WBNQ

WBNQ
City Bloomington, Illinois
Broadcast area Bloomington-Normal
Branding 101.5 WBNQ
Slogan "All The Hits"
Frequency 101.5 MHz
First air date Late 1940s
Format Top 40 (CHR)
ERP 50,000 watts
HAAT 142 meters
Class B
Callsign meaning We're Bloomington Normal Quality
Owner Cumulus Media
(Cumulus Licensing LLC)
Sister stations WBWN, WJBC, WJEZ, WJBC-FM
Webcast Listen Live
Website http://www.wbnq.com/

WBNQ (101.5 FM) is the most powerful FM radio station in McLean County, Illinois: 50,000 watts effective radiated power on 101.5 MHz. It has had a contemporary hit radio music format since 1975.

History

WBNQ first signed on the air as WJBC-FM in the late 1940s. It was the practice among the early FM stations to simply add FM to the "sister" AM call letters and simulcast programming. After the call letter change to WBNQ in the 1960s, the station aired a home-grown easy listening/beautiful music automated format recorded at the old studio site above the Castle Theater in downtown Bloomington. In August 1972 WBNQ became an oldies station using the Draper-Blore Olde Golde syndicated format, then changed to the Drake-Chenault Solid Gold format in 1974 and evolved Top 40 using Drake-Chenault's XT-40 format in late spring 1975. In the spring 1976 Arbitron, using Drake-Chenault's XT-40 format, WBNQ attained its highest ever 12+ share of 24.3%, making it one of the highest-rated FM stations in the U.S. at that time. In 1976 Denny Adkins, the operations director of WBNQ, joined Drake-Chenault as a programming consultant working with their client stations on format presentation, promotion and community involvement. Adkins rose through the ranks at D-C, becoming president in 1985.

While WBNQ is reportedly an acronym for "We're Bloomington Normal Quality", the slogan was never used after the format change in 1972. In the early 1980s, WBNQ became a "live" operation with a contemporary hit radio station, a format that remains today. WBNQ began airing Casey Kasem's American Top 40 during the XT-40 era and continued to do so through the 1980s.

WBNQ enjoyed #1 ratings in 2000 and had a run of consecutive number one ratings from 2001 to 2004. Despite increased competition in 2005 from WRPW which was then operating as a Rhythmic, but has since changed to News/Talk, WBNQ has remained a top rated station with #1 or #2 12+ Arbitron rankings. Currently, it is #1 overall in the Bloomington-Normal market.[1]

On April 30, 2012, Townsquare Media announced the sale of its Bloomington-Normal radio cluster, which includes WBNQ, to Cumulus Media.[2] The assignment of the station's license to Cumulus was consummated on July 31, 2012.

Personalities

References

  1. ↑ "Arbitron Rankings". Retrieved 2011-01-22. Login required.
  2. ↑ "Cumulus, Townsquare Swap Involves 65 Stations, 13 Markets, $116 Million Cash" from All Access (April 30, 2012)

External links

Coordinates: 40°27′00″N 89°00′43″W / 40.450°N 89.012°W / 40.450; -89.012


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