Boursin cheese

Boursin
Country of origin	France
Region, town	Normandy
Source of milk	Cows
Pasteurised	Yes
Texture	Soft
Certification	French AOC 1963
Related media on Wikimedia Commons

Boursin [buʁsɛ̃] is a trademarked brand of Gournay cheese. It is a soft creamy cheese available in a variety of flavours, with a flavour and texture somewhat similar to cream cheese.

The world's first variety of Boursin, ^[1] was created in 1957 in Normandy by Francois Boursin. Inspired by a long-standing traditional dish, fromage frais (fresh cheese), in which guests mixed their own seasoned cheese from a bowl of fine herbs, the expert cheese maker introduced Boursin Garlic & Fine Herbs. His recipe quickly became the first flavored fresh cheese to be sold throughout France. Boursin cheese was first developed in Normandy,^[2] and at one time was produced exclusively in Croisy-sur-Eure, France, by the Boursin company. In 1990, the Boursin name was acquired by Unilever who sold it to Groupe Bel in November 2007 for 400 million euros.^[3] The cheese is still produced in the United States for North American distribution by Unilever.

Advertising

The brand was advertised on television using the slogan: « Du pain, du vin, du Boursin » (English: "Some bread, some wine, some Boursin"). Later this slogan was replaced with « Du pain, du Boursin, tout est bien » ("Some bread, some Boursin, all is well.")

Notes

1. http://www.boursin.com/en_us/About-us/Boursin-R-s-history
2. "Boursin Reveals the Secrets of its Phenomenal Success" from BoursinCheese.com, accessed 2011-06-18
3. "Consumer goods giant Unilever has reached an agreement to sell its cheese business Boursin" from BrandsTell, accessdate 2009-05-31

External links