Unorthodox Jukebox

Unorthodox Jukebox
Studio album by Bruno Mars
Released December 7, 2012 (2012-12-07)
Recorded
Genre
Length 34:51
Label Atlantic
Producer
Bruno Mars chronology
Doo-Wops & Hooligans
(2010)		 Unorthodox Jukebox
(2012)
Singles from Unorthodox Jukebox
  1. "Locked Out of Heaven"
    Released: October 1, 2012
  2. "When I Was Your Man"
    Released: January 15, 2013
  3. "Treasure"
    Released: May 10, 2013
  4. "Gorilla"
    Released: September 10, 2013
  5. "Young Girls"
    Released: November 26, 2013

Unorthodox Jukebox is the second studio album by American recording artist Bruno Mars. It was released by Atlantic Records on December 7, 2012, as the follow-up to Mars' 2010 debut studio album Doo-Wops & Hooligans. The album was initially planned to be more "energetic" than his previous material; Unorthodox Jukebox ultimately presented a wide range of styles, such as reggae rock, disco and soul music. The singer co-wrote the whole album and worked with several past collaborators, while enlisting new producers and guest vocals. Much of Unorthodox Jukebox revolves around the theme of relationships, with more explicit lyrics and subjects than his previous material. Critical response to Unorthodox Jukebox was generally favorable; many reviewers compared the work to that of his previous album, while others deemed the lyrical content as shallow and lacking of depth.

On December 4, 2012, the album was available to listen to in its entirety for a week before the release.[3] The album debuted at the second spot in the US Billboard 200 with 192,000 copies sold, becoming Mars' best opening week to date. Later, the album peaked at number one on the chart becoming Mars first album to do so. The record peaked at number one in Australia, Canada, Switzerland, and the United Kingdom. Unorthodox Jukebox became Mars' fastest-selling album in the UK and third in 2012,[4] the third best-selling album in Australia in 2013,[5] and the third best-selling album released by a man in the United States in 2013.[6] The International Federation of the Phonographic Industry (IFPI) reported that Unorthodox Jukebox was the fourth best-selling album in the world in 2013, with 3.2 million copies sold. It has globally sold 6 million copies as of January 2015. The album won the Grammy Award for Best Pop Vocal Album at the 2014 ceremony.

The release of the album was preceded by the release of one single. "Locked Out of Heaven" was released on October 1, 2012 as the album's lead single. It became a commercial success on music charts all over the world and topped the US Billboard Hot 100 chart for six consecutive weeks. In between the release of the lead single and the album were the releases of promotional singles "Young Girls" on November 6, "Moonshine" on November 19 and "When I Was Your Man" on December 4, 2012. The latter was released as the album's second single, one month and half later, on January 15, 2013 and became Mars' fourth single to top the US Billboard Hot 100 and experienced similar mainstream success as the lead. "Treasure" debuted on May 10, 2013, as the album's third single and was a moderate commercial success, peaking at number 5 on the US chart. "Gorilla" and "Young Girls" were the fourth and fifth singles, respectively. Unorthodox Jukebox was further promoted through the Moonshine Jungle Tour.

Background

Conception

After ending The Doo-Wops & Hooligans Tour, Mars implied that he was going to take some time creating and perfecting his second full-length album. He had to say "It's going to come when it comes" since his production team, The Smeezingtons, felt that they rushed the debut album because of the deadline of the release and didn't want the same to happen twice. "We just want it to be perfect", the singer added.[7] Due to the numerous TV shows and worldwide performances done by Mars, he acknowledge that his second studio album needed to display his "raucously" dynamic performances on stage.[8]

Mars revealed to Billboard in September 2012, on a preview of his cover story, that he recorded an album that represented his freedom.[9] On his debut album, Doo-Wops & Hooligans, the artist had to change some things because of pressure from his label, something he was displeased with.[8] He clarified that this album was more of him and what he stands for, mainly because he didn't have to change things this time around. He elaborated "If I'm changing things around because people might think it's a hard pill to swallow then I'm going to feel like a circus clown onstage, selling something fake".[8] The variety of styles presented on this album resulted in his rejection several times in the past; he confessed that had to face criticism by label presidents who said to him, "Your music sucks, you don't know who you are, your music is all over the place, and we don't know how to market this stuff. Pick a lane and come back to us". To these statements, the singer said he felt disgusted because he wanted to do the music he felt like doing and not the music he was told to do.[8]

Nevertheless, Mars never forgot the most valuable lesson he learned when he started to write songs with rhythm. "Does it make you move? Make you dance? Whether the song is uptempo or a ballad", Mars further added "there has to be a heartbeat in back of it. There needs to be a pulse in the song". That was his ultimate goal for the album.[10] To American Songwriter, Philip Lawrence from Mars' The Smeezingtons recalled the sleepless nights, because the team was trying to prove that the debut album "wasn't a fluke", which according to Lawrence is "the absolute wrong mind-set to be". The first four or five months they worked on the record were fruitless, because "nothing would stick". When they decided to leave the studio and have a few drinks, they came to conclusion to relax and not put themselves under so much pressure. By that time, "the ideas started coming out again."[11]

Recording

The first thing he said was, 'I want to sound exactly the opposite of what a Mark Ronson collaboration with Bruno Mars is supposed to sound like.' That won me over – then I found out what a phenomenal talent he is. This is the most progressive music I've worked on yet. It's going to open up the arteries and change the sound of music".[12]

“
”

—Mark Ronson, on working with Bruno Mars.

Recording took place at Larrabee Sound Studios in Los Angeles, Levcon Studios in Hollywood, Daptone Studios in Brooklyn, and Avatar Studios in New York City.[13] Having worked with record producer and multi-instrumentalist Jeff Bhasker on Doo-Wops & Hooligans, Mars enlisted him and Mark Ronson because he wanted the record to be done with live instrumentation, but still be playable at the club. Bhasker admitted that it sounded great on the radio.[12] Diplo, American DJ, was able to push the album further from the "safety net" with something for the [strip] club on "Money Makes Her Smile", Mars claimed that the American DJ can make the club go "wild" due to the sounds on his computer.[12]


The development of Unorthodox Jukebox started when Mars wanted to create something unforeseen with the follow-up of his debut album, Doo-Wops & Hooligans (2010).[9] He began not only by not allowing himself to "get boxed in to any one genre", during the recording sessions for the album, but also by showing the influences of the several styles of music he listens to, "by having the autonomy and luxury of walking into the studio and claim I feel like doing a hip-hop, R&B, soul or rock record". Due to this music variety, the singer refused to "pick a lane" for the album.[9] Since Mars had a lot of time to create this album, something that didn't happen during his debut,[11] he had the chance to develop a musically outstanding product that displayed his music taste and completely revealed his artistry.[8] Because he had been a composer for other acts for a long time, writing pop and radio-friendly songs, it ultimately influenced the style of his debut; he didn't have the chance to craft the "sounds and sonics" he wanted to.[8] As a result, Mars hoped to "let loose" and discuss darker, more risqué subject matter, while drawing on the "danger" embraced by pop artists such as Michael Jackson and Prince.[14]

Avatar Studios, one of the four studios where the album was recorded

To explore and create this new sound, Mars enlisted the help of Mark Ronson, Jeff Bhasker and Paul Epworth, a A-list team of producers. Mars described this encounter as inviting "master chefs into the kitchen with no master plan" with any kind of outcome, "either a complete disaster or something outstanding".[14] Previously, Benny Blanco, Emile Haynie, Diplo, Supa Dups, as well as Mars' production team The Smeezingtons had been confirmed to have worked on the album.[9][15] The first song written for the album was "Gorilla", which "set the tone for the entire project", as Mars said in a interview granted to MTV News, becoming the mascot hence the reason it ended up as the album cover.[16]

During an interview with Rolling Stone magazine, Mars explained the reason behind the album's title by saying that it had become a "soulful, experimental, electronic, hard-to-explain" concept.[12] In order to record an album like this it was mandatory to experiment and not follow any known pattern, in other words, the producers enlisted to be behind this album had to be unexpected such as jazz artist Esperanza Spalding and electronic producer Diplo. Not only this was necessary, but he also had to take "pop's most innovative producers" (Bhasker, Haynie and Ronson) "beyond their comfort zone".[12] While doing the Billboard Artist of the Year cover story, Mars complimented Ronson and Bhasker by calling them "fearless", he explained "it's not about what's hot on the radio or the fastest way to make a buck, these guys are fearless, doing the music they want to do".[10] Mars realized, regarding the existence of no boundaries, that when he tries something he hasn't done before he feels a rush in his being.[12]

By the end of September Mars was "fine-tuning" the mixing of a track until 5 a.m. with Manny Marroquin, mainly because of his disappointment with "It Will Rain"'s final mix and didn't want to have a repetition of the experience.[8][9] As of mid-October, The Smeezingtons were making the final touches on the album at Levcon Studios (their studio). Ari Levine sent a few tracks over e-mail with their final mix to Mars, who was still in Manhattan after hosting Saturday Night Live. According to Levine, this was due to Mars' perfectionism.[14]

Composition

The album opens with "Young Girls", a midtempo pop ballad, which deals with the idea of indulging in the dubious charms of young girls, even though he recognizes what he is doing is wrong.[10][17] "Locked Out of Heaven", a reggae rock track with elements of new wave and funk, is the second track and lead single.[1][18] Musically, it contains booming synthesizers, a four-on-the-floor chorus, while lyrically it is the exploration of feeling and being in love.[19][20] Comparisons were established between "Locked Out of Heaven" and the rock/reggae style by The Police.[19][21][22] "Gorilla" was described by Mars as being about "good old animalistic sex".[14] Musically, it is a midtempo rock and soft rock song.[10][23] Lyrically, the song expresses male chauvinist sentiments[24] and makes a reference to his 2010 arrest for cocaine possession.[25] "Treasure", the album's third single, is a disco-pop song, inspired by Wham! and heavily by Breakbot's "Baby I'm Yours".[26][27] It was produced by The Smeezingtons.[28] "Moonshine", the second promotional single, is a song with ample influences of disco, power pop and quiet storm, being compared to French electronic duo Daft Punk.[14][24] Chris Martins of Spin wrote that the song "channels the King of Pop, Michael Jackson with a markedly more reverent aplomb.[25]

The song "When I Was Your Man" is a pop piano ballad and shows traditional notions of romance, a pre-fame heartbreak as he regrets letting his woman get away.[24][29][30] Melinda Newman of HitFix thought that the song "sounds like a cross between Stevie Wonder and Elton John," also seeing "a touch of Michael Jackson" in his delivery.[17] Andy Gill of The Independent called it a "McCartney-esque piano ballad",[31] while Jason Lipshut of Billboard wrote that "it will make for a killer lighters-in-the-air moment in concert. Although it's not quite an Alicia Keys-esque powerhouse, [it] smartly allows Mars to momentarily remove his fedora and bare his soul".[32] The single was compared to some of Wham! work.[26] With "Natalie" Mars exhibits, once more, male chauvinist sentiments,[24] when it is revealed that a girl (Natalie) stole Mars' money and ran away with it, therefore he is plotting murderous revenge against her.[21][33] The song was described as "a sort of methed-up "Dirty Diana", assembled with fierce handclaps and hard-edged oooh-oooh vocal echos".[25] Lipshutz called it the "flip-side of "When I Was Your Man" with Mars lamenting the hypnotism of a 'gold-digging bitch'. The nimble production details abet a vicious takedown of the titular female".[32] "Show Me" is a song with ample influences of reggae[21][34] and dancehall.[1][25] These infusions are easily noticed by the "over sampled air horns",[1][25][34] "tape-echo effects"[1][25] and steel drums.[25]

The ninth track, "Money Makes Her Smile" its the result of a trip to a strip club by Mars and Diplo, who afterwards decided to create an "anthem" for it, since his debut solo single was an awful song to be played in such place, according to Mars.[12] The record is a "strip-club-directed banger",[1] infused with disco.[35] Its composition includes "rapid-fire chants, breathless percussion, propulsive electronic blips"[32] along with "rave sirens and hardcore punk rattle".[12] Lyrically, the song describes a gold digger who can only be satisfied by "fat stacks of money".[12][21] The album's final song of the standard edition, "If I Knew" is a "Sam Cooke-inspired" ballad,[21] with soul[31] and doo-wop nuances,[32][36] lyrically speaking of regret.[32] "Old & Crazy" is a duet between Mars and Esperanza Spalding, included on the deluxe version of the album.[12][37] Jeff Bhasker, one of the song producers, said that the song is reminiscent of the sound of a 1920s Paris club. He explained that everything began when Emile Haynie made a beat and Bhasker added a sample of a Django Reinhardt song.[12]

Singles

"Locked Out of Heaven" was serviced to mainstream radio stations and its digital release was on October 1, 2012 as the album's lead single.[20][38] It received positive commentary from music critics, who praised its reggae, rock and funky beat and the lyrics talking about passion in a "tidy and impeccable" way.[39][40] Commercially, it was a success, peaking atop the US Billboard Hot 100 and stayed in the top spot for six weeks, making it Mars' longest-running number one on the chart (previously, 'Just the Way You Are' and 'Grenade' each topped the chart for four weeks).[41] Elsewhere, it peaked at number one in Canada and the US Pop Songs chart and inside the top ten in more than twenty countries.[42][43]

"When I Was Your Man" was released on January 15, 2013 as the album's second official single.[44] It had previously been released as the album's third and final promotional single one month and half prior to its single release.[45] It received generally positive reviews from most music critics, who praised it for being and "emotional ballad" and "its minimal musical accompaniment".[45][46] The song topped the Billboard Hot 100 chart, becoming Mars' 5th number one single in the United States[47] and has peaked inside the top fifteen in more than ten countries.[48] The song was nominated for the Best Pop Solo Performance awards at the 56th Grammy Awards.[49]

"Treasure" was confirmed as the album's third official single by Atlantic Records.[50] It received generally favorable reviews from critics, who praised it as it "echoes the peppy sound of such pop/R&B hit-makers of the 1970s and 1980s as the Sylvers, Heatwave, DeBarge and Kool & the Gang."[51] To promote the single, Mars has performed on various occasions, including a "little extra Michael Jackson-esque, circa Off The Wall and Thriller" performance on the 2013 Billboard Music Awards.[52] The single reached the top 5 in the Billboard Hot 100 and charted inside the top 10 in 18 countries all over the world.[42]

"Gorilla" was confirmed as the fourth official single.[53] The production was handled by the same who produced the lead single, The Smeezingtons, Mark Ronson, Jeff Bhasker and Emile Haynie.[28] The track impacted U.S.pop radio on September 10, 2013.[54] Mars performed the single for the first time during the 2013 MTV Video Music Awards.[53] It peaked at number 22 on the Billboard Hot 100, becoming his first single not to reach the Top 10, and thus ending his streak.[42]

"Young Girls" was released as the fifth and final single from the album in selected countries as Australia, North America and United Kingdom.[55][56][57] It was officially released by Bruno Mars during an interview in Nova 96.9, an Australian radio, as the official fifth single on November 26, 2013.[55] Some of the highest peak positions of the song are due to the release as the first promotional single on the iTunes Store on November 6, 2012.[58] Plans for a music video were made in 2012, but they never materialized.[16]

Release and promotion

Mars and his band performing during the Moonshine Jungle Tour at the Arena Ciudad de Mexico

On September 4, 2012, Bruno Mars told to his fans "You'll hear something in October. I promise", after being asked when people could expect news regarding his second studio album.[59] On September 19, 2012, Mars announced the conclusion of "Unorthodox Jukebox" via Twitter after a year of working on it. To celebrate, he posted a link to a "Funny or Die" video titled "Whatta Man". In this video, he stars as himself.[60] On September 28, 2012, Billboard published, exclusively, the album's title as Unorthodox Jukebox and that it would be released on December 11, 2012 in the United States. In the same article, Mars revealed some of the guest producers, Mark Ronson, Jeff Bhasker, Diplo and others.[9] Mars was featured on the week's cover story in which the tracklist was included.[9][61] On the same day, Digital Spy, revealed the final tracklist for the album.[61]

On October 24, 2012, the album's cover was unveiled by Mars. A week earlier, a promo shot used for his Billboard cover story tried to pass by as the official artwork.[62] At the same time, the official order of the tracklist was also revealed.[62] On November 6, 2012, "Young Girls", the first promotional single from a series of three, which would lead to the album release, was released worldwide.[45][58] Later, on November 19, 2012, "Moonshine" was released as the album's second promotional single.[63] "When I Was Your Man", was released as the third and last promotional single of the series on December 3, 2012.[45]

Mars performed "Locked Out of Heaven" and "Young Girls" for the first time on Saturday Night Live on October 20, 2012.[64] His performance as the host received positive reactions from critics and the public. Then, he performed the same songs on November 7, 2012 at the 2012 Victoria's Secret Fashion Show.[65] The performance later aired on December 4, 2012 on CBS.[66] On November 24, 2012, Mars appeared on the ninth season of the British X Factor where he performed "Locked Out of Heaven".[67][68] On December 8, 2012, Mars performed in the 2012 edition of Jingle Bell Ball, an event annually held and promoted by Capital FM which happened in the O2 Arena, in London.[69] On December 12, 2012, he performed "Locked Out of Heaven" during the semi-finals of the second season of the American X Factor.[70] Mars performed the second single on The Voice during the final show of the third season on December 17, 2012.[71][72]

Mars began the Moonshine Jungle Tour on June 22, 2013, at the Verizon Center in Washington, D.C., United States.[73] The first leg of the tour also featured performances in Canada and Puerto Rico until September. The second leg was announced at the same time on February 20, 2013, consisting of concerts all over Europe. The leg ran from October to November 2014.[73] The tour ran from June 22, 2013 to October 18, 2014, with 5 legs to promote the album.[73][74][75]

Critical reception

Professional ratings
Aggregate scores
SourceRating
Metacritic70/100
Review scores
SourceRating
AllMusic[21]
Billboard[32]
Entertainment WeeklyA–[1]
The Guardian[22]
The Observer[23]
Paste7/10[36]
PopMatters8/10[76]
Rolling Stone[77]
Slant Magazine[24]
Spin8/10[25]

Unorthodox Jukebox was met with generally favorable reviews from music critics. At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream critics, the album received an average score of 70, based on 16 reviews.[78] Melissa Maerz from Entertainment Weekly gave the album a A- and stated that "His talent for crafting little pop perfections of all stripes is undeniable", describing the record as a fusion of pop and R&B.[1] Rolling Stone magazine's Jody Rosen gave the album four out of five stars, writing that "The result is a record that makes the competition sound sad and idea-starved by comparison".[77] Dan Hyman from Spin gave the album an 8/10 rating, and wrote: "The bulk of Unorthodox Jukebox benefits from presenting Bruno Mars as he truly imagines himself: a big belter with an ear for pop hooks, sure, but one unafraid to dive into murkier waters", however he felt that Mars' lyrics "get a desperately needed kick in the pants".[25] Matt Cibula of PopMatters complimented the songs' hooks and found the album "sung and arranged just as perfectly as his earlier work ... a truly accomplished and slick pop album".[76] Jon Caramanica of The New York Times found the songwriting exceptional, while praising Mars for being "a model of concision who always knows where the trigger is, and always, always pulls it" and complimenting the songs on the album "these are some of the most energy-infused but profoundly cosseted songs you’re likely to hear all year".[79]

Billboard magazine's Jason Lipshutz viewed that the album "succeeds in mixing its safer stylistic choices with its relatively bold ideas".[32] BBC Music's Matthew Horton said that the captivating album showcases his knack for songs with chart potential, while noting the incorporation of rock and soul styles on the album.[80] Sarah Rodman from The Boston Globe felt Mars "is trying to rough up his image a bit" as it is undeniable in "his strong, if sometimes oddly lyrically aggressive, second album".[35] Ryan Reed from Paste gave the album a 7/10 rating, saying "Mars still plays the sweetheart card well, but he's proven himself way more interesting as a badass".[36]

In a mixed review, Caroline Sullivan from The Guardian, Kitty Empire from The Observer, and Andrew Chan from Slant Magazine all gave the album three out of five stars. Sullivan dubbed Unorthodox Jukebox "the same conventional mish-mash as his 6m-selling debut".[22] Empire felt that Mars still lacks a characteristic style, observed "a little more hooliganism" than on his first album and felt that, "despite its title, [it] deserves your grudging respect" while noting the incorporation of reggae on the record. The critic argues that his songwriting values "narrative arc and internal logic".[23] Finally, Chan called it "not an unqualified triumph, Unorthodox Jukebox is a step forward" and completed his idea with Mars' satisfactory singing is both a "minor limitation" and "the key to his appeal" on an album that is "a reasonably listenable exercise in genre fetishization."[24] Andy Gill of The Independent felt that Mars is a "talented chap", but resorts to imitations of past recording artists on the album, "whose title all but gives the game away".[31] Fiona Shepherd of The Scotsman wrote that the album is "a safe mixtape, especially compared to what Mars can pull off live with his terrific soul revue band".[81]

Evan Rytlewski from The A.V. Club gave the album a C+, commenting that Mars is "an undeniable talent, desperately searching for an identity to claim as his own", though praised the tracks "Locked Out Of Heaven", "Natalie", "Treasure" and "Show Me".[34] AllMusic's Tim Sendra felt the album is "a step back from Doo-Wops in so many ways" and criticized Mars as an "icky hater" hoping that "Mars can sort out his feelings about women and get back to being a sweet romancer" since his "opinion of the opposite sex seems to have taken a nosedive" after his first album's sentimental lyrics.[21]

Accolades

Unorthodox Jukebox received a Juno Award for International Album of the Year at the 2014 Juno Awards[82] and Grammy Award for Best Pop Vocal Album at the 56th Annual Grammy Awards. The lead single, "Locked Out of Heaven", was nominated for Record of the Year and Song of the Year while its Sultan + Ned Shepard remix was nominated for Best Remixed Recording, Non-Classical. The second single, "When I Was Your Man" was nominated for Best Pop Solo Performance.[83] "Locked Out of Heaven" had previously won Best Song at the 2013 MTV Europe Music Awards[84] In December 2013, the album was placed at number 2 on Rdio's, an online music service, list "Top global albums"[85] and according to Spotify, another online music service, the record was the fifth most streamed worldwide.[86]

Commercial performance

Unorthodox Jukebox debuted at number two on the Billboard 200 with first-week sales of 192,000 copies (134,400 physical sales and 57,600 digital sales), topping the expectations of sales that were around 140,000-150,000 copies, earning Bruno Mars his highest peak on the chart.[87] The next week, it sold 178,000 copies, but it dropped to the third position with an 8% sales decrease.[88] The album secured a third consecutive week on the top 5 in US, withstanding a 38% sales drop to 110,000 copies.[89] Three weeks after the debut, the record sold a total of 480,000 copies.[87][88][89] On March 7, 2013, twelve weeks since the release, the album reached the top of the Billboard 200 with 95,000 copies sold, mainly due to an Amazon MP3 sale pricing ($1.99 for a day and $3.99 for the rest of the week).[90] The album had sold 1,399,000 copies in the US as of January 2014, making it the fifth best-selling album of the year.[91] In the week of February 5, 2014, following Mars' presence at the 56th Annual Grammy Awards and performance at the Super Bowl XLVIII halftime show, sales for the album increased by 180% and the album rebounded back into the Top 10.[92][93] In the following week, February 12, 2014, "Unorthodox Jukebox" climbed to the third position with sales of 81,000, up 92%.[94] Thus, both weeks made a total of 123,000 copies sold.[93][94] The album has been certified double platinum by the Recording Industry Association of America (RIAA), and as of August 15, 2014, it has sold 2,300,000 copies in the United States.[95][96] The album's success throughout 2013 contributed to Mars choice as the headline performance at the half time show of the Super Bowl XLVIII, Billboard Artist of the Year by Billboard, which according to Bill Werde, editorial director of Billboard magazine, the fact that "His songs stuck around on multiple formats all year round", played a key role[10][97] and the most played artist at Pop Radio (Top 40), the third most played at Rhythmic stations and Hot Adult Contemporary station (HAC), as well as the fifth most played at AC stations in 2013, according to Mediabase.[98] In addition, Mars topped three of Billboard's 2013 Year-End charts: Hot 100 Artist, Mainstream Top 40 and Hot Digital Songs.[97]

In Europe, the album was a success. It debuted at number one on the UK Albums Chart as the Official Charts Company predicted,[99] with 136,391 copies sold in its first week, thus becoming the third fastest-selling artist album of 2012, after Mumford & Sons's Babel and Take Me Home, from One Direction.[100][101] The number of copies sold was above 100,000 copies, therefore it was certified Gold by the British Phonographic Industry (BPI).[102] As of April 2014, the record has been certified three times Platinum in the United Kingdom.[102] In France, Unorthodox Jukebox debuted in the Top 10 and spent the whole year in the Top 20, except for 2 weeks.[103] One year after its release, album sales exceeded 500,000 copies, the album was certified Diamond by the SNEP. It was Mars' first Diamond certified album.[104][105] The album has sold over 580,000 copies in France.[103] In Switzerland, the album debuted at number one on the charts and was certified Platinum,[106] while it entered at number four on the Danish Albums Chart and five months after its release it was certified Gold in Denmark.[107] The album reached the top 10 on the Spanish Albums Chart for the first time after 30 weeks, the longest time an album needed since The Black Keys' El Camino (61 weeks).[108][109]

In Oceania, Unorthodox Jukebox debuted at number nine in New Zealand and was certified Gold by Recorded Music NZ, selling over 7,500 copies in its second week sales.[110] Eventually, the album peaked at number two thus becoming Mars' second consecutive number two album in the country.[111] On February 2014, the album was certified three times Platinum.[112] The album landed at number 8 on its first week and three weeks after its debut, it reached the top position.[111] The album has sold a total of 210,000 copies in Australia by December 2013, being certified three times Platinum.[113] In Canada, Unorthodox Jukebox entered the Canadian Albums Chart at number two.[114] On the week of July 20, 2013, the album reached the top spot of the chart.[115] After the performance at the Super Bowl XLVIII halftime show, the album peaked at number one for the second time.[116] In Japan, the album debuted at number eleven on the Oricon Albums Chart, with sales of 18,414 in its first week.[117] By the end of the year 2013, the record sold a total of 186,825, therefore reaching Gold status.[118] The album reached the top of Mexican Albums Chart and ended 2013 as the seventh best selling album in Mexico, spending fifty-five weeks in the charts.[119] The album was certified two times Platinum and one Gold, on June 2014, selling over 150,000 copies.[120] In 2014, Unorthodox Jukebox sold 3.2 million copies worldwide.[121] By January 2015, the album had sold over 6 million copies since its release.[122]

Track listing

Credits adapted from the liner notes of Unorthodox Jukebox.[28]

Unorthodox Jukebox – Standard edition
No. TitleWriter(s)Producer(s) Length
1. "Young Girls"  
 3:49
2. "Locked Out of Heaven"  
  • Mars
  • Lawrence
  • Levine
 3:53
3. "Gorilla"  
  • Mars
  • Lawrence
  • Levine
  • The Smeezingtons
  • Bhasker
  • Haynie
  • Ronson
 4:04
4. "Treasure"  
  • Mars
  • Lawrence
  • Levine
  • Phredley Brown
The Smeezingtons 2:58
5. "Moonshine"  
  • The Smeezingtons
  • Bhasker
  • Ronson
 3:48
6. "When I Was Your Man"  
  • Mars
  • Lawrence
  • Levine
  • Wyatt
The Smeezingtons 3:33
7. "Natalie"  
 3:45
8. "Show Me"  
 3:27
9. "Money Make Her Smile"  
  • Mars
  • Lawrence
  • Levine
  • Brody Brown
 3:23
10. "If I Knew"  
  • Mars
  • Lawrence
  • Levine
The Smeezingtons 2:13
Total length:
 32:51

(*) denotes co-producer

Sample credits

Personnel

The following people contributed to Unorthodox Jukebox:[28]

Additional musicians and production

Additional personnel
  • Aaron Bay-Schuck – A&R
  • Amir Windom – A&R
  • Lanre Gaba – A&R
  • Erica Bellarosa – music business affairs
  • Willo Perron – art direction, design
  • Harper Smith – photographer
Recording personnel
  • David Kutch – mastering
  • Manny Marroquin – mixing
  • Alalal – engineer
  • Ari Levine – engineer
  • Charles Moniz – engineer
  • Wayne Gordon – engineer
  • Bob Mallory – assistant engineer
  • Tyler Hartman – assistant engineer
  • Brent Kolatalo – drum engineering
  • Ken Lewis – drum engineering

Charts

Weekly charts

Chart (2012–14) Peak
position
Argentine Albums Chart[126] 4
Australian Albums Chart[111] 1
Austrian Albums Chart[111] 4
Belgian Albums Chart (Flanders)[111] 4
Belgian Albums Chart (Wallonia)[111] 4
Canadian Albums Chart[127] 1
Czech Albums Chart[128] 21
Danish Albums Chart[111] 6
Dutch Albums Chart[111] 4
Finnish Albums Chart[111] 28
French Albums Chart[111] 4
German Albums Chart[111] 4
Hungarian Albums Chart[129] 1
Irish Albums Chart[130] 3
Italian Albums Chart[131] 20
Japanese Albums Chart[132] 7
Mexican Albums Chart[133] 1
New Zealand Albums Chart[111] 2
Norwegian Albums Chart[111] 9
Polish Albums Chart[134] 42
Portuguese Albums Chart[111] 6
South African Albums Chart[135] 14
South Korean Albums Chart[136] 2
Gaon International Albums Chart[136] 1
Spanish Albums Chart[108] 9
Swedish Albums Chart[111] 11
Swiss Albums Chart[111] 1
G-Music International Albums Chart[137] 5
G-Music Western Albums Chart[138] 2
UK Albums Chart[101] 1
US Billboard 200[90] 1

Year-end charts

Chart (2012) Position
Australian Albums Chart[139] 38
Danish Albums Chart[140] 58
South Korea International Albums Chart[141] 28
Hungarian Albums Chart[142] 45
UK Albums Chart[143] 24
Chart (2013) Position
Argentine Yearly Albums (CAPIF)[144] 28
Australian Albums Chart[5] 3
Austria Albums Chart[145] 44
Belgian Albums Chart (Flanders)[146] 5
Belgian Albums Chart (Wallonia)[147] 8
Canadian Albums Chart[148] 4
Danish Albums Chart[149] 29
Dutch Albums Chart[150] 19
French Albums Chart[151] 5
German Albums Chart[152] 64
Hungarian Albums Chart[153] 24
Irish Albums Chart[154] 10
Japanese Albums Chart[118] 27
Mexican Albums Chart[155] 7
New Zealand Albums Chart[156] 3
South Korea International Albums Chart[157] 18
Spanish Albums Chart[158] 20
Swiss Albums Chart[159] 8
UK Albums Chart[160] 6
US Billboard 200[161] 4
Chart (2014) Position
Australian Albums Chart[162] 57
Mexican Albums Chart[163] 9
New Zealand Albums Chart[164] 13
Chart (2015) Position
Mexican Albums Chart[165] 63

Certifications and sales

Region Certification Sales/shipments
Australia (ARIA)[113] 3× Platinum 210,000
Austria (IFPI Austria)[166] Gold 10,000
Belgium (BEA)[167] Gold 15,000
Brazil (ABPD)[168] Platinum 40,000
Canada (Music Canada)[169] 3× Platinum 240,000
Denmark (IFPI Denmark)[107] Gold 10,000
France (SNEP)[104] Diamond 500,000
Germany (BVMI)[170] Platinum 200,000
Hungary (MAHASZ)[171] Platinum 6,000
Ireland (IRMA)[172] 2× Platinum 30,000
Italy (FIMI)[173] Gold 30,000
Japan (RIAJ)[174] Gold 186,825[118]
Mexico (AMPROFON)[120] 2× Platinum+Gold 150,000
New Zealand (RMNZ)[112] 3× Platinum 45,000
Philippines (PARI)[175] 2× Platinum 30,000
Spain (PROMUSICAE)[176] Platinum 40,000
Sweden (GLF)[177] Platinum 40,000
Switzerland (IFPI Switzerland)[106] Platinum 30,000
United Kingdom (BPI)[102] 3× Platinum 900,000
United States (RIAA)[95] 2× Platinum 2,300,000[96]
Summaries
Europe (IFPI)[178] Platinum 1,000,000

*sales figures based on certification alone
^shipments figures based on certification alone
xunspecified figures based on certification alone

Release history

On October 15, the album became available for pre-order worldwide, via Mars official site, with three different options to purchase; they all included an mediate MP3 download of "Locked out of Heaven": the standard CD or Digital Album, the Deluxe Bundle, which included the CD and an Unorthodox Jukebox T-shirt and the Ultimate Bundle, which had the same package as the Deluxe edition and featured an autographed screen print poster, limited to the first 300 orders, and a "Locked out of Heaven" key necklace.[179] The album was first officially released on December 7, 2012.[180] A year later, on November 5, 2013 the deluxe edition of Target was released worldwide with a different cover artwork[124] and on November 9, 2013 a DVD edition that included the music videos for the first three singles was released in Japan, along with the deluxe edition of the album.[125]

Region Date Label(s) Formats Edition
Australia[180] December 7, 2012 Atlantic Records CD, digital download Standard
Belgium[181] Warner Music Group
Finland[182][183] CD, digital download, LP
Ireland[184] Atlantic Records CD, digital download
Germany[185][186] CD, digital download, LP
New Zealand[187] Warner Music Group CD, digital download
Netherlands[188]
Norway[189]
Switzerland[190][191]
Czech Republic[192] December 10, 2012
Denmark[193]
France[194] Atlantic Records
Greece[195] Warner Music Group
Hungary[196]
Poland[197] CD, digital download
Portugal[198]
Sweden[199]
United Kingdom[200] Atlantic Records
Canada[123][201] December 11, 2012 Warner Music Canada
  • Standard
  • Target edition
Italy[202][203] Atlantic Records CD, digital download, LP Standard
Mexico[204][205] Warner Music Group CD, digital download
Spain[206] Atlantic Records
Taiwan[207] Warner Music Group
United States[123][208] Atlantic Records
  • Standard
  • Target edition
Japan[209] December 12, 2012 Warner Music Japan Standard
Brazil[210] December 13, 2012 Warner Music Group
New Zealand[124] November 5, 2013 Atlantic Records CD Deluxe edition
Japan[125] November 9, 2013 Warner Music Japan CD+DVD Japanese edition
United Kingdom[211] November 11, 2013 Atlantic Records CD Deluxe edition
Spain[212] November 12, 2013
Australia[213] November 15, 2013
Germany[214] November 22, 2013
France[215] November 25, 2013

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  144. ↑ "El álbum más vendido durante 2013 en Argentina: "Violetta – Hoy somos más"" (in Spanish). Argentine Chamber of Phonograms and Videograms Producers. Archived from the original on February 2, 2016. Retrieved January 25, 2014.
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  148. ↑ "Canadian Album". Billboard. Prometheus Global Media. Retrieved December 30, 2013.
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  154. ↑ ">> IRMA << Irish Charts - Best of 2012 >>". Irma.ie. Retrieved January 5, 2014.
  155. ↑ "Los Más Vendidos 2013" (PDF) (in Spanish). Asociación Mexicana de Productores de Fonogramas y Videogramas (AMPROFON). Retrieved 31 January 2014.
  156. ↑ "Lorde topped by Sol3 Mio in album charts". New Zelaand Herald. December 25, 2013. Retrieved December 26, 2013.
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  158. ↑ "Top 50 Albumes Anual 2013". Promuiscae.es. Retrieved 2014-02-03.
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  166. ↑ "Austrian album certifications – Bruno Mars – Unorthodox Jukebox" (in German). IFPI Austria. Enter Bruno Mars in the field Interpret. Enter Unorthodox Jukebox in the field Titel. Select album in the field Format. Click Suchen
  167. ↑ "Ultratop − Goud en Platina – 2014". Ultratop & Hung Medien / hitparade.ch.
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  169. ↑ "Canadian album certifications – Bruno Mars – Unorthodox Jukebox". Music Canada.
  170. ↑ "Gold-/Platin-Datenbank (Bruno Mars; 'Unortyhodox Jukebox')" (in German). Bundesverband Musikindustrie.
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  172. ↑ "Irish album certifications – Bruno Mars – Unorthodox Jukebox". Irish Recorded Music Association.
  173. ↑ "Italian album certifications – Bruno Mars – Unorthodox Jukebox" (in Italian). Federazione Industria Musicale Italiana. Select Album e Compilation in the field Sezione. Enter Bruno Mars in the field Filtra. Select 2013 in the field Anno. The certification will load automatically
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  178. ↑ "IFPI Platinum Europe Awards – 2013". International Federation of the Phonographic Industry.
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  198. ↑ "Unorthodox Jukebox por Bruno Mars". Apple Inc. (in Portuguese). iTunes Store (Portugal). Archived from the original on December 7, 2012. Retrieved May 5, 2013.
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  207. ↑ "Unorthodox Jukebox: 火星點唱機" (in Chinese). Warner Music Taiwan. Retrieved December 10, 2012.
  208. ↑ "Bruno Mars - Unorthodox Jukebox CD Album". CD Universe. Retrieved December 12, 2012.
  209. ↑ "Bruno Mars / ブルーノ・マーズ 「Unorthodox Jukebox / アンオーソドックス・ジュークボックス 」" (in Japanese). Warner Music Japan. Retrieved December 12, 2012.
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  211. ↑ "Bruno Mars: Unorthodox Jukebox (Deluxe): CD". Amazon. Retrieved February 20, 2014.
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