Almay

Almay is a cosmetics brand owned by Revlon and targeted for teens.

History

The Almay Brand was originally established in 1931 and was named after the founders, Alfred and Fanny May Woititz. The creation of this cosmetic brand began when Fanny May Woititz was in need of cosmetic products that did not irritate her sensitive skin. Her husband Alfred, who was a professional chemist, started experimenting with makeup to find ingredients that were purer and gentler. With the help of dermatologist Marion Sulzberger, they developed the first cosmetic brand that used hypoallergenic ingredients.

Almay was the first brand to introduce skincare safety by producing fragrance-free products, by showing all the ingredients used on its product labels, and by testing for allergy, as well as irritation. It was also the first to create a cosmetic line for consumers with specific skin types and those who wear contact lenses. In 1987, Almay was acquired by Revlon and today it has expanded to a full line of skincare and makeup products.

Almay has products for skin, face, lips and eyes. The natural ingredients used include meadowsweet (Filipendula ulmaria) for oily skin, grape seed (Vitis vinifera) for normal skin, and cucumber (Cucumis sativus) for dry skin. Other ngredients in the products include moringa (Moringa oleifera), aloe (Aloe barbadensis), milk thistle (Silybum marianum), licorice (Glycyrrhiza glabra), soybean (Glycine max), and rosehips (Rosa canina).

Elaine Irwin Mellencamp became the spokesperson for Almay in 2004.[1] In 2010, Kate Hudson became a spokesmodel after, and most recently Carrie Underwood.

Cruelty-free cosmetic

Almay has not conducted animal testing for over 20 years. The company has eliminated testing in all phases of research, development and manufacturing of all their products. They do not support, nor request that suppliers do animal testing. However, they do obey 'local laws' in which countries may require animal testing in order to sell products to customers.

Spokesmodels

Some of the actresses and models that appear in the TV/print ads include:

References

  1. ↑ Almay Signs Elaine Irwin-Mellencamp as Spokesperson, Business Wire, February 25, 2004

External links

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