Haima Automobile

FAW Haima Automobile Co., Ltd.
Private
Industry Automotive
Founded January 1992 (as Hainan Mazda Motor Co., Ltd.)
Headquarters Haikou, Hainan, China
Products Automobiles
Revenue 11.21 billion yuan (US$1.77 billion)[1]
590 million yuan (US$93.22 million)[1]
Owner FAW Group (49%)
Hainan Automobile Group (49%)
Hainan provincial government (2%)[2]
Website www.haima.com/english/

FAW Haima Automobile Co., Ltd., trading as Haima, is a Chinese automotive manufacturing company based in Haikou, Hainan and a subsidiary of FAW Group. Its principal activity is the design, development, production and sale of passenger cars and minivans sold under the Haima marque.

Haima was founded in 1992 as a joint venture between the Hainan provincial government and Mazda to produce Mazda models for sale in China. In 2006 Mazda's share of the venture was acquired by FAW Group, although many Haima models still incorporate Mazda technology.

As of 2012 Haima had an annual production capacity of approximately 400,000 vehicles. A total of 157,242 Haima passenger cars were sold in China in 2013, making it the 28th largest-selling car brand in the country in that year (and the 12th largest-selling Chinese brand).[3]

Name

The name "Haima" is a contraction of "Hainan Mazda".

History

The company was founded in January 1992 as Hainan Mazda Motor, a joint venture between the Hainan provincial government and Mazda to produce Mazda models for sale in China.[4] The joint venture arrangement lasted until 2006, when Mazda's share of Hainan Mazda was acquired by FAW Group,[5][6] and the company became a subsidiary of FAW.[7] While Haima retained the right to make and sell older Mazda models as well as use Mazda technology to underpin self-designed products, it was prohibited from using the Mazda marque. This doesn't necessarily mean Haima has completely severed ties to its erstwhile partner, as technology transfers may continue.[6]

In August 2008 Haima began construction of a third assembly plant in Hainan, with a capacity to build of 100,000 units per year.[8] Its other two plants are likely located in Haikou, Hainan, and the city of Zhengzhou; both have production capacities of 150,000 whole vehicles per year.[9]

In April 2009 Reuters reported that the company's partnership with Mazda, by then ended, had been established "to receive technological help" and that Haima was selling a car that seemed similar one of Mazda's offerings without consent.[10]

In November 2010 a plant for the assembly of knock-down kits of the Haima 3 was opened in Cherkessk, Russia by Derways Automobile Company.[7]

Products

Current products

Haima currently produces the following vehicles, a number of which include technology acquired from Mazda:[11][12]

Haima 1 "Prince" 
Haima 2 
Haima 2 C-Sport 
Haima M3 
Haima 3 hatchback 
Haima 3 sedan 
Haima Family II facelift 
Haima Family VS 
Haima M5 
Haima M8 
Haima S5 
Haima 7 
Haima S7 
Haima Freema 

Former products

Vehicles formerly produced by Haima include:

Logo

Haima's logo represents a mythical bird flying away from a rising sun.[13]

Motorsport

Haima competes in the China Touring Car Championship through the Haima Family team.[11][14]

A Haima touring car 

Sales

Calendar year Total sales
2009 118,000[15]
2010 200,000[15]
2011 230,000[15]

References

  1. 1 2 "Haima sees profits grow over 7% in 2011". Gasgoo. 17 April 2012. Retrieved 15 September 2012.
  2. ↑ "FAW Haima to sell 130,000 vehicles this year". Gasgoo. 26 November 2007. Retrieved 15 September 2012.
  3. ↑ "2013 Passenger Vehicle Sales by Brand". China Auto Web. 15 January 2014. Retrieved 31 March 2014.
  4. ↑ unknown (2003). "unknown". Automotive Engineering International 111 (7-12): 26.
  5. ↑ "Partnership with Mazda". About Haima. Haima Automobile. Retrieved September 15, 2012.
  6. 1 2 "Haima ZM2, a new look and possibly new direction for Haima?". Chinacartimes.com. April 5, 2012. Retrieved September 17, 2012.
  7. 1 2 Amanda Zheng (9 November 2010). "FAW Haima assembly plant in Russia goes into operation". Gasgoo. Retrieved 15 September 2012.
  8. ↑ "FAW Haima Auto starts building third plant". China4Auto. 19 August 2008. Retrieved 15 September 2012.
  9. ↑ Klamann, Edmund (September 3, 2008). "China automaker Haima plans to triple car capacity". Thompson Reuters. reuters.com. Retrieved September 17, 2012.
  10. ↑ Chang-Ran Kim and Michael Wei (April 21, 2009). "Foreign car execs see mixed threat from China brands". Thompson Reuters. reuters.com. Retrieved September 17, 2012.
  11. 1 2 "Chinese Brands". China Auto Web. Retrieved 16 March 2013.
  12. ↑ "Haima Receives New Mid Size Sedan". Chinacartimes.com. April 26, 2012. Retrieved September 17, 2012.
  13. ↑ "logo". About Haima. Haima Automobile. Retrieved September 15, 2012.
  14. ↑ "Preview: China Touring Car Championship 2011". Touring Car Times. 7 April 2011. Retrieved 16 March 2012.
  15. 1 2 3 "FAW Haima Motor". ChinaAutoWeb. Retrieved 15 September 2012.

External links

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