Amazon Books

This article is about the retail chain. For the parent company and website, see Amazon.com. For the bookstore in Minneapolis, Minnesota, see Amazon Bookstore Cooperative.
Amazon Books
Subsidiary
Industry Retail
Founded November 2, 2015 (2015-11-02)
Number of locations
 1
Products Books, Amazon Echo, Amazon Kindle, Kindle Fire, Amazon Fire TV
Owner Amazon.com

Amazon Books is a chain of retail bookstores owned by online retailer Amazon.com. The first store opened on November 2, 2015 in the University Village shopping center in Seattle, Washington near the company's headquarters in the same city. A second store in San Diego, California has since been announced, to open in summer 2016.

Products

The Seattle location has approximately 5,000 titles stocked on its bookshelves, using shelf space to display the covers of books facing outwards instead of spines; according to Amazon, the decision was made to showcase the authors and their work, rather than efficient use of space. The shelves display positive reviews and star-ratings from the Amazon.com website and prices are matched to online equivalents.[1][2]

The store also sells Amazon electronics, including the Amazon Kindle e-book reader, the Kindle Fire tablet series, the Amazon Echo, and the Amazon Fire TV.[1][3]

History

The first Amazon Books store, located at the University Village shopping center in Seattle, Washington, opened on November 2, 2015.[1] The store has been described as the first permanent store from Amazon,[4] who opened pop-up shops and pickup outlets on several university campuses in 2015.[5] In February 2016, tech news website Re/code reported that longtime Amazon executive Steve Kessel was leading the retail store initiative, having previously been part of the team to launch the first Amazon Kindle e-reader.[6]

On February 2, 2016, The Wall Street Journal reported that Amazon planned to open as many as 400 bookstores, according to a statement from the CEO of General Growth Properties, a firm that manages over 100 shopping malls in the United States, made during an earnings call;[7][8][9] the statement was retracted by the company the following day.[10] Job listings posted online later that week indicated the Amazon was planning to open more Books stores in Seattle as well as in San Diego, California in the near future.[11][12]

In March 2016, new signage at the Westfield UTC mall in San Diego, California indicated that the second Amazon Books store would open there in summer 2016.[13][14]

Reception

Local bookstores in the Seattle area described weariness over the physical presence of Amazon.com, with the University Book Store in the U District noting "different spending patterns" two months after the opening of Amazon's store; an Amazon spokesperson dismissed the notion that Amazon Books would interfere with independent bookstores and their operations, stating that "offline retail is a big space with room for lots of winners".[15]

The executive vice president of Half Price Books, a national chain of new and used bookstores, saw the interest that Amazon is showing in expanding brick-and-mortar bookstores as something good for the industry, stating in February 2016 that it was a sign that the "printed word isn't dead".[16]

References

  1. 1 2 3 Greene, Jay (November 2, 2015). "Amazon opening its first real bookstore — at U-Village". The Seattle Times. Retrieved February 2, 2016.
  2. ↑ McGreal, Chris (November 5, 2015). "Amazon boldly goes where no internet bookseller has gone before: the real world". The Guardian. Retrieved February 2, 2016.
  3. ↑ "Amazon Books". Amazon.com. Retrieved February 2, 2016.
  4. ↑ Kastrenakes, Jacob (November 2, 2015). "Amazon is opening its first physical bookstore today". The Verge. Retrieved February 2, 2016.
  5. ↑ Stewart, Janine (October 14, 2015). "Here's where Amazon's next brick-and-mortar store will be". Puget Sound Business Journal. Retrieved February 2, 2016.
  6. ↑ Del Ray, Jason (February 3, 2016). "Meet the Guy Behind Amazon’s Secret Retail Store Plans". Re/code. Retrieved February 11, 2016.
  7. ↑ Bensinger, Greg (February 2, 2016). "Amazon Plans Hundreds of Brick-and-Mortar Bookstores, Mall CEO Says". The Wall Street Journal. Retrieved February 2, 2016.
  8. ↑ Machkovech, Sam (February 2, 2016). "Mall CEO claims Amazon Books will open up to 400 physical storefronts". Ars Technica. Retrieved February 2, 2016.
  9. ↑ Mihalcik, Carrie; Rubin, Ben Fox (February 2, 2016). "Amazon's novel idea: Physical bookstores". CNET. Retrieved February 2, 2016.
  10. ↑ Weise, Elizabeth (February 3, 2016). "Mall owner backtracks from Amazon bookstore statement". USA Today. Retrieved February 11, 2016.
  11. ↑ González, Ángel (February 4, 2016). "Job postings signal Amazon plans to scale up bookstore business". The Seattle Times. Retrieved February 11, 2016.
  12. ↑ Van Grove, Jennifer; Weisberg, Lori (February 5, 2016). "Amazon hiring for bookstore in San Diego". The San Diego Union-Tribune. Retrieved February 11, 2016.
  13. ↑ Van Grove, Jennifer (March 5, 2016). "Amazon Books to open at UTC in summer". The San Diego Union-Tribune. Retrieved March 6, 2016.
  14. ↑ Cook, John (March 6, 2016). "Signaling more ambitious retail plans, Amazon chooses San Diego for second brick-and-mortar bookstore". GeekWire. Retrieved March 6, 2016.
  15. ↑ Wong, Julia Carrie (January 21, 2016). "Seattle bookstores face new threat from Amazon: a brick-and-mortar location". The Guardian. Retrieved February 2, 2016.
  16. ↑ Halkias, Maria (February 3, 2016). "What Dallas-based Half Price Books has to say about Amazon opening bookstores: Print is alive". The Dallas Morning News. Retrieved February 11, 2016.

External links

Coordinates: 47°39′43″N 122°18′01″W / 47.661942°N 122.300194°W / 47.661942; -122.300194

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