Neutrogena

Neutrogena
Subsidiary
Industry Consumer Packaged Goods
Founded 1930
Headquarters Los Angeles, USA
Area served
 Worldwide
Revenue Increase $6 billion USD (2005)
Parent Johnson & Johnson
Website Neutrogena

Neutrogena is an American brand of skin care, hair care and cosmetics, that is headquartered in Los Angeles, California.[1] According to product advertising at their website, Neutrogena products are distributed in more than 70 countries. Neutrogena was founded in 1930 by Emanuel Stolaroff, and was originally a cosmetics company named Natone. It is now part of the United States-based Johnson & Johnson conglomerate, which bought the independent company in 1994.[2]

History

In 1930, Emanuel Stolaroff started a small company called Natone. Soon, it grew into a larger business, and he started expanding it into retail markets.[3] Stolaroff met Belgian chemist Edmond Fromont in 1954, and acquired the rights to distribute his patented formula of a mild clear soap that cleared the skin, without drying it, in the US.[1] By then Lloyd Cotsen, had entered the Stolaroff family by marrying his daughter Joanne Stolaroff.[4] In 1962 the company name was officially changed to Neutrogena Corporation; Cotsen became president in 1967.

The company listed publicly on the NASDAQ in 1973, with a market value of $1.2 million. Cotsen started marketing soap through 2 major channels: dermatologists and luxury hotels.[5] Neutrogena managed to stay clear of any major pricing wars, like those of other big corporations of that generation. It launched product lines in acne and anti-aging areas.[4] In 1982 profits reached US$3 million, and Cotsen was named the CEO.[4]

In 1994 Johnson & Johnson acquired Neutrogena for $924 million, at a price of $35.25 per share.[6] Johnson & Johnson's international network helped Neutrogena boost its sales and enter newer markets including India, South Africa, and China. Priced at a premium, Neutrogena products are distributed in over 70 countries. The company has major subsidiaries in Canada, United Kingdom, South Korea and India.[1]

Products

Neutrogena carries a wide range of products for the skin (face and body) and hair, including specific product lines for acne, anti-aging and sun protection.

Product lines include:[1]

Spokesmodels

Neutrogena is well known for its commercials, both in print and on television, that feature various spokesmodels. These spokespeople are usually talented and beautiful young men and women in the field of entertainment. Notable Neutrogena spokesmodels include:

References

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