KDXX

For the Benbrook, Texas radio station that held the call sign KDXX at 107.1 from 2003 to 2012, see KESS-FM.

KDXX
City	Lewisville, Texas
Broadcast area	Dallas/Fort Worth
Branding	Latino Mix 107.1 / 107.9
Frequency	107.9 MHz (also on HD Radio) 107.9 HD-2 simulcast of KFZO "La Jefa 99.1".
First air date	1992 (as KPXG)
Format	Latin Pop
Language(s)	Spanish
ERP	100,000 watts
HAAT	299 meters
Class	C1
Facility ID	57376
Transmitter coordinates	33°19′42.4″N 97°03′57.4″W / 33.328444°N 97.065944°W / 33.328444; -97.065944
Former callsigns	KPXG (1992-1994) KECS(1994-1998) KDOS (1998-2002) KDXX-FM (1/2002-6/2002) KDXX (2002-2003) KESS-FM (2003-2013) KFZO (2013-2016)
Owner	Univision Radio (KECS-FM License Corporation)
Sister stations	KESS, KFLC, KFZO, KLNO Also part of the Univision Cluster: TV Stations KUVN and KSTR
Webcast	Listen Live (via iHeartRadio)
Website	www.1079dallas.com

KDXX (107.9 FM), is a Latin Pop station serving the Dallas/Fort Worth metroplex in Texas. The station is licensed in Lewisville, Texas, and owned and operated by Univision Radio. The station's studios are located along the John W. Carpenter Freeway in the Stemmons Corridor of Northwest Dallas, and the transmitter is located north of Denton.

The KESS call letters were first used in D/FW in the spring of 1976 when Marcos Rodriguez, Sr. father of Marcos A. Rodriguez gained control of a country station, KBUY-FM, on 93.9 FM. That station changed to 94.1 when it moved its transmitter to Cedar Hill, TX in order to avoid a spacing problem with another Dallas station.

History

Early beginnings

The current version of 107.9 was made possible when Marcos A. Rodriguez successfully obtained a new class C2 licensed to Gainesville, Texas, and purchased 107.9, a Class C licensed to Corsicana, Texas. After Rodriguez sold to Heftel Broadcasting and Mac Tichenor gained control of HBC, Tichenor moved the Corsicana signal south to the Waco market (as the new class A6 in Robinson, TX called KHCK-FM) and allowed the Gainesville signal to upgrade and move into Dallas as a class C1 in Lewisville, TX. The upgrade project had been started under the Cecil Heftel version of HBC, and completed by the engineers at Tichenor Media/HBC working under David Stewart (now owner of radio station in Texas and head of upgrade consultancy Moving Target Consulting Works). The call letters changed a few times through KDXX and KESS-FM.

107.9 La Kalle

On February 19, 2009, the Regional Mexican station branded as "La Que Buena" was moved from KESS-FM to 107.1 FM (KDXX) and 99.1 FM (KFZO). The reggaeton-formatted station and the "La Kalle" (Spanish for "The Street") branding were then moved to KESS-FM and shortly after, the format was retooled to Latin Pop.

KESS HD Programming

In late 2011, the "La Kalle" format has been dissolved and replaced with a simulcast of its sister station KDXX, reducing the number of formats by one in DFW's market. KESS-FM was broadcasting in HD Radio with its HD2 subchannel simulcasting San Antonio-based sister station KXTN-FM with a Tejano format (labeled as "Tejano HD Dallas"). In the months following the format change, the HD broadcasts have been temporarily discontinued. However, they have been restored in the beginning of 2012. It was in competition with CBS Radio's Spanish Rhythmic AC station KMVK Mega 107.5 prior to the recent format change.^[1]

Top 40/Rhythmic era

On June 28, 2012, KESS flipped to Bilingual Top 40/CHR, billing themselves as "Radio H2O" (H2O: Hispanic 2.0) with a mostly English-language presentation with some Spanish Pop hits, targeting bilingual and younger Hispanics.^[2] The last song of the Recuerdo format was "El Sol No Regresa" by La 5ª Estación with the first song of the H20 station being "Hotel Room Service" by Pitbull. The station initially ran jockless. However, new DJ Stephanie Marie handled the midday drive from 10AM to 3PM. Texas-based Pop singer Austin Mahone became a guest DJ on October 22. DJ AK handles the club mix program at 5 and 9PM weeknights. The station did not hire any more DJs during this time. The H2O format competed head-on with Clear Channel-owned KHKS 106.1 Kiss FM & Cumulus Media's KLIF-FM i93.3, and shared audience with CBS-owned station KMVK Mega 107.5 (Latin Pop). In November 2012, "Radio H20" leaned more of a rhythmic direction. Liberman-owned KTCY Baila 101.7 was one of its competitors until February 8, 2013, when Educational Media Foundation took over ownership and preparing to launch satellite-fed Christian Rock format Air1.

On May 9, 2013, Univision announced that KESS would rebrand to "Hot 107.9" as it shifts directions to a more conventional Rhythmic Top 40 presentation, in part due to an increase in the ratings since phasing out the Spanish music and content.^[3] On May 17, at Noon, the station officially rebranded as "Hot 107.9" and made the evolution to a Rhythmic direction, putting it in line with sister stations KBBT/San Antonio and KKSS/Albuquerque.

107.9 today

On July 29, 2013, Univision pulled the plug on KESS' Rhythmic format after 2 months without a word of a format change announcement, making it not only the shortest-ran rhythmic station in the metroplex, but one of the shortest-ran format periods not only for the Rhythmic format, but for radio altogether, and leaving said metro area without such a format once again. It is replaced by KFZO's Regional Mexican format after KFZO (now KESS-FM) became a simulcast of sister station Spanish Top 40 sister KDXX. The shuffling was done in response to KMVK's shift from Spanish Contemporary to Regional Mexican and to protect KLNO, whom KMVK will be competing against.^[4] The Rhythmic CHR format continued on this station's HD2 subchannel (replacing KXTN's simulcast), their official website through audio streaming and through iHeartRadio for over 2 weeks^[5]^[6] until Wednesday August 14 when "Hot 107.9 HD2" was replaced with a simulcast of KDXX/KESS

On August 9, 2013 KESS-FM swapped their call letters with KFZO.

Sometime in early 2014, KFZO (alongside other Univision-owned stations) has dropped their "La Jefa" branding in favor of using its frequency as its ident. However, it has brought back the previous branding in late 2015.

On February 17, 2016, Univision has swapped callsigns and formats on this station and 99.1 once again, marking the return of the KDXX call letters on this particular frequency after 13 years. A day later, 107.9 simulcasts from KESS-FM "Latino Mix".^[7]

References

↑ http://hdradio.com/station_guides/widget.php?id=10 HD Radio Guide for Dallas-Ft. Worth
↑ "Univision Launches “Radio H2O” 107.9 Dallas" from Radio Insight (June 28, 2012)
↑ "H2O Dallas To Get Hot?" from Radio Insight (May 9, 2013)
↑ Univision Shuffles Dallas Signals from Radio Insight (July 29, 2013)
↑ Hot 107.9 Dallas (Accessed June 30, 2013)
↑ Hot 107.9 FM - iHeartRadio Streaming Page (Accessed June 30, 2013)
↑ La Jefa On The Move In Dallas - RadioInsight (published February 17, 2016)

External links

107.9 - official website

Query the FCC's FM station database for KDXX

Radio-Locator information on KDXX

Radio stations in the Dallas–Fort Worth market

By FM frequency	88.1 88.3 88.5 88.5 88.7 89.1 89.3 89.5 89.7 90.1 90.5 90.9 91.3 91.7 92.1 92.1 92.5 92.9 93.3 93.7 94.1 94.5 94.9 95.3 95.5 95.9 96.3 96.7 97.1 97.5 97.9 98.3 98.7 99.1 99.5 100.3 100.7 101.1 101.7 102.1 102.5 102.9 103.3 103.7 104.5 104.9 105.3 105.7 106.1 106.7 106.9 107.1 107.5 107.9

By AM frequency	540 570 620 660 700 730 770 820¹ 850² 870² 890 910 970 990 1040² 1080¹ 1110² 1140 1160 1190 1220 1270 1310 1340 1360 1390 1420 1440 1460 1480 1540 1570 1600 1630 1700

NOAA Weather Radio frequency	162.400 (Dallas) 162.525 (Corsicana) 162.525 (Mineral Wells) 162.550 (Fort Worth)

Digital radio	570 1080 1270 1700 88.5-1 89.3-1 92.5-1 92.5-2 94.1-1 94.5-1 96.3-1 96.3-2 97.1-1 97.1-2 97.5-1 97.9-1 97.9-2 98.7-1 98.7-2 99.5-1 99.5-2 100.3-1 100.3-2 100.3-3 101.1-1 102.1-1 102.1-2 102.9-1 102.9-2 103.7-1 103.7-2 105.3-1 105.3-2 105.3-3 106.1-1 106.1-2 107.1-1 107.5-1 107.5-2 107.5-3 107.9-1 107.9-2

By callsign	K273BJ KAAM KAND KATH KAWA KBEC KBFB KBOC KBXD KCBI KCLE KDFT KDGE KDKR KDMX KDXX KEC55 KEC56 KEGL KEOM KERA KESN KESS-FM KEXB KFCD KFJZ² KFLC KFWR KFXR KFZO KGGR² KHFX KHKS KHSE KHVN KHYI KJKK KJON² KJRN KKDA KKDA-FM KKGM KKLF KKXT KLAK KLIF KLIF-FM KLNO KLTY KLUV KMNY KMQX KMVK KNON KNOR KNTU KPIR KPLX KPYK KRLD¹ KRLD-FM KRNB KRVA KRVF KSCS KSKY KSOC KSQX KTCK KTCK-FM KTCU KTFW KTNO KTXG KTXV KVCE KVIL KVTT² KWRD-FM KXEZ KXI87 KYDA KYQX KZEE KZMP KZMP-FM KZPS KZZA WBAP¹ WNG651 WRR

Internet radio	The Indie-Verse

Defunct	KTDK-FM 104.1

Satellite radio local traffic/weather XM Channel 225 Sirius Channel 154 Nearby radio markets Abilene Brownwood Killeen–Temple Lawton Oklahoma City Paris Sherman–Denison Tyler–Longview Waco Wichita Falls See also List of radio stations in Texas ¹ = Clear-channel stations with extended nighttime coverage. ² = Daytime-only AM radio station.

Spanish-language radio stations in the state of Texas

Stations	KABA – Louise KAIQ – Wolfforth KAMA – El Paso KAMA-FM – Deer Park KBDR – Mirando City KBIB – Marion KBIC – Raymondville KBNA-FM – El Paso KBNL – Laredo KBNR – Brownsville KBOC – Bridgeport KBRN – Boerne KBRZ-FM – Victoria KBZD – Amarillo KCHX – Odessa KCOR – San Antonio KCUL-FM – Marshall KCZO – Carrizo Springs KDFM – Falfurrias KDFT – Ferris KDXX – Lewisville KEPX – Eagle Pass KERB-FM – Kermit KESO – South Padre Island KESS-FM – Benbrook KEYH – Houston KEYU-FM – Amarillo KFLC – Fort Worth KFTG – Pasadena KFZO – Denton KGBT – Harlingen KGBT-FM – McAllen KGVL – Greenville KHHL – Karnes City KHRO – El Paso KIBL – Beeville KINE – Kingsville KINT – El Paso KIRT – Mission KJAV - Alamo KJNZ – Hereford KJOJ-FM – Freeport KLAR – Laredo KLAT – Houston KLBD – Premont KLDS – Falfurrias KLEY-FM – Jourdanton KLIT – Ranchitos Las Lomas KLJA – Georgetown KLOL – Houston KLQB – Taylor KLTN – Houston KLTO – Del Rio KLVL – Pasadena KLZT – Bastrop KMFR – Pearsall KMJR – Portland KMPA – Pittsburg KMVK – Fort Worth KMXO – Merkel KNOR – Krum KNTE – Bay City KNVO-FM – Port Isabel KOIR – Edinburg KOVE-FM – Galveston KOYE – Frankston KOZA – Odessa KPMB – Plainview KQBO – Rio Grande City KQLM – Odessa KQQK – Beaumont KQUE – Houston KRCM – Shenandoah KRDY – San Antonio KRGE – Weslaco KRGX – Rio Grande City KRIO – McAllen KRIO-FM – Roma KROB – Robstown KROM – San Antonio KRVA – Cockrell Hill KSAH – Universal City KSAH-FM – Pearsall KSJT-FM – San Angelo KSML-FM – Huntington KSTV – Stephenville KSVE – El Paso KTAE – Austin KTAM – Bryan KTJM – Port Arthur KTNO – University Park KTNZ – Amarillo KTTU-FM – Brownfield KTXC – Lamesa KTXZ – West Lake Hills KTYR – Trinity KUBR – San Juan KUNO – Corpus Christi KUVA – Uvalde KVER – El Paso KVFM – Beeville KVIV – El Paso KVJM – Hearne KVJY – Pharr KVOZ – Del Mar Hills KVVO-LP – Abilene KVVT – Sulphur Springs KWEL – Midland KWMF – Pleasanton KWOW – Clifton KWRA-LP – Waco KXBJ – El Campo KXOI – Crane KXPL – El Paso KXVR-LP – Corpus Christi KXYZ – Houston KXZX – Juilliard KXZY-LP – Waco KYLP – Greenville KYST – Texas City KZDC – San Antonio KZNX – Creedmoor KZXM – Bullard KZZA – Muenster

Defunct	KMUL – Farwell KPDB – Big Lake

See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Texas See also Classical Jazz Religious Spanish Smooth Jazz Other

Univision Communications

Corporate directors

Randy Falco

Broadcast television networks

Cable television networks

El Rey Network
Fusion (50% with Disney–ABC Television Group)
Galavisión
Univision Canada (licensed; owned by Corus/TLN)
Univision Deportes Network
Univision Noticias
Univision tlnovelas

Univision Radio

Stations	KAMA KAMA-FM KBBT KBNA-FM KBRG KBTQ KCOR KDXX KESS-FM KFLC KFZO KGBT KGBT-FM KHOT-FM KHOV-FM KIOT KISF KJFA-FM KKMR KKRG-FM KKSS KLAT KLJA KLLE KLNO KLNV KLQB KLQV KLSQ KLTN KLVE KMYO KOMR KOND KOVE-FM KQBU KQBU-FM KQMR KRCD KRCV KRDA KRGT KROM KSCA KSOL KSQL KTNQ KVVF KVVZ KXTN-FM WADO WAMR-FM WAQI WKAQ WKAQ-FM WOJO WPPN WQBA WQBU-FM WRTO WRTO-FM WUKQ WUKQ-FM WVIV-FM WVIX WXNY-FM WYEL

Radio networks	Univision America

Univision owned and/or
operated stations

UniMás owned and/or
operated stations

Other television stations

Other subsidiaries

¹ Univision owns these station licenses, however they are operated by Entravision under local marketing agreements.

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