Jalsha Movies

Jalsha Movies
জলসা মুভিজ়

Logo of the channel
Launched 16 December 2012 (2012-12-16)
Owned by STAR India
Picture format 576i (SDTV),
1080i (HDTV)
Slogan Bānglār Sobchèyè Bôrô Cinema Hall (The Largest Cinema Hall of West Bengal)
Country India
Language Bengali
Broadcast area India
Headquarters 1107 12th floor, Shahadat Hossain Selim Road, Kolkata
Sister channel(s)

Jalsha Movies HD

STAR Jalsha
STAR Movies
STAR Gold
Movies OK
Website www.jalshamovies.com
Availability
Satellite
Tata Sky (India) Channel 848

Jalsha Movies is a Bengali language movie channel operated by STAR India.[1][2] STAR India launched the 24-hour channel on 16 December 2012, after their earlier Bengali-language channel, Star Jalsha, was well received.[3]

Launch

Star India's earlier television channel, Star Jalsha (launched in September, 2008), was well received, prompting the network to launch a 24-hour Bengali movie channel,Jalsha Movies.[3] Jalsha Movies was launched on 16 December 2012. At the time there were three other Bengali language movie channels: Planet M Cinema, Sony Aath and Zee Bangla Cinema.[1]

To promote the new channel, Star put 400 promotional hoardings (billboards) in Kolkata[1] in a campaign created by Ogilvy & Mather.[1] Bengali actor Dev was selected as brand ambassador.[3] ITC Vivel became the lead partner of the channel.[1]

At the time of launch Kevin Vaz, the channel's president and general manager, stated that he expected the channel to be successful and have "a good mix of advertisers".[1] Mahendra Soni of Shree Venkatesh Films considered the channel good for the West Bengal entertainment industry,[3] feelings echoed by film producer Srikant Mohta.[3]

The first film telecast on Jalsha Movies was Awara (2012).[4] At launch the channel had a library of 350 movies, 80 percent of which were recent productions.[1] The channel also signed a 5-year contract with Shree Venkatesh Films to air their films exclusively;[1] Vaz said that this guaranteed Jalsha Movies would have at least "60-70 per cent of Bengali movies and ... all the recent hits in past 5-7 years going forward."[5]

Jalsha Movies HD was launched along with Star Jalsha HD on 14 April 2016, 'Poila Boishakh' or the Bengali New Year; they are the first Bengali HD channels in India.[6][7]

Programming

Movies

Various Bengali Movies

Sports

References

  1. 1 2 3 4 5 6 7 8 "Star bets on Bengali blockbusters with Jalsha Movies". Campaign India. Retrieved 16 December 2012.
  2. ↑ "STAR to launch Bengali movie channel Jalsha Movies". Business Standard. Retrieved 16 December 2012.
  3. 1 2 3 4 5 "STAR Jalsha to launch new Bengali movie channel, ‘Jalsha Movies’". Media Avatar. Retrieved 16 December 2012.
  4. ↑ "Star Network to launch Jalsha Movies". Exchange4Media. Retrieved 16 December 2012.
  5. ↑ "Jalsha Movies to set pace in the Bengali movie channel space". Indian Television (website). Retrieved 16 December 2012.
  6. ↑ "Star to launch HD versions of Bengali channels | TelevisionPost.com". www.televisionpost.com. Retrieved 2016-04-15.
  7. ↑ "Television". Indian Television Dot Com. Retrieved 2016-04-15.

External links

This article is issued from Wikipedia - version of the Friday, April 15, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.