Besturn

Besturn 奔腾
Division
Industry Automotive
Founded 2006
Headquarters Changchun, China
Products Automobiles
Parent FAW Car Company
Website faw-benteng.com/ (Chinese)

Besturn (Chinese: 一汽奔腾; pinyin: Yīqì Bēnténg) is an automotive marque owned by the Chinese automaker FAW Group.[1]

With products based on older Mazda sedans, Besturn targets upper middle-class Chinese consumers.[2] FAW, Besturn's owner, also manufactures the Chinese market version of the car many Besturn products are based on, the Mazda 6,[3] and Besturn models were initially produced in FAW's Mazda factories.[4]

Models

The Besturn B70 made its debut in 2006.[5] It is based on an older Mazda 6[3] and uses the Ford CD3 platform.[6] The Besturn B50 was released in 2009[6] and is also derived from a Mazda 6.[3] As of 2011, future models include the Mazda 6-derived B90.[3]

Besturn B50 
Besturn B70 
Besturn B90 
Besturn X80 

Sales

The 134,500 units sold in 2010 constituted a substantial increase over the 70,000 of the prior year.[7] Brand popularity for Besturn may have dipped between 2011-2012.[8]

Relationship with Hongqi

The products of another FAW brand, Hongqi, may be easily confused with Besturn cars. Until 2011, the two brands shared badging,[9] and in 2008, due to flagging sales, Hongqi showrooms were merged those of Besturn.[10] It was thought that giving the Hongqi brand more sales outlets would increase sales.[11]

References

  1. ↑ Besturn B90 Sedan spotted out testing chinacartimes.com, October 27, 2010
  2. ↑ Besturn Does China's FAW Car Co. A Good Turn forbes.com. 07.11.08, 5:29 AM ET
  3. 1 2 3 4 Besturn B90 to launch this year to be Mazda6 based chinacartimes.com, March 24, 2011
  4. ↑ Mazda and Besturn to stop sharing production line By Helen Zhang. gasgoo.com, June 22, 2010
  5. ↑ FAW Launches Besturn C301 Performance Luxury Sedan Xiao Li and Wei Xin. FAW Official Site, Sep 13, 2006
  6. 1 2 About Besturn FAW Car Company Official Site
  7. ↑ "CHINA'S FIRST AUTOMOBILE WORKS POSTS 31.6% RISE IN 2010 SALES". Asia Pulse (Rhodes). Jan 19, 2011.
  8. ↑ "VW investigates whether Chinese partner copied its patents". Want China Times. China Times News Group. 2012-07-31. Retrieved 26 July 2014.
  9. ↑ For shared badging, see FAW to give B50 a new grill and logo for 2011? chinacartimes.com, December 28, 2010
  10. ↑ AW Car to merge Hongqi, Besturn sales networks gasgoo.com, July 30, 2008
  11. ↑ FAW mulls merging Besturn, Xiali sales networks By George Gao. gasgoo.com, October 27, 2008

External links

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