Brigada Mass Media Corporation

Brigada Mass Media Corporation
Private
Founded October 2005
Headquarters Brigada Complex
NLSA Road, Brgy. San Isidro, General Santos City, Philippines
National Broadcast Center
5th Floor Jacinta Building 2, Sta. Rita Street, EDSA, Guadalupe Nuevo, Makati City, Philippines
Key people
 Elmer Catulpos (Pres. and CEO, Brigada Group of Companies)
Yelcy Catulpos (EVP, Brigada Group of Companies)
Kan Balleque (Vice President for Operations, Brigada Group of Companies)
Subsidiaries Brigada Healthline
Dynamic Force Security Agency
Brigada Pharmacy
Slogan Service is our passion
Website http://brigada.ph

Brigada Mass Media Corporation is a newspaper company and media network in the Philippines. It is the first-ever local Tri-media organization to have emerged from the SOCCSKSARGEN area as a national network with its array of Brigada News FM stations. The corporation maintains three newspaper editions in Mindanao, one TV station, health products and other assets.

Its main Brigada Complex is located at NLSA Road, San Isidro, General Santos City, Philippines while its National Broadcast Center is located at the 5th floor, Jacinta Building II, EDSA, Guadalupe Nuevo, Makati City.

History

It all started with the publication of Brigada News Philippines, first named as "Tolindoy" a daily newspaper/tabloid on October 18, 2005 with a circulation in Gen. Santos City.

It was founded by then Bombo Radyo General Santos regular anchor; independent news publisher; and now Brigada News Philippines President and Chief-Executive Officer Elmer Catulpos. Its main office is in General Santos, but the company also has offices in Davao and Cagayan de Oro, with its own edition each. It has a combined daily circulation of 21,000 copies sold, practically covering the entire Mindanao region.

In April 2007, 2 years after the birth of Brigada News Philippines, Brigada Healthline Marketing was established as distributor of health products that the company advertised in its daily newspaper and block time radio programs.[1]

In October 2009, it expanded its media operations to radio by acquiring 89.5 from Baycomms Broadcasting Corporation and reformatting it to 89.5 Brigada News FM, the first-ever radio station in General Santos with an AM & FM format. After a short period of time from its inception, it already became the Over-All #2 radio station, both AM and FM stations combined in General Santos City and neighboring areas, according to the then latest AC Nielsen Survey. Subsequently, in early 2013, it obtained the Over-all #3 spot, according to the KBP-RRC Survey.

In January 2012, it expanded its operations once more to television with Brigada News TV 46, Eye of Mindanao, acquired from Asian Multimedia and Productions, which is the first-ever local television station which devotes 70-80% of its programs to local issues and concerns. Given its still very short stint in the television industry, it has already eaten up a big slice of the pie of viewership especially its news and public affairs programs in the prime time slots in the morning and afternoon.

Since February 2013, Brigada News FM expanded to 25 cities and municipalities in the Philippines through its subsequent acquisition and 100% takeover of Baycomms Broadcasting Corporation, its owned and operated stations and other smaller radio networks.[2]

In April 2014, Brigada News FM National Offices in Makati City was inaugurated and relocated Brigada News FM Batangas to become Brigada News FM National and completing the three broadcast centers of the network, Manila, Cebu and Gen. Santos.[3]

Brigada News Philippines (newspaper)

Brigada News FM stations

Brigada News FM stations are collectively known as Brigada News FM Philippines Tama Noh!?.

Mainland Luzon and Palawan

Branding Callsign Frequency Power Location
104.7 Brigada News FM Mega Manila** DWEY 104.7 MHz 30 kW Batangas City
92.7 Brigada News FM Pampanga-Central Luzon DWCL 92.7 MHz 10 kW San Fernando
93.5 Brigada News FM Olongapo DWTY 93.5 MHz 5 kW Olongapo City
92.7 Brigada News FM Lucena DWKL 92.7 MHz 5 kW Lucena City
103.1 Brigada News FM Puerto Princesa DWYD 103.1 MHz 5 kW Puerto Princesa

Visayas

Branding Callsign Frequency Power Location
93.1 Brigada News FM Cebu*** DYWF 93.1 MHz 30 kW Cebu City
88.5 Brigada News FM Toledo DYBD 88.5 MHz 5 kW Toledo City, Cebu
90.9 Brigada News FM Bogo DYBO 90.9 MHz 5 kW Bogo City, Cebu
89.3 Brigada News FM Kalibo DYKY 89.3 MHz 5 kW Kalibo, Aklan
89.3 Brigada News FM San Carlos DYBA 89.3 MHz 5 kW San Carlos City, Negros Occidental
93.5 Brigada News FM Tacloban DYTY 93.5 MHz 5 kW Tacloban City, Leyte

Mindanao

Branding Callsign Frequency Power Location
89.5 Brigada News FM General Santos**** DXYM 89.5 MHz 30 kW General Santos City
102.5 Brigada News FM Cagayan de Oro DXYQ 102.5 MHz 5 kW Cagayan de Oro City
91.5 Brigada News FM Davao DXKX 91.5 MHz 10 kW Davao City
89.9 Brigada News FM Zamboanga DXBY 89.9 MHz 5 kW Zamboanga City
95.7 Brigada News FM Koronadal DXCE 95.7 MHz 5 kW Koronadal City
89.3 Brigada News FM Cotabato DXYC 89.3 MHz 5 kW Cotabato City
95.1 Brigada News FM Iligan DXYI 95.1 MHz 5 kW Iligan City
97.5 Brigada News FM Kidapawan DXKE 97.5 MHz 5 kW Kidapawan

Notes:
*Upcoming stations
**Luzon Area flagship station
***Visayas Area flagship station
****Mindanao and National Network flagship station

Brigada News FM Cebu City, Toledo, San Carlos, Zamboanga and Kidapawan were not Baycomms-operated prior to acquisition. DYWF (Cebu) formerly owned by Vimcontu, DXRX (Zamboanga) was formerly owned by Audiovisual Communicators Inc., and DXKX (Davao) formerly owned by Primax Broadcasting Network. The rest are BMMC established and/or acquired from Baycomms.

Brigada News TV

Free TV

Branding Callsign Channel Power (kW) Location Type
Brigada News TV DXYM-TV TV-34 25 kW General Santos Originating

Cable TV

Cable/Satellite Provider Channel Location
Marbel Cable 21 Koronadal
Sky Cable Gensan 35 General Santos
Sky Cable Polomolok 15 Polomolok

Healthline Products

Unlike other media entities, Brigada Mass Media does not rely on any third-party advertisements from major companies. Brigada News FM and TV stations acts as a sales and marketing arm of these Healthline products under the Brigada Healthline Corporation:[4]

References

  1. ↑ Healthline
  2. ↑ Brigada News FM Stations
  3. ↑
  4. ↑ "A Mindanao reporter’s magical success". MindaNews. Retrieved January 6, 2015.

External links

This article is issued from Wikipedia - version of the Friday, April 29, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.