Yellow Cab Pizza
 | |
| Private | |
| Industry | Restaurants |
| Founded | 2001 |
| Founders |
Eric Puno Henry Lee Albert Tan |
| Headquarters | Makati, Philippines |
Number of locations | 118+ (2015[1]) |
| Products | Pizza |
Number of employees | 1,500 |
Yellow Cab Pizza Company is a chain that retails fast food, primarily pizza. In 2001, Yellow Cab PIzza Company was founded by Eric Puno, Henry Lee, and Albert Tan.[2] The chain operates in the Philippines, the United States, Guam, Malaysia and Qatar.
History
The first branch of Yellow Cab Pizza Co. opened along Makati Avenue in April 2001.[1]
About the chain
Because of having "yellow cab" in its name, many thought of the company as a taxi business. But the name is actually a reference to the way it frequently uses the colors black and yellow, a pattern seen on taxi cars.[3] While much of the ingredients to their pizzas come from the Philippines, the cheese is purchased from either Australia or New Zealand.[4] The company's delivery service uses Vespa scooters.
In addition, Yellow Cab operates a sister restaurant called Army Navy Burger Burrito, which specializes in hamburgers and burritos with a military motif. Some branches of Army Navy are designed to resemble a Quonset hut.
Involvement in Motorsports
Yellow Cab Pizza Co. sponsors a team that participates in auto racing. Members of the team include actor Ryan Agoncillo and Alex Perez, who has won three racing titles.[5] One of the chain's founders, Eric Puno, is a fanatic of racing.[6]
They endorse contestants in motorcycle racing. Among them is Glenn Aguilar, an 11-time national champion.[7]
Involvement in Football
Yellow Cab Pizza Co. is one of the sponsors of United Football League Division 1 Club Kaya F.C.. Members of the club are Azkals players Alexander Borromeo, Chris Greatwich, OJ Porteria, Kenshiro Daniels and etc.
Lawsuit
In 2008, Yellow Cab Pizza filed a suit against Green Cab Pizza Haus (later renamed Green Avenue Pizza) for using a logo very similar to theirs. The case ended in Yellow Cab's favor and their competitor was forced to pay a total of ₱400,000.[8]
References
- 1 2 "The Yellow Cab Pizza Co. Story". Yellow Cab Pizza Co. Retrieved 11 January 2016.
- ↑ "8 food brands that are surprisingly Pinoy in origin". Yahoo SHE. August 4, 2013. Retrieved 2014-08-05.
- ↑ Teri Horsley (January 16, 2009). "Call Yellow Cab for a pizza?". JournalNews. Retrieved 2009-08-23.
- ↑ Jayme T. Gamil (April 29, 2009). "'Dear Darla' is light and healthy pizza". INQUIRER.net. Retrieved 2009-08-23.
- ↑ "Team Yellow Cab gets fast and furious". Manila Bulletin. February 26, 2009. Retrieved August 25, 2009.
- ↑ "TEAM REXYBOI". multiply.com. Retrieved 2009-08-26.
- ↑ "Aguilar goes into road racing with Yellow Cab". The Philippine Star. March 30, 2008. Retrieved 2009-08-26.
- ↑ "Yellow Cab pizza wins suit vs Green Cab". ABS-CBN News. October 9, 2008. Retrieved August 23, 2009.