WIXM

WIXM
City of license	Grand Isle, Vermont
Broadcast area	Burlington, Vermont
Branding	Mix 102.3
Slogan	""Burlington's Best Music Mix""
Frequency	102.3 MHz
Format	Hot Adult Contemporary
ERP	20,000 watts
HAAT	111 meters (364 feet)
Class	C3
Facility ID	34811
Transmitter coordinates	44°45′53″N 73°35′16″W / 44.76472°N 73.58778°W / 44.76472; -73.58778
Callsign meaning	W IXM = transposed meaning of "Mix"
Former callsigns	WWSR-FM (Until 1980) WLFE (1980-2000) WLFE-FM (2000-2010) WIER (2010-2012)^[1]
Owner	Radio Broadcasting Services, Inc.
Sister stations	WCAT, WFAD, WIFY, WRSA, WTWK, WWMP
Webcast	Listen Live
Website	mix1023.com

WIXM (102.3 FM) is a radio station licensed to serve Grand Isle, Vermont. The station is owned and operated by Radio Broadcasting Services, Inc. It airs a hot adult contemporary music format as "Mix 102.3".

History

Early years as WWSR "Stereo 102" & WLFE-FM country format

It began as WWSR with a middle of the road format under the Stereo 102 branding. In the late 1970s, it dropped this in favour of country as WLFE.

Active rock format and call letter change to WIER (2008-2012)

The station flipped from country music to Christmas music in November 2008, and on December 29, 2008, the station moved to active rock as Rock 102 "Pure Rock Radio" to go up against alternative rock station WBTZ.^[2]

In January 2009, the station added The Todd and Tyler Radio Empire, a syndicated talk show based out of Omaha, Nebraska, to its morning schedule.

On March 1, 2010, WLFE-FM changed their call letters to WIER and rebranded as "102.3 The Wire".^[1]

Hot Adult contemporary format (2012-present)

WIER switched to hot adult contemporary as "Mix 102.3" on March 30, 2012,^[3] The station's playlist is listed on Mediabase^[4] (where hot AC rival WEZF is listed), but it is not on the add board. In addition, the station's playlist can also be viewed on yes.com for the station's sample hours, but the station does play fewer 1980s hits, much like its rival WEZF. On August 13, 2012, the station changed its calls to WIXM.

References

1 2 "Call Sign History". FCC Media Bureau CDBS Public Access Database. Retrieved April 7, 2010.
↑ "Winter 2008 Station Information Profile". Arbitron.
↑ https://www.facebook.com/pages/Mix-1023/342976475744490 Mix 102.3 facebook
↑ Mediabase 24/7 WIER-FM Station Playlist Request

External links

Query the FCC's FM station database for WIXM

Radio-Locator information on WIXM

Query Nielsen Audio's FM station database for WIXM

Radio stations in the Burlington, Vermont–Plattsburgh, New York market

By AM frequency	550 620 960 1070 1230 1340 1390

By FM frequency	88.1 88.7 89.7 90.1 90.5 90.9 91.1 91.5 91.9 92.1 92.9 93.7 93.9 94.9 95.5 96.7 97.5 97.9 98.9 99.9 100.7 101.3 101.7 102.3 102.9 103.3 103.9 104.3 104.7 105.1 105.9 106.3 106.7 107.1 107.3 107.9

NOAA Weather Radio frequency	162.400

By callsign	KIG60 W235BE WANC WBTZ WCAT WCEL WCLX WCPV WCVT WDEV WEAV WEZF WGLY-FM WIFY WIRY WIXM WIZN WJKS WJOY WKOL WKVJ WMUD-LP WNCS WNMR WOKO WOMM-LP WOXR WPLB WRMC-FM WRUV WTNN WTWK WVTK WVMT WVPS WVTX WWMP WXLQ WXLU WXXX WXZO WYZY WZXP

Defunct stations	WIPS

New York radio markets Albany–Schenectady–Troy Binghamton Buffalo–Niagara Falls Elmira–Corning Hudson Valley Nassau–Suffolk (Long Island) New York City Olean Plattsburgh Poughkeepsie Rochester Syracuse Utica–Rome Watertown Other New York radio regions Ithaca Jamestown–Dunkirk North Country Saratoga Vermont radio markets Burlington Montpelier–Barre–St. Johnsbury Rutland–White River Junction Other Vermont radio regions Northeast Kingdom See also List of radio stations in New York List of radio stations in Vermont Montreal

Adult Contemporary radio stations in the state of Vermont

Stations	WCFR – Springfield WGMT – Lyndon WIXM – Grande Isle WJJR – Rutland WQJQ – Barton WVNR – Poultney

See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Vermont

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