DWYS

DWYS (101.1 YES! FM)
City Pasay City
Broadcast area Metro Manila, surrounding areas
Branding 101.1 YES! FM
Slogan HAYAHAY! (Visayan for "Comfortable!")
Frequency 101.1 MHz (also on HD Radio)
Cignal Channel 202
First air date 1980 (as DZFX 101.1)
October 11, 1985 (as Kiss FM 101.1)
1989 (as Kiss Jazz 101.1)
December 18, 1995 (as 101.1 Showbiz Tsismis)
December 8, 1998 (as YES! FM 101.1)
Format Hot AC, OPM
Power 25,000 watts
ERP 75,000 watts
Class C, D, E
Callsign meaning YES! FM
Former callsigns DZFX (1968-1985)
DWKS (1985–1995)
DWST (1995–1998)
Owner Manila Broadcasting Company
(Pacific Broadcasting Systems)
Sister stations DZRH, 90.7 Love Radio, 96.3 Easy Rock
Website YesFM.com.ph

DWYS (101.1 FM), currently operating as 101.1 YES! FM, is a commercial Hot AC, and OPM radio station in Metro Manila, licensed to Pasay City. It was owned by Pacific Broadcasting Systems (a wholly owned subsidiary of Manila Broadcasting Company) in the Philippines. The station's studio is located at the CCP Complex, Pasay City, and its transmitter is located atop the BSA Twin Towers in Mandaluyong City,[1] sharing the same site with 90.7 Love Radio & 96.3 Easy Rock. YES! FM 101.1 operates 24-hours a day that plays Pop music, OPM, Asian Pop, and the "Philippines' Best Mix Of Music" from the 1990s till present-day.

History

DZFX 101.1

Originally owned by the Makati Broadcasting Network, it began broadcasting in 1980. It played classical songs until October 11, 1985, and a few minutes before 12 noon, it played its last song, a Mozart piece, just before the top of the hour. A five-second silence ensued, and the production launch presentation was played saying goodbye to DZFX and saying hello to Kiss FM.

Kiss FM 101.1

Shortly after DZFX 101.1's sign off in October 11, 1985, it was rebranded as Kiss FM 101.1 (call letters DWKS) with studios located at 14th floor, Insular Life Building, Ayala Ave. cor. Paseo de Roxas, Makati Central Business District. It introduced innovations like having the frequency number on its telephone number, programs like "Top 20 at 12" and the launch date as 10-11, standing as the frequency. From 1985, it had the Contemporary Hit Radio format, competing directly with 99.5 RT (now 99.5 Play FM).

Kiss Jazz 101.1

It changed its name to Kiss Jazz 101.1 and transformed into a smooth jazz format from 1989 to 1995 competing directly with Citylite 88.3 (now Jam 88.3) before it quietly went off the air.

101.1 Showbiz Tsismis

Launched on December 18, 1995, Manila Broadcasting Company acquired the station from Makati Broadcasting Network and launched the first show business gossip and music-format FM station in the country, 101.1 Showbiz Tsismis. Under the call sign DWST, which stood for "Showbiz Tsismis" (Showbiz Gossip), the station's studio was located then in FJE Building, Makati.

101.1 Showbiz Tsismis had a mix of show business news and the latest music hits, and even employed reporters with a reporting style similar to that of local AM stations. It is also simulcast thru provincial via-satellite FM stations in the country, a first then in Philippine radio history.[2]

YES! FM 101.1

On December 7, 1998, 101.1 was re-launched as YES! FM 101.1 with a different call sign (DWYS). Its format was hot adult contemporary / easy listening similar to its sister station 90.7 Love Radio and became the undisputed number 1 FM station from 1999 to 2002. On July 2002, all MBC stations from Makati City were relocated and transferred to Star City Complex in Pasay, Philippines. In 2008, YES! FM 101.1 was again repackaged and adopted the slogan "Automatic 'Yan! YES-FM" (That's Automatic! YES-FM). The playlists used were almost the same as 90.7 Love Radio's but the programming was different. In 2012, as part of "Radyo? Dalawa Lang Yan!" (Radio? There's Only Two) campaign (which was launched by Yes FM and Love Radio in the first quarter of 2011), some DJs from Love Radio such as Missy Hista, Rica Herra, Rico Pañero and Lala Banderas were moved to Yes FM in exchange of Diego Bandido, Emma Harot, Robin Sienna and Kristine Dera, as well as the new branding as the "Hayahay" station, which later became also the slogan on other Yes FM and several Hot FM and Love Radio stations. Since 2015, Yes FM banter are now based on 1 peso Hayahay quotes (ex. ""Kung Piso lang sana ang hot meals sa Cebu Pacific... Ay! Hayahay ang Buhay!), ending 20 years of broadcasting under the same site of 96.3 Easy Rock brand to reflect the change.

Current 'DJs

Yes! FM radio stations

Further information: YES! FM stations

Compilation albums of Yes FM 101.1

References

  1. ↑ "Asia’s Largest Radio Network Now at the Philippines’ Tallest Twin Towers". Luke Roxas Site. 18 April 2012. Retrieved 25 October 2013.
  2. ↑ https://news.google.com/newspapers?id=k40mAAAAIBAJ&sjid=1AoEAAAAIBAJ&pg=5430%2C3084024

External links


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