KDMX

KDMX

City	Dallas, Texas
Broadcast area	Dallas/Fort Worth Metroplex
Branding	102.9 Now
Slogan	Variety from the 2000's to NOW!
Frequency	102.9 (MHz) (also on HD Radio) 102.9 HD-2 for "Delilah" (AC)
First air date	1960 (as KQRO)
Format	Hot AC/Adult Top 40
ERP	100,000 watts
HAAT	485 meters
Class	C
Facility ID	47739
Transmitter coordinates	32°34′54″N 96°58′32″W / 32.58167°N 96.97556°W / 32.58167; -96.97556
Callsign meaning	K Dallas' MiX (previous branding)
Former callsigns	KQRO (1960-1965) KEIR (1965-1971) KDTX (1971-1977) KMGC (1977-1991)
Owner	iHeartMedia, Inc. (Citicaster Licenses, Inc.)
Sister stations	KDGE, KEGL, KFXR, KHKS, KZPS
Webcast	Listen Live (via iHeartRadio)
Website	1029now.com

KDMX (102.9 FM), branded as "102.9 Now," is a radio station serving the Dallas/Fort Worth Metroplex in Texas. It is currently owned and operated by iHeartMedia, Inc. (formerly Clear Channel Communications until September 2014) and airs a hybrid Hot AC/Adult Top 40 format with a Top 40/CHR lean. The station's studios are located along Dallas Parkway in Farmers Branch (although it has a Dallas address), and the transmitter site is in Cedar Hill.

History

This station first began its broadcasting activities as KQRO on October 15, 1960 (although license was granted on July 2, 1959). It went dark a year later then returned to the airwaves in 1962. For that time, KQRO's format consisted mostly of classical and orchestral music. In 1965, the callsign was changed to KEIR with an unknown format.

In 1971, the call letters were changed once again to KDTX, this time with a religious format. 6 years later, the callsign was changed to KMGC (the KDTX call letters were later used on a local TV station in 1987, ironically with Christian programming) and the Christian contemporary format continued up until September 1977. It was then changed to an adult contemporary format as Mellow 102.9 and a month later to Magic 102.9. Prior to that, a mass distribution of door-hanger flyers announced the station is coming. The station enjoyed a loyal following until May 9, 1991, when KMGC began stunting with a series of formats ranging from rock oldies (as "Cool 102.9" on May 9) to country (as "Kickin' Country" on May 10) to an all-Beatles format (also on May 10), and then party cocktail noise on May 11 and May 12, before changing to its current callsign and settling on its long-running Hot adult contemporary format as "Mix 102.9" on May 13. John Ryman, Chris McMurray and Marlyn Massuchi planned the stunting. In 1991, Nationwide Communications bought the station.

KDMX's logo under previous "Mix 102.9" branding

In 2009, parent company Clear Channel Communications (now iHeartMedia) laid off over 2,000 employees to lower costs and forced its "Mix" branded stations to voice track most of their airtime, leaving very few live personalities across the nation.^[1] Among laying off in Dallas, the voices of midday personality Lisa Thomas was replaced with fellow Clear Channel station KUSS's midday personality, Cindy Spicer. Late night personality Joe Kelley was replaced with voicetracking. Morning co-host Tony Zazza was replaced with weeknight personality Jen Austin and Program Director Rick. Zazza then became the morning host at competing station CBS Radio-owned 103.7 KVIL, which flipped full-time to Hot AC/Adult Top 40 in early 2014. Later that year, Jen Austin was laid off as well. With afternoons, shortly hosted by PD Rick, but was later replaced by the satellite-fed On Air with Ryan Seacrest.

In 2011, in response to changing listener habits, KDMX began playing more hip hop titles in its Hot AC format.^[2]

On May 18, 2012, KDMX rebranded as 102.9 Now,^[3] dropping most modern AC artists, and shifted to an adult top 40 format. However, as of October 2012, KDMX returned to Hot AC. Some of the Modern AC artists have returned to the station's playlist, and dropped some hip hop tracks. The switch back to Hot AC was likely due to low ratings, as well as playlist overlap with sister Top 40 KHKS.

It is noted that both KDMX and Seattle-based sister station KYNW (which flipped to Adult Top 40 themselves in June 2013) share the same branding and logo.

KDMX-HD2

KDMX originally launched a secondary HD Radio (HD-2) subchannel known as "The Music Summit", broadcasting an AAA format. It has since then moved to KZPS 92.5 HD-2 to make way for Pride Radio (previously on KHKS HD-2) with a format intended for the LGBT community. On March 28, 2011, 102.9 HD-2 was broadcasting a Soft Oldies/AC Gold format as "Sunny 102.9 HD-2", shifting "Pride Radio" back to 106.1 HD-2. As of January 8, 2014, KDMX-HD2's format has been changed to a syndicated Delilah nighttime love songs program that was previously dropped by KVIL.^[4]^[5]

References

↑
↑ Playlist - Mix 102.9 (accessed March 29, 2012)
↑ http://radioinsight.com/blog/headlines/58251/kdmx-dallas-revamps-now/#.T7ZwX44Zy70
↑ KVIL adds Blake Powers as evening DJ - DFW.com (released January 21, 2014)
↑ http://hdradio.com/station_guides/widget.php?id=10 HD Radio Guide for Dallas-Ft. Worth

External links

102.9 Now KDMX official website

Query the FCC's FM station database for KDMX

Radio-Locator information on KDMX

Radio stations in the Dallas–Fort Worth market

By FM frequency	88.1 88.3 88.5 88.5 88.7 89.1 89.3 89.5 89.7 90.1 90.5 90.9 91.3 91.7 92.1 92.1 92.5 92.9 93.3 93.7 94.1 94.5 94.9 95.3 95.5 95.9 96.3 96.7 97.1 97.5 97.9 98.3 98.7 99.1 99.5 100.3 100.7 101.1 101.7 102.1 102.5 102.9 103.3 103.7 104.5 104.9 105.3 105.7 106.1 106.7 106.9 107.1 107.5 107.9

By AM frequency	540 570 620 660 700 730 770 820¹ 850² 870² 890 910 970 990 1040² 1080¹ 1110² 1140 1160 1190 1220 1270 1310 1340 1360 1390 1420 1440 1460 1480 1540 1570 1600 1630 1700

NOAA Weather Radio frequency	162.400 (Dallas) 162.525 (Corsicana) 162.525 (Mineral Wells) 162.550 (Fort Worth)

Digital radio	570 1080 1270 1700 88.5-1 89.3-1 92.5-1 92.5-2 94.1-1 94.5-1 96.3-1 96.3-2 97.1-1 97.1-2 97.5-1 97.9-1 97.9-2 98.7-1 98.7-2 99.5-1 99.5-2 100.3-1 100.3-2 100.3-3 101.1-1 102.1-1 102.1-2 102.9-1 102.9-2 103.7-1 103.7-2 105.3-1 105.3-2 105.3-3 106.1-1 106.1-2 107.1-1 107.5-1 107.5-2 107.5-3 107.9-1 107.9-2

By callsign	K273BJ KAAM KAND KATH KAWA KBEC KBFB KBOC KBXD KCBI KCLE KDFT KDGE KDKR KDMX KDXX KEC55 KEC56 KEGL KEOM KERA KESN KESS-FM KEXB KFCD KFJZ² KFLC KFWR KFXR KFZO KGGR² KHFX KHKS KHSE KHVN KHYI KJKK KJON² KJRN KKDA KKDA-FM KKGM KKLF KKXT KLAK KLIF KLIF-FM KLNO KLTY KLUV KMNY KMQX KMVK KNON KNOR KNTU KPIR KPLX KPYK KRLD¹ KRLD-FM KRNB KRVA KRVF KSCS KSKY KSOC KSQX KTCK KTCK-FM KTCU KTFW KTNO KTXG KTXV KVCE KVIL KVTT² KWRD-FM KXEZ KXI87 KYDA KYQX KZEE KZMP KZMP-FM KZPS KZZA WBAP¹ WNG651 WRR

Internet radio	The Indie-Verse

Defunct	KTDK-FM 104.1

Satellite radio local traffic/weather XM Channel 225 Sirius Channel 154 Nearby radio markets Abilene Brownwood Killeen–Temple Lawton Oklahoma City Paris Sherman–Denison Tyler–Longview Waco Wichita Falls See also List of radio stations in Texas ¹ = Clear-channel stations with extended nighttime coverage. ² = Daytime-only AM radio station.

iHeartMedia

Corporate officers	Bob Pittman (Chairman/CEO)

Board of directors	Lowry Mays Irving Azoff B. J. "Red" McCombs J. C. Watts John H. Williams

Radio stations	List of radio stations owned by iHeartMedia

Radio networks	Fox Sports Radio Premiere Networks Premium Choice Total Traffic and Weather Network

Miscellaneous	Clear Channel Outdoor Clear Channel UK iHeartRadio List of programming syndicated by iHeartMedia Mediabase Radio Computing Services

This article is issued from Wikipedia - version of the Sunday, March 06, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.