Kwality Wall's

Kwality Wall's
Subsidiary
Industry Food
Founded 1956
Headquarters Unilever House, B. D. Sawant Marg, Chakala, Andheri (East), Mumbai, Maharashtra, India
Products Frozen Dessert
Parent Hindustan Unilever Limited
Website Official Website

Kwality Wall's is an frozen desserts brand owned by the Indian consumer goods company Hindustan Unilever. It is a major producer and distributor of frozen dessert products in India, Bhutan, Brunei, Nepal, Sri Lanka and Malaysia.

About

Kwality Walls is the company of Hindustan Unilever, the arm of Unilever in India. It is an amalgamated brand name created out of two previously separate independent companies that Unilever took over: Kwality of India and Wall's of Great Britain. In some countries like India, Kwality Wall's products are not milk based ice cream but rather vegetable fat based frozen desserts.

History

Kwality, the original Indian company, was founded in 1956, and was the first in the region to import machinery for the mass production and sale of ice cream on a commercial scale. In 1995, in view of the growth potential of the frozen confections market, Kwality entered into an agreement with Lever, and has since been known by its current umbrella name. At the same time, other brands acquired by Hindustan Unilever, such as Gaylord-Milkfood, were phased out in favour of promoting the Kwality Wall's brand. This arrangement allows for local production and sale of Wall's products that are popular in its home market, such as the Cornetto cone, and to create local variations on others, such as the Feast Jaljeera Blast. Kwality Wall's was ranked 464th among India's most trusted brands according to the Brand Trust Report 2012, a study conducted by Trust Research Advisory. In the Brand Trust Report 2013, Kwality Wall's was ranked 632nd among India's most trusted brands and subsequently, according to the Brand Trust Report 2014, Kwality Wall's was ranked 382nd among India's most trusted brands.[1]

In August 2013, Kwality Wall's extended to Bangladesh, Bhutan, Brunei and Nepal.

See also

References

  1. ↑ "India's Most Trusted Brands 2014". Trust Research Advisory.

External links


This article is issued from Wikipedia - version of the Tuesday, April 19, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.