WARM-FM

WARM-FM

City	York, Pennsylvania
Broadcast area	York, Lancaster, Harrisburg
Branding	Warm 103.3
Slogan	Today's Hits and Yesterday's Favorites
Frequency	103.3 MHz
First air date	March 28, 1983
Format	Adult Contemporary
ERP	6,400 watts
HAAT	398 meters
Class	B
Facility ID	73980
Callsign meaning	WARM 103.3 Branding
Owner	Cumulus Media Inc. (Radio License Holding SRC LLC)
Sister stations	WSBA, WSOX, WGLD, WIOV-FM
Webcast	Listen Live
Website	warm1033.com

WARM-FM is an American adult contemporary radio station based in York, Pennsylvania broadcasting at 103.3 MHz FM. It is owned and operated by Cumulus Media. WARM's studios and offices are located off of US 30 between York and Lancaster, PA. Listeners in the Philadelphia region may have interference with WPRB, Princeton, New Jersey, which shares the same frequency.

History

WARM 103.3 hit Central Pennsylvania radio dials on March 28, 1983. The station spent its first few years using the WSBA callsign of its predecessor. The WARM callsign was moved to the station in 1988, having previously been used by Atlanta's Warm 99, also owned by Susquehanna Broadcasting, the stations' former owner.

The station has always broadcast some type of adult contemporary format from the time of its inception. From 1983 up until the mid-2000s, the playlist resembled a hybrid of "Soft AC", "Mainstream AC", and "Oldies": heavily focused on 1970s and certain 1960s soft rock songs, but containing plenty of recent and current soft rock hits as well. This hybrid format proved to be extremely successful, as WARM was repeatedly ranked at the #1 spot in the York market for several years, into the early 2000s.

However, following the trends of other AC stations in the country, the station "freshened up" its playlist in the mid-2000s and discarded all but a handful of pre-1980 titles, focusing more heavily on current pop hits. The station now began leaning slightly in a Hot AC direction, although still positioned as a Mainstream AC, as it continued to play a considerable percentage of soft rock hits from the 1980s and 1990s. On September 7, 2011, WARM-FM officially changed their branding to Wink 103, staying with an adult contemporary format, while moving towards hot adult contemporary. Parent Cumulus still describes the station as AC.

On November 23, 2012 WARM-FM began playing Christmas music. They rebranded back to "Warm 103.3" on December 26, 2012, after the Christmas season, and returned to the adult contemporary format.^[1] The current slogan is "Today's Hits and Yesterday's Favorites."

References

↑ http://radioinsight.com/blog/headlines/79733/wink-103-york-returns-to-its-warm-roots/

External links

WARM-FM official website

Query the FCC's FM station database for WARM

Radio-Locator information on WARM

Query Nielsen Audio's FM station database for WARM

Radio stations in the York, Pennsylvania market

By FM frequency	88.1 96.1 98.5 103.3 105.1 105.7 107.7

By AM frequency	910 1250 1280 1320 1350 1440

By callsign	WARM WGET WGLD WGTY WHVR WIOV WOYK WQXA WSBA WSOX WVYC WYCR WYYC

Pennsylvania radio markets Allentown–Bethlehem Altoona Bradford–Coudersport Chambersburg–Waynesboro Erie Harrisburg–Lebanon–Carlisle Lancaster Montrose New Castle Philadelphia Pittsburgh Reading Sayre–Towanda–Mansfield–Wellsboro Wilkes-Barre–Scranton Williamsport York Other Pennsylvania radio regions Bedford Indiana Johnstown Lewistown–Mifflintown Meadville–Franklin Punxsutawney–DuBois St. Marys–Emporium–Kane State College Stroudsburg Sunbury–Selinsgrove–Lewisburg Warren See also List of radio stations in Pennsylvania

Adult contemporary radio stations in the state of Pennsylvania

Stations	WARM – York WATS – Sayre WAYC-FM – Bedford WBEB – Philadelphia WBRX – Cresson WCCR-FM – Clarion WCCS – Homer City WDSN – Reynoldsville WESB – Bradford WHKS – Port Allegany WJST – New Castle WKQW-FM – Oil City WKYE – Johnstown WLEV – Allentown WLMY – Williamsport WMAJ-FM – Centre Hall WMGH-FM – Tamaqua WMGS – Wilkes-Barre WNAE – Warren WNBQ – Mansfield WNKZ – Laporte WOKW – Curwensville WPPA – Pottsville WQIC – Lebanon WQKK – Renovo WQLV – Millersburg WROZ – Lancaster WSHH – Pittsburgh WVLY – Milton WXKC – Erie WYNY – Milford WZWW – Bellefonte

See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Pennsylvania

Cumulus Media

AM radio stations	KAAY KABC KAOK KARN KBED KBGG KBOI KCMO KCSF KCUB KESP KFAY KFNZ KFRU KGO KIKR KKAT KKOB KKOH KLIF KLIK KMAJ KMJ KNBR KNEK KNML KNSH KPUR KPZK KRMD KRUZ KSCR KSFO KTBL KTCK KTCT KTIK KTOP KTUC KUGN KVEN KVOR KWPN KXZZ KYNG WAAV WABC WALG WAPI WARM WAYS WBAP WBBF WBBW WBMQ WCOA WDDO WDUZ¹ WFAS WFNC WFNR WFTW WGLD WGOC WGOK WGOW WGPC WHBT WHGB WHLD WHLL WHSC WIBR WICC WIOV WISW WJBC WJCW WJLG WJOX WJR WJRW WJWF WKLQ WKY WLBY WLQR WLS WLTI WLWI WLZR WMAC WMAL WMSP WNAM WNML WOSH WPIC WPRO WPRV WRAD WRIE WSBA WSKO WSOM WSSO WTKA WTMA WTOD WTRX WUMP WVEL WVLK WVNN WWCK WXLM WXOK WXQW WXSM WYMB WYNN

FM radio stations	K279BI KAMO-FM KARN-FM KARX KATC-FM KATM KATT-FM KAYD-FM KBBM KBBQ-FM KBBY-FM KBCY KBEE KBER KBIU KBUL-FM KBXR KBZU KCDD KCFX KCHZ KCJK KCMO-FM KDJK KDRF KDVB KDVV KEHK KESN KENZ KFFG KFOG KGGO KHAY KHKI KHKK KHOP KHTB KHXS KHYT KIIM-FM KIPR KIZN KJJY KJMO KJOY KKEG KKFM KKGB KKGL KKMG KKND KKOB-FM KKPK KKWD KLAL KLIF-FM KLOS KLSZ-FM KLUR KMAJ-FM KMCK-FM KMEZ KMGA KMGV KMJ-FM KMJJ-FM KMJK KNEK-FM KNEV KNRQ KOLI KOMS KOQL KPLA KPLX KPUR-FM KQFC KQHN KQIZ-FM KQLK KQOB² KQRS-FM KQSM-FM KQXC-FM KQXL-FM KQXY-FM KRBE KRMD-FM KRMW KRRF KRRQ KRST KRWP KSAN KSCS KSKS KSMB KSZR KTCK-FM KTCX KTIK-FM KTLT KTOP-FM KUBL-FM KUJZ KURB KVMA-FM KVYB KWIC KWIN KWNN KWQW KWYE KWYL KXKC KXXR KYIS KYKZ KYYI KZEL-FM KZJF KZRK-FM W264AK WABD WAOA-FM WAQX-FM WARM-FM WBBL-FM WBHD WBHT WBLX-FM WBNQ WBRW WBSX WBWN WBZE WBZF WCMG WCTO WCYN-FM WDAI WDEN-FM WDLT-FM WDRQ WDUZ-FM¹ WDVD WDZZ-FM WEAN-FM WEAS-FM WEBE WEDG WEGC WEMX WFBE WFMS WFTK WFYR WGFX WGKX WGLF WGLO WGNI WGOW-FM WGRF WGRR WGVX WGVZ WHBX WHHY-FM WHKR WHLZ WHNN WHOT-FM WHRP WHTS WHTT-FM WILZ WIOG WIOV-FM WIVK-FM WIWF WIXO WIXV WJAD WJBC-FM WJCL-FM WJEZ WJJK WJOX-FM WJQX WJTQ WKAK WKDF WKHX-FM WKIM WKKO WKOR-FM WKOS WKQZ WKRU WKSM WKXS-FM WLAV-FM WLAW WLCS WLEV WLFF WLLF WLQR-FM WLS-FM WLTO WLWI-FM WLXC WLXX WLZN WMAL-FM WMAS-FM WMDH-FM WMEZ WMGB WMGL WMGS WMGU WMIM WMNX WMOS³ WMXS WMXT WMXU WNBM WNCV WNKT WNML-FM WNMQ WNMX WNNF WNNK-FM WNNX WNSH WNTQ WNUQ WOFX-FM WOGB¹ WOGT WOKI WOMG WORC-FM WPCK¹ WPEZ WPKR WPLJ WPRO-FM WPSK-FM WQGN-FM WQHZ WQKL WQLH¹ WQQK WQSM WQUT WQVE WQXA-FM WQXK WRBO WRCQ WRKN WRQN WRQQ WRQX WRRM WRRX WRWM WRXP WSEA WSJR WSJZ-FM WSKZ WSM-FM WSMS WSOX WSSX-FM WSYN WTCB WTNR WUHT WVBO WVIB WVLK-FM WVNN-FM WWBU WWCK-FM WWFF-FM WWFN-FM WWFX WWIZ WWKI WWKL WWKX WWLD WWLI WWLS-FM WWQQ-FM WWSN WWTN WWWM-FM WWWQ W255CJ/WWWQ-HD2 WWWW-FM WWWZ WXBM-FM WXFX WXKC WXKR WXKR-HD2/W265CB WXLO WXMX WXTA WXTL WXZZ WYAY WYFM WYNN-FM WYZB WZAT WZCY-FM WZNS WZPW WZRH WZRR WZYP

Radio networks	Arkansas Radio Network CBS Sports Radio* Titans Radio Network Westwood One (see navpage)

Online assets	iHeartRadio¹

Television-related assets	Nash TV

Other assets	Broadcast Software International CumulusJobs.com San Francisco Giants (minority interest in LP)

See also	Citadel Broadcasting Cumulus Media Networks Susquehanna Radio Corporation

¹ = Owned by iHeartMedia; operated by Cumulus under an LMA. ² = Co-owned with Champlin Broadcasting under an LMA. ³ = Operated by the Mohegan Sun under an LMA. AaBbCc = Owned by The Walt Disney Company; operated by Cumulus under an LMA. * = Owned by CBS Radio, operated by Cumulus.

Coordinates: 40°01′37″N 76°36′00″W / 40.027°N 76.600°W / 40.027; -76.600

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