Associated Recording Studios

Associated Recording Studios, familiarly known as Associated, was based in the music district of New York City from 1946 to 1985, near the famous Brill Building. As New York’s major independent recording studio for almost 40 years, Associated was used by all types of musicians, singers, songwriters, producers and publishers in New York’s thriving music industry. First located on Broadway, Associated moved a few blocks to a larger space in 1961 at 723 7th Avenue, near 48th Street, at the northern end of Times Square. Associated was owned and operated by Nathan “Nat” Schnapf and Paul Friedberger, who met while working as radar technicians at Western Electric during World War II.

As a major independent studio, Associated was available to anyone with a recording need. It was used by talent from the entire range of New York’s music industry: opera, jazz, broadway, pop, blues, and even country. Beyond pure entertainment, the studio recorded political ads, advertising jingles, comedy albums – just about anything; including a rare field recording of a speech by Albert Einstein.

With the ascendency of Rock and Roll in the 1950s and 1960s, Associated’s staple business became making “demo” records for up and coming singers and bands, and for New York’s large community of songwriters, publishers and producers seeking to strike it rich with a hit song. Much of the material covered by the artists of the 1950s and 1960s was written by the many great songwriters of the day. These songwriters acted independently of the major record labels, often working for one of the large number of publishing companies inhabiting the Brill Building and surrounding area. Taking the idea for a song, the writers/publishers/producers would come to Associated to cut a demo, often adapting and improvising along the way, which would then be used to try to entice a known artist to cover the song. In most instances, once an act’s success was established it would sign with a record label and typically, would thereafter use the label’s private studio. Accordingly, making recordings for established artists was only a small portion Associated’s business. Nonetheless, many major “hits” where recorded there. Some by up and coming artists who went on to long, successful careers; others by “one hit wonders.” In addition to providing the recording space and equipment, Associated provided engineers and, if requested, hired studio musicians, many of which were enormously talented. It maintained a large assortment of standard and exotic instruments – from penny whistles to Hammond organs, and its engineers were always willing to experiment with new recording techniques to get that new sound many artists were looking for.

Associated was never involved in mass production of records or tapes. In most cases the end product of a recording session was a session tape and a record made using a lathe to cut a groove on a lacquer-covered aluminum disk.

The 1970s and 1980s brought major changes to the recording industry which impacted Associated business. During this time, recording technology was changing and developing quickly, more and more recording artists began writing their own material, cutting the roll of independent songwriters, and New York’s dominance as a major center of the music industry diminished. Ultimately, these factors led the Associated’s owners to shut down as they neared retirement age.

The following is a partial list of artists, songwriters and others who are believed to have used Associated’s facilities: Al Caiola, Al Hirt, Al Martino, Albert Einstein, Andy Williams, Archie Bleyer, Art Garfunkel, Arthur Godfrey, Barbra Streisand, Barry Manilow, Barry Mann, Bette Midler, Beverly Ross, Bill Charlap, Blood Sweat & Tears, Bo Diddley, Bob Hilliard, Bobby "Boris" Pickett, Bobby Darin, Bobby Goldsboro, Bobby Susser, Brian Hyland, Bryan Adams, Burl Ives, Burt Bacharach, Buster Poindexter, Carole King, Cat Stevens, Charles Strouse, Charlie Tobias, Connie Francis, Cy Coleman, Danny Davis, Danny Kaye, Dave Blum Trio, Dee Dee Warwick, Dick Van Dyke, Dionne Warwick, Doc Pomus, Don Costa, Donnie Hathaway, Duo Tones, Eleanor Steber, Ellie Greenwich, Elvis Costello, Ethel Merman, Eydie Gorme, Fats Domino, Firefly (Brooklyn local folk-pop band), Frank Sinatra, Gene Autry, Gerry Mulligan, Ginger Rogers, Gwen Verdon, Hal David, Hank Williams Jr., Henry Mancini, Herb Alpert, Herbie Hancock, Hoagy Carmichael, Howard Greenfield, Ike & Tina Turner, Jack Keller, Jake LaMotta, Janis Ian, Jerry Herman, Jerry Keller, Jo Jo Starbuck, Joe Harnell, John Sebastian, John Wayne, Johnny Marks, Jonathan Winters, Jule Styne, Kay Starr, Kenny Karen, Kenny Rogers, King Curtis, Leiber & Stoller, Leslie Gore, Lewis & Clark, Liza Minnelli, Louis Jordan, Marlene VerPlanck, Mary Ford, Mary Martin, Melba Moore, Mickey & Sylvia, Miles Davis, Milton DeLugg, Mitch Miller, Moose Charlap, Mort Shuman, Napoleon XIV, Neil Diamond, Neil Sedaka, Norman Bergen, Noro Morales, Ornette Coleman, Oscar Brand, Oscar Peterson, Otis Blackwell, Pat Boone, Patti Duke, Patti Page, Paul Evans, Paul Robeson, Paul Simon, Peggy Fleming, Peggy Lee, Perry Como, Pete Fountain, Pete Seeger/The Weavers, Peter Criss, Peter Duchin, Peter Dunfield, Peter Nero, Peter, Paul and Mary, Petula Clark, Pink Floyd, Polly Bergen, Prairie League, Ricky Dee, Roberta Flack, Rocky Graziano, Rod McKuen, Ron Dante, Sandy Stewart, Screamin’ Jay Hawkins, Sheb Wooley, Shel Silverstein, Sherman Edwards, Stan Lebowski, Steely Dan, Steve Allen, Steve Lawrence, Steve Neilson, Teresa Brewer, Terry Bradshaw, The Bell Notes, The Belmonts, The Chipmunks, The Delfonics, The Four Lads, The Four Seasons, The Kalin Twins, The Ronettes, The Shirelles, The Three Suns, Thelonious Monk, Tiny Tim, Tito Puente, Tom Glazer, Tommy Edwards, Vic Damone, Walter Carlos, Woody Guthrie.

References

See, for example, David Simons, Studio Stories, Backbeat Books, San Francisco, 2004; Ken Emerson, Always Magic in the Air – the Bomp and Brilliance of the Brill Building Era, 2005, Viking Press.

I Was a Teen-age Idol? by Paul Evans http://www.paulevans.com/recollec.htm