WKY

For the television station formerly named WKY-TV, see KFOR-TV.
WKY
City Oklahoma City
Broadcast area Oklahoma City Metroplex
Branding La Indomoble
Frequency 930 kHz
First air date 1922
Format Regional Mexican
Power 5,000 watts
Class B
Owner Cumulus Media
(Radio License Holding CBC, LLC)
Sister stations KATT, KKWD, KQOB, KYIS, KWPN, WWLS-FM
Webcast Listen Live page
Website laindomable.com

WKY (930 AM) is a radio station located in Oklahoma City and is under ownership of Cumulus Media. Its studios are in Northwest Oklahoma City, and the transmitter and 3 directional towers are located on E. Britton Road in Oklahoma City.

WKY is the oldest radio station in Oklahoma, the 28th-oldest in the nation and the third-oldest west of the Mississippi River (behind only WEW in St. Louis and KGU in Honolulu). It has featured many formats over the years, including Top-40, Oldies, Country, Adult Contemporary, Easy Listening, Christian, "Hot Talk," News-Talk and Regional Hispanic (acting as a simulcast of then-sister station KINB), and sports talk. The station broadcasts from the tallest [1] AM radio tower in the country.

History

Early years

"5XT" became the 87th licensed station in the United States on March 16, 1922. It was owned by the Oklahoma Radio Shop (Earl C. Hull & H.S. Richards). The station was assigned the WKY call letters and began broadcasting weekdays from noon to 1:00 P.M. and from 7:30 to 9:30 P.M. On Sundays, WKY was on the air from 3 to 4 P.M. and 7:30 to 9:30 P.M.

On November 1922, WKY announced a "silent night" policy, meaning the station would broadcast only four, and later three nights a week. This was so listeners could have a chance to tune into other stations in neighboring states.

Richards and Hull struggled to keep WKY on the air. In late 1925, Richards left the radio business, but Hull continued to keep WKY on the air by selling shares of the station to radio dealers in Oklahoma City. The dealers paid Hull a small salary to keep the station broadcasting; however they decided the financial drain had become too much. In 1928, WKY was purchased by the Oklahoma Publishing Company, publishers of the Daily Oklahoman for the hefty sum of $5,000 (over $63,000 in 2010 dollars).

The formal opening of the new WKY was set for November 11, 1928, but the station went on the air several days earlier to carry the presidential election returns as Herbert Hoover won in a Republican landslide.

That December, the station became an NBC affiliate and began broadcasting the network's programs. By the following year, WKY was attempting to operate like the powerhouse stations in the east. Aside from the programming from NBC, everything broadcast by WKY originated locally.

WKY operated from the Skirvin Hotel in downtown Oklahoma City from 1936 to 1951, and was contracted to broadcast live from the Venetian Room from 11:00 to Midnight every evening. The opening night performance cost $15 a couple for dinner and dancing.

WKY-FM

WKY-FM was launched on July 1, 1947 at 98.9, (now sister station KYIS). The programming was classical or semi-classical music. A strong effort was made to minimize the duplication of WKY programs and make WKY-FM a true second station.

By 1952, WKY management had to make a decision about keeping the station on the air or increasing the power of their new television tower. Since the FM dial was struggling during this time, radio lost out.

WKY-FM donated its transmitter and other equipment to the Oklahoma City Public School District and went off the air. The station received one letter of protest, that from a music lover in Norman, Oklahoma.

Top-40 Years

In 1958, WKY became the second Top-40 formatted station in Oklahoma City, behind KOCY, (now KGHM). During the 1960s and 70's WKY fended off serious challenges from 50,000 watt rival 1520 KOMA.

Although KOMA was very famous outside Oklahoma City, due to its large nighttime signal (like WABC in New York), WKY was usually the ratings leader in the city itself (as WMCA won New York City ratings books from 1963–1966); WKY continued to top many Arbitron ratings sweeps into the 1970s.

Ironically, WKY mainstays during that time—Danny Williams, Ronnie Kaye and Fred Hendrickson—would go on to become "KOMA Good Guys" when the station flipped from a standards to an oldies format.

Country Music

WKY changed its format to country music in the early 1980s, shortly after station owner Edward Gaylord purchased Nashville radio powerhouse WSM-AM and the Grand Ole Opry WKY and WSM simulcast live Grand Ole Opry broadcasts for a short time.

Easy Listening

WKY dropped its country format to become an easy listening station on June 30, 1990 shortly after longtime easy listening station KKNG 92.5 became a soft AC. Bus benches throughout Oklahoma City had the purple and white logo declaring "Easy Listening is back, 930 WKY."

Although it took a bit of time to grow the format, within a year 930 WKY had beaten KKNG 92.5 in the ratings. After getting beaten by WKY, KKNG would take the "Soft & Easy" format to straight ahead AC as "Mix 92.5," which flopped badly and barely lasted a year.

Ironically, WKY's taking stewardship of the easy listening format ended up helping former rival KOMA, as it took over the 92.5 frequency in the summer of '92. Despite getting high ratings, the easy listening format on WKY had trouble getting advertisers to buy in. The easy listening format lasted about four years.

Changing Times, WKY as a Talk station

WKY flipped to a talk format in 1994. In the process of flipping, it hired back many of the news staff it let go when it flipped from country to easy listening in 1990.

The station stumbled out of the starting gate and struggled to compete against Clear Channel's KTOK 1000. In its first year, it failed to cover its operational costs. In 1995, OPUBCO turned over operation of WKY to Clear Channel Communications, who operated the station through a local marketing agreement, after several continued months of operating in the red.

Finally, in 2002, OPUBCO sold the station to Citadel Broadcasting after 74 years of ownership. WKY and the WSM stations had been the last vestiges of the once-vast Gaylord broadcasting empire, which at its height included eight radio stations and seven television stations.

From 2000-2002, WKY was a talk station. It flirted with sports talk, with two local sports talk shows in the drive time periods. "SuperTalk 930 WKY" was launched in March 2003. The format featured local-oriented talk shows throughout the day with some syndicated talk shows during the evening and weekend.

WKY en español; other changes

In an effort to target Oklahoma City's growing Hispanic population, "SuperTalk" ended in January 2006, replaced by a simulcast of KINB "La Indomoble 105.3 FM." Because KINB was divested as part of the Citadel-ABC Radio merger, the simulcast on WKY was dropped June 12, 2007.

On Wednesday June 20, 2007 at 9:01 a.m., Oklahoma City Mayor Mick Cornett, a former sports, and later news anchor on KOCO-TV, signaled the start of JOX 930 WKY. It was the fifth station in the market with a sports radio format.

After struggling in the ratings, it was announced on December 22, 2008 that WKY would change formats from sports programming. On January 7, 2009, WKY flipped back to "La Indomable."

Sell to Cumulus

On March 10, 2011, Cumulus Media announced that it would purchase Citadel Broadcasting. After receiving conditional regulatory approval from the Department of Justice and the Federal Communications Commission, the deal was approved by Citadel shareholders on September 15, 2011. The merger of the two companies closed on September 16, 2011, and Citadel became an indirect wholly owned subsidiary of Cumulus Media.

Notable alumni

Oklahoma City sister stations

References

  1. ↑ http://www.fybush.com/sites/2004/site-040129.html Archived March 25, 2006, at the Wayback Machine.
  2. ↑

External links

Coordinates: 35°33′43″N 97°30′27″W / 35.56194°N 97.50750°W / 35.56194; -97.50750

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