BMW Brilliance
Private joint venture | |
Industry | Automotive |
Founded | 2003 |
Headquarters | Shenyang, Liaoning, China |
Area served | China |
Key people |
Olaf Kastner (Chief Executive Officer and President) Lei Xiaoyang (Chief Financial Officer and Senior Deputy President)[1] |
Products | Automobiles |
Owner |
BMW (50%) Brilliance Auto (40.5%) Shenyang municipal government (9.5%) |
Number of employees | approx. 3,900 |
Website | www.bmw-brilliance.cn |
BMW Brilliance (officially BMW Brilliance Automotive Ltd.) is an automobile manufacturing company headquartered in Shenyang, China and a joint venture between BMW and Brilliance Auto. Its principal activity is the production, distribution and sale of BMW passenger cars in mainland China.
The BMW Brilliance Zinoro all-electric crossover, based on the BMW X1, is the first product of BMW Brilliance’s new brand and the first new energy vehicle (NEV) from a Chinese premium manufacturer.[2] Since early 2014 the Zinoro 1E is available for leasing only in Beijing and Shanghai.[2][3]
History
On 27 March 2003 BMW and Brilliance Auto agreed to form a joint venture to produce BMW cars for the Chinese market, with BMW holding a 50 per cent stake, Brilliance Auto 40.5 per cent and the Shenyang municipal government 9.5 per cent.[4][5] BMW and Brilliance agreed to invest an initial €450 million (US$483 million) in the venture.[5] The first Chinese-made BMW, a BMW 325, was sold in October 2003.[6]
In April 2009 BMW Brilliance announced that it would construct a second automobile assembly plant in China.[7] Construction of the plant began in Shenyang in June 2010, with a planned cost of US$73.53 million and a production capacity of 100,000 units.[8] Production at the plant began in May 2012.[9]
In January 2011 BMW Brilliance announced that it would begin Chinese production of a BMW 5 series electric hybrid car later that year.[10]
Products
BMW Brilliance currently produces the following vehicles:[11]
- BMW 3 Series (F30) (1.6 litre 2.0 litre and 3.0 litre)
- BMW 5 Series (F10) (2.0 litre and 3.0 litre)
- BMW X1 (2.0 litre)
Electric drive
BMW Brilliance unveiled the all-electric Zinoro 1E at the 2013 Guangzhou Auto Show. The all-electric crossover is based on the BMW X1 and is the first product of BMW Brilliance’s new brand and the first new energy vehicle (NEV) from a Chinese premium manufacturer.[2]
The Zinoro 1E has a rear-mounted 125 kW electric motor and produces peak torque of 250 N·m (184 lb-ft). The motor is powered by a lithium iron phosphate battery pack that can deliver an all-electric range of up to 150 km (93 mi). Charging of the battery takes around 7.5 hours with a 16A wallbox. Top speed is electronically limited to 130 km/h (81 mph).[2]
Since early 2014 the Zinoro 1E is available for leasing only in Beijing and Shanghai, and the company plans to open another showroom in Shenyang.[2][3] Leasing starts at 400 RMB per day (~US$65) or 7,400 RMB per month (~US$1,200). The annual contract includes the wall box charger, car registration plate, insurance, maintenance, and repairs.[3] The Zinoro 1E is eligible for a NEV plate in Beijing, which has a registration quota of 20,000 new energy vehicles for 2014.[3] In Shanghai license plates are auctioned for the equivalent of just under €10,000 as of September 2014. Electric cars get their license plate free of charge.[12]
-
A BMW 3 Series produced by BMW Brilliance
-
A BMW 5 Series produced by BMW Brilliance
-
A BMW X1 produced by BMW Brilliance
Sales
Calendar year | Total sales (vehicles produced in China) |
---|---|
2005 | |
2006 | 22,500[13] |
2007 | 30,600[13] |
2008 | |
2009 | 44,888[14] |
2010 | |
2011 | 108,189[15] |
2012 |
References
- ↑ "Company Overview of BMW Brilliance Automotive Ltd.". Bloomberg Businessweek. Retrieved 7 October 2012.
- 1 2 3 4 5 Mike Millikin (2013-11-21). "BMW Brilliance unveils Zinoro 1E BEV at Guangzhou show". Green Car Congress. Retrieved 2014-09-27.
- 1 2 3 4 Hao Yan (2014-04-25). "BMW Brilliance's different path to crack market". China Daily. Retrieved 2014-09-27.
- ↑ "BMW to manufacture cars in China". The Economic Times. 28 March 2003. Retrieved 7 October 2012.
- 1 2 "BMW signs China deal". BBC News. 27 March 2003. Retrieved 7 October 2012.
- ↑ "First locally-built BMWs on sale this weekend - report". Just Auto. 16 October 2003. Retrieved 7 October 2012.
- ↑ "BMW, Brilliance Auto to build second China plant". Reuters. 20 April 2009. Retrieved 7 October 2012.
- ↑ "BMW-Brilliance starts building second plant". Gasgoo. 3 June 2010. Retrieved 7 October 2012.
- ↑ "2012 milestones, next year's mission for BMW Brilliance". China Daily. 31 December 2012. Retrieved 24 February 2013.
- ↑ "BMW Brilliance to begin production of 5 series electric hybrid". Gasgoo. 24 January 2011. Retrieved 7 October 2012.
- ↑ "Foreign Brands". China Auto Web. Retrieved 24 February 2013.
- ↑ Christiane Kühl (2014-09-24). "ElektromobilitätElektroautos - China nimmt neuen Anlauf" [Electromobility: Electric cars - China takes a new approach]. Manager Magazin (in German). Retrieved 2014-09-27.
- 1 2 "BMW Brilliance sales rise by 36 per cent in China". The Economic Times. 27 January 2008. Retrieved 24 February 2013.
- ↑ "Brilliance sells 22,000 BMW cars in Jan-Apr, up 77.3%". Gasgoo. 28 May 2010. Retrieved 24 February 2013.
- ↑ "Brilliance Auto's net profit grows over 24% in 2011, thanks to increase in BMW sales". Gasgoo. 30 March 2012. Retrieved 24 February 2013.
External links
|
|