Jason Peterson

Jason Peterson

Photograph Jason Peterson presents at the Digital EMA Forum (2015) in Las Vegas, Nevada

Digital EMA Forum (2015)
Born Jason Kimball Peterson
(1981-11-01) November 1, 1981
Santa Barbara, California, US
Residence Santa Monica, California
Alma mater
Occupation
  • Chairman of GoDigital Media Group
  • CEO of Content Bridge LLC
  • CEO of AdShare
  • Owner of Symbolic Entertainment
Known for
  • CEO and keynote speaker
  • Film and music-video producer
  • Top 30 Entrepreneur Under 30 in Los Angeles
Website About Jason Peterson

Jason Peterson is an entrepreneur and Chairman of GoDigital Media Group. He is the youngest producer to have a feature-film accepted into the Sundance Film Festival.[1][2][3] Concurrently, as an owner of Symbolic Entertainment, a boutique film production company, he has produced the award winning music-videos, "Stars" for Switchfoot in 2006, and TobyMac's "Boomin'", which won a Gospel Music Association, Music Video of the Year, award in 2008.[4] Other nominated works include the featured artists, Belinda and Anahi. Peterson co-founded and served as CEO for GoDigital, a video-on-demand (VOD) distribution company in 2008. In 2010, he moved to the position of CEO for ContentBridge, a digital media supply-chain management firm, serving content-providers such as: iTunes, Hulu, Netflix, YouTube and iN DEMAND.[5] Peterson is regularly invited to speak at industry events concerning digital-media production and distribution topics.[1][6][7]

Education

Peterson earned his bachelor's degree from the Marshall School of Business at the University of Southern California (2004) and holds a J.D. from Pepperdine University School of Law (2007).[1] Peterson was admitted to the State Bar of California on December 4, 2008.[8]

Career

In addition to producing award winning music videos, Peterson holds the distinction of being the youngest producer in the history of the Sundance Film Festival to have a feature film in the competition, The Beat (2003).[1][2][3] Peterson is a content expert in international media-rights and digital-distribution and has given several keynote addresses on the subject.[1][6][7] He was voted one of the Top 30 entrepreneurs under 30 in Los Angeles by the Los Angeles Business Journal, at age 27, in 2009.[9] Under Peterson's guidance, Content Bridge won the 2014, Digi Award for Industry Leadership from the Entertainment Merchants Association.[10][11]

Symbolic Entertainment

Peterson's entertainment-industry expertise stems from his undergraduate studies in cinema and television and as producer-owner of Symbolic Entertainment, an award winning boutique film production company located in Marina del Rey, California.[12][13] Symbolic Entertainment produces music video and commercials. Music-video productions include artists such as: Master P, Lil’ Romeo, Ashley Tisdale, TobyMac, T.I., Obie Trice, Switchfoot, Chris Tomlin, Belinda, Death Cab for Cutie.[1] Peterson is also credited on seven feature films and nine television pilots.

GoDigital Media Group

Peterson is the President of GoDigital Media Group, an incubator firm for entertainment-industry related products and services. GoDigital Media Group holds varying levels of interest in the firms: GoDigital, ContentBridge, Cinq Music and AdShare.

GoDigital

For more details on this topic, see GoDigital.

GoDigital (2006) was originally a music distribution service which branched into film and video on demand in 2008.[14] At that time, a media-rights and distribution management software package named ContentBridge was developed in house. Co-founder and President, Logan Mulvey assumed the position of CEO[15] when Peterson took the chief executive position at Content Bridge LLC in 2010.[1]

ContentBridge

For more details on this topic, see ContentBridge.

Under Peterson's guidance, as chief executive since 2010, ContentBridge was introduced as Software as a service (SaaS) for digital-distribution and rights-management in 2011, making these services available to the entire film, recorded music and music publishing industries.[16] GoDigital signed an exclusive supply-chain management deal with ContentBridge in July 2012, and ContentBridge 2.0 Beta, was unveiled in May 2013.[17] Content Bridge won the 2014, Industry Leadership Digital Award (Digi Award) in recognition of its unique software support from the EMA, for digital supply chain standards.[10][11]

Industry philosophy

In his keynote speech at the 25th Golden Melody Awards, CEO, Jason Peterson detailed some of the shortcomings of the digital-entertainment delivery model, to include: the need for a local language and exhibition standards globally, methods to maintain and service master-packages, methods for rights identification and optimization, supply-chains and content-use standards. Peterson proposed an industry effort, adopting business models similar to FedEx and Visa, to address language-localization and multi-format complexities. Noting that under-served and emerging markets are the growth sectors in digital media,[18] Peterson asserted that the supply-chain logistics may someday become more valuable than the content.[7]

References

  1. 1 2 3 4 5 6 7 "Digital Hollywood Conference Schedule". DigitalHollywood.com. Archived from the original on 14 July 2014. Retrieved 15 July 2014.
  2. 1 2 Frilot, Shari (2003). "The Beat". Sundance Institute. Archived from the original on 19 September 2014. Retrieved 19 September 2014.
  3. 1 2 Seibert, Seibert (2003). "The Beat". The New York Times. Retrieved 20 September 2014.
  4. ↑ Evans Price, Deborah (24 April 2008). "TobyMac Among Top Honorees At GMA Music Awards". Billboard Magazine. Archived from the original on 19 September 2014. Retrieved 19 September 2014.
  5. ↑ "Company Partners". ContentBridge.tv. Retrieved 22 July 2014.
  6. 1 2 Rachel Abrams (10 March 2011). "Opportunity knocks for indie producers". Variety. Archived from the original on 24 June 2014. Retrieved 24 June 2014. It’s therefore up to producers, Peterson said, to have some framework for a marketing plan. "The producer has to coordinate the marketing efforts," he said. "If you’re in a split-rights situation, as a producer, you have to be an expert marketer."
  7. 1 2 3 Schwartz, Rob (4 July 2014). "Golden Melody Awards Turn 25: Global Industry Talks 'Road to Recovery,' Jason Mraz & JJ Lin Perform in Taiwan". Billboard Magazine. Archived from the original on July 9, 2014. Retrieved 9 July 2014. Overall, Peterson stressed identifying and providing for under-served markets will be a real growth area.
  8. ↑ "Attorney search: Justin Peterson". The State Bar of California. Retrieved 20 September 2014.
  9. ↑ "Hollywood Hook-Up". Los Angeles Business Journal. 27 April 2009. Jason Peterson always knew he wanted to do something in the movie business. Today, at 27, the self-proclaimed entrepreneur at heart already has two companies in the entertainment field under his belt.
  10. 1 2 Latchem, John (9 October 2014). "'Breaking Bad,' Amazon, Content Bridge, Disney Among EMA Digital Honorees". Home Media Magazine. Archived from the original on 10 October 2014. Retrieved 10 October 2014. The Entertainment Merchants Association Oct. 8 presented its “Digi” Awards for outstanding achievement in digital entertainment content, retailing, leadership and innovation to Sony Pictures' “Breaking Bad,” Amazon, Content Bridge and Disney. The awards were presented at EMA’s Digital Media Pipeline at the Skirball Cultural Center in Los Angeles.
  11. 1 2 Staff (10 October 2014). "EMA Hands Out Digi Awards to 'Breaking Bad,' Amazon, and More". GamePolitics.com. Archived from the original on 10 October 2014. Retrieved 10 October 2014.
  12. ↑ "Jason Peterson: Producer". The New York Times. Archived from the original on 31 July 2014. Retrieved 31 July 2014.
  13. ↑ "Symbolic Entertainment". BackStage.com. Archived from the original on 14 July 2014. Retrieved 15 July 2014.
  14. ↑ KUNG, MICHELLE (11 January 2012). "GoDigital Ramps Up Digital Distribution Plans". The Wall Street Journal. Archived from the original on 20 September 2014. Retrieved 20 September 2014.
  15. ↑ "GoDigital Media Group Makes Changes on Top; Promotes Logan Mulvey to President". Reuters. 8 September 2010. Retrieved 15 July 2014.
  16. ↑ Calacanis, Jason (14 December 2009). "Jason's Shark Tank: Content Bridge". This Week in Startups (YouTube). Retrieved 20 June 2014.
  17. ↑ "About Us". ContentBridge.tv. Archived from the original on 14 July 2014. Retrieved 14 July 2014.
  18. ↑ "IFPI Digital Music Report 2014" (PDF). International Federation of the Phonographic Industry. 2014. Retrieved 9 July 2014.
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