Heights WUNN - Mason WVHF - Kentwood WXLA - Dimondale WYGR - Wyoming

Defunct	WSHN - Fremont

Coordinates: 43°23′34″N 82°49′57″W / 43.39278°N 82.83250°W / 43.39278; -82.83250

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