Brand rankings of Japanese universities
The Brand rankings of Japanese universities (大学ブランドランキング Daigaku Burando Rankingu) is a ranking of the Japanese universities by Nikkei Business Publications, released annually in November.
It is a ranking system which evaluates the universities' power of brand. According to Nikkei BP, BRJU stands on the idea of "How people think", but not the quality or functions of university. Therefore, questionnaires are done to third-person groups.[1]
Methodology
It is composed by 49 indicators related to the power of brand. Each indicator was calculated by the result of questionnaires to businesspersons,people who have children and people related to education in a same region of targeted universities. these indicators are related to not only reputation or popularity, but also various recognitions such as a review of HR. Basically the same methodology of corporate brand research is applied to this ranking systems.[1]
It ranks universities in 5 areas, with Greater Tokyo Area, Hokuriku/Tokai Area, Kansai Area, Chugoku/Shikoku Area and Kyushu/Okinawa Prefecture/Yamaguchi Area. Each university is ranked in its own region's rankings, thus there are no national rankings.
Top 10/20 Universities in the BRJU
Rankings were conducted on a regional basis, so there is not an overall ranking for universities, rather a ranking within their geographical area.
University rankings in Greater Tokyo Area[1][2]
| Overall Rank 2010 | Overall Rank 2009 | University | Type | Overall Score |
| 1 | 3 | Waseda University | PR | 91.0 (86.1) |
| 2 | 1 | University of Tokyo | NA | 84.0 (89.3) |
| 3 | 2 | Keio University | PR | 74.7 (76.3) |
| 5 | 5 | Hitotsubashi University | NA | 72.0 (73.0) |
| 6 | 6 | Tokyo Institute of Technology | NA | 71.8 (70.3) |
| 7 | 8 | Sophia University | PR | 69.0 (65.3) |
| 8 | 12 | Meiji University | PR | 68.5 (63.6) |
| 9 | 7 | Aoyama Gakuin University | PR | 65.9 (67.2) |
| 10 | 16 | International Christian University | PR | 64.5 (61.3) |
| - | 9 | Ochanomizu University | NA | - (65.1) |
| - | 10 | Chuo University | PR | - (63.9) |
| - | 10 | Gakushuin University | PR | - (63.9) |
| - | 12 | Tokyo University of Science | PR | - (63.6) |
| - | 14 | Rikkyo University | PR | - (62.6) |
| - | 15 | Tsuda College | PR | - (61.6) |
| - | 17 | Yokohama National University | NA | - (61.1) |
| - | 18 | Tokyo Gakugei University | NA | - (59.4) |
| - | 19 | Chiba University | NA | - (59.0) |
| - | 20 | Hosei University | PR | - (58.7) |
University rankings in Kansai Area[1]
| Overall Rank 2010 | Overall Rank 2009 | University | Type | Overall Score |
| 1 | - | Kyoto University | NA | 93.0 |
| 2 | - | Osaka University | NA | 81.7 |
| 3 | - | Doshisha University | PR | 73.1 |
| 4 | - | Kansai University | PR | 68.9 |
| 5 | - | Ritsumeikan University | PR | 68.2 |
| 6 | - | Kobe University | NA | 68.1 |
| 7 | - | Kwansei Gakuin University | PR | 63.9 |
| 8 | - | Kinki University | PR | 59.8 |
| 9 | - | Osaka City University | PU | 59.1 |
| 10 | - | Osaka Prefecture University | PU | 56.5 |
University rankings in Chugoku-Shikoku Region[1]
| Overall Score 2010 | Overall Rank 2010 | University | Type | Overall Score |
| 1 | - | Hiroshima University | NA | 95.4 |
| 2 | - | Okayama University | NA | 83.6 |
| 3 | - | Ehime University | NA | 65.5 |
| 4 | - | Tokushima University | NA | 61.5 |
| 5 | - | Yamaguchi University | NA | 60.5 |
| 6 | - | Hiroshima Institute of Technology | NA | 59.2 |
| 7 | - | Notre Dame Seishin University | PR | 58.8 |
| 8 | - | Kagawa University | NA | 58.7 |
| 9 | - | Okayama University of Science | PR | 58.1 |
| 10 | - | Tottori University | NA | 56.0 |
Kyushu and southern Japan
In 2010 Kyushu University was ranked top in this area.
References
- 1 2 3 4 5 「大学ブランド力」ランキング、首都圏は早稲田、近畿は京大が1位〜日経BPコンサルティングが調査 - トレンド - 日経トレンディネット
- ↑ NBPC ニュースリリース「大学ブランド・イメージ調査 2010(首都圏編)」（2009年10月実施）より
- ↑ 「大学ブランド力」ランキング、首都圏は早稲田、近畿は京大が1位〜日経BPコンサルティングが調査 日経トレンディネット. Trendy.nikkeibp.co.jp. Retrieved on 2014-06-17.
