Brussels Airlines

Brussels Airlines
IATA ICAO Callsign
SN[1] BEL BEELINE
Founded 7 November 2006
Commenced operations 25 March 2007
Hubs
Frequent-flyer program Miles & More, LOOP[2]
Airport lounge
  • The Loft[3]
  • Sunrise Lounge[3]
Alliance Star Alliance
Fleet size 47
Destinations 76
Company slogan We go the extra smile.
Parent company SN Airholding N.V./S.A. (55%)[4]
Headquarters Diegem, Machelen, Belgium
Key people
Website brusselsairlines.com

Brussels Airlines is the flag carrier and largest airline of Belgium based and headquartered at Brussels Airport. It operates to over 90 destinations in Europe, North America and Africa and also offers additional charter services, maintenance and crew training.[5] The airline is a member of the Star Alliance as well as the International Air Transport Association and the Association of European Airlines. The airline's IATA code SN is inherited from its predecessors, Sabena and SN Brussels Airlines.

History

Foundation

A former Brussels Airlines Avro RJ85 in SN Brussels Airlines livery

Brussels Airlines was created following the merger of SN Brussels Airlines (SNBA) and Virgin Express. On 12 April 2005, SN Airholding, the company behind SNBA, signed an agreement with Richard Branson, giving it control over Virgin Express. On 31 March 2006 SNBA and Virgin Express announced their merger into a single company. On 7 November 2006, the new name, Brussels Airlines, was announced at a press conference at Brussels Airport. Brussels Airlines began operations on 25 March 2007.

On 15 September 2008, it was announced that Lufthansa would acquire a 45% stake in Brussels Airlines with an option to acquire the remaining 55% from 2011. As a part of this deal, Brussels Airlines would join Star Alliance.[6][7] From 26 October 2008, the ICAO code was changed from DAT to BEL.

On 15 June 2009, Brussels Airlines announced that the European Commission had granted approval for Lufthansa to take a minority share in Brussels Airlines. As a result of this clearance by the EU, the road was cleared for Brussels Airlines to finally join Star Alliance.[8]

Since 25 October 2009, Brussels Airlines has been a member of Lufthansa's frequent flyer programme Miles & More. On 9 December 2009, Brussels Airlines became the 26th Star Alliance member during a ceremony at Brussels Town Hall.

On 15 December 2009, Brussels Airlines officially approved an extra A330. On the same day, Brussels Airlines announced it was working on a new regional airline in the Democratic Republic of the Congo. The name of the airline is "Korongo". The main base of the airline is at Lubumbashi in Congo. The airline was launched in April 2012. Brussels Airlines has cancelled the former airDC project, due to disagreements with Hewa Bora.

Development since 2010

Brussels Airlines Airbus A330-300 in interim livery

On 5 July 2010, the fifth Airbus A330-300 entered into service. Brussels Airlines increased its frequency to Abidjan (up to 6 weekly) and added Accra, Cotonou, Ouagadougou, and Lomé as new destinations. On 11 August 2010, Brussels Airlines and tour operator Club Med announced a new cooperation. As from April 2011, Brussels Airlines will transport 80% of all Club Med passengers out of Brussels, both on existing regular Brussels Airlines routes as on new charter routes operated by Brussels Airlines. Brussels Airlines also announced that it will lease 2 Airbus A320 aircraft from January 2011.[9]

On 26 August 2010, the company announced its new maintenance project. The contract with Sabena Technics for the A330 and Boeing 737 ended on 1 January 2011 and Brussels Airlines will then do the maintenance on the planes. To be able to do this, the move from Building 117 to Hangar 41 was necessary. Also, 73 people from Sabena Technics joined the Brussels Airlines maintenance staff.

Brussels Airlines is adding more American destinations to its network. On 1 June 2012[10] Brussels Airlines inaugurated the route to New York JFK, operating daily with an Airbus A330-300 fitted with the new interior. This is the first Belgian airline in 10 years to fly to New York, after the collapse of Sabena and Delsey Airlines. Since 18 June 2013 they also fly 5 times a week to Washington Dulles.[11] From April 2016 Toronto Pearson will be added to the North-American network.[12]

On 30 January 2014, Brussels Airlines launched its most important expansion in its history, with nine confirmed seasonal destination and a return to the Polish market after some years of absence. It also confirmed the permanent exit of its Avro RJ100 fleet by 2016.[13]

On 22 March 2016, members of the terrorist organization ISIL exploded two bombs in Brussels Airport, closing the airport until Sunday, 27 March 2016. Brussels Airlines shifted some long haul flights to Zurich and began an Airbus A319 shuttle service between Antwerp and Zurich, as well as provided contracted bus service from Brussels to Antwerp and Liege.[14]

Corporate affairs

Overview

b.house, Brussels Airlines head office on the grounds of Brussels Airport in Diegem, Machelen

Brussels Airlines is the operating name of Brussels Airlines SA/NV' (previously Delta Air Transport S.A./N.V.)[15] which has its registered office in Elsene-Ixelles, Brussels.[16] Previously the registered office was in a different area of Brussels.[15] The company is headquartered in the b.house (Building 26) in the General Aviation Zone on the grounds of Brussels Airport and in Diegem, Machelen.[17][18][19] The airline asked the Belgian design agency MAXIMALdesign to design the interior of the facility.[20]

On 3 June 2008, the CEO, Philippe Vander Putten resigned. The board appointed Michel Meyfroidt and Bernard Gustin as Managing Directors. Since the entry into the Star Alliance in 2009, Bernard Gustin & Michel Meyfroidt carried the titles 'Co-Chief Executive Officer'. In June 2012, Bernard Gustin became the only CEO, as Michel Meyfroidt then left the company. The Executive Committee consists of three members: Bernard Gustin (CEO), Lars Redeligx (CCO) and Jan De Raeymaeker (CFO).

Statistics

Brussels Airlines had 5.46 million passengers in 2008 and in the first year of operations (2007) as Brussels Airlines (after the merger between SN Brussels Airlines and Virgin Express), they carried 5.85 million passengers. Brussels Airlines transported 4.89 million passengers in 2010, this is a 4.4% increase[21] compared to the 4.7 million in 2009. 2011 proved to be a very successful year with a total of 5.69 million passengers, an increase of 16.3% compared to 2010. In 2012 a small increase of 1% was achieved to a total of 5.76 million passengers carried. This increase was achieved mainly through the Africa-network (+10,1%) and the successful launch of a daily flight to New York JFK, the intra-European network lost 2%. In 2013 Brussels Airlines recorded a 2% growth towards 5.88 million passengers, an all-time record for the airline. The growth was achieved thanks to the introduction of a new route to Washington DC, more capacity to Africa and a higher load factor in Europe.[22]

Brussels Airlines aircraft lined up at Brussels Airport
Year Passengers Difference
2007 5.85 million /
2008 5.46 million – 6.7%
2009 4.67 million – 14.4%
2010 4.89 million + 4.4%
2011 5.69 million + 16.3%
2012 5.76 million + 1.0%
2013 5.88 million + 2.0%
2014[23] 6.60 million + 13.0%
2015[24] 7.50 million + 12.1%

Destinations

Codeshare agreements

Brussels Airlines Airbus A320-200 in The Adventures of Tintin livery

Brussels Airlines has codeshare agreements with the following airlines (as of May 2014):[25]

Fleet

Brussels Airlines Avro RJ100
Brussels Airlines Airbus A319-100
Brussels Airlines Airbus A330-300

As of March 2016, the Brussels Airlines fleet consists of the following registered aircraft:[26]

Brussels Airlines Fleet

Aircraft In Service Orders Passengers Notes
J Y Total
Airbus A319-100 18 2[27] — 141 141 OO-SSC in Star Alliance livery.
Airbus A320-200 8 2[27] — 168

180

 168

180

 OO-SNA in SNRedDevils-livery, OO-SNB in Tintin comics-livery and OO-SNC in SNMagritte-livery.[28] All planes to be reconfigured to 180 seats.[29]
Airbus A330-200 3 — 22 254 276
Airbus A330-300 6[30] 1[31] 30 258 288
Avro RJ100 12 — — 97 97 To be phased out by the end of 2017[32]
Boeing 737-300 1 — — 126 126
Total 48 5

Fleet development

Brussels Airlines previously operated 6 BAe 146-200s. These aircraft exited service in 2008 and 4 of them were up for sale. Two of them (OO-DJG, OO-DJH) have been sold. One of them (OO-DJE) is still stored at Brussels Airport. Two other (OO-DJJ, OO-MJE) were mentioned for AirDC, but that project has been cancelled. Instead they went to the new airline Brussels Airlines together with other investors has started in Congo, Korongo. The last remaining (OO-DJF) has been scrapped.

During 2009, the airline tested the fuel burn reduction of the AeroTech Services B737 Wing Modification on one Boeing 737-400. After realizing favorable results, the airline modified three more 737s in May and June 2010. On 1 and 2 February 2010, Boeing 737-400 OO-VEJ was ferried to the USA (Phoenix) to return to its lessor. On 22 February, 737-400 OO-VBR was ferried to Macau to return to the lessor.

During 2010, two Airbus A319-100s (OO-SSC and OO-SSD) joined Brussels Airlines' fleet. OO-SSC also is Brussels Airlines first Star Alliance logo jet. The first Airbus A320-200 for Brussels Airlines joined the fleet in February 2011 and made its first commercial flight on 23 April 2011. In April 2011, a second A320 was delivered. Both of them (registered OO-SNA and OO-SNB) originated from Air Berlin.

In March 2011, Boeing 737-300 OO-LTM ended commercial service for Brussels Airlines and was painted in Korongo Airlines livery. Brussels Airlines also took delivery of 5 Airbus A319-100 in 2011: OO-SSR and OO-SSQ (coming from Mexicana), OO-SSU and OO-SSV (coming from easyJet) as well as OO-SSA (coming from Frontier Airlines).

With improving financial performance, rising cash reserves and a desire to reduce costs more rapidly, Brussels Airlines accelerated their fleet replacement plan by ordering 12 aircraft in August 2011. Six A319s, four A320s and two A330-200s were added to the fleet. This has completed the exit of Boeing aircraft from the fleet and accelerated the replacement of the Avro RJ85.

Livery

The aircraft livery consists of a 'dotted B' logo on the blue tail, a white belly covering the whole aircraft's length, with the name 'Brussels Airlines' written in dark blue on the upper fuselage, preceded by the airline's 'b' logo. Most planes have an altered 'b' logo after superstitious travellers complained about the thirteen dots bringing bad luck.[33] The logo now contains fourteen dots. Besides the familiar blue, red and white livery, Brussels Airlines launched a series of special liveries in their Airbus A320 fleet, all representing things that are typically Belgian: Rackham (a Tintin themed aircraft), Magritte (an ode to the famous surrealist artist) and Trident (the aircraft for the Belgian national football team the Belgian Red Devils).

Service

Tariff structure

On European flights, the airline offers four types of tickets – Check&Go, Light&Relax, Flex&Fast and Bizz&Class (business class):

On medium-haul and long-haul flights (Africa, United States and Tel Aviv), Brussels Airlines offers normal economy and business classes.

Inflight entertainment

Brussels Airlines has two inflight magazines. For the European network there is b-there! which is a monthly magazine. On the African network, the magazine is named B Spirit Magazine[34] and is published every two months. Both magazines are available on board or as a PDF download through their respective websites. The magazines are also available as a freely downloadable application for Apple's iPad.[35]

From November 2011 until the end of 2012 Brussels Airlines has introduced a new interior on the A330 fleet. The new economy seats feature AVOD personal in-flight entertainment 9 inch screens. Also business class got new lie-flat seats with an improved AVOD IFE system with 15 inch screens, coming from The IMS-Company and known as "RAVE".

Frequent flyer program

Brussels Airlines is an integrated partner of Lufthansa's frequent flyer programme called Miles & More. Miles can be earned on all the flights operated by airlines which adhere to the programme, in addition to the Star Alliance member airlines.[36] Miles can also be earned thanks to Brussels Airlines' non-airline partners.[37]

Brussels Airlines customers have been able to earn Miles & More benefits since 25 October 2009,[38] when Brussels Airlines' previous frequent flyer programme, Privilege, ended and became Miles & More. There was a conversion of Privilege Gold members into Miles & More Frequent Travellers, while Privilege Platinum card holders became Miles & More Senators. Privilege miles were converted on a 1 to 1 basis.

See also

References

  1. ↑ "IATA - Airline and Airport Code Search". iata.org. Retrieved 13 April 2015.
  2. ↑ whttps://www.brusselsairlines.com/en-be/loop/about-loop.aspx
  3. 1 2 "Lounges". Brussels Airlines. Retrieved 2016-04-01.
  4. ↑ "History". brusselsairlines.com.
  5. ↑ Flight International 27 March 2007
  6. ↑ Official press release by Lufthansa
  7. ↑ "Corporate website". brusselsairlines.com.
  8. ↑ Archived 26 June 2009 at the Wayback Machine.
  9. ↑ (Dutch) De Tijd: Club Med in zee met Brussels Airlines. Tijd.be (2010-10-28). Retrieved on 2010-11-06.
  10. ↑ "Brussels Airport Website: Brussels Airlines: inaugural flight to New York". Brusselsairport.be. 2012-06-01. Retrieved 2014-05-14.
  11. ↑ "Flight tickets to Washington. Book your flight with Brussels Airlines". Brusselsairlines.com. Retrieved 2014-05-14.
  12. ↑ "Brussels Airlines invests in intercontinental growth". Brusselsairlines.com. Retrieved 2016-02-14.
  13. ↑ "Meer vliegtuigen en bestemmingen Brussels Airlines". deredactie.be.
  14. ↑ "AlertMessageDetail - Brussels Airlines". brusselsairlines.com.
  15. 1 2 "General Conditions of Carriage". Brussels Airlines. Archived from the original on 2008-05-07. Retrieved 2008-06-17. "“ WE ”, “ OUR ” “ OURSELVES ” and “ US ” means Delta Air Transport SA/NV, trading as Brussels Airlines and having its registered office at 11, Rue des Colonies -Koloniënstraat, 1000 Brussels, Belgium."
  16. ↑ "Home." Brussels Airlines. Retrieved on 4 February 2012. "Brussels Airlines – zone General Aviation – b.house – Airport Building 26 – Ringbaan – 1831 Diegem – Belgium Registered office: Brussels Airlines SA/NV – 100–102, Avenue des Saisons, box 30, 1050 Brussels, Belgium"
  17. ↑ "Corp – Contact Us." Brussels Airlines. Retrieved on 23 October 2009.
  18. ↑ "Africa is our passion." Brussels Airlines. Retrieved on 6 July 2011. "Brussels Airlines – zone General Aviation – b.house – Airport Building 26 – Ringbaan – 1831 Diegem – Belgium"
  19. ↑ "bedrijf.jpg." Machelen. Retrieved on 25 April 2010.
  20. ↑ "Brussels Airlines • Rebranding and interior design of b.house." Maximal Design. Retrieved on 6 July 2011.
  21. ↑ "Brussels Airlines carries more passengers". flandersnews.be. 2011-01-13. Retrieved 2011-01-14.
  22. ↑ "Press Room". Corporate.brusselsairlines.com. Retrieved 2014-05-14.
  23. ↑ "Brussels Airlines welcomed 757,749 more passengers in 2014" (Press release). Brussels Airlines. 9 January 2015. Archived 12 February 2016 at the Wayback Machine.
  24. ↑ "All-time record for Brussels Airlines in 2015" (Press release). Brussels Airlines. 12 January 2016. Archived 12 February 2016 at the Wayback Machine.
  25. ↑ "Partner Airlines". brusselsairlines.com.
  26. ↑ "Belgian Aircraft Register". Belgian Government - Official information and services. Retrieved 20 March 2016.
  27. 1 2 "20160311 - Brussels Airlines kicks off the summer season with 9 new destinations".
  28. ↑ "Belgian Icons". brusselsairlines.com. Retrieved 2016-04-04.
  29. ↑ "Brussels Airlines verhoogt capaciteit A320's naar 180 passagiers - Flightlevel". Flightlevel (in Dutch). Retrieved 2016-04-10.
  30. ↑ "Skyliner - aviation news & more".
  31. ↑ "Brussels Airlines start met lijnvlucht naar Toronto". Flightlevel.
  32. ↑ ch-aviation.com - Brussels Airlines to retire ARJ fleet by late-2017 3 December 2015
  33. ↑ "BBC NEWS - Europe - 'Unlucky' airline logo grounded". bbc.co.uk.
  34. ↑ "B Spirit Magazine website". bspiritmagazine.com.
  35. ↑ "iPad In-Flight Magazines". ipadinflightmagazines.blogspot.com.
  36. ↑ Archived 15 May 2009 at the Wayback Machine.
  37. ↑ Archived 4 March 2009 at the Wayback Machine.
  38. ↑ "Brussels Airlines is the newest Miles & More airline partner". Miles and More. 1 April 2009. Retrieved 2009-04-29.

    External links

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