Clean & Clear

Clean & Clear is a line of dermatology products owned by Johnson & Johnson.

The products are similar to their Neutrogena line (which J&J bought in 1994), but less expensive.

Most of the products are for the skincare of young women, but some treat a wider range of conditions, such as the "SOFT" line, focused on facial moisturizing. Clean & Clear is currently available in 46 countries.

History

The first Clean & Clear product was a skin cleanser. Revlon introduced lotions and bar soap by 1986,[1] and hair conditioner and shampoo by 1989.

The brand was originally developed by Revlon as a line of sensitive skin personal care items and was introduced by 1956.[2] The Clean & Clear name referred to the fact that the products contained no fragrance or dyes, and left no residue after rinsing. The original line featured shampoos, conditioners and facial skincare products. In 1991, Revlon sold Clean & Clear to Johnson & Johnson.[3]

Advertising and partnerships

In 1993, Clean & Clear adopted its current slogan, "Clean & Clear and Under Control". Johnson & Johnson repositioned Clean & Clear within the market, focusing on acne. In 2000, Johnson & Johnson used the brand to experiment with online marketing, using the Clean & Clear Talking Postcard Superstitial campaign to develop a presence in online teen communities.[4] The campaign won at the Massachusetts Interactive Media Council Awards in the online advertising category.[5]

In 2010, Clean & Clear ventured into celebrity and charity partnership strategies with the Do Something nonprofit organization and star Demi Lovato, launching the program "Join the Surge".[6] In 2011, Clean & Clear began a partnership with the United Nations Foundation's Girl Up campaign, cosponsoring a "Unite for Girls" tour with Lily Halpern[7] and a fundraising promotion at Target stores.[8]

The brand made its first social gaming tie-in with a 2012 promotion on The Sims Social.[9]

On March 14, 2015, Johnson & Johnson announced a deal for Jazz Jennings to appear in Clean & Clear commercials.

Product ranges

Morning Burst

In 2004 the brand departed from the anti-acne market in launching Morning Burst Facial Cleanser, a general facial cleanser with vitamin C. Nora Zehetner was the line's initial spokesperson.[10][11] In 2011 the Morning Burst line expanded to include body washes.[12] In 2014, Morning Burst cleansers were among the top 20 leading skin care brands in the U.S., with a market share of 4.5%.[13]

Advantage

Johnson & Johnson launched Clean & Clear Advantage in the 2000s as an anti-acne line. It includes cleansers, scrubs and moisturizers. According to SymphonyIRI data cited by Household and Personal Products Industry magazine in 2012, the Advantage line series was among top ten acne treatment solutions on the US market, with 4% market share.[14]

Clean & Clear Advantage Control Kit was named "Best Acne Regimen" by InStyle magazine in 2008.[15] In 2007, Advantage Acne Spot Treatment won the Glam.com Beauty Award as the readers' choice for "Blemish Treatment".[16] It also won Allure magazine's Best of Beauty award in 2011 and 2012.[17] In 2013, Advantage Oil Absorbing Cream Cleanser won Allure magazine's Best of Beauty award.[18]

Health issues

In 2013 several Clean & Clear products were criticized for containing small polyethylene microbeads, which are potentially harmful for marine fauna and human health. These particles were present in Advantage 3 in 1 facial scrub, Morning Burst facial scrub, Blackhead Eraser scrub and Deep Action Exfoliating Scrub. Replying to 5 Gyres' request to remove microbeads from its products, Johnson & Johnson began to phase out polyethylene microbeads in Summer 2013.[19] The company later promised to completely remove all microbeads from its products by the end of 2015.[20]

In June 2014 The U.S. Food and Drug Administration mentioned Clean & Clear (among other over-the-counter topical acne products) in a special safety announcement on products that might cause "rare but serious hypersensitivity reactions".[21]

References

  1. ↑ "Revlon Clean and Clear products". Ellensburg Daily Record. October 25, 1986.
  2. ↑ "new, fresh! Revlon's "Clean and Clear"". Spokane Daily Chronicle. April 23, 1956. Mild, greaseless "Clean and Clear" lifts our dirt and heavy make-up, leaves your skin glowing and dewy-fresh.
  3. ↑ Hofmeister, Sallie (August 23, 1994). "Johnson To Acquire Neutrogena". The New York Times. Archived from the original on July 9, 2014. Retrieved 2014-07-09.
  4. ↑ Kenny, David; Marshall, John F. (March 26, 2001). "Contextual Marketing: The Real Business of the Internet". Harvard Business Review. Archived from the original on 2014-10-03. Retrieved 2014-10-03.
  5. ↑ Flass, Rebecca (October 20, 2000). "Truth Rules at MIMC Awards". Adweek. Archived from the original on 2014-10-03. Retrieved 2014-10-03.
  6. ↑ Bruell, Alexandra (September 1, 2010). "J&J leverages celebrity and charity to help inspire teens". PRWeek (Haymarket Media Group). Archived from the original on October 4, 2014. Retrieved 2014-10-04.
  7. ↑ "Lily Halpern Performs At Unite For Girls Tour Launch". popdirt.com. 2011-09-18. Archived from the original on 2014-09-27. Retrieved 2014-09-27.
  8. ↑ "Girl Up and CLEAN & CLEAR® Partner to Help Teens Get Ready for The New School Year" (Press release). United Nations Foundation. 2012-07-12.
  9. ↑ Greenberg, Karl (August 14, 2012). "Clean & Clear Goes Social With The Sims". MediaPost.com. Archived from the original on August 27, 2014. Retrieved 2014-08-27.
  10. ↑ "Nora Zehetner:Other works". Internet Movie Database. Retrieved 2014-10-01.
  11. ↑ "Clean & Clear - Morning Burst (2004) 0:30 (USA)". http://adland.tv. Retrieved 2014-10-01. External link in |website= (help)
  12. ↑ India-Jewel Jackson (August 9, 2011). "Our Newest Obsession: Clean & Clear Morning Burst Body". Glam.com. Glam Media. Archived from the original on 2014-09-27. Retrieved 2014-09-27.
  13. ↑ "Market share* of the leading 20 skin care brands in the U.S. in 2014". Statista. Retrieved 2014-10-01.
  14. ↑ Branna, Tom (2013-03-01). "Of Aches & Acne". Household and Personal Products Industry. Archived from the original on 2014-09-27. Retrieved 2014-09-27.
  15. ↑ "Clean & Clear Advantage Acne Control Kit: Best Acne Regimen". InStyle. 2008. Archived from the original on 2014-08-29. Retrieved 2014-08-29.
  16. ↑ Jackson, India-Jewel (2007-07-09). "2007 Glam Beauty Award Winners". Glam.com. Glam Media. Retrieved 2014-09-27.
  17. ↑ Donahue, Kayleigh. "Clean & Clear Advantage Acne Spot Treatment". Allure. Archived from the original on 2014-09-27. Retrieved 2014-09-27.
  18. ↑ Devine, Catherine. "Clean & Clear Advantage Oil Absorbing Cream Cleanser". Allure. Archived from the original on 2014-10-08. Retrieved 2014-10-08.
  19. ↑ Stiv Wilson (June 4, 2013). "VICTORY #2! Johnson & Johnson To Cease Use Of Plastic Micro-Beads!!". 5 Gyres Blog. Archived from the original on September 27, 2014. Retrieved 2014-09-27.
  20. ↑ McGuinness, Ross (June 19, 2014). "Washed away: Is the cosmetics industry doing enough about microbeads?". METRO. Archived from the original on September 27, 2014. Retrieved 2014-09-27.
  21. ↑ "FDA Drug Safety Communication: FDA warns of rare but serious hypersensitivity reactions with certain over-the-counter topical acne products". Food and Drug Administration. June 25, 2014. Archived from the original on July 8, 2014. Retrieved 2014-07-08.

External links

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