Maxposure Media Group

Maxposure Media Group
Private
Industry Publishing
Genre
Founded Miami, Florida, U.S. (2006 (2006))
Founder Vikas Johari
Headquarters New Delhi, India
Area served
 India Bangladesh Kingdom of Bahrain South Africa
Key people
Products Shubh Yatra - Inflight magazine of Air India, Vistara - Inflight Magazine of Vistara Airlines, SpiceRoute - Inflight magazine of Spicejet Airlines, Mercedes Magazine (India), Hair Say (Schwarzkopf), Milestones (Ashok Leyland) , Nissan Magazine, India Perspective (Ministry of External Affairs), City Walker-Select City Walk, Ambience, Promenade, Credai, Crossing Insights (Crossing Republic), Smart Trucking (Daimler India), FDCI Dailies (Fashion Design Council of India), Homecoming-Axis Bank, Watts Up (Havells India), Pantaloons, Circle (Lifestyle),
Services Custom media, Special Interest Magazines, Creative Solutions, Advertising, Marketing, Events
Owner Johari Family
Number of employees
 Over 200[1]
Website MaXposure.in

Maxposure Media Group, stylized as MaXposure Media Group, is an integrated publishing house that produces magazines in the genres of lifestyle, fashion, beauty, entertainment, design, architecture, real estate and travel.[2] Maxposure's key publications include Rail Bandhu magazine,[3][4] Shubh Yatra[5] in-flight magazine, Gulf Life inflight magazine,[6][7] Vistara in-flight magazine,[8] Go Getter [9][10] inflight magazine, Trujetter[11] inflight magazine, Fly Smiles [12] inflight magazine, Fly Easy[13] inflight magazine, Spiceroute[14] inflight magazine, India Perspective[15] magazine, MercedesMagazine.[16] Founded by publisher Vikas Johari, the company's headquarters are in New Delhi, India.[1][17][18][19] On 1 July 2011, the largest European printing and publishing firm, Gruner + Jahr, acquired a 78.75 percent interest in MaXposure Media Group India Pvt Ltd.[20][21][22]

On December 5, 2014, founders (Johari Family) bought back stake from Gruner + Jahr for Rs 40 Crore.[23][24][25]

History

Foundation

MaXposure Media Group, LLC was incorporated in Miami Beach, Florida, United States in 2006 by publisher Vikas Johari and Editor-in-Chief & Editorial Director Jorge Arauz. The first office was set up at 1111 Lincoln Road, South Beach, Miami. The pilot issue of the flagship magazine, ANDpersand (a.k.a. &) was created from Johari's dorm room during his senior year at the University of Miami, where he studied with Arauz.[26] In late summer 2006, Johari incorporated MaXposure Media Group (India) Pvt. Ltd. in New Delhi. In fall 2006, an Indian edition of ANDpersand was launched as a quarterly in Mumbai. It marked the 1-year anniversary since the magazine's pilot issue was created. In January 2007, the magazine was converted into a monthly publication. It was one of the first magazines in India to focus on the luxury segment.[27]

Expansion

2006 - 2011

In addition to ANDpersand, MaXposure Media Group (India) has launched various publications in different genres including AndMore' (fashion & style), Forms (interior design & architecture) and The BEAT (city & lifestyle). The company has in-house creative agency;MaXcom;[28] an online outsourcing division, MaXposure Digital; and an events division, Equator.

In August 2009, the company began publishing SpiceRoute[14] for SpiceJet Airlines. The in-flight magazine is the second contract publishing project for the company after Beyond Luxury'.[29] In October 2009, MaXposure Media Group (India) launched the Indian edition of Italian hair & beauty magazine Estetica. It marks the magazine's 25th international edition.[30] Since November 2010, MaXposure Media Group Middle East FZ LLC also publishes the Middle East edition of Estetica. The magazine is published in English and Arabic and is distributed across the Gulf Cooperation Council (GCC).[31] In June 2010, MaXposure Media Group (India) acquired the license for the Indian edition FHM from Next Gen Publishing Ltd. and Bauer Media Group in the United Kingdom. MaXposure Media Group (India) released the first issue of FHM since it acquired the licence in August 2010 with Lisa Haydon on the cover.[32] FHM is the UK's biggest men's lifestyle media brand.[33]

In Summer 2010, MaXposure Media Group's fully owned subsidiary, MaXposure Corporate Media Pvt. Ltd., launched Touchdown Magazine and the Indian edition of MercedesMagazine. The former is the official magazine of the Mumbai international airport and published for GVK and Mumbai International Airport Ltd. (MIAL). MercedesMagazine is published exclusively for Mercedes-Benz India customers and was launched by Vidya Balan & Dr. Wilfried Aulbur, Managing Director & CEO, Mercedes-Benz India.[34] In September 2010, MaXposure Corporate Media Pvt. Ltd. acquired the rights to publish Elite Life for ICICI Prudential customers, as well as the Indian edition of Diabetic Living, under license from Meredith Corporation. A month later, Elite Life was launched.[35] In May 2011, MaXposure Media Group launched Diabetic Living, a quarterly magazine distributed nationally on newsstands, inside hospitals and to medical professionals and diabetics throughout India.[36]

In Summer 2011, after winning a bid to publish the in-flight magazine for Air India, India's oldest and largest airline, MaXposure rebranded the title as Air India Magazine. It features editorial coverage in both English and Hindi[37] and reaches more than 2.5 million readers monthly.[38] The acquisition positioned MaXposure as India's largest in-flight magazine publisher and the largest custom media publisher in India.[39]

2011 - 2014

During the Gruner + Jahr era, it added Axis Bank magazines called Ascend and Homecoming,[40] City Walker[41] for Select Citywalk, Crossing Insights for Crossings Republik, Credai Times[42] for Credai, Nissan magazine for Nissan Motor India Private Limited, Smart Trucking[43] for Daimler India Commercial Vehicles, Milestones magazine[44] for Ashok Leyland, Watts Up! for Havells, Circle [45] magazine for Lifestyle Stores, Pantaloons[46] magazine for Pantaloons Fashion & Retail, Promenade magazine[47] for DLF Promenade, Ambience magazine[48] for Ambience Malls, FDCI Dailies for Fashion Design Council of India, Isuzu Travelogue[49] for Isuzu Motors India and India Perspective[50] for Ministry of External Affairs (India)[51]

2015 - Present

Post Gruner + Jahr exit in December 2014,[52] MaXposure sold its consumer media business to a local company in March 2015[53] and to focus on its core business i.e. Custom media and inflight magazines.[54]

In January 2015, it launched Vistara Inflight magazine[55][56][57] for Air Vistara (A joint venture between Tata Sons Limited and Singapore Airlines Limited (SIA).

In November 2015, it won the contract for Indian Railways monthly magazine Rail Bandhu. The bi-lingual magazine is available on-board Shatabdi, Rajdhani and Duronto trains across the country.[58][59][60] Its first issue under new contract was December 2015.

In December 2015, it launched Trujetter magazine for regional TruJet Airlines based out of Hyderabad.[61]

In January 2016, it won rights to publish the monthly GoGetter magazine, the exclusive inflight magazine of GoAir and its first issue under new contract was February 2016 issue.[6] Further in February, it bagged contract to publish FLY Smiles magazine for Bangalore-based airline called Air Pegasus. The first issue will be April 2016.[62]

In March 2016, it bagged the contract to publish the monthly Gulf Life magazine for Gulf Air, National Carrier of Kingdom of Bahrain.[63] Its first issue will be May 2016 and will be published in English and Arabic.[64][65][66]

AWARDS

Awards 2015

Award Magazine/Recipient From
External Magazine (SILVER) Citywalker Associated Business Communicators of India (ABCI), 55th Annual Awards[67]
External Magazine (BRONZE) Mercedes Benz Associated Business Communicators of India (ABCI), 55th Annual Awards
Indian Language Publication ((GOLD) India Perspectives Associated Business Communicators of India (ABCI), 55th Annual Awards
Bilingual Publications ((GOLD) Shubh Yatra Associated Business Communicators of India (ABCI), 55th Annual Awards
New Publications (SILVER) Flyafrica.com Associated Business Communicators of India (ABCI), 55th Annual Awards
New Publications (BRONZE) India Perspectives Associated Business Communicators of India (ABCI), 55th Annual Awards
Magazine Design (SILVER) Mercedes-Benz Associated Business Communicators of India (ABCI), 55th Annual Awards
Features (English) (SILVER) Flyafrica.com Associated Business Communicators of India (ABCI), 55th Annual Awards
Features (Language) (SILVER) India Perspectives Associated Business Communicators of India (ABCI), 55th Annual Awards
Headlines (BRONZE) Spiceroute Associated Business Communicators of India (ABCI), 55th Annual Awards
Photography (SILVER) Shubh Yatra Associated Business Communicators of India (ABCI), 55th Annual Awards
Photo Feature (SILVER) Shubh Yatra Associated Business Communicators of India (ABCI), 55th Annual Awards

Awards 2014

Award Magazine/Recipient From
Best Features- English (GOLD ) Spice Route Associated Business Communicators of India (ABCI), 54th Annual Awards[68]
Special Column- English (BRONZE) Spice Route Associated Business Communicators of India (ABCI), 54th Annual Awards
Best Photography (GOLD) Spice Route Associated Business Communicators of India (ABCI), 54th Annual Awards
Best Internal Magazine (SILVER) Watts Up! Associated Business Communicators of India (ABCI), 54th Annual Awards
Best External Magazine (SILVER) Credai Times Associated Business Communicators of India (ABCI), 54th Annual Awards
Best External Magazine (GOLD) Mercedes Magazine Associated Business Communicators of India (ABCI), 54th Annual Awards
Magazine Design (SILVER) Mercedes Magazine Associated Business Communicators of India (ABCI), 54th Annual Awards
Best Bi-lingual publication (GOLD) Shubh Yatra Associated Business Communicators of India (ABCI), 54th Annual Awards
Best Photo Feature (BRONZE) City Walker Associated Business Communicators of India (ABCI), 54th Annual Awards

Awards 2013

Award Magazine/Recipient From
External Magazine (GOLD) Mercedes-Benz Magazine Associated Business Communicators of India (ABCI), 53th Annual Awards[69]
External Magazine (SILVER) Shubh Yatra Associated Business Communicators of India (ABCI), 53th Annual Awards
Magazine Design (SILVER) Mercedes-Benz Magazine Associated Business Communicators of India (ABCI), 53th Annual Awards
Illustration (BRONZE) Credai Times Associated Business Communicators of India (ABCI), 53th Annual Awards
Magazine Design (SILVER) Shubh Yatra Associated Business Communicators of India (ABCI), 53th Annual Awards[70][71]
Bilingual Publication (SILVER) Shubh Yatra Associated Business Communicators of India (ABCI), 53th Annual Awards
Photo Feature (BRONZE) Shubh Yatra Associated Business Communicators of India (ABCI), 53th Annual Awards
Headlines (SILVER) Ascend Associated Business Communicators of India (ABCI), 53th Annual Awards
External Magazine (SILVER) Spice Route Associated Business Communicators of India (ABCI), 53th Annual Awards

Awards 2012 and 2011

Award Magazine/Recipient From
Photo Feature (SILVER) EliteLife (ICICI Life Insurance) Associated Business Communicators of India (ABCI), 52th Annual Awards[72]
Language Feature- Hindi (BRONZE) Air India Associated Business Communicators of India (ABCI), 52th Annual Awards
Best Headlines (GOLD) Mercedes Magazine Associated Business Communicators of India (ABCI), 52th Annual Awards
Magazine Design (BRONZE) EliteLife (ICICI Life Insurance) Associated Business Communicators of India (ABCI), 52th Annual Awards
English Feature (BRONZE) Spice Route Associated Business Communicators of India (ABCI), 52th Annual Awards
APEA Prakash Johari, CEO Asia Pacific Entrepreneurship[73]

Awards 2010 and 2009

Award Magazine/Recipient From
Udyog Rattan 2010 Prakash Johari, CEO Indian Economic Studies
Award for Excellence MaXposure Media Group (India) Pvt Ltd Indian Economic Studies
Photography (Bronze) Andpersand Magazine Associated Business Communicators of India (ABCI), 50th Annual Awards
Best Headlines (GOLD) Andpersand Magazine Associated Business Communicators of India (ABCI), 50th Annual Awards
Features English (GOLD) Spice Route Magazine Associated Business Communicators of India (ABCI), 50th Annual Awards
Best Cover Design Andpersand Magazine Creativity International Awards, Frankfurt, Germany, 39th Annual Awards
Best Design Award (Bronze) Andpersand Magazine Associated Business Communicators of India (ABCI), 49th Annual Awards
Best New Publication of the Year (SILVER) Award Beyond Luxury Magazine Associated Business Communicators of India (ABCI)


References

  1. 1 2 "Maxposure Media Group". Maxposure.in. Retrieved 2013-03-14.
  2. ↑ http://www.magazinemarketplace.com/2008Exhibitors.asp
  3. ↑ "Rail Bandhu Press".
  4. ↑ "MaXposure Media Group Bags Contract to Publish Rail Bandhu, the Only On-Board Magazine of the Indian Railways". businesswireindia.com. Retrieved 2016-02-24.
  5. ↑ "Home - Shubh-Yatra". Shubh-Yatra. Retrieved 2016-02-24.
  6. 1 2 "Inflight magazine". Wikipedia, the free encyclopedia.
  7. ↑ "Gulf Life | In-flight Magazine of Gulf Air Airlines". maxposure.in. Retrieved 2016-02-24.
  8. ↑ "Inflight Magazine | Read Vistara Magazine Online". www.airvistara.com. Retrieved 2016-02-24.
  9. ↑ "GoAir - In-flight Magazine". www.goair.in. Retrieved 2016-02-24.
  10. ↑ "Home - go-getter". go-getter. Retrieved 2016-02-24.
  11. ↑ "TruJetter - Inflight Magazine of TruJet Airlines". Trujetter. Retrieved 2016-02-24.
  12. ↑ "Fly Smiles | Inflight Magazine of Air Pegasus Airlines". maxposure.in. Retrieved 2016-02-24.
  13. ↑ "FLYeasy | Inflight Magazine of Flyeasy Airlines". maxposure.in. Retrieved 2016-02-24.
  14. 1 2 "Spice Route | Inflight Magazine of Spicejet". www.spiceroutemag.com. Retrieved 2016-02-24.
  15. ↑ "MEA | India Perspectives". www.mea.gov.in. Retrieved 2016-02-24.
  16. ↑ "Mercedes-Benz India". Magzter. Retrieved 2016-02-24.
  17. ↑ http://www.business-standard.com/article/companies/european-publisher-acquires-majority-stake-in-maxposure-111080500066_1.html
  18. ↑ http://www.financialexpress.com/news/bertelsmann-arm-to-buy-55-stake-in-maxposure/746888
  19. ↑ http://www.telegraphindia.com/external/display.jsp?mode=details&id=27785
  20. ↑ Gruner + Jahr Acquires Majority interest in MaXposure Media Group, India The Telegraph, 4 August 2011.
  21. ↑ Gruner + Jahr Acquires Majority interest in MaXposure Media Group, India Gruner + Jahr, 3 August 2011.
  22. ↑ Europe's Gruner+Jahr acquires 78.75% in MaXposure Media CNBC Money Control, 4 August 2011.
  23. ↑ "MaXposure Media Group founders buy back stake from Gruner+Jahr for Rs 40crore - The Economic Times". The Economic Times. Retrieved 2016-02-23.
  24. ↑ "MaXposure founders buy back stake from Gruner+Jahr for Rs 40cr". Retrieved 2016-02-23.
  25. ↑ "MaXposure Media Group buys back stake from Gruner and Jahr". fipp.com. Retrieved 2016-02-23.
  26. ↑ "Alumni Digest". miami.edu. Retrieved 2013-03-14.
  27. ↑ "'Andpersand Magazine' to launch in India on September 23". Afaqs.com. 2006-09-12. Retrieved 2013-03-14.
  28. ↑ "MaXposure Digital | MaxCom". maxposure.in. Retrieved 2016-02-24.
  29. ↑ "Beyond Luxury". Beyond Luxury. Retrieved 2013-03-14.
  30. ↑ "Recent News Videos". Indiainfoline.com. Retrieved 2013-03-14.
  31. ↑ "Estetica Middle East - November 2010/January 2011 (India)". HeroTurko. Retrieved 2013-03-14.
  32. ↑ "MaXposure Media Group (India) acquires the license for FHM India from Next Gen Publishing Ltd". Yourchennai.com. 2010-06-10. Retrieved 2013-03-14.
  33. ↑ "FHM ::: UK Magazine; Magazine Publishers; Subscription". Ukmagz.co.uk. Retrieved 2013-03-14.
  34. ↑ "Mercedes-Benz Launches MercedesMagazine Today In India". Burnyourfuel.com. 2010-07-05. Retrieved 2013-03-14.
  35. ↑ "News Releases > Estetica forays into The Middle East". Indiantelevision.com. Retrieved 2013-03-14.
  36. ↑ "News > Company Briefs > Diabetic Living now in India". afaqs!. 2011-05-08. Retrieved 2013-03-14.
  37. ↑ "Air India magazines merged; Maxposure Media to publish Namaskar | Best Media Info, News and Analysis on Indian Advertising, Marketing and Media Industry". Bestmediainfo.com. 2011-04-08. Retrieved 2013-03-14.
  38. ↑ Archived December 15, 2011, at the Wayback Machine.
  39. ↑ "Air India's in-flight magazine Namaskaar to be renamed". Afaqs.com. 2011-04-27. Retrieved 2013-03-14.
  40. ↑ "Axis Bank | About NRI Services | HomeComing Magazine". www.axisbank.com. Retrieved 2016-02-23.
  41. ↑ "Select City Walk Magazine". www.selectcitywalk.com. Retrieved 2016-02-23.
  42. ↑ "CREDAI Times | Credai". credai.org. Retrieved 2016-02-23.
  43. ↑ "CV magazine - BharatBenz trucks". bharatbenz.com. Retrieved 2016-02-23.
  44. ↑ "Ashok Leyland Website (Magazine)" (PDF).
  45. ↑ "Circle Magazine - Issue IV". www.lifestylestores.com. Retrieved 2016-02-23.
  46. ↑ "Link to Pantaloon Website (Magazine)" (PDF).
  47. ↑ "DLF Promenade". dlfpromenade.com. Retrieved 2016-02-23.
  48. ↑ "Ambience Mall Magazine | Advertise in Mall Magazine". maxposure.in. Retrieved 2016-02-23.
  49. ↑ "ISUZU" (PDF).
  50. ↑ "MEA | India Perspectives". www.mea.gov.in. Retrieved 2016-02-23.
  51. ↑ "MaXposure Media Group | Corporate Publisher in India". www.maxposure.in. Retrieved 2016-02-23.
  52. ↑ "Gruner+Jahr exits India after selling Maxposure stake back to founders". MediaNama. Retrieved 2016-02-23.
  53. ↑ Kumar, Anurag. "TCG Media Limited | Magazine Publisher in Delhi". www.tcg.media. Retrieved 2016-02-23.
  54. ↑ "About Us | Contract Publisher in India | MaXposure Media Group". maxposure.in. Retrieved 2016-02-23.
  55. ↑ "Vistara | Inflight Magazine of Tata Singapore Airlines". maxposure.in. Retrieved 2016-02-28.
  56. ↑ "Vistara appoints Ogilvy as Creative and Maxus as Media agency | Best Media Info, News and Analysis on Indian Advertising, Marketing and Media Industry.". www.bestmediainfo.com. Retrieved 2016-02-28.
  57. ↑ "Inflight Magazine | Read Vistara Magazine Online". www.airvistara.com. Retrieved 2016-02-28.
  58. ↑ "Rail Bandhu | On-board Magazine of Indian Railways". maxposure.in. Retrieved 2016-03-10.
  59. ↑ "MaXposure Media Group Bags Contract to Publish Rail Bandhu, the Only On-Board Magazine of the Indian Railways". The Telegraph. Retrieved 2016-03-10.
  60. ↑ "MaXposure Media Group Bags Contract to Publish Rail Bandhu, the Only On-Board Magazine of the Indian Railways". businesswireindia.com. Retrieved 2016-03-10.
  61. ↑ "TruJetter - Inflight Magazine of TruJet Airlines". Trujetter. Retrieved 2016-03-10.
  62. ↑ "Fly Smiles | Inflight Magazine of Air Pegasus Airlines". maxposure.in. Retrieved 2016-03-10.
  63. ↑ "Gulf Life | In-flight Magazine of Gulf Air Airlines". maxposure.in. Retrieved 2016-03-10.
  64. ↑ "MaXposure Media Group Appointed Publisher of Gulf Air Inflight Magazine Gulf Life". The Telegraph. Retrieved 2016-04-11.
  65. ↑ "Welcome To IANS - India's Largest Independent News Service". ians.in. Retrieved 2016-04-11.
  66. ↑ "Gulf Air Appoints MaXposure Media Group as Publisher of Inflight Magazine Gulf Life". City News International. Retrieved 2016-04-11.
  67. ↑ "afaqs! > company briefs > MaXposure Media Group becomes Champion of Champions at the 54th ABCI Awards". events.afaqs.com. Retrieved 2016-05-03.
  68. ↑ "Association of Business Communicators of India - ABCI". www.abci.in. Retrieved 2016-05-03.
  69. ↑ "Association of Business Communicators of India - ABCI". www.abci.in. Retrieved 2016-05-03.
  70. ↑ "MaXposure Media Group Sweeps 53rd ABCI Awards". The Telegraph. Retrieved 2016-05-03.
  71. ↑ "ABCI Awards, MaXposure Media Group, Publishing, Creative Solutions, Events, Custom Publishing, DLF Promenade, Ambience Mall". businesswireindia.com. Retrieved 2016-05-03.
  72. ↑ "Association of Business Communicators of India - ABCI". www.abci.in. Retrieved 2016-05-03.
  73. ↑ nazerry. "2011 Archives - Enterprise Asia". Enterprise Asia. Retrieved 2016-05-03.
This article is issued from Wikipedia - version of the Tuesday, May 03, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.