KLJA

KLJA

City	Georgetown, Texas
Broadcast area	Austin, Texas
Branding	107.7 Más Variedad
Frequency	107.7 MHz (also on HD Radio) 107.7 HD-2 for Tejano
First air date	October 31, 1991 (as KNNC)
Format	Spanish Adult Hits
ERP	10,500 watts
HAAT	154.8 meters
Class	C3
Facility ID	55475
Callsign meaning	K La JefA (former branding)
Former callsigns	KJWL (1989-1991, CP) KNNC (1991-1997) KAHK (1997-2001) KTND (2001-2003) KINV (2003-2008) KHZS (2008-2009)
Owner	Univision Radio (Univision Radio License Corporation)
Sister stations	KLQB Also part of Univision cluster: KAKW-DT and KTFO-CD
Webcast	v6.player.abacast.net/2295
Website	www.univision.com/austin/klja

KLJA (107.7 FM) is a radio station broadcasting a Spanish Adult Hits format. Licensed to Univision Radio in Georgetown, Texas, USA, it serves the Austin area. The station has a transmitter in Georgetown and has studios along MoPac Expressway in Northwest Austin.

History

Sign-On, Austin's Original Alternative

KNNC's early 90s "Psychobaby" logo.

The station signed on the air In October 1991 as "107.7 K-Nack" KNNC, giving Austin its first commercial Alternative/Modern Rock-formatted station under the ownership of Rees-Slaymaker Radio Partnership. The station, always hampered by its relatively small 3 kW signal broadcasting from the far northeastern corner of the market, faced competition in 1995 when Sinclair Telecable launched 101X on its Austin rimshot, KROX-FM. At the time, KROX was licensed to Giddings and, while it broadcast with a full 100 kilowatts, its tower was located between Bastrop and La Grange and only provided listenable coverage to southeastern portions of the Austin market. In 1997, Sinclair (a Virginia-based radio operator, not to be confused with Sinclair Broadcasting) leased KNNC and began simulcasting 101X on 107.7 to supplement KROX's then-weak northern metro signal.

Sale To Simmons, Flip To Classic Hits

Later in 1997, Rees-Slaymaker sold KNNC to Utah-based Simmons Media Group, who ended the 101X simulcast and flipped 107.7 to a 70s-based Classic Hits format as "107.7 the Hawk" KAHK. As the 80s Hits format was picking up steam nationally in the early 2000s, Simmons flipped KAHK to an 80s-based format as "107.7 the End, Austin's 80s Channel" KTND in February 2001.^[1]^[2] After only about a year, KTND shifted to Modern Rock, placing the station back into competition with KROX (which by that time had relicensed to Buda and upgraded its facilities to fully cover the Austin market.)

Switch To Spanish

Simmons began divesting stations outside of its home market of Salt Lake City in 2003, with KTND being sold to Univision, along with their entire Albuquerque station cluster. Univision's purchase of the station was their entry into the Austin radio market, and was preceded by the purchase of TV station KAKW in 2002. Upon taking control of the station in April 2003, Univision launched Regional Mexican "La Invasora" on the station, which was recalled KINV. Univision changed formats on the station again in 2005, and KINV became Latin Classic Hits "Recuerdo 107.7". In 2008, following the demise of the Latin Pop format on what was then KXXS (98.9), KINV flipped to Latin Pop as "Hitz 107.7" KHZS. Just shy of Hitz 107.7's first birthday, KHZS returned to Regional Mexican format as "La Jefa" on October 16, 2009. On September 11, 2013, La Jefa moved to sister station KLQB (104.3) and KLJA shifted to a younger-skewing version of the Regional Mexican format as "El Sancho 107.7", "El Sancho"—translating colloquially to "the other one"—has a double meaning: an "alternative" (as in: to KLQB's programming) or "the other man" (as in: a "mister").^[3]

References

↑ "KLJA Facility Record". United States Federal Communications Commission, audio division.
↑ "KLJA Call Sign History". United States Federal Communications Commission, audio division.
↑ "El Sancho Debuts; La Jefa Moves In Austin". RadioInsight.com.

External links

Query the FCC's FM station database for KLJA

Radio-Locator information on KLJA

Query Nielsen Audio's FM station database for KLJA

Radio stations in Austin, Texas

By AM frequency	590 970 1060¹ 1120 1260 1300 1370 1440 1490 1530 1560 1600

By FM frequency	88.1 88.7 89.5 89.9 90.5 91.7 91.7 91.9 92.1 92.5 93.3 93.7 94.7 95.1 95.5 96.3 96.7 98.1 98.5 98.9 99.3 99.7 100.1 100.7 101.5 102.3 102.7 103.1 103.5 104.3 104.9 105.3 105.9 106.3 106.7 107.1 107.7

NOAA Weather Radio frequency	162.400 (Austin)

By callsign	K242CC KAMX KASE-FM KAZI KBPA KDRP-LP KELG KFIT¹ KFMK KGSR KHFI-FM KIXL KJCE KKMJ-FM KLBJ KLBJ-FM KLGO KLJA KLLR KLQB KLZT KMFA KMLR KNLE-FM KOKE KOKE-FM KOOP KPEZ KROX-FM KTAE KTSW KTXW KTXX-FM KTXZ KUT KUTX KVET KVET-FM KVLR KVRX KXPW-LP KYLR KZNX WXK27

Defunct	KUOL/1470

Nearby radio markets Bryan–College Station Dallas–Fort Worth Houston–Galveston Kerrville–Fredericksburg Killeen–Temple San Antonio Victoria Waco See also List of radio stations in Texas ¹ = Daytime-only AM radio station.

Spanish-language radio stations in the state of Texas

Stations	KABA – Louise KAIQ – Wolfforth KAMA – El Paso KAMA-FM – Deer Park KBDR – Mirando City KBIB – Marion KBIC – Raymondville KBNA-FM – El Paso KBNL – Laredo KBNR – Brownsville KBOC – Bridgeport KBRN – Boerne KBRZ-FM – Victoria KBZD – Amarillo KCHX – Odessa KCOR – San Antonio KCUL-FM – Marshall KCZO – Carrizo Springs KDFM – Falfurrias KDFT – Ferris KDXX – Lewisville KEPX – Eagle Pass KERB-FM – Kermit KESO – South Padre Island KESS-FM – Benbrook KEYH – Houston KEYU-FM – Amarillo KFLC – Fort Worth KFTG – Pasadena KFZO – Denton KGBT – Harlingen KGBT-FM – McAllen KGVL – Greenville KHHL – Karnes City KHRO – El Paso KIBL – Beeville KINE – Kingsville KINT – El Paso KIRT – Mission KJAV - Alamo KJNZ – Hereford KJOJ-FM – Freeport KLAR – Laredo KLAT – Houston KLBD – Premont KLDS – Falfurrias KLEY-FM – Jourdanton KLIT – Ranchitos Las Lomas KLJA – Georgetown KLOL – Houston KLQB – Taylor KLTN – Houston KLTO – Del Rio KLVL – Pasadena KLZT – Bastrop KMFR – Pearsall KMJR – Portland KMPA – Pittsburg KMVK – Fort Worth KMXO – Merkel KNOR – Krum KNTE – Bay City KNVO-FM – Port Isabel KOIR – Edinburg KOVE-FM – Galveston KOYE – Frankston KOZA – Odessa KPMB – Plainview KQBO – Rio Grande City KQLM – Odessa KQQK – Beaumont KQUE – Houston KRCM – Shenandoah KRDY – San Antonio KRGE – Weslaco KRGX – Rio Grande City KRIO – McAllen KRIO-FM – Roma KROB – Robstown KROM – San Antonio KRVA – Cockrell Hill KSAH – Universal City KSAH-FM – Pearsall KSJT-FM – San Angelo KSML-FM – Huntington KSTV – Stephenville KSVE – El Paso KTAE – Austin KTAM – Bryan KTJM – Port Arthur KTNO – University Park KTNZ – Amarillo KTTU-FM – Brownfield KTXC – Lamesa KTXZ – West Lake Hills KTYR – Trinity KUBR – San Juan KUNO – Corpus Christi KUVA – Uvalde KVER – El Paso KVFM – Beeville KVIV – El Paso KVJM – Hearne KVJY – Pharr KVOZ – Del Mar Hills KVVO-LP – Abilene KVVT – Sulphur Springs KWEL – Midland KWMF – Pleasanton KWOW – Clifton KWRA-LP – Waco KXBJ – El Campo KXOI – Crane KXPL – El Paso KXVR-LP – Corpus Christi KXYZ – Houston KXZX – Juilliard KXZY-LP – Waco KYLP – Greenville KYST – Texas City KZDC – San Antonio KZNX – Creedmoor KZXM – Bullard KZZA – Muenster

Defunct	KMUL – Farwell KPDB – Big Lake

See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Texas See also Classical Jazz Religious Spanish Smooth Jazz Other

Univision Communications

Corporate directors

Randy Falco

Broadcast television networks

Cable television networks

El Rey Network
Fusion
Galavisión
Univision Canada (licensed; owned by Corus/TLN)
Univision Deportes Network
Univision Noticias
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Univision Radio

Stations	KAMA KAMA-FM KBBT KBNA-FM KBRG KBTQ KCOR KDXX KESS-FM KFLC KFZO KGBT KGBT-FM KHOT-FM KHOV-FM KIOT KISF KJFA-FM KKMR KKRG-FM KKSS KLAT KLJA KLLE KLNO KLNV KLQB KLQV KLSQ KLTN KLVE KMYO KOMR KOND KOVE-FM KQBU KQBU-FM KQMR KRCD KRCV KRDA KRGT KROM KSCA KSOL KSQL KTNQ KVVF KVVZ KXTN-FM WADO WAMR-FM WAQI WKAQ WKAQ-FM WOJO WPPN WQBA WQBU-FM WRTO WRTO-FM WUKQ WUKQ-FM WVIV-FM WVIX WXNY-FM WYEL

Radio networks	Univision America

Univision owned and/or
operated stations

UniMás owned and/or
operated stations

Other television stations

Other subsidiaries

¹ Univision owns these station licenses, however they are operated by Entravision under local marketing agreements.

Coordinates: 30°37′23″N 97°38′35″W / 30.623°N 97.643°W / 30.623; -97.643

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