WUBL

WUBL
City Atlanta, Georgia
Broadcast area Atlanta metropolitan area
Branding 94.9 The Bull
Slogan Atlanta's Most Country, Guaranteed
Frequency 94.9 MHz (also on HD Radio)
94.9 HD-2: WCCV FM
94.9 HD-3: WGST AM
Repeaters WANN-CD 29 (DTV 32.22)
First air date October 24, 1962 (as WAVO-FM)
Format Country
ERP 78,000 watts
HAAT 298 m (978 ft)
Class C1
Facility ID 29735
Callsign meaning Anagram of BUL in "bull"
Former callsigns WAVO-FM (1962-1972)
WPCH (1972-2002)
WLTM (2002-2006)
Owner iHeartMedia, Inc.
(Citicasters Licenses, Inc.)
Sister stations WBZY, WGST, WWPW, WRDG, WRDA, W222AF
Webcast Listen Live
Website 949thebull.com

WUBL FM 94.9, known as "94-9 the Bull", is an Atlanta FM radio station that plays country music. Its radio transmitter is located just northeast of Atlanta near Druid Hills Road in North Druid Hills, with several other stations, and operates from studios located at the Peachtree Palisades building in the Brookwood Hills district of Atlanta.

History

WUBL signed on in 1962 as WAVO-FM as a beautiful music outlet. In 1972, it changed call signs to WPCH and shifted to easy listening. The station would be known as "Peach 95", and then "Peach 94.9." In 2002, WPCH relaunched as WLTM ("94.9 Lite FM"). WLTM flipped to its current country format at Noon on December 18, 2006, interrupting the station's annual Christmas music run.

Current

Along with WSB-FM, this station is the primary entry point (PEP) for Emergency Alert System messages for the state of Georgia. In an emergency, the two stations receive alerts via secure networks directly from the U.S. president, the Georgia Emergency Management Agency, and the National Weather Service. All other radio and television stations and cable TV systems in metro Atlanta must monitor these two stations at all times with their EAS equipment. Alerts are then relayed across the state by other stations.

Current personalities include: Kristen Gates (morning show co-host), Jason Pullman (morning show co-host), Art "Mad Man" Mehring (traffic), Madison Reeves (mid-days), Lance Houston (afternoons), Angie Ward (nights), Rob Carter (weekends), Tripp West (weekends), and After Midnight with Blair Garner.

In 2011, the station changed its HD Radio channel 2 to simulcast Immanuel Broadcasting Network, whose flagship station is WCCV FM 91.7 in Cartersville. Two IBN-owned broadcast translators are actually assigned to WUBL instead of WCCV as their primary station: W265AV 100.9 Woodstock, and W223BP 92.5 Lithia Springs (previously W221CG 92.1 "Kennesaw", which was actually near Hiram/Dallas), both transmitting IBN programming. WGST AM 640 was carried on WUBL's HD3 channel, as well as on W222AF FM 92.3, which is also owned by Immanuel and formerly rebroadcast WCCV. However, W222AF was assigned directly to retransmit WGST, not WUBL.

In October 2012, not long after WGST became Spanish-language ESPN Deportes, WUBL HD-3 and W222AF split from WGST and became "Comedy 92-3", the locally-inserted affiliate name for the satellite-fed radio network 24/7 Comedy. This same local feed was also retransmitted on DTV radio by WANN-CD 29, on virtual channel 32.21, with 94-9 the Bull on 32.22. In early June 2013, WUBL HD-3 and WANN 32.21 reverted to airing WGST at the same time that station again started English-language programming. ESPN Deportes moved to WWPW FM 96.1 HD-3, and now that station's ID is heard on W222AF, although the FCC database still indicates WUBL as its supposed "primary" station.

References

    External links

    Coordinates: 33°48′29″N 84°20′28″W / 33.808°N 84.341°W / 33.808; -84.341

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