WKDF

WKDF
City Nashville, Tennessee
Broadcast area Nashville, Tennessee
Branding 103.3 Nash FM
Slogan "Today's Country"
"Nashville's Home for 103-minute Music Marathons"
Frequency 103.3 MHz (also on HD Radio)
First air date April 18, 1962 (as WNFO-FM); January 1, 1967 (as WKDA-FM/WKDF)
Format Country
ERP 100,000 watts
HAAT 376 meters
Class C0
Facility ID 16896
Former callsigns WNFO-FM (1962-1965)
WKDA-FM (1967-1976)
Owner Cumulus Media
(Radio License Holding CBC, LLC)
Sister stations WGFX, WQQK, WSM-FM, WWTN
Webcast Listen Live
Website 103wkdf.com

WKDF (103.3 FM, "103.3 Nash FM") is a Country music radio station broadcasting on a frequency of 103.3 MHz from Nashville, Tennessee. WKDF is owned by Cumulus Media. A transmitter site is in Brentwood, Tennessee, and its studios are located in Nashville's Music Row district.

WKDF broadcasts one channel, HD 1, in the HD format, which is a simulcast of the analog (traditional) signal.[1]

History

The first commercial (as opposed to experimental) station to occupy the 103.3 FM frequency in the Nashville market was WNFO-FM, founded in 1962 and operated by Hickory Broadcasting Corporation.[2] Despite several FM stations already operating in Nashville at the time, receivers were not yet in widespread use, and the relatively few listeners were not enough to attract advertisers. It left the air sometime around 1965, with WKDA-AM, then one of the two Top 40-formatted stations in the market, taking over and restarting it on January 1, 1967 as WKDA-FM.[3] WKDA-FM/WKDF was located for many years with its sister station in the downtown Stahlman Building, where its large neon sign remains mounted. The station was later moved to Rutledge Hill on Second Avenue South on or around 1978, to a property once occupied by the home of Captain Thomas G. Ryman (of Ryman Auditorium fame). The Transmitter site was moved from Rutledge Hill to a Brentwood, TN tower in 1982 while the studios remained on site. In 2012, the station was moved to 10 Music Circle East near Nashville's Music Row after the merger of Citadel and Cumulus Broadcasting.

In January 1970, WKDA-FM began playing album-oriented rock, aimed especially at Nashville's large college student population, first at night only, and, then, beginning in March concurrent with a format change of the AM to country, full-time, for about a year and a half. Afterward, in the daytime, the station employed a mix of rock and Top 40 music, while switching to hard and progressive rock at night, during most of the 1970s and early 1980s. As the FM format grew, it soon became the dominant station of the two, which eventually separated. For some years in the late 1970s and early 1980s, "KDF" (as it was popularly known after its callsign officially changed to WKDF in 1976) was the dominant station as determined by the number of listeners reported by Arbitron, in the Nashville market, due, again, to its vast popularity among younger listeners. The only true competition the station had in the rock market was the Vanderbilt University student station, WRVU, which played alternative and college forms of rock not considered commercially acceptable in that day and time (WRVU has since discontinued broadcasting on an analog radio signal, but is available over the Internet and on HD Radio).

Although the station, like most 1970s-era album rock outlets, underwent some ratings decline during the early 1980s due to changing tastes among its adolescent listeners (e.g., "new wave", techno pop), WKDF proved resilient to the point of being able to capitalize on the backlash against MTV-influenced artists later in the decade. By the early 1990s, the station shifted its playlist somewhat to reflect the then-rising grunge and alternative rock scenes, leaving other FMs in the area to pick up the oldies from its early days; in recent times, WNRQ-FM has served as Nashville's "classic" (oldies) rock outlet.

WKDF logo, 2001-2012

After nearly 30 years of programming rock, however, WKDF reformatted to country music on April 1, 1999, after continued ratings losses to competitor FM outlets. Originally going by the moniker "Music City 103.3", it reverted to using its call letters in branding beginning in 2001. In recent years, the playlist has featured a mixture of contemporary and classic country.

WKDF logo, 2012-2014, before switching to Nash FM

In September 2011, WKDF came under Cumulus ownership (as a result of the Cumulus acquisition of Citadel), and thus, is now a sister station to fellow Nashville country outlet WSM-FM.

On February 3, 2014 WKDF, along with nine other Cumulus-owned country music stations, made the switch to the "Nash FM" branding that had been employed previously only by New York City outlet WNSH.[4] Later that year, WSM-FM adopted a similar brand, Nash Icon. WKDF (as Nash FM) is positioned as a personality-based station that focuses on contemporary country, while WSM-FM (as Nash Icon) is more music-based and focuses on established country hits dating back to the 1980s.

WKDF's morning and evening programs, "America's Morning Show" and "Nash Nights Live" respectively, are distributed nationally and originate from Cumulus' Nash Campus at WKDF's former studio on Rutledge Hill. WKDF itself broadcasts alongside the remainder of Cumulus Nashville's local cluster of stations on Music Circle East.

Former on-air staff

Notable former disc jockeys from the station include:

The Nashville Tapes aired on KDF Sunday nights, featuring rock music from Nashville and the surrounding area. Hosts included (but were not limited to): Kidd Redd, Joe Elvis, Tommy Womack, Shannon, Morgan, Leslie Hermsdorfer, Brent Fox, and Aljon Go. Go later founded the directly-inspired Local Buzz program on WBUZ, Nashville.

Current on-air staff

In popular culture

On The Dick Van Dyke Show episode titled "Ray Murdock's X-Ray," which originally aired on January 23, 1963, the call letters of the television station broadcasting the fictitious Ray Murdock X-Ray Show are WKDF.

The iconic black and yellow KDF bumper sticker appears in the Howard Stern film Private Parts. It appears on the wall behind Stern in the scene where he is hired as Program Director of WRNW.

In a mid-1990s episode of COPS on the Fox television network, Metro Nashville police answer a domestic disturbance call. Upon arriving at the residence, they are directed down a hallway to the locked door of a male teen who had allegedly been 'huffing' spray paint or glue and who had now barricaded himself in his room. When the police officers get to the teen's door, the viewer can clearly see a black and yellow KDF 'bullet' sticker affixed to the door at eye level.

Nashville-based country music songwriter/singer Phil Vassar released his debut album in 2000 with an up-tempo song that broke into the Top 5 on the Billboard country singles chart called "Carlene" In the video, the iconic WKDF neon sign and Nashville skyline is seen in the first 10 seconds.

References

External links

Coordinates: 36°02′10″N 86°50′56″W / 36.036°N 86.849°W / 36.036; -86.849

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