WLEV

WLEV

City	Allentown, Pennsylvania
Broadcast area	Lehigh Valley
Branding	100.7 WLEV
Slogan	The Lehigh Valley's Best Variety (General) The Lehigh Valley's Christmas Station (Nov. to Dec.)
Frequency	100.7 MHz (also on HD Radio)
First air date	1947 (as WFMZ)
Format	Adult Contemporary (Hot AC & Classic Rock leaning fare) Christmas (Nov. to Dec.)
Language(s)	English
ERP	11,000 watts
HAAT	327 meters
Class	B
Facility ID	39875
Transmitter coordinates	40°33′54″N 75°26′26″W / 40.56500°N 75.44056°W / 40.56500; -75.44056
Callsign meaning	LEhigh Valley
Former callsigns	WFMZ (1947-1997)
Owner	Cumulus Media (Radio License Holding CBC, LLC)
Sister stations	WCTO
Webcast	Listen Live
Website	wlevradio.com

WLEV is an FM radio station broadcasting on 100.7 FM licensed to Allentown and serving the Lehigh Valley region of Pennsylvania, in the United States. The station offers an adult contemporary music format. It is owned by Cumulus Media.

History

100.7 frequency

100.7 FM began operation in 1947 as WFMZ. On November 1, 1947, it moved from 105.1 MHz to 95.9 MHz concurrent with an increase in power to 1 KW.^[1]

The station originally played classical music as well as jazz music at various times of the day. In the 1950s, the station began playing blocks of instrumental easy listening music as well. In 1965, the station was sold to a Christian local group called Maranatha Broadcasting. At that point, WFMZ flipped to a religious/easy listening format. For many hours a day, the station sold blocks of time to churches. The rest of the day was filled with only instrumental easy listening music known as "Beautiful Music". The station initially played no vocalists.

In the 1970s, WFMZ began cutting back the religious programming to very early mornings and middays and late evenings. The station began to focus more on the easy listening music. By the mid 1970s, the station added some soft vocals by standard and adult contemporary artists; they began playing one or two per hour. In 1976, Maranatha signed on as television station Channel 69. That station became known as WFMZ-TV, as the FM station was now WFMZ FM. The television station ran mostly religious shows along with about 6 hours a day of classic sitcoms and drama shows.

In the 1980s, WFMZ FM continued with the beautiful music format cutting the religious shows down to a couple hours a day at most. A boost in the ratings occurred when WQQQ dropped easy listening for Top 40 in 1983. WFMZ FM began gradually mixing in more vocalists and began playing about four an hour by 1987. By 1990, they were about half vocal and half instrumental. In 1991, the station overhauled the format and dropped most of the standards artists and focused on soft hits from popular AC and CHR artists. The station was now mostly vocal with an instrumental each hour. By 1994, WFMZ evolved completely into a Soft Adult Contemporary format.

Maranatha put WFMZ FM up for sale in 1996. Citadel Broadcasting bought them late that year. They already owned AC station WLEV on 96.1. The rumor was they would flip WFMZ FM to country. Upon closing though, both stations remained AC outlets with WFMZ being softer.

In the summer of 1997, it was determined that Allentown only needed one adult contemporary station. A country station was also needed. So, in July 1997, 96.1 WLEV became a country music station. The call letters were changed to WCTO and they became "Cat Country 96". Half of the WLEV 96.1 airstaff remained on 96.1 and many new airstaffers were hired to carry out the country format.

100.7 FM had only a couple of air staffers and was mostly automated. The staffers who did not stay on 96.1 moved to fill daytime hours on 100.7. The WLEV call letters also moved to 100.7. The intellectual properties of 96.1 WLEV and 100.7 WFMZ FM were combined onto 100.7. The format overall became a straight Adult contemporary format. The religious shows were taken off. Delilah's love songs' show was added in the 7 p.m. to midnight time slot. Citadel's 1400 WEST was sold to Maranatha Broadcasting.

WLEV intellectual unit

WLEV began in 1947 as WEST-FM on 96.1. For decades the station simulcast WEST's Middle Of The Road Popular Music format. In 1973, though, 96.1 became WLEV and began offering a Soft Rock/Adult Contemporary format that was very automated. They played the softer rock hits of the 1960s and 1970s along with a lot of current product. They were known as "Hit Parade Music" at one point. The station was owned by Sound Media and then by Telemedia Group.

Through the 1970s and into the 1980s, WLEV 96.1 continued as a straight-ahead adult contemporary station with no dramatic changes. More personalities were added in the late 1980s, and by the 1990s, the station bordered on being a Hot AC. But the texture of the station was consistent.

In 1995, the station was sold, along with WEST, to Citadel Broadcasting. Still, the format remained Adult Contemporary. In 1997, Citadel acquired WFMZ FM, which by then had a format that was evolving to be musically closer to WLEV. In 1997, it was decided that there was no need for two AC stations, so they combined aspects of the AC formats from both stations and moved the WLEV calls, format, and some of the airstaff to 100.7 that July.

96.1 became Cat Country WCTO playing a Country format. As a country music station, the station achieves some very high ratings. The station has a live airstaff almost full-time. The station focuses on Country hits of the 1980s, 1990s and current product.

WLEV competes today with WBEB, WISX and WODE-FM as adult listening radio stations. Citadel merged with Cumulus Media on September 16, 2011.^[2]

Tower

The station's transmitter is located along with WFMZ-TV on the South Mountain in the Mountainville section of Allentown.

On-air

Weekdays

5am - 10am: Josh & Scott in the Morning
10am - 12pm: Scott Evans
12pm - 7pm: Laura St. James
7pm - 10pm: Kristy O'Brian

Saturdays

6 - 10 am: Josh & Scott in the Morning 10am - 3 pm: Laura St. James 3 pm - 8pm: Josh Gears 8pm - 12am: Backtrax USA

Sundays

7am - 10am: The Dalydownload With Carson Daly
10am - 2pm: 80's, 90's & Today's Best Music
2pm - 7pm: 80's, 90's & Today's Best Music
7pm - 12am: 80's, 90's & Today's Best Music

Translator

Call sign	Frequency (MHz)	City of license	FCC info
W253AC	98.5 FM	Reading, PA	FCC

References

↑ "(untitled brief)" (PDF). Broadcasting. November 10, 1947. Retrieved 21 October 2014.
↑ "Cumulus now owns Citadel Broadcasting". Atlanta Business Journal. September 16, 2011. Retrieved September 16, 2011.

External links

WLEV Official Website

Query the FCC's FM station database for WLEV

Radio-Locator information on WLEV

Query Nielsen Audio's FM station database for WLEV

Radio stations in the Allentown–Bethlehem–Easton, Pennsylvania market

By FM frequency	88.1 89.3 89.5 90.3 91.3 91.7 92.7 93.1 93.7 93.9 94.7 95.1 96.1 96.9 97.1 99.3 99.9 100.7 102.5 103.5 104.1 104.9 (Easton) 104.9 (North Whitehall Township) 105.7 107.1 107.5

By AM frequency	790 1100 1160 1230 1320 1400 1470 1600 1640

NOAA Weather Radio frequency	162.400

By callsign	W224AU W226AA W229AO W230AG W234AX W245AC W246AA W257AI W278AI W285DH W289AH WAEB WAEB-FM WBYN WBYN-FM WCTO WDIY WEEX WEST WGPA WHOL WJCS WJRH WLEV WLHI WLVR-FM WMUH WODE-FM WPNX700 WRFY-FM WSAN WTKZ WWPJ WWYY WXL39 WZZO

New York radio markets Albany–Schenectady–Troy Binghamton Buffalo–Niagara Falls Elmira–Corning Hudson Valley Nassau–Suffolk (Long Island) New York City Olean Plattsburgh Poughkeepsie Rochester Syracuse Utica–Rome Watertown Other New York radio regions Ithaca Jamestown–Dunkirk North Country Saratoga Pennsylvania radio markets Allentown–Bethlehem Altoona Bradford–Coudersport Chambersburg–Waynesboro Erie Harrisburg–Lebanon–Carlisle Lancaster Montrose New Castle Philadelphia Pittsburgh Reading Sayre–Towanda–Mansfield–Wellsboro Wilkes-Barre–Scranton Williamsport York Other Pennsylvania radio regions Bedford Indiana Johnstown Lewistown–Mifflintown Meadville–Franklin Punxsutawney–DuBois St. Marys–Emporium–Kane State College Stroudsburg Sunbury–Selinsgrove–Lewisburg Warren See also List of radio stations in Pennsylvania

Radio stations in the Reading, Pennsylvania market

By FM frequency	89.3 91.3 91.9 94.5 96.1 96.9 97.7 98.5 100.7 101.9 102.5 104.1 105.1 105.5 107.5

By AM frequency	830 1240 1340

By callsign	W207AE W249AT W253AC WAEB-FM WAVT-FM WCTO WDAC WEEU WBYN-FM WIOV WIOV-FM WLAN-FM WLEV WMGH-FM WRAW WRFY-FM WRTI WXAC WYTL

Philadelphia Metro Markets Allentown Monmouth-Ocean Reading Trenton Wilmington Pennsylvania radio markets Allentown–Bethlehem Altoona Bradford–Coudersport Chambersburg–Waynesboro Erie Harrisburg–Lebanon–Carlisle Lancaster Montrose New Castle Philadelphia Pittsburgh Reading Sayre–Towanda–Mansfield–Wellsboro Wilkes-Barre–Scranton Williamsport York Other Pennsylvania radio regions Bedford Indiana Johnstown Lewistown–Mifflintown Meadville–Franklin Punxsutawney–DuBois St. Marys–Emporium–Kane State College Stroudsburg Sunbury–Selinsgrove–Lewisburg Warren See also List of radio stations in Pennsylvania

Adult contemporary radio stations in the state of Pennsylvania

Stations	WARM – York WATS – Sayre WAYC-FM – Bedford WBEB – Philadelphia WBRX – Cresson WCCR-FM – Clarion WCCS – Homer City WDSN – Reynoldsville WESB – Bradford WHKS – Port Allegany WJST – New Castle WKQW-FM – Oil City WKYE – Johnstown WLEV – Allentown WLMY – Williamsport WMAJ-FM – Centre Hall WMGH-FM – Tamaqua WMGS – Wilkes-Barre WNAE – Warren WNBQ – Mansfield WNKZ – Laporte WOKW – Curwensville WPPA – Pottsville WQIC – Lebanon WQKK – Renovo WQLV – Millersburg WROZ – Lancaster WSHH – Pittsburgh WVLY – Milton WXKC – Erie WYNY – Milford WZWW – Bellefonte

See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Pennsylvania

Cumulus Media

AM radio stations	KAAY KABC KAOK KARN KBED KBGG KBOI KCMO KCSF KCUB KESP KFAY KFNZ KFRU KGO KIKR KKAT KKOB KKOH KLIF KLIK KMAJ KMJ KNBR KNEK KNML KNSH KPUR KPZK KRMD KRUZ KSCR KSFO KTBL KTCK KTCT KTIK KTOP KTUC KUGN KVEN KVOR KWPN KXZZ KYNG WAAV WABC WALG WAPI WARM WAYS WBAP WBBF WBBW WBMQ WCOA WDDO WDUZ¹ WFAS WFNC WFNR WFTW WGLD WGOC WGOK WGOW WGPC WHBT WHGB WHLD WHLL WHSC WIBR WICC WIOV WISW WJBC WJCW WJLG WJOX WJR WJRW WJWF WKLQ WKY WLBY WLQR WLS WLTI WLWI WLZR WMAC WMAL WMSP WNAM WNML WOSH WPIC WPRO WPRV WRAD WRIE WSBA WSKO WSOM WSSO WTKA WTMA WTOD WTRX WUMP WVEL WVLK WVNN WWCK WXLM WXOK WXQW WXSM WYMB WYNN

FM radio stations	K279BI KAMO-FM KARN-FM KARX KATC-FM KATM KATT-FM KAYD-FM KBBM KBBQ-FM KBBY-FM KBCY KBEE KBER KBIU KBUL-FM KBXR KBZU KCDD KCFX KCHZ KCJK KCMO-FM KDJK KDRF KDVB KDVV KEHK KESN KENZ KFFG KFOG KGGO KHAY KHKI KHKK KHOP KHTB KHXS KHYT KIIM-FM KIPR KIZN KJJY KJMO KJOY KKEG KKFM KKGB KKGL KKMG KKND KKOB-FM KKPK KKWD KLAL KLIF-FM KLOS KLSZ-FM KLUR KMAJ-FM KMCK-FM KMEZ KMGA KMGV KMJ-FM KMJJ-FM KMJK KNEK-FM KNEV KNRQ KOLI KOMS KOQL KPLA KPLX KPUR-FM KQFC KQHN KQIZ-FM KQLK KQOB² KQRS-FM KQSM-FM KQXC-FM KQXL-FM KQXY-FM KRBE KRMD-FM KRMW KRRF KRRQ KRST KRWP KSAN KSCS KSKS KSMB KSZR KTCK-FM KTCX KTIK-FM KTLT KTOP-FM KUBL-FM KUJZ KURB KVMA-FM KVYB KWIC KWIN KWNN KWQW KWYE KWYL KXKC KXXR KYIS KYKZ KYYI KZEL-FM KZJF KZRK-FM W264AK WABD WAOA-FM WAQX-FM WARM-FM WBBL-FM WBHD WBHT WBLX-FM WBNQ WBRW WBSX WBWN WBZE WBZF WCMG WCTO WCYN-FM WDAI WDEN-FM WDLT-FM WDRQ WDUZ-FM¹ WDVD WDZZ-FM WEAN-FM WEAS-FM WEBE WEDG WEGC WEMX WFBE WFMS WFTK WFYR WGFX WGKX WGLF WGLO WGNI WGOW-FM WGRF WGRR WGVX WGVZ WHBX WHHY-FM WHKR WHLZ WHNN WHOT-FM WHRP WHTS WHTT-FM WILZ WIOG WIOV-FM WIVK-FM WIWF WIXO WIXV WJAD WJBC-FM WJCL-FM WJEZ WJJK WJOX-FM WJQX WJTQ WKAK WKDF WKHX-FM WKIM WKKO WKOR-FM WKOS WKQZ WKRU WKSM WKXS-FM WLAV-FM WLAW WLCS WLEV WLFF WLLF WLQR-FM WLS-FM WLTO WLWI-FM WLXC WLXX WLZN WMAL-FM WMAS-FM WMDH-FM WMEZ WMGB WMGL WMGS WMGU WMIM WMNX WMOS³ WMXS WMXT WMXU WNBM WNCV WNKT WNML-FM WNMQ WNMX WNNF WNNK-FM WNNX WNSH WNTQ WNUQ WOFX-FM WOGB¹ WOGT WOKI WOMG WORC-FM WPCK¹ WPEZ WPKR WPLJ WPRO-FM WPSK-FM WQGN-FM WQHZ WQKL WQLH¹ WQQK WQSM WQUT WQVE WQXA-FM WQXK WRBO WRCQ WRKN WRQN WRQQ WRQX WRRM WRRX WRWM WRXP WSEA WSJR WSJZ-FM WSKZ WSM-FM WSMS WSOX WSSX-FM WSYN WTCB WTNR WUHT WVBO WVIB WVLK-FM WVNN-FM WWBU WWCK-FM WWFF-FM WWFN-FM WWFX WWIZ WWKI WWKL WWKX WWLD WWLI WWLS-FM WWQQ-FM WWSN WWTN WWWM-FM WWWQ W255CJ/WWWQ-HD2 WWWW-FM WWWZ WXBM-FM WXFX WXKC WXKR WXKR-HD2/W265CB WXLO WXMX WXTA WXTL WXZZ WYAY WYFM WYNN-FM WYZB WZAT WZCY-FM WZNS WZPW WZRH WZRR WZYP

Radio networks	Arkansas Radio Network CBS Sports Radio* Titans Radio Network Westwood One (see navpage)

Online assets	iHeartRadio¹

Television-related assets	Nash TV

Other assets	Broadcast Software International CumulusJobs.com San Francisco Giants (minority interest in LP)

See also	Citadel Broadcasting Cumulus Media Networks Susquehanna Radio Corporation

¹ = Owned by iHeartMedia; operated by Cumulus under an LMA. ² = Co-owned with Champlin Broadcasting under an LMA. ³ = Operated by the Mohegan Sun under an LMA. AaBbCc = Owned by The Walt Disney Company; operated by Cumulus under an LMA. * = Owned by CBS Radio, operated by Cumulus.

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