BORN Group

BORN Group
Private
Industry marketing, ecommerce, advertising, mobile, content marketing, digital marketing
Headquarters Manhattan, New York and London, England
Area served
 Worldwide
Key people
 Dilip Keshu (CEO),[1] Sandeep Kulkarni (CFO),Fadi Shuman, Andy Berg, Ram Patel, David Bonthrone, Steve Waller, Prakash Gurumoorthy
Divisions Creative, Content, Commerce, Consulting
Website www.borngroup.com

BORN Group or BORN, formerly known as Group FMG,[2] is a creative design, content production and commerce solutions company. It started in 1987 as The Fresh Media Group.[3] The company created a multi-channel marketing content platform called Ceros, a page-turning digital magazine/catalog that embeds dynamic content, social media and ecommerce.[4] In June 2012 Kara Swisher reported that Crowdfusion had acquired Ceros.[5] In May 2012, the company acquired an award winning creative commerce agency, called Pod1 Inc.[6]

The company's offers publishers an online flat planning tool (called VIP4) for magazine, book, and catalog pre-press planning and production.It also offers frameworks to create on-line magazine production (with a product called ICE MAPP) and tablet & mobile phone apps (with a product called ICE CAPP) - both products embed rich media, e-commerce and social media in a single container. At the end of 2013 the company won Printweek's Creative Repro Company of the Year award.[7]

The company used to go to market with three brands - Pod1 for creative ecommerce, FMG for content production and Sneak Global for specialist video production but now these offerings are under the aegis of one brand, BORN. In 2013, Pod1 was an official Webby Awards Honoree for their work on DVF Rendez-vous (Retail category), Erno Lazlo and Walgreens' Beauty.com (Fashion & Beauty category) and FMG was a Honoree for Resident Evil - Shared Nightmare (Facebook App).[8][9]

The company launched content marketing, social media offerings, brand activation/digital marketing solutions and mobile apps development (native and browser based) in 2012 and 2013, and attracted several senior executives from Ogilvy & Mather, Saatchi & Saatchi, Acuity Group (now Accenture), CMA, among others.[10][11]

The company is a partner to ecommerce vendors such as Acquia, NetSuite, Magento (now eBay Enterprise), hybris (now SAP), Mirakl and Demandware as well as Jagged Peak Software for OMS solutions.

References

  1. ↑ "BORN Marketing Contacts".
  2. ↑ FMG and Pod1 rebrand as BORN
  3. ↑ Printweek Articles on FMG
  4. ↑ Ceros is the fix the digital publishing world needs
  5. ↑ Crowdfusion and Ceros Merge. New Entity is called Ceros
  6. ↑ New York Times Article on Pod1 acquisition by Group FMG
  7. ↑ FMG Bags Creative Repro Company of the Year Award
  8. ↑ Pod1 is Webby Awards Official Honoree 2013
  9. ↑ Group FMG is Webby Awards Official Honoree 2013
  10. ↑ Group FMG Launches Mobile Apps Unit
  11. ↑ Monsanto Exec Joins Group FMG

External links

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