WWMP

WWMP

City of license	Waterbury, Vermont
Broadcast area	Burlington-Plattsburgh area
Branding	MP103
Slogan	whatever. whenever.
Frequency	103.3 MHz
Repeaters	103.3 WWMP-FM1 (Montpelier)
First air date	March 24, 1983 (as WVRS)
Format	Adult Hits
ERP	2,850 watts
HAAT	284 meters
Class	C3
Facility ID	20592
Transmitter coordinates	44°21′52.00″N 72°55′53.00″W / 44.3644444°N 72.9313889°W / 44.3644444; -72.9313889
Callsign meaning	W Waterbury (city of license) MP (MP3) 103 or Whatever Whenever (slogan) MP (MP3) 103
Former callsigns	WVRS (1983-1984) WTIJ (1984-1986) WGLY-FM (1986-1999) WDOT (1999-1999) WLKC (1999-2005)
Owner	Radio Broadcasting Services, Inc.
Sister stations	WCAT, WFAD, WIFY, WIXM, WRSA, WTWK
Webcast	Listen Live
Website	mp103.com

WWMP (103.3 FM, "MP103") is a radio station broadcasting an adult hits format that is licensed to Waterbury, Vermont, USA. The station serves the Burlington-Plattsburgh area. The station is owned by Radio Broadcasting Services, Inc.^[1]

In 2011 WWMP was granted a U.S. Federal Communications Commission construction permit to move to a new transmitter site, decrease ERP to 1,050 watts, increase HAAT to 806 meters and change to a directional antenna.

History

The station was assigned the call letters WVRS on March 24, 1983. On March 1, 1984, the station changed its call sign to WTIJ, on May 31, 1986 to WGLY-FM, on July 9, 1999 to WDOT, on September 28, 1999 to WLKC (with an adult contemporary format that caused WEZF switching to hot adult contemporary, only for WEZF to switch back to AC in 2003), and on June 13, 2005 to WWMP.^[2]

The station began with a predominantly religious format, airing blocks of Christian talk programs and music. The WTIJ call letters stood for, "We Trust In Jesus." With a call letter change to WGLY-FM the station became an affiliate of Moody Radio airing a format of Christian music, lecture, campus chapel, listener-interactive talk, and devotionals. The religious format was flipped to WCMK 91.5 in Bolton, Vermont -- which also took the WGLY-FM call letters -- when the station was purchased by Radio Broadcast Services Inc. in 1999.

After four years as an adult hits station, the station reverted to its old hot AC format, which the station dropped during the "Alice" days under the old WXAL & WLKC calls. Now, as MP103.3, WWMP airs a successful "adult hits" in a localized "Jack" format, targeting adults 35-44 with a 60:40 skew toward men. Features of this format: WWMP, billing itself as the “Whatever, Whenever” station, plays only hits, no deep album cuts. With its "MP 103" branding and no on-air DJs, the station patterns itself as an over-the-air MP3 player. Commercial breaks are limited to 4 to 5 messages an hour.

References

↑ "WWMP Facility Record". United States Federal Communications Commission, audio division.
↑ "WWMP Call Sign History". United States Federal Communications Commission, audio division.

External links

Query the FCC's FM station database for WWMP

Radio-Locator information on WWMP

Radio stations in the Burlington, Vermont–Plattsburgh, New York market

By AM frequency	550 620 960 1070 1230 1340 1390

By FM frequency	88.1 88.7 89.7 90.1 90.5 90.9 91.1 91.5 91.9 92.1 92.9 93.7 93.9 94.9 95.5 96.7 97.5 97.9 98.9 99.9 100.7 101.3 101.7 102.3 102.9 103.3 103.9 104.3 104.7 105.1 105.9 106.3 106.7 107.1 107.3 107.9

NOAA Weather Radio frequency	162.400

By callsign	KIG60 W235BE WANC WBTZ WCAT WCEL WCLX WCPV WCVT WDEV WEAV WEZF WGLY-FM WIFY WIRY WIXM WIZN WJKS WJOY WKOL WKVJ WMUD-LP WNCS WNMR WOKO WOMM-LP WOXR WPLB WRMC-FM WRUV WTNN WTWK WVTK WVMT WVPS WVTX WWMP WXLQ WXLU WXXX WXZO WYZY WZXP

Defunct stations	WIPS

New York radio markets Albany–Schenectady–Troy Binghamton Buffalo–Niagara Falls Elmira–Corning Hudson Valley Nassau–Suffolk (Long Island) New York City Olean Plattsburgh Poughkeepsie Rochester Syracuse Utica–Rome Watertown Other New York radio regions Ithaca Jamestown–Dunkirk North Country Saratoga Vermont radio markets Burlington Montpelier–Barre–St. Johnsbury Rutland–White River Junction Other Vermont radio regions Northeast Kingdom See also List of radio stations in New York List of radio stations in Vermont Montreal

Radio stations in the Montpelier–Barre–St. Johnsbury, Vermont market

By AM frequency	550 1240 1340 1450

By FM frequency	89.9 91.1 91.7 92.1 92.9 94.1 96.1 96.5 97.7 100.3 100.9 101.7 103.3 104.7 105.5 106.5 107.1

By callsign	W231BQ W243AT W293BR WCMD-FM WCVT WDEV WDEV-FM WEZF WGMT WGDH WGDR WJPL-LP WKXH WNCS WQJQ WRFK WSKI WSNO WSTJ WWFY WWMP

Vermont radio markets Burlington Montpelier–Barre–St. Johnsbury Rutland–White River Junction Other Vermont radio regions Northeast Kingdom See also List of radio stations in Vermont

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