Daigou

Daigou (Chinese: 代购 dàigòu also 海外代购 hǎiwài dàigòu)[1] is a channel of commerce in which a Chinese person overseas purchases commodity (mainly luxury goods but also groceries) for a customer in mainland China[2] since prices for luxury goods can be 30 to 40 percent higher in China than abroad.[3] The phrase means "buying on behalf of".[4][5] Daigou sales across sectors total $15 billion annually.[6] In 2014 the value of the daigou business just among luxury goods increased from ¥55 billion to ¥75 billion RMB (USD $8.8 billion to $12 billion).[7]

Daigou purchases are often from luxury brand boutiques in major fashion cities like Paris, London, New York City, Hong Kong, Tokyo and Seoul.[8] Some daigou use Weibo and WeChat to communicate with their clients.[8] The large demand for the daigou service is due to concern over unsafe products, especially food safety problems,[9] and China's high import tariffs on luxury goods.[8] Some daigou service providers intentionally sell counterfeit made in China products that have been altered to appear purchased abroad.[10] A 2015 survey of Chinese online luxury shoppers found that 35% have used daigou to purchase luxury goods online, while only 7% used the brand's website.[11] Approximately 80% of Chinese luxury purchases are made abroad.[12]

References

  1. ↑ Hunt, Katie (August 19, 2014). "Shoppers or smugglers? China cracks down on 'daigou' boom". cnn.com. Retrieved August 29, 2014.
  2. ↑ businessoffashion.com ‘Daigou’ Agents Help Chinese Get Luxury Goods for Less Kati Chitrakorn, 9 April 2014
  3. ↑ ENRIQUE MENENDEZ, Missed Opportunity: China’s Neglected Domestic Travellers FEBRUARY 18, 2016
  4. ↑ jingdaily.com SUSAN OWENS, FROM DAIGOU TO DIGITAL: LUXURY EXECUTIVES WEIGH IN ON BIGGEST CHINA CHALLENGES JULY 1, 2015
  5. ↑ Terence Lee Daigou, a novel e-commerce business model, is an intriguing Chinese export businessoffashion.com November 16, 2012
  6. ↑ businessoffashion.com Op-Ed | Alibaba’s Catch-22, Brian Buchwald and Joshua Neckes, 15 August 2014
  7. ↑ Business of Fashion, Can China End the Illicit ‘Daigou’ Trade?, KATI CHITRAKORN, FEBRUARY 5, 2016
  8. 1 2 3 Zhu, Julie (February 23, 2014). "Online agents cut luxury bills for Chinese buyers". Financial Times. Retrieved 2014-08-17.
  9. ↑ The phenomenon, reasons and solutions of food safety problems in China, 26 Aug, 2013
  10. ↑ Sim, Shuan (April 8, 2014). "China’s Sketchy ‘Daigou’ Luxury Market Is A Hotbed For Fakes". jingdaily.com. Retrieved August 29, 2014.
  11. ↑ Luca Solca businessoffashion.com Digital China Leaving Ostrich Brands Behind April 16, 2015
  12. ↑ businessoffashion.com Luxury Market Growth Will Hit Low Point in 2016, Forecasts Bain APRIL 6, 2016

External links

Look up 代 or 购 in Wiktionary, the free dictionary.

See also


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