WRVV

WRVV
City Harrisburg, Pennsylvania
Broadcast area South Central Pennsylvania
Branding The River 97.3
Slogan "Real. Rock. Variety."
Frequency 97.3 MHz (also on HD Radio)
First air date 1946
Format Analog/HD1: Classic Rock
HD2: Talk radio (WHP simulcast)
ERP 15,000 watts
HAAT 260 meters
Class B
Facility ID 15324
Transmitter coordinates 40°20′43.3″N 76°52′7.9″W / 40.345361°N 76.868861°W / 40.345361; -76.868861 (NAD27)
Callsign meaning W (Susquehanna) RiVer V
Former callsigns WHP-FM (1946-1990)
WXBB (1990)
WHP-FM (1990-1992)
Owner iHeartMedia, Inc.
(Clear Channel Broadcasting Licenses, Inc.)
Sister stations WRBT, WHKF, WHP, WTKT
Webcast Listen Live
Website theriver973.iheart.com

WRVV (97.3 FM, "The River 97.3") is a commercial FM radio station licensed to serve Harrisburg, Pennsylvania. The station's studios are located at 600 Corporate Circle, Harrisburg and its antenna is on the WHP-TV broadcast tower located on Blue Mountain in Susquehanna Township, Dauphin County at (40°20′43.1″N 76°52′8.3″W / 40.345306°N 76.868972°W / 40.345306; -76.868972).[1][2] Its slogan is "Real. Rock. Variety." The station is owned by iHeartMedia, Inc. and broadcasts a classic rock format.

History

The station signed on for the first time in 1946 under ownership of WHP, Inc, who also owned WHP-AM. As such, it rebroadcast WHP-AM programming about 50% of the time, with the remainder of the broadcast day devoted to musical instrumentals and other "Musak" type material. The station's format evolved to Beautiful music, which would continue until 1990.

In February 1990, the station switched call signs to WXBB[3] and its format to Contemporary Hit Radio as "B97.3". The station switched call signs back to WHP-FM and the format back to Beautiful music in December 1990.

In 1992 the station was sold to Dame Media along with sister station WHP-AM and studios were moved out of the WHP-TV building to a new location at 600 Corporate Circle, Harrisburg. The call sign was changed to WRVV, the station's branding to "The River 97.3", the format to Adult Album Alternative and the slogan to "Rock and Roll without the Hard Edge".

The Dame Media stations including WRVV were sold to Clear Channel Communications in 1999. The format changed to classic rock after the sale. In the mid-2000s, the station changed its slogan to "Real. Rock. Variety."

WRVV and WNNK frequently trade the number one spot in the Harrisburg-Lebanon-Carlisle Radio Market Nielsen Audio (formerly Arbitron) Ratings since the mid-1990s.

On-air staff

Weekdays

Weekends

Features

Notes

References

  1. 1948 Broadcasting Yearbook, pg B-139

External links

This article is issued from Wikipedia - version of the Saturday, April 23, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.