Inflight magazine

An inflight magazine (or in-flight magazine) is a free magazine distributed via the seats of an airplane by an airline company.

Overview

Many airline companies produce inflight magazines to provide details about their fleet, as well as articles about destinations or other interesting information.

Inflight publishing is an unusual niche in the magazine world. Airline titles have minimal distribution costs, and readership figures come from existing passenger traffic. Most airlines use external publishers to produce their magazines,[1] and Ink is currently the world’s leading company in this sector.[2]

More than 80% of passengers read the magazines airlines place in front of them, and readers average around 30 minutes a flight with the magazines, according to Arbitron.[1] Despite the challenges facing the publishing industry, this is a healthy sector, and on a large scale, inflight magazines have suffered less than magazines overall.[1]

While the quality of inflight magazines varies widely, their upscale, captive readership appeals to advertisers, particularly luxury-goods makers targeting men.[1]

History and evolution

The first inflight magazine was that of Pan American World Airways, whereas the longest running inflight magazine is KLM's Holland Herald,[3] first published in January 1966.[4] The inflight market has grown in recent years,[5] and there are currently over 150 inflight magazines titles.[6]

Moreover, since the birth of digital technology, most airlines are distributing their magazines digitally via tablet computer applications, or over the internet.[7]

Publishers

Among specialized publishers are

Specialized advertising agencies of inflight magazines

List of inflight magazines

North America

Canada

Mexico

USA

South America

Europe

Africa

Asia

Middle East

Oceania

Caribbean

Similar magazines

Quite similar to inflight magazines, some railroad companies offer a comparable product aboard their long distance trains, e.g. Deutsche Bahn's mobil.[47] This magazine is also distributed via the seats of the passenger cars.

References

  1. 1 2 3 4 Daniel Michaels (27 November 2009). "Magazine publisher finds profit in airlines". The Wall Street Journal.
  2. "Ink to release new report on how to communicate with passengers" (Press release). Ink. 12 January 2012.
  3. "Holland Herald Media Buyers Handbook 2012" (PDF). 2012. Retrieved 2013-01-14.
  4. "Holland Herald". ink-live.com.
  5. "Inflight Connectivity Growing but Risks Remain » APEX Editor's Blog". Blog.apex.aero. 2011-08-01. Retrieved 2013-01-14.
  6. "The In-Flight Magazine Quick Reference PDF". Inflight-magazines.com. Retrieved 2013-01-14.
  7. "11 ways airlines are deploying the Apple iPad". airlinetrends.com. 8 August 2011.
  8. http://www.subcontinentalmedia.com
  9. "giO media". Gio-media.nl. Retrieved 2013-01-14.
  10. "Inflight Advertising & Inflight Media Marketing". IMM International. Retrieved 2013-01-14.
  11. "Inflight Advertising in India & Inflight Media Marketing in India". The Media Ant. Retrieved 2015-11-25.
  12. "The Media Ant: The one-stop shop for information on non-traditional media platforms". Afaqs. Retrieved 2012-11-22.
  13. "The Media Ant: The Media Ant Aims To Be The Virtual Marketing Manager For Marketers". Inc42. Retrieved 2015-09-28.
  14. "The Media Ant: How The Media Ant Cracked Rs 5 Cr in Sales and Reached Out to Over 300 SMEs". NextBigWhat. Retrieved 2014-01-23.
  15. "American Way Inflight Magazine".
  16. "Nexos Inflight Magazine".
  17. "Hemispheres Inflight Magazine".
  18. "Rhapsody Inflight Magazine".
  19. "AirClub Inflight Magazine".
  20. "b.there Magazine".
  21. "b.spirit Magazine".
  22. "Traveller — Inflight Magazine of easyJet".
  23. "Germanwings Inflight Magazine".
  24. "Ronda Inflight Magazine".
  25. "Excelente Inflight Magazine".
  26. "Jet2 Inflight Magazine".
  27. "Monarch Passport". Monarch. Retrieved 2016-03-23.
  28. "Norwegian Inflight Magazine".
  29. "PrivatAir Inflight Magazine".
  30. "RyanAir Inflight Magazine".
  31. "Thomas Cook Inflight Magazine".
  32. "Thomas Cook Emporium Magazine".
  33. https://thomson.inbro.net/seeinsidebrochure/Thomson_Thomson-Airways-Inflight-Magazine-...-Shop-Travel.-Winter-2014:-Edition-2
  34. "Inflight Magazine of Wizz Air".
  35. http://www.maxposure.in
  36. "Bangkok Airways Inflight Magazine".
  37. http://www.subcontinentalmedia.com/inflight-magazines/bihanga-magazine/
  38. "Smile Magazine for Cebu Pacific".
  39. "Jetstar Asia Inflight Magazine".
  40. "Jetstar Japan Inflight Magazine".
  41. "Tiger Tales Asia Inflight Magazine".
  42. "Tiger Tales Philippines Inflight Magazine".
  43. "In-Flight Entertainment - Atmophere Magazine". El Al Israel Airlines. Retrieved 2016-03-23.
  44. "Flynas Inflight Magazine".
  45. "Jetstar Australia Inflight Magazine".
  46. "Tiger Tales Australia Inflight Magazine".
  47. http://mobil.deutschebahn.com/
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