KSCS

KSCS
Logos for KLUV's primary and secondary channels.
City	Fort Worth, Texas
Broadcast area	Dallas/Fort Worth Metroplex
Branding	New Country 96-3 KSCS
Slogan	"Texas' Most Country Guaranteed!!"
Frequency	96.3 MHz (also on HD Radio)
First air date	1949 (as WBAP-FM)
Format	Modern Country HD2 simulcasts KLIF 570
ERP	99,000 watts
HAAT	491 meters
Class	C
Facility ID	71201
Transmitter coordinates	32°35′15″N 97°57′59″W / 32.58750°N 97.96639°W / 32.58750; -97.96639Coordinates: 32°35′15″N 97°57′59″W / 32.58750°N 97.96639°W / 32.58750; -97.96639
Callsign meaning	Silver Country Stereo
Former callsigns	WBAP-FM (1949-1973)
Owner	Cumulus Media (Radio License Holdings LLC)
Sister stations	KESN, KLIF, KLIF-FM, KPLX, KTCK, KTCK-FM, WBAP
Webcast	Listen Live (via iHeartRadio)
Website	kscs.com

KSCS (96.3 MHz) is an FM station which serves the Dallas/Fort Worth metroplex in Texas. The station transmits a modern country music format on its FM signal. 96.3 KSCS is also the home of 'Hawkeye and Dorsey', currently the longest running morning radio show in the Dallas - Fort Worth area. The show features Terry Dorsey, a member of the Country Music Disc Jockey Hall of Fame, and Mark "Hawkeye" Louis. The duo has won numerous awards including Billboard Magazine's Major Market Air Personalities of 1998 and the Academy of Country Music's 2008 Personalities of the Year. The pair teamed up in July 1988. KSCS was named "2009 Major Market Radio Station of the Year" by the Academy of Country Music.

KSCS is currently owned by Cumulus Media. Also, KSCS, and sister station WBAP are responsible for activation of the North Texas Emergency Alert System when hazardous weather alerts, Disaster area declarations, and child abductions are issued.^[1]

The station's studios are located in the Victory Park district in Dallas just north of downtown, and the transmitter site is in Cedar Hill.

History

The WBAP/KSCS shared facility in Arlington, Texas.

The station first signed on the air in March 1949 as WBAP-FM on 100.5 FM under the control of Amon G. Carter (later taken over by Carter Publications after Amon's death in 1955). The station moved to 96.3 in 1955. WBAP-FM aired mostly classical music. After the success of sister station WBAP's "Country Gold" format which began in 1970, it was decided to extend the country music brand to FM, and on January 15, 1973, 96.3 was renamed KSCS "Silver Country Stereo". The initial design behind KSCS was to for it be a country station with beautiful music-style formatics, including playing several songs in a row, low-key announcers, and light commercial loads. A year later, Carter Publications sold KSCS to Capital Cities (taken over by ABC in 1985).

As FM radio listening started to increase in Dallas/Fort Worth in the mid-1970s, KSCS benefited from being the only country station on the FM dial. The rise in popularity of country music in the late 1970s led to KSCS becoming a dominant station in the ratings. It also brought competition in the form of KPLX which entered the country music market in 1980.

KSCS was the number one radio station overall in Dallas/Fort Worth from 1980 to 1982. The station's ratings started to sag after the Urban Cowboy era faded, and with tough competition from KPLX. In 1988, KSCS hired away KPLX's star morning man Terry Dorsey, and with Dorsey's arrival, the ratings started to rise again, just as country music's popularity started to rise again. KSCS again became the number one station overall in Dallas/Fort Worth in 1990, and stayed there for 14 consecutive ratings periods. To this day, that is still the longest winning streak in Dallas/Fort Worth ratings history.^[2] KSCS, along with ABC's other non-Radio Disney and ESPN Radio stations, was sold to Citadel Broadcasting in 2007.

"The Big 96.3" logo used shortly from 2008-2009.

In January 2008, KSCS was re-branded as "The Big 96.3"; however, in November 2009, it reverted to its legacy branding in use since the 1980s. On January 4, 2011, at 5 PM, the station once again re-branded as "New Country 96-3 KSCS, Texas' Most Country Guaranteed". Citadel merged with Cumulus Media on September 16, 2011;^[3] this made KSCS a sister station to longtime rival KPLX.

As of March 23, 2015, KSCS has added pop crossover songs by Rihanna, Kanye West, Paul McCartney (the artists for "FourFiveSeconds"), Avicii, Ed Sheeran, Ellie Goulding, and a few other top 40 artists with no ties to the "New Country" format.^[4] By Fall of 2015, KSCS eliminated the pop crossover songs that could be heard throughout the day, once an hour on average. The station returned to its core "New Country" artists.

Airstaff

The current on-air programming line-up is as follows (as of January 2016): Hawkeye In The Morning can be heard on the air from 5:30am to 10am, Michelle Rodriguez follows on middays from 10am to 3pm, Trapper John handles afternoon drive from 3pm to 7pm, while NASH Nights Live (syndicated from Nashville) airs from 7pm to midnight.

KSCS HD2

KSCS has launched its HD2 substation in 2008 to broadcast "The Texas Twister", a station broadcasting Texas country music, previously on KTYS 96.7 (now KTCK-FM). After the Cumulus takeover in 2011, the HD broadcasts were briefly discontinued until mid-2012. The HD2 subchannel has been dormant until February 2013 when it is currently simulcasting KLIF News & Information 570 AM.^[5]

References

↑ "Dallas Fort Worth Local Plan" (PDF). Texas Association of Broadcasters. Retrieved 2008-05-05.
↑ Highest Shares Recorded By Frequency
↑ "Cumulus now owns Citadel Broadcasting". Atlanta Business Journal. September 16, 2011. Retrieved September 16, 2011.
↑ Interesting Playlist Tweaks At KSCS & WNSH Radio Insight (published March 23, 2015)
↑ http://hdradio.com/station_guides/widget.php?id=10 HD Radio Guide for Dallas-Ft. Worth

External links

Query the FCC's FM station database for KSCS

Radio-Locator information on KSCS

Query Nielsen Audio's FM station database for KSCS

Radio stations in the Dallas–Fort Worth market

By FM frequency	88.1 88.3 88.5 88.5 88.7 89.1 89.3 89.5 89.7 90.1 90.5 90.9 91.3 91.7 92.1 92.1 92.5 92.9 93.3 93.7 94.1 94.5 94.9 95.3 95.5 95.9 96.3 96.7 97.1 97.5 97.9 98.3 98.7 99.1 99.5 100.3 100.7 101.1 101.7 102.1 102.5 102.9 103.3 103.7 104.5 104.9 105.3 105.7 106.1 106.7 106.9 107.1 107.5 107.9

By AM frequency	540 570 620 660 700 730 770 820¹ 850² 870² 890 910 970 990 1040² 1080¹ 1110² 1140 1160 1190 1220 1270 1310 1340 1360 1390 1420 1440 1460 1480 1540 1570 1600 1630 1700

NOAA Weather Radio frequency	162.400 (Dallas) 162.525 (Corsicana) 162.525 (Mineral Wells) 162.550 (Fort Worth)

Digital radio	570 1080 1270 1700 88.5-1 89.3-1 92.5-1 92.5-2 94.1-1 94.5-1 96.3-1 96.3-2 97.1-1 97.1-2 97.5-1 97.9-1 97.9-2 98.7-1 98.7-2 99.5-1 99.5-2 100.3-1 100.3-2 100.3-3 101.1-1 102.1-1 102.1-2 102.9-1 102.9-2 103.7-1 103.7-2 105.3-1 105.3-2 105.3-3 106.1-1 106.1-2 107.1-1 107.5-1 107.5-2 107.5-3 107.9-1 107.9-2

By callsign	K273BJ KAAM KAND KATH KAWA KBEC KBFB KBOC KBXD KCBI KCLE KDFT KDGE KDKR KDMX KDXX KEC55 KEC56 KEGL KEOM KERA KESN KESS-FM KEXB KFCD KFJZ² KFLC KFWR KFXR KFZO KGGR² KHFX KHKS KHSE KHVN KHYI KJKK KJON² KJRN KKDA KKDA-FM KKGM KKLF KKXT KLAK KLIF KLIF-FM KLNO KLTY KLUV KMNY KMQX KMVK KNON KNOR KNTU KPIR KPLX KPYK KRLD¹ KRLD-FM KRNB KRVA KRVF KSCS KSKY KSOC KSQX KTCK KTCK-FM KTCU KTFW KTNO KTXG KTXV KVCE KVIL KVTT² KWRD-FM KXEZ KXI87 KYDA KYQX KZEE KZMP KZMP-FM KZPS KZZA WBAP¹ WNG651 WRR

Internet radio	The Indie-Verse

Defunct	KTDK-FM 104.1

Satellite radio local traffic/weather XM Channel 225 Sirius Channel 154 Nearby radio markets Abilene Brownwood Killeen–Temple Lawton Oklahoma City Paris Sherman–Denison Tyler–Longview Waco Wichita Falls See also List of radio stations in Texas ¹ = Clear-channel stations with extended nighttime coverage. ² = Daytime-only AM radio station.

Country radio stations in the state of Texas

Stations	KABW – Baird KACQ – Lometa KACT – Andrews KACT-FM – Andrews KAGG – Madisonville KAJA – San Antonio KALP – Alpine KAML – Kenedy-Karnes City KAND – Corsicana KARX - Claude KASE-FM – Austin KATP – Amarillo KATX – Eastland KAUM – Colorado City KAXA – Mountain Home KAYD-FM – Silsbee KBCT – Waco KBCY – Tye KBEC – Waxahachie KBEX – Dalhart KBEY – Burnet KBPC – Crockett KBST-FM – Big Spring KBUK – La Grange KCAR – Clarksville KCCT – Corpus Christi KCKL – Malakoff KCKM – Monahans KCLW – Hamilton KCOM – Comanche KCTI – Gonzales KCTX-FM – Childress KCWM – Hondo KCYY – San Antonio KDCD – San Angelo KDHN – Dimmitt KDLK-FM – Del Rio KDRX – Laughlin Air Force Base KEAN-FM – Abilene KEBE – Jacksonville KERC – Kermit KETX-FM – Livingston KEYE – Perryton KFLP-FM – Floydada KFST-FM – Fort Stockton KFTX – Kingsville KFWR – Jacksboro KFYN – Bonham KFYN-FM – Detroit KGAS-FM – Carthage KGKL-FM – San Angelo KGNC – Amarillo KGVL – Greenville KHBR – Hillsboro KHEY-FM – El Paso KHFX – Cleburne KHJQ – Concan KHKX – Odessa KHLB – Mason KHOS-FM – Sonora KIKT – Cooper KILT-FM – Houston KIMP – Mount Pleasant KIUN – Pecos KIVY-FM – Crockett KIXS – Victoria KJCS – Nacogdoches KJDL - Lubbock KJDL-FM – Levelland KKBQ-FM – Pasadena KKCN – Ballinger KKGN – Ingram KKLY – El Paso KKUB – Brownfield KKUS – Tyler KKYN-FM – Plainview KKYR-FM – Texarkana KKYX – San Antonio KLLL-FM – Lubbock KLSR-FM – Memphis KLUR – Wichita Falls KLXK – Breckenridge KMBL – Junction KMHT – Marshall KMIL – Cameron KMKS – Bay City KMKT – Bells KMOO-FM – Mineola KMUL-FM – Muleshoe KMVL-FM – Madisonville KNAF – Fredericksburg KNAF-FM – Fredericksburg KNAL - Port Lavaca KNEL-FM – Brady KNES – Fairfield KNFM – Midland KNUE – Tyler KNUZ – San Saba KOGT – Orange KOKE-FM – Thorndale KOLI – Electra KOLJ – Quanah KOMX – Pampa KOOK – Junction KOOV – Kempner KORA-FM – Bryan KOUL – Benavides KOXE – Brownwood KOYN – Paris KPAN – Hereford KPAN-FM – Hereford KPET – Lamesa KPIR – Granbury KPLX – Fort Worth KPSO-FM – Falfurrias KPUR-FM – Canyon KQBB – Center KQBR – Lubbock KQRP-LP – Malakoff KQTY – Borger KQTY-FM – Borger KRBL – Idalou KRMX – Marlin KRNH – Kerrville KRPT – Devine KRRG – Laredo KRUN – Ballinger KRVA-FM – Campbell KRVF – Kerens KRXB – Beeville KRXT – Rockdale KRYS-FM – Corpus Christi KSAM-FM – Huntsville KSAQ – Charlotte KSCH – Sulphur Springs KSCN – Pittsburg KSCK-LP – Sterling City KSCS – Fort Worth KSEM – Seminole KSEY-FM – Seymour KSNY-FM – Snyder KSSL – Post KSTA – Coleman KSTV-FM – Dublin KSWA – Graham KTEX – Mercedes KTFW-FM – Glen Rose KTHP – Hemphill KTHT – Cleveland KTKO – Beeville KTTX – Brenham KTWL – Hempstead KTXM – Hallettsville KTXO – Goldsmith KUKA – San Diego KULM-FM – Columbus KULP – El Campo KUSJ – Harker Heights KUZN – Centerville KVET-FM – Austin KVLG – La Grange KVMC – Colorado City KVMK – Wheelock KVOU-FM – Uvalde KVRP – Stamford KVRP-FM – Haskell KVST – Willis KWBC – College Station KWED – Seguin KWFS-FM – Wichita Falls KWRD – Henderson KWSP-LP – Kerrville KXDJ – Spearman KXEZ-Farmersville KXOX – Sweetwater KYKM – Yoakum KYKR – Beaumont KYKS – Lufkin KYKX – Longview KYOX - Comanche KYXX – Ozona KYYK – Palestine KYYW – Abilene WACO-FM – Waco

Defunct:	KDLP-LP – Ace KRHC – Burnet KSTB – Crystal Beach KTON – Belton KUOL – San Marcos

See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Texas

Cumulus Media

AM radio stations	KAAY KABC KAOK KARN KBED KBGG KBOI KCMO KCSF KCUB KESP KFAY KFNZ KFRU KGO KIKR KKAT KKOB KKOH KLIF KLIK KMAJ KMJ KNBR KNEK KNML KNSH KPUR KPZK KRMD KRUZ KSCR KSFO KTBL KTCK KTCT KTIK KTOP KTUC KUGN KVEN KVOR KWPN KXZZ KYNG WAAV WABC WALG WAPI WARM WAYS WBAP WBBF WBBW WBMQ WCOA WDDO WDUZ¹ WFAS WFNC WFNR WFTW WGLD WGOC WGOK WGOW WGPC WHBT WHGB WHLD WHLL WHSC WIBR WICC WIOV WISW WJBC WJCW WJLG WJOX WJR WJRW WJWF WKLQ WKY WLBY WLQR WLS WLTI WLWI WLZR WMAC WMAL WMSP WNAM WNML WOSH WPIC WPRO WPRV WRAD WRIE WSBA WSKO WSOM WSSO WTKA WTMA WTOD WTRX WUMP WVEL WVLK WVNN WWCK WXLM WXOK WXQW WXSM WYMB WYNN

FM radio stations	K279BI KAMO-FM KARN-FM KARX KATC-FM KATM KATT-FM KAYD-FM KBBM KBBQ-FM KBBY-FM KBCY KBEE KBER KBIU KBUL-FM KBXR KBZU KCDD KCFX KCHZ KCJK KCMO-FM KDJK KDRF KDVB KDVV KEHK KESN KENZ KFFG KFOG KGGO KHAY KHKI KHKK KHOP KHTB KHXS KHYT KIIM-FM KIPR KIZN KJJY KJMO KJOY KKEG KKFM KKGB KKGL KKMG KKND KKOB-FM KKPK KKWD KLAL KLIF-FM KLOS KLSZ-FM KLUR KMAJ-FM KMCK-FM KMEZ KMGA KMGV KMJ-FM KMJJ-FM KMJK KNEK-FM KNEV KNRQ KOLI KOMS KOQL KPLA KPLX KPUR-FM KQFC KQHN KQIZ-FM KQLK KQOB² KQRS-FM KQSM-FM KQXC-FM KQXL-FM KQXY-FM KRBE KRMD-FM KRMW KRRF KRRQ KRST KRWP KSAN KSCS KSKS KSMB KSZR KTCK-FM KTCX KTIK-FM KTLT KTOP-FM KUBL-FM KUJZ KURB KVMA-FM KVYB KWIC KWIN KWNN KWQW KWYE KWYL KXKC KXXR KYIS KYKZ KYYI KZEL-FM KZJF KZRK-FM W264AK WABD WAOA-FM WAQX-FM WARM-FM WBBL-FM WBHD WBHT WBLX-FM WBNQ WBRW WBSX WBWN WBZE WBZF WCMG WCTO WCYN-FM WDAI WDEN-FM WDLT-FM WDRQ WDUZ-FM¹ WDVD WDZZ-FM WEAN-FM WEAS-FM WEBE WEDG WEGC WEMX WFBE WFMS WFTK WFYR WGFX WGKX WGLF WGLO WGNI WGOW-FM WGRF WGRR WGVX WGVZ WHBX WHHY-FM WHKR WHLZ WHNN WHOT-FM WHRP WHTS WHTT-FM WILZ WIOG WIOV-FM WIVK-FM WIWF WIXO WIXV WJAD WJBC-FM WJCL-FM WJEZ WJJK WJOX-FM WJQX WJTQ WKAK WKDF WKHX-FM WKIM WKKO WKOR-FM WKOS WKQZ WKRU WKSM WKXS-FM WLAV-FM WLAW WLCS WLEV WLFF WLLF WLQR-FM WLS-FM WLTO WLWI-FM WLXC WLXX WLZN WMAL-FM WMAS-FM WMDH-FM WMEZ WMGB WMGL WMGS WMGU WMIM WMNX WMOS³ WMXS WMXT WMXU WNBM WNCV WNKT WNML-FM WNMQ WNMX WNNF WNNK-FM WNNX WNSH WNTQ WNUQ WOFX-FM WOGB¹ WOGT WOKI WOMG WORC-FM WPCK¹ WPEZ WPKR WPLJ WPRO-FM WPSK-FM WQGN-FM WQHZ WQKL WQLH¹ WQQK WQSM WQUT WQVE WQXA-FM WQXK WRBO WRCQ WRKN WRQN WRQQ WRQX WRRM WRRX WRWM WRXP WSEA WSJR WSJZ-FM WSKZ WSM-FM WSMS WSOX WSSX-FM WSYN WTCB WTNR WUHT WVBO WVIB WVLK-FM WVNN-FM WWBU WWCK-FM WWFF-FM WWFN-FM WWFX WWIZ WWKI WWKL WWKX WWLD WWLI WWLS-FM WWQQ-FM WWSN WWTN WWWM-FM WWWQ W255CJ/WWWQ-HD2 WWWW-FM WWWZ WXBM-FM WXFX WXKC WXKR WXKR-HD2/W265CB WXLO WXMX WXTA WXTL WXZZ WYAY WYFM WYNN-FM WYZB WZAT WZCY-FM WZNS WZPW WZRH WZRR WZYP

Radio networks	Arkansas Radio Network CBS Sports Radio* Titans Radio Network Westwood One (see navpage)

Online assets	iHeartRadio¹

Television-related assets	Nash TV

Other assets	Broadcast Software International CumulusJobs.com San Francisco Giants (minority interest in LP)

See also	Citadel Broadcasting Cumulus Media Networks Susquehanna Radio Corporation

¹ = Owned by iHeartMedia; operated by Cumulus under an LMA. ² = Co-owned with Champlin Broadcasting under an LMA. ³ = Operated by the Mohegan Sun under an LMA. AaBbCc = Owned by The Walt Disney Company; operated by Cumulus under an LMA. * = Owned by CBS Radio, operated by Cumulus.

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