DWRR-FM

Not to be confused with WRR-FM, a radio station in Dallas, TX..
"MOR 101.9" redirects here. For other MOR FM stations in the Philippines, see My Only Radio stations.
This article is about a radio station in Philippines. For the computer scheduling algorithm, see DWRR.
DWRR-FM (M.O.R. 101.9 Manila)

Current Logo of MOR 101.9 Manila
City Quezon City, Philippines
Broadcast area Mega Manila, and surrounding areas
Worldwide (online)
Branding MOR 101.9 Manila (an ABS-CBN station)
Slogan For Life!
#BoomPanes!
Pa More
It's not just Radio, It's MOR!
Frequency

101.9 (also on HD Radio)

First air date 1956
Format Mass media, Adult Top 40 (CHR), hot adult contemporary (OPM, K-pop, J-pop, Foreign hit songs), FM radio drama, Talk
Power 25,000 watts (On operational: 22.5 KW)
ERP 56,000 watts; Max ERP dedicated: 100-180+ KW
Class B, C, D, E
Callsign meaning Radio Romance (former branding)
Former callsigns
  • DZYL (1956–1960)
  • DZYK (1960–1972)
  • DWWK (1973–1984)
  • DWOK (1984–1986)
  • DWKO (1986–1987)
  • DZOO-FM (1987–1989)
Former frequencies 102.1 MHz (1956-1968)
Affiliations My Only Radio Network
Owner ABS-CBN Corporation
Sister stations ABS-CBN DZMM Radyo Patrol 630
Webcast Listen Live
Website www.mor1019.com

DWRR-FM (101.9 FM) – branded as MOR 101.9 For Life! Manila – is a 24-hour music radio station of the ABS–CBN Corporation, and is also the flagship FM station of My Only Radio Network in the Philippines.

Originally founded in 1956 as one of the radio stations of Chronicle Broadcasting Network (ABS-CBN), revived in 1986 and reformatted several times, it is broadcast live throughout the Philippine archipelago as well as throughout the world via The Filipino Channel (TFC). The studios are located at ABS-CBN Broadcasting Center, Sgt. Esguerra Ave., Cor Mo. Ignacia St., Diliman, Quezon City and its 22.5 kW transmitter is located at the Eugenio Lopez Center, Barangay Sta. Cruz, Sumulong Highway, Antipolo City, Rizal.

History

DZYL-FM, DZYK-FM, DWWK and OK 101 BBC Radio 101.9 FM (1956–1986)

DZYL-FM 102 MHz, later named DZYK-FM 102.1 MHz, is the first FM radio station in the Philippines and sole FM station of the former Chronicle Broadcasting Network (CBN). DZYK-FM was originally founded in 1956 and played oldies music of the 1950s and 1960s. In 1957, CBN bought Alto Broadcasting System (ABS) resulting in a merger under the name Bolinao Electronics Corporation, later named ABS-CBN Broadcasting Corporation in 1967. Manned by eight DJ's, DZYK-FM 102.1 MHz was popularized to listeners in Metro Manila area even the introduction of The Beatles era to beat. DZYK-FM remained as the FM radio station of ABS-CBN until the station was forced off the air by Ferdinand Marcos under martial law. When martial law was declared in 1972, DZYK-FM along with ABS-CBN's two TV channels and six AM radio stations in Manila were shut down under strict censorship as the FM station takes over to Roberto Benedicto and changed to DWOK-FM (as OK 101.9) of the Banahaw Broadcasting Corporation originally aired in 1979 (as DWWK, a jazz format radio station). Manned by Jing Magsaysay, Wayne Enage, Ed Picson, Dody Lacuna, Ronnie Malig, Pinky Villarama and Ronnie Quintos. DWOK is an AM-formatted FM station which features news and public service programs even music from the 1950s to the 1970s came from the former DZYK similar to those from AM counterparts. However, DWOK, DWAN and BBC-2 had been dissolved since the government-controlled radio and TV stations were stormed by reformist rebels and it was returned and re-aired to ABS-CBN after the 1986 EDSA Revolution as DWKO.

Knock Out Radio 101.9 DWKO-FM (1986–1987)

The fall of the Marcos Regime brought about the return of ABS-CBN. In July 1986, then newly formed Presidential Commission on Good Governance turned two radio stations, DWWW (under 630 kHz) and DWOK-FM, over to ABS-CBN from Marcos crony Roberto Benedicto. DWOK (the former FM station of Benedicto-owned Banahaw Broadcasting Corporation) was renamed DWKO and resumed broadcasting four months later. Lito Balquiedra Jr., Vice-President for Radio, spearheaded the return of the giant network to the local broadcasting scene. The station's former disc jockey Peter Musngi (then known as Peter Rabbit has worked Knock-Out Radio 101.9 and Zoo FM 101.9) is the network's voice-over from the reopening in 1986 to present. The slogan of the station is "Panalo Ka Talaga!" who voiced by Peter Musngi known as Peter Rabbit during his days in DWKO and DZOO.

The network started recruiting both experienced and new employees and DJ's. Prior to the adoption of masa format, all FM stations are English based with the use of the English language during the 1980s and 1990s. After days of careful planning alongside a series of test broadcasts, DWKO was born – the first ever FM radio station with an AM format, carrying the name Knock-Out Radio 101.9 in October 1986 (a month after the re-airing of ABS-CBN on channel 2) and playing the best hits during that time. Since then, KO-Radio airs Pinoy hits from singers of the 1970s and 1980s such as Rico J. Puno, Yoyoy Villame, APO Hiking Society, and more when it was debuted, even OPM stars like Gary V, Regine Velasquez, Janno Gibbs and Donna Cruz, and Christmas songs are also debuted there. DWKO-FM was re-changed after its broadcast ended on February 28, 1987 as DZOO.

Zoo FM 101.9 (1987–1989)

Less than a year later on March 1, 1987 (following The Star Network era), the station reformatted and became known as Zoo FM 101.9 (DZOO-FM) Hayop Talaga! (manned by a group of eight DJ's) which is best known for its diamond logo and a slightly uptrend pop sound led to the introduction of OPM music and disco hits. It was also served as the home of OPM stars like Gary V, Randy Santiago, Regine Velasquez, Ogie Alcasid and others. Due to its popularity, Zoo FM 101.9 introduced OPM songs both in disco and love songs which were used after the implementation of Executive Order No. 255 by President Corazon Aquino and made as requested favorites among listeners from morning to evening, because Zoo FM is being competed with other FM stations such as 97.1 WLS-FM (now Barangay LS 97.1), 99.5 RT (now 99.5 Play FM), Magic 89.9, 89 DMZ (now Wave 89.1), NU 107 (now Wish 1075) and more. But because of a massive competition from the rival DWLS, Zoo FM 101.9's DJ's and staff are decided to end broadcasting having faltered from DWLS's dominant listener ratings (and with GMA-7's TV ratings uprisings, despite the uprising being cut short in 1988 by the resurgence of ABS-CBN and the network being catapulted to first place in the TV industry) in January 1989. Two years later, DZOO-FM was signed off as it ended its broadcasting on the night of July 31, 1989 (at 11:00 PM), in order for the station to change its call letters to DWRR-FM. Listeners and DJ's bade goodbye to Zoo FM which gave its final broadcast, and with the last song Farewell by Raymond Lauchengco.

101.9 Radio Romance (1989–1996)

On the morning of August 1, 1989 (at 6:00 AM), it reformatted again and this time it became popularly known as 101.9 Radio Romance, hence the initials RR, playing all easy-listening love songs, manned by all-female jocks (fewer male jocks are also added). That year also signaled the station's first nationwide reach when 103.1 MHz Baguio simulcasted its signals, ensuring travelers from Manila to as far north as Ilocos Sur, uninterrupted listening of its programs. At the same time, OPM songs are also played on DWRR to produce its weekend OPM program every Sunday.

"Radio Romance" became a title of the movie as well as a theme song of the station composed by Jose Mari Chan during its popularity, On April 28, 1996 Radio Romance finally signed-off due to give way to its station reformat.

WRR 101.9 All the Hits, All the Time! and WRR 101.9 For Life! (1996–2005)

On April 29, 1996, WRR regenerated itself into a mainstream pop music station branded WRR 101.9 All the Hits, All the Time! in response to growing trend of "masa" radio or FM radio for the masses launched by 102.7 Star FM a year earlier. This format plays not only love songs, but also dance and rock hits. In 1998, it changed to WRR 101.9 For Life! giving life to listeners with entertainment.

Alam Mo Na Yan! 101.9 For Life!, and Bespren! 101.9 For Life! (2005–2009)

In 2005, DWRR-FM's on-air personalities had dropped the station call letters (WRR) and would just say Alam Mo Na 'Yan! 101.9 For Life! (You Already Know It! 101.9 For Life!) lasting from 2005 to 2008. In late 2008, the station went another rebrand as Bespren! 101.9 For Life! (Bestfriend! 101.9 For Life!).

The station had its last broadcast under the 101.9 For Life! brand on September 19, 2009 and underwent a transition period playing automated music in preparation for a relaunch of DWRR-FM's new branding on October 1, 2009. However, due to the onslaught of Typhoon Ondoy in Manila, the station rebrand was postponed for almost a month. For the time being, DWRR-FM temporarily went under the name "ABS-CBN 101.9 FM" or simply "101.9".

The postponed relaunch was set on November 4, 2009. Prior to the announcement of the launch date, the station's DJs began providing live spiels again every top of the hour since October 12. But as part of the ongoing transition, the disc jockeys had limited their use of the neither the "Bespren" nor the "For Life!" slogan and no longer mention the format of the station's SMS syntax except the text hotline itself.

Tambayan 101.9 (2009–2013)

The former logo of Tambayan 101.9 from November 4, 2009-May 2013.
Some logo used in Tambayan TV when the station was named as 101.9

On November 4 at 9:00pm, there was a broadcast about the history of DWRR. After that, it relaunched as Tambayan 101.9 (tambayan is the Tagalog word for hangout) starting with the theme song & live debut at a venue in Makati. Tambayan 101.9 launched its video streaming called Tambayan TV where your favorite jocks are seen live from the booth. In between songs playing, some information plugs were seen (such as Tambayan's Slumbook). Just like DZMM Teleradyo, plugs were also aired during commercial gaps. Tambayan TV is aired 24 hours over the Internet.

The station was also launched via HD Radio technology.[1]

On May 2013, ABS-CBN decided to drop the Tambayan brand and revert to the name "ABS-CBN 101.9 FM" or simply "101.9", due to management decision and signifying another rebranding of the station.

MOR 101.9 My Only Radio For Life! (2013–present)

On July 8, 2013 at 12:00mn, 101.9 rebranded as MOR 101.9 My Only Radio For Life!.[2] Regular programming began at 5:00am, with Joco Loco, Maki Rena & Eva Ronda as the first jocks to go on board. The DJs from WRR 101.9 For Life! like Toni,China Heart (Now China Paps), Reggie Valdez , Martin D.were still part of the On-Air Team. The DJs from Tambayan 101.9 like Charlie (now Papi Charlz),Jasmin(or Baby Girl Jasmin/Basha),Popoy,Bea,ChaCha Babes,and Onse were still part of the station.The rebranding of this station now creates a unified brand for ABS-CBN's FM radio stations nationwide, which are under the MOR station brand. This also reverts the slogan of the station's second incarnation of "For Life" which was first used during the WRR 101.9 For Life! era.

The rebranding proved to be hugely successful, as the live concert of the station during the Grand Kapamilya Weekend on October 5-6 as part of ABS-CBN's 60th anniversary was crowded by many people, and with the rebranding, the station posed as very serious competition to many masa stations in the Mega Manila market. Within the first 6 months from July to December 2013, the station ranked as the No. 1 FM station in Mega Manila based from the Kantar Media and KBP Radio Research Council survey, battling competitor stations– including 90.7 Love Radio and 101.1 YES! FM (both owned by Manila Broadcasting Company; ranked as No. 1 and 2, respectively)–into the top FM stations in the market.

MOR has also organized special events, including the MOR Pinoy Music Awards and launching new books as popularised by MOR's top-rating programs Dear MOR with Popoy and Jasmin (which became the first radio drama to be aired on FM radio, and setting the trend of broadcasting radio dramas on the FM band) and Heartbeats with ChaCha Babes.[3]

Awards

Theme music

ABS-CBN FM Radio Network

MOR is also broadcast to 19 provincial stations in the Philippines.

Further information: Regional Stations

See also

References

  1. ↑ New name, direction: Tambayan 101.9 – INQUIRER.net, Philippine News for Filipinos. Retrieved on Nov. 4, 2009
  2. ↑ 101.9 For Life launches new radio station jingle ABS-CBN News. Retrieved July 7, 2013
  3. ↑ "2014 ABS-CBN Annual Report". ABS-CBN Investor Relations. Retrieved 16 August 2015.

External links

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