KUTX

KUTX
City of license Leander, Texas
Broadcast area Austin-Round Rock metropolitan area
Branding KUTX Music 98.9
Frequency 98.9 MHz
First air date 1988 (as KLTD)
Format Adult Alternative (Public)
ERP 29,000 watts
HAAT 157 meters (515 ft)
Class C2
Facility ID 59982
Callsign meaning University of TeXas
Former callsigns KLTD (1988-1993)
KUTZ (1993-1996)
KJFK (1996-2000)
KHHL (2000-2009)
KXBT (2009-2013)[1]
Affiliations NPR
Owner University of Texas at Austin
(The University of Texas at Austin)
Sister stations KUT
Webcast Listen Live
Website kutx.org
Belo Center for New Media (A0704) - KUTX/KUT offices

KUTX (98.9 FM) is a radio station licensed in Leander, Texas and serving the greater Austin, Texas area.[2] The station is under ownership of University of Texas at Austin. Previously, the station's broadcast license was held by Border Media Partners (BMP Austin License Company, L.P.). Its studios are on campus, and the transmitter site is located just east of Lake Travis.

The headquarters are at the Belo Center for New Media (A0704) at the University of Texas at Austin.[3]

Programming

98.9 signed on in 1988 at 99.1 FM as KLTD, "Kool 99 FM" with the Satellite Music Network's "Kool Gold" format brought to them by Adams Broadcasting, which eventually spun off the Kool Gold format to Dial Global. This lasted until 1993, when KLTD would flip to KUTZ as part of the Satellite Music Network-Z Rock Network.

98.9 FM would flip again, this time to news/talk as KJFK in 1996, which would last until Border Media Partners acquired the station in September 2000, and would flip to Rock AC as "The Hill", KHHL, and later became Spanish CHR, "Exitos 98.9", and then "La Ley 98.9" with a Regional Mexican format.

The Regional Mexican format would last until November 29, 2009, when Bain Capital took over most of the assets of the Austin, Texas cluster of Border Media Partners, and would return to talk radio as "98.9 The Big Talker". The KXBT Call Letters were transferred from the 104.9 and (Previously 104.3) as the format was for the Rhythmic Contemporary format "The Beat" before Univision flipped the 104.9 Frequency now KTXX.

As "98.9 The Big Talker", the station's weekday line-up included The Sean Rima Show during morning rush hour/drive time hours, The Glenn Beck Program during late-morning and early-afternoon hours (often referred to in radio station lingo as the Rush Limbaugh time slot), The Dave Ramsey Show during mid-afternoon hours, "Tabu" (a male-oriented sex and relationships show) Saturday and Sunday nights 9pm-Midnight with Rachael Wax, The Schnitt Show during late-afternoon hours, and The Mark Levin Show during late-rush hour and early-evening hours. The weekends included The Jesus Christ Show, The Otherside with Steve Godfrey, Leo Laporte The Tech Guy, John Clay Wolfe, and The Weekend. The station was also the Houston Texans affiliate for the Austin, Texas market.

On August 15, 2011, after a listener survey and facing stagnant ratings, BMP Radio dropped the news/talk format in favor of Classic Hits. From August 15, 2011 to September 3, 2011, KXBT simulcasted KXXS ("True Oldies 92.5"). The True Oldies Channel programming moved permanently to 98.9 FM on September 3, and KXXS dropped the oldies format in favor of ESPN Deportes, formerly located on KWNX.

As of January 23, 2012, KXBT began locally programming Monday-Friday 6am-7pm and added a local morning show from 6am-10am with Bo Chase In The Morning as well as syndicated host Tom Kent weeknights from 7pm-12am. Scott Shannon's satellite-fed True Oldies Channel continued to air overnights and Sunday nights at 7pm. On Saturday nights, KXBT aired Saturday Night Dance Fever live at the Iron Cactus North on Stonelake Boulevard in Austin. The program featured dance classics of the 1970s, 1980s, and early-1990s.

On November 30, 2012, the University of Texas completed its acquisition of KXBT and began broadcasting Christmas music. The University announced that the call letters would be changed to KUTX and begin broadcasting on January 2, 2013.[4] The last song played on KXBT was Don McLean's "American Pie". On December 26, 2012, 98.9 began its “Music Preview” at midnight. The jockless presentation gave way to the fully staffed version of the format on January 2.[5] KUTX is marketed as "The Austin Music Experience."

References

  1. ↑ "Call Sign History". FCC Media Bureau CDBS Public Access Database. Retrieved April 16, 2010.
  2. ↑ "Station Information Profile". Arbitron. Retrieved April 16, 2010.
  3. ↑ "Contact Directions." KUTX. Retrieved on December 18, 2014. See image "KUT Public Media Studios 300 W. Dean Keeton (A0704) Austin, TX 78712-1061"
  4. ↑ "radio insight". Retrieved 30 November 2012.
  5. ↑ 98.9 KUTX Austin Begins Preview Mode (Accessed December 31, 2012)

External links

Coordinates: 30°23′28″N 97°50′13″W / 30.391°N 97.837°W / 30.391; -97.837

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