BabyCenter

BabyCenter

Web address	BabyCenter.com
Commercial?	yes; ad-supported
Type of site	Reference pages
Registration	Required only on forums
Owner	Johnson & Johnson
Alexa rank	769 (February 2015)[1]

Baby Center is a parenting website providing information on conception, pregnancy, birth, and early childhood for parents and parents-to-be.^{[2][3] [4]} The site has been online since November 1997.^[5] Users of the website can sign up for free weekly email newsletters that guide them through pregnancy and their child's development.

History

BabyCenter was purchased from the now defunct eToys in a cash agreement valued at 10 million dollars in March 2001.^[6][7]

BabyCenter L.L.C. is owned by Johnson & Johnson, the main sponsor on the site. BabyCenter has a policy of maintaining a clear separation between advertising content and medically approved health content.^[8]

Location-based services

The company is based in San Francisco and has several companion websites around the world, including BabyCenter Arabia,^[9] BabyCenter Brazil,^[10] BabyCenter China,^[11] BabyCenter India,^[12] and others.^[8]

Mobile applications

BabyCenter has two iPhone apps: My Pregnancy Today^[13] and My Baby Today.^[14]

Awards

BabyCenter was the winner of the "Best family and parenting site" category in the 2006 and 2011 Webby Awards and the winner of the 'Health' category in the Fourth Annual GII Awards.

Year	Session	Outcome	Category
1998	2nd Annual Webby Awards Nominees[15]	Webby Award Winner	Home
1999	3rd Annual Webby Awards Nominees[16]	Webby Award Winner	Living
2000	4th Annual Webby Awards Nominees[17]	Webby Award Winner	Commerce
2001	5th Annual Webby Awards Nominees[18]	Webby Nominee	Living
2002	6th Annual Webby Awards Nominees[19]	Webby Nominee	Commerce
2005	9th Annual Webby Awards Nominees[20]	People's Voice Winner	Family/Parenting
2006	10th Annual Webby Awards Nominees[21]	People's Voice Winner	Family/Parenting
2010	14th Annual Webby Awards Nominees[22]	People's Voice Winner	Family/Parenting
2011	15th Annual Webby Awards Nominees[23]	Webby Award Winner	Family/Parenting
2011	15th Annual Webby Awards Nominees[23]	People's Voice Winner	Family/Parenting

References

1. "Babycenter.com Site Info". Alexa Internet. Retrieved 2014-04-01.
2. McClure, Robin; Bates, Vincent Iannelli; photographs by Susana (2009). Knack baby's first year: a complete illustrated guide for your child's first twelve months. Guilford, CT: Knack. p. 230. ISBN 1-59921-503-9.
3. Choudri, Nihara (2005). Parent savvy straight answers to your family's practical, financial & legal questions (1. ed.). Berkeley, Calif.: Nolo. p. 137. ISBN 1-4133-0368-4.
4. Lamarre, Michelle L. Keene, Stephanie S. (2002). Babies by the bay: the insider's guide to everything from doctors and diapers to playgrounds and preschools in the San Francisco Bay Area. Berkeley, Calif: Wildcat Canyon Press. p. 408. ISBN 1-885171-78-1.
5. "Site Information for: babycenter.com". Alexa Internet. 2007-12-05. Retrieved 2007-12-05.
6. "Company News; Johnson & Johnson Buys BabyCenter From eToys". The New York Times Company. 3 March 2001.
7. "J&J buys eToys unit". Cable News Network. Archived from the original on 10 February 2002. Retrieved March 2, 2001.
8. "About Us - Company Overview". BabyCenter, L.L.C. Retrieved 4 March 2012.
9. "الصفحة الرئيسية". Arabia.babycenter.com. Retrieved 2012-08-03.
10. "BabyCenter Brasil". Brasil.babycenter.com. Retrieved 2012-08-03.
11. "宝宝中心 - 怀孕 育儿 全球最大的专业育儿网". Cn.babycenter.com. Retrieved 2012-08-03.
12. "Pregnancy, baby, toddler and conception health information at BabyCenter India". Babycenter.in. Retrieved 2012-08-03.
13. "App review: BabyCenter's My Pregnancy Today". Pregnancy Magazine. 18 May 2012. Retrieved 21 May 2012.
14. "BabyCenter Launches My Baby Today App for iPhone & iPod touch". The Business Journals. 12 October 2011. Retrieved 21 May 2012.
15. "2nd Annual Webby Awards Nominees". The Webby Awards. 1998.
16. "3rd Annual Webby Awards Nominees". The Webby Awards. 1999.
17. "4th Annual Webby Awards Nominees". The Webby Awards. 2000.
18. "5th Annual Webby Awards Nominees". The Webby Awards. 2001.
19. "6th Annual Webby Awards Nominees". The Webby Awards. 2002.
20. "9th Annual Webby Awards Nominees". The Webby Awards. 2005.
21. "10th Annual Webby Awards Nominees". The Webby Awards. 2006.
22. "14th Annual Webby Awards Nominees". The Webby Awards. 2010.
23. "15th Annual Webby Awards Nominees". The Webby Awards. 2011.

Further reading

• Joe Szadkowski (May 19, 1998). "BabyCenter a treat for expectant parents". The Washington Times.
• Jon Swartz (April 21, 1999). "EToys Delays IPO, Will Buy BabyCenter". The San Francisco Chronicle.
• Verne Kopytoff (December 10, 2001). "Making a comeback - Web sites reborn as marketing arms for big companies". The San Francisco Chronicle.
• Julio Ojeda-Zapata (May 25, 1998). "Sites That Help Dads Get Comfortable With Firstborn". St. Paul Pioneer Press.
• Jean Scheidnes (March 3, 2001). "J&J buying BabyCenter from eToys". The Star-Ledger.
• "Cool Sites". Contra Costa Times. November 9, 1997.
• Paula Schleis (June 26, 2000). "BabyCenter Site Can Help With Bringing Up Baby". Akron Beacon Journal.
• Jonathan Rabinovitz (October 25, 1998). "Online Retailers Carving Out New Ground In E-Turf". San Jose Mercury News.

External links

• BabyCenter at DMOZ