What's the Future of Business?

What's the Future of Business?: Changing the Way Businesses Create Experiences
Author Brian Solis
Country United States
Language English
Subject Business, Social media, Marketing
Genre Non-fiction
Publisher Wiley
Publication date
 March 11, 2013
Pages 224
ISBN 978-1118456538
Preceded by The End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution

What's the Future of Business?: Changing the Way Businesses Create Experiences is a marketing and business book by speaker, digital analyst, and author Brian Solis.[1] The book uses infographics and illustrations as well as text to diagnose the changing landscape of business and the role shared experience will play in a new age of consumerism.[2] Solis studied UX to create what he calls an "analog app," basing the book on a virtual slider that helps readers navigate the contents of the book similar to the way an app works.[3]

Synopsis

What's the Future of Business? has seventeen chapters.[4] Quotations from successful businesspeople, authors, and thinkers introduce each chapter, including Paulo Coelho, Oliver Wendell Holmes, Jr., and James MacGregor Burns.[5]

Infographics and cartoons from graphic artist Hugh MacLeod of GapingVoid are presented throughout to illustrate key points in the text.[6] The book is shaped like a coffee table book, but includes more text than most books of that sort.[7]

In the last chapters, Solis introduces four moments of truth that businesses go through during digital shared experience.[8] These four moments of truth are:

1. Zero moment of truth

2. First moment of truth

3. Second moment of truth

4. Ultimate moment of truth[8][9]

References


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