AccorHotels

AccorHotels
Société Anonyme
Traded as Euronext: AC, LSE: 0H59
Industry Hospitality, Tourism
Founded 1967 (1967)
Headquarters Paris, France
Key people
 Sebastien Bazin (Chairman and CEO)
Products Hotels and resorts
Revenue €5.45 billion (2014)[1]
€578 million (2014)[1]
Profit €223 million (2014)[1]
Number of employees
 180,000 (2014)[1]
Website www.accorhotels-group.com

AccorHotels formerly known as Accor S.A. is a French hotel group,[2] part of the CAC 40 index,[3] which operates in 94 countries.[4]

Headquartered in Paris, France, the group owns, operates and franchises 3,700 hotels on 5 continents representing several diverse brands, from budget and economy lodgings to luxurious accommodations in exotic locales.[5]

History

In 1967, Paul Dubrule and Gérard Pélisson founded the SIEH (Société d'investissement et d'exploitation hôteliers) hotel group and opened the first Novotel hotel outside Lille in northern France.[6]

In 1974, they launched the ibis brand with the opening of the ibis Bordeaux.[6] The following year, SIEH acquired the Courtepaille and Mercure brands, and in 1980 the Sofitel hotel brand, which then consisted of 43 hotels.[6] Two years later, in 1982, the SIEH bought Jacques Borel International, the then world-leading brand offering restaurant vouchers.[6] In 1983, the Group, which had restaurant tickets and hotels, changed its name to the Accor Group.[6]

In 1985, it launched Hotel Formule 1 brand, offering basic accommodation at low prices.[7]

Five years later, in 1990, it entered the North American market by acquiring Motel 6;[8] and later the Red Roof Inn chain, which it later sold to Starwood and a consortium of Citi’s Global Special Situations Group and Westbridge Hospitality Fund, L.P.[9] respectively.

In the 1990s, it diversified to include Accor Casinos and in 2004, bought a nearly 30 per cent stake in Club Méditerranée.[10]

In June 2010, the shareholders of Accor approved the demerger of its hotel and voucher businesses. Accor Services became Edenred. The two entities started trading as separate companies on the Paris stock exchange from 2 July 2011.[11] In 2011, Accor introduced its new brand positioning with the slogan: Open new frontiers in hospitality.[12]

In November 2013, Accor redefined its group business model on two core competencies: hotel operator and brand franchisor (HotelServices) and hotel owner and investor (HotelInvest).[13]

In October 2014, Accor transferred management of its Central European operations to Orbis.[14] In December 2014, Accor announced an alliance with Huazhu (China Lodging) to accelerate expansion in China.[15]

In June 2015, Accor became AccorHotels and adopted a new tagline "Feel Welcome." [16]

In December 2015, Accor announced the purchase for US$2.9 billion in cash and shares of FRHI Hotels & Resorts, the owner of the Fairmont, Raffles, and Swissôtel chains. The transaction will add landmark properties such as the Savoy Hotel in London, Raffles Hotel in Singapore and the Plaza Hotel in New York to Accor's luxury and high end hotel portfolio.[17]

Women at Accor Generation (WAAG)

In 2012, Accor launched its international women’s network aimed at helping the company to reach its gender parity goals: Women at Accor Generation (WAAG).[18] Accor has set a target for women to represent about 50% of its hotel managers worldwide, with an intermediary target of 35% by 2015.[19]

Management

In 2006, Gilles Pélisson, nephew of Accor co-founder Gerard Pélisson, took over the group as CEO, replacing former CEO Jean-Marc Espalioux.[20] Accor appointed Serge Weinberg, head of Weinberg Capital Partners, chairman of the supervisory board.[21] In February 2009, CEO Gilles Pélisson was appointed chairman and CEO.[22] Gilles Pélisson was co-vice-president of the Novotel brand in 1994.[23]

In 2009, Denis Hennequin joined the Group’s board of directors and replaced Gilles Pélisson as CEO in January 2011.[24] He stepped down in April 2013 and Yann Caillère was appointed CEO for a transitional period.[25] In August 2013, Sebastien Bazin was named Chairman and CEO, replacing Yann Caillère who left the group.[26]

Board of Directors (February 2015):[27]

Executive Committee (February 2015):[28]

Offices

Head office, 110 avenue de France, Paris 13th arr

The company's head office, which houses the company's executive management, is located in the Immeuble Odyssey in the 13th arrondissement of Paris, France.[29] This facility is the company's registered office.[30] The seven storey, 14,000-square-metre (150,000 sq ft) building was designed by British architect Norman Foster and features glass plates in its façade. Géraldine Doutriaux of Le Parisien called it "[u]n bel immeuble lumineux" ("a beautiful, bright building").[31]

The company's other major office facility,[29] which previously served as its registered office,[30] is located in Courcouronnes,[32] Essonne, near Évry, France.[29]

Previously the Tour Maine-Montparnasse in Paris' 15th arrondissement housed the executive management of Accor.[33]

Economy brands

In August 2012, Accor announced its economy brands would be reinvented into "the ibis family",[34] including 3 complementary brands - ibis, ibis budget (formerly Etap Hotel) and ibis Styles (formerly all seasons). All ibis Family brands feature the SweetBed.[35] In 2014, the brand launched its new restaurant concept: ibis Kitchen.[36]

hotel F1 is a chain of 238 "no frills" budget hotels in France. Guestrooms are equipped with a wash corner and each floor offers shared bathroom and shower facilities.[37]

ibis budget (blue logo) features 541 hotels in 17 countries. The full network features the brand’s "cocoon concept," awarded Best Interior Design at the 2008 European Design Awards.[38] In 2012 ibis budget was created from the re-branding of former Etap Hotels and Formule 1 hotels.[39]

ibis Styles (green logo) features 293 hotels in 25 countries. In 2012 ibis Styles was established with the re-branding of the former All Seasons properties.[39][40]

ibis (red logo) represents Accor's largest portfolio of hotels and resorts with 1,047 hotels in 61 countries. From 1997, ibis was the first economy hotel brand to be quality certified ISO 9001, an international standard outlining its commitment to service quality. 85% of the network is ISO 9001 certified.[41] Ibis is a standard brand equivalent to two- to three-star hotels.[39]

Former economy and budget hotels

Red Roof Inn

Accor acquired Red Roof Inn in 1999 for $1.115 billion, increasing its presence in North America. In April 2007, Accor sold the majority of its interests in Red Roof Inn to Citigroup Global Special Situations Group and Westbridge Hospitality Fund LP for $1.3 billion. Accor retained some hotels for rebranding into their Motel 6 brand.[9]

Motel 6 and Studio 6

Accor purchased Motel 6 in 1990. In October 2012, Accor finalized the sale of its 1,102 US Motel 6 and Studio 6 hotels to Blackstone.[42]

Midscale brands

Pullman at Sydney Olympic Park (left) and Novotel Sydney Olympic Park(right)

Mercure is the largest of Accor's midscale brands found internationally with 732 hotels and resorts in 55 countries.[43]

Novotel features 414 full-service hotels and resorts in 61 countries.[44] Suite Novotel features 31 all-suite hotels in 10 countries.[45]

Adagio offers 96 'ready-to-live' apartment-style accommodations in 11 countries suitable for medium and long-stay business guests.[46] The Adagio aparthotel (apartment hotel) brand is divided into two segments with upscale called Adagio city apartments and midscale called Adagio Access city apartments. Adagio is a joint partnership between Accor hotels and Pierre & Vacances tourism.

Upscale brands

Grand Mercure is a full-service hotel and resort brand representing 15 hotels and apartment hotels in 8 countries.[47]

Grand Mercure Apartments cater to long-stay travellers with rates that depend on length of stay. The apartments have kitchen and laundrette facilities. There are 15 apartments in 4 countries.[47]

Mei Jue is a Chinese adaptation of the Grand Mercure brand. It is designed for travellers in China who want an upscale hotel brand. There are 14 hotels and more than 65 new developments scheduled for 2015.[47]

Maha Cipta is the Indonesian adaptation of Grand Mercure. It features 2 hotels in Indonesia.[47]

The Sebel is a brand of premium apartments. There are 21 properties in Australia and New Zealand.[48]

Mama Shelter is a design-oriented lifestyle chain of boutique hotels. (The chief designer of Mama Shelter hotels is world-renowned Philippe Starck). Accor acquired a 35% stake in Mama Shelter in October 2014.[49] As of April 2015, Mama Shelter had 6 hotels in Bordeaux, Istanbul, Los Angeles, Lyon, Marseille and Paris. The chain’s five-year pipeline includes properties in: Amsterdam; Barcelona; Lille (France); London; Mexico City; New York City; Seoul; and a second Parisian hotel.[49]

Pullman features 99 upscale hotels and resorts in 28 countries.[50]

MGallery is a collection of 77 high-end boutique hotels in 23 countries.[51] The brand's official Ambassador is actress Kristin Scott Thomas.

Swissotel Hotels are soon to be part of Accor's upscale brand due to AccorHotels & FRHI merger. Until merger transaction finalized in 2016, FRHI and AccorHotels will continue to operate its brands as separate companies and manage their business affairs as usual.[52]

Luxury brands

Sofitel So Bangkok, as seen from Lumpini Park

Sofitel is Accor's luxury hotel and resort brand with 121 hotels in 41 countries.[53]

Sofitel So are designer hotels in Bangkok, Thailand, Bel Ombre, Mauritius and Singapore. Each SO is designed by a famous fashion designer: Kenzo Takada designed the Sofitel So in Mauritius, Christian Lacroix designed the Sofitel So in Bangkok and Isabelle Miaja designed the Sofitel So in Singapore.

Sofitel Legend is a chain of hotels in 5 countries. The hotels are usually listed as historic monuments. These include Sofitel Legend Metropole in Hanoi (Vietnam), Sofitel Legend The Grand Amsterdam (Netherlands), Sofitel Old Cataract in Aswan (Egypt), Sofitel Cartagena Santa Clara (Colombia), and Sofitel People’s Grand Hotel of Xi'an (China).[53]

Raffles Hotels and Fairmont Hotels are soon to be part of Accor's ultra-luxury brand due to AccorHotels & FRHI merger. Until merger transaction finalized in 2016, FRHI and AccorHotels will continue to operate its brands as separate companies and manage their business affairs as usual.[52]

Thalassa sea and spa

Thalassa sea and spa: Prestige seaside destinations: 15 destinations, 14 thalassotherapy sites, 19 hotels, 4 countries[54]

Lenôtre: In July 2011, Accor sold its stake in Lenôtre.[55]

Mirvac Hotels & Resorts acquisition in Australia

Sea Temple Surfers Paradise, Gold Coast, Australia (aka Soul Tower)

In November 2011, Accor attained exclusive marketing rights to Mirvac Hotels & Resorts, greatly expanding Accor's presence in Australia with 48 new hotels and resorts.

Though some Mirvac brands - Sebel, Quay West, Citigate and Sea Temple - will remain under their existing brands, others became part of Accor's up-scale and luxury hotel and resort brands. As a result, the MGallery and Pullman brands expanded their presence in Australia.

Notable rebrandings:

Three former Mirvac hotels joined Accor's MGallery Collection due to their boutique hotel status and/or heritage listing:

References

  1. 1 2 3 4 "2014 Results" (PDF). Accor. Retrieved 18 February 2015.
  2. ↑ "2011 European Hotel Group Ranking". HospitalityNet. 11 March 2011. Retrieved 17 October 2014.
  3. ↑ "CAC 40". CNNMoney. Retrieved 17 October 2014.
  4. ↑ "Accor Worldwide". Accor.com. Retrieved 17 October 2014.
  5. ↑ "Accor in brief" (PDF). Accor.com. January 2011. Retrieved 17 October 2014.
  6. 1 2 3 4 5 "Gerard Pelisson". British Travel and Hospitality. 13 April 2015. Retrieved 29 May 2015.
  7. ↑ Hotel "F1" Check |url= value (help). Accor. Retrieved 17 October 2014.
  8. ↑ Furlong, Tom (13 July 1990). "French firm to acquire Motel 6". Los Angeles Times. Retrieved 2014-10-18.
  9. 1 2 "Accor sells Red Roof Inn unit for $1.32 bln". Reuters. 23 April 2007. Retrieved 17 October 2014.
  10. ↑ Clark, Nicola (12 June 2004). "Accor buys stake in Club Med". The New York Times. Retrieved 17 October 2014.
  11. ↑ "Accor demerger approved by shareholders". Breakingtravelnews.com. 30 June 2010. Retrieved 17 October 2014.
  12. ↑ "Accor Launches New Operational Strategy with Major Changes Focused on Brands". Hotel-online.com. 13 September 2011. Retrieved 17 October 2014.
  13. ↑ "A new strategy to enhance growth and sustained value creation" (PDF) (Press release). Accor.com. 27 November 2013. Retrieved 17 October 2014.
  14. ↑ "Accor offers to transfer management of its Central European operations to Orbis" (PDF). Accor.com. 21 October 2014. Retrieved 8 January 2015.
  15. ↑ "Groundbreaking alliance between Accor and Huazhu (China Lodging) creates a hotel giant in China" (PDF). Accor.com. 14 December 2014. Retrieved 8 January 2015.
  16. ↑ "Accor becomes AccorHotels and asserts its desire to make everyone "Feel Welcome"" (PDF). Accor.com. 3 June 2015. Retrieved 3 June 2015.
  17. ↑ Thompson, Adam (9 December 2015). "Accor buys Raffles owner for $2.9bn". Financial Times. Retrieved 11 December 2015.
  18. ↑ "Accor launches its international women's network: Women at Accor Generation". Bloomberg.com. 11 December 2012. Retrieved 29 May 2015.
  19. ↑ "Accor launches Women at Accor Generation, its international network for women". The Economic Times. 13 December 2012. Retrieved 29 May 2015.
  20. ↑ "All in the family". The Economist. 13 October 2005. Retrieved 17 October 2014.
  21. ↑ "Accor: Supervisory Board Release". HotelExecutive.com. 11 October 2005. Retrieved 17 October 2014.
  22. ↑ "ACCOR: Gilles Pélisson, Chief executive Officer, Appointed Chairman of the Board" (Press release). Accor Hotels. 24 February 2009. Retrieved 17 October 2014.
  23. ↑ "Accor Timeline". The Caterer. Retrieved 17 October 2014.
  24. ↑ "NewsLog". BusinessTravelNews. 3 November 2010. Retrieved 17 October 2014.
  25. ↑ "Press release from Board of Directors" (PDF) (Press release). Accor.com. 23 April 2010. Retrieved 17 October 2014.
  26. ↑ "Sébastien Bazin appointed as Chairman and CEO" (PDF). Accor.com. 23 August 2013. Retrieved 17 October 2014.
  27. ↑ "Board of Directors". Accor.com. Retrieved 29 May 2015.
  28. ↑ "Executive Committee". Accor.com. Retrieved 29 May 2015.
  29. 1 2 3 "Address book". Accor. Retrieved 17 October 2014. Executive Management Immeuble Odyssey 110 avenue de France 75210 Paris cedex 13 France" and "Accor 2, rue de la Mare-Neuve 91021 Evry Cedex France
  30. ↑ Doutriaux, Geraldine (8 January 2007). "La ZAC Paris-Rive-Gauche, nouvelle adresse de prestige" [The ZAC Paris Left Bank, a prestigious new address]. Le Parisien (in French). Retrieved 17 October 2014.
  31. ↑ Auguy, Stephanie (28 June 2002). "Fin de la fronde chez les gérants de Formule 1" [End of the Formula 1 managers' revolt]. Le Parisien. Retrieved 17 October 2014. maison mère, dont le siège est installé à Courcouronnes.
  32. ↑ "Address book." Accor. 17 October 2006. Retrieved on 19 March 2012. "Executive Management Tour Maine-Montparnasse 33, avenue du Maine 75755 Paris Cedex 15 France"
  33. ↑ "A new strategic phase for the ibis family" (PDF) (Press release). Accor. 20 June 2012. Retrieved 17 October 2014.
  34. ↑ "New bedding". ibis.com. Retrieved 17 October 2014.
  35. ↑ "ibis family reaches over 1,700 hotels". Accor.com. 20 January 2014. Retrieved 17 October 2014.
  36. ↑ "Hotel F1". Accor.com. Retrieved 17 October 2014.
  37. ↑ "ibis budget". Accor.com. Retrieved 29 May 2015.
  38. 1 2 3 "Accor Hotels says a farewell to Etap Hotels and All Seasons". eTurboNews (ETN). 15 Sep 2011.
  39. ↑ "ibisStyles". Accor.com. Retrieved 29 May 2015.
  40. ↑ "ibis". Accor.com. Retrieved 29 May 2015.
  41. ↑ "Accor: Motel 6 disposal completed" (PDF) (Press release). Accor. 2 October 2012. Retrieved 17 October 2014.
  42. ↑ "Mercure". Accor.com. Retrieved 29 May 2015.
  43. ↑ "Novotel". Accor.com. Retrieved 29 May 2015.
  44. ↑ "Suite Novotel". Accor.com. Retrieved 29 May 2015.
  45. ↑ "Adagio". Accor.com. Retrieved 14 February 2014.
  46. 1 2 3 4 "Grand Mercure". Accor.com. Retrieved 29 May 2015.
  47. ↑ "The Sebel". Accor.com. Retrieved 7 October 2013.
  48. 1 2 "Mama is getting Bigger" (PDF). Accor.com. 28 October 2014. Retrieved 10 April 2015.
  49. ↑ "Pullman". Accor.com. Retrieved 29 May 2015.
  50. ↑ "MGallery". Accor.com. Retrieved 29 May 2015.
  51. 1 2 "EXCITING NEWS ANNOUNCEMENT - FAIRMONT, RAFFLES, AND SWISSÔTEL TO MERGE WITH ACCORHOTELS". swissotel.com. Retrieved 18 January 2016.
  52. 1 2 "Sofitel". Accor.com. Retrieved 29 May 2015.
  53. ↑ "Thalassa Sea and Spa". Accor.com. Retrieved 21 November 2011.
  54. ↑ "Accor to Sell Lenôtre" (PDF) (Press release). Accor. 21 July 2011. Retrieved 17 October 2014.

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