MTV Rocks

This article is about the European television channel. For other international versions, see MTV2 (disambiguation).
MTV Rocks
Launched October 1998
Owned by Viacom International Media Networks Europe
Picture format 16:9, 576i (SDTV)
Audience share UK:
0.02% (September 2015 (2015-09), BARB)
Formerly called M2 (October 1998 - May 2002)
MTV2 (May 2002 - 2007)
MTV Two (2007 - 1 March 2010)
Sister channel(s)
Website www.mtv.co.uk/mtv-rocks
Availability
Satellite
Sky Channel 355
Cyfra+
(Poland)		 Channel 102
CanalDigitaal
(Netherlands)		 Channel 25
n
(Poland)		 Channel 140
Dolce
(Romania)		 Channel 455
TV Vlaanderen Digitaal
(Belgium)		 Channel 41
ZON TV
(Portugal)		 Channel 141
NTV Plus
(Russia)		 frequency 12284 R
Canal+
(Spain)		 Channel 82
Virgin Media Channel 315
Cable
UPC Poland
(Poland)		 Channel 779
Vectra
(Poland)		 Channel 603
Virgin Media Ireland Channel 702
UPC Romania Channel 108 (digital)
Channel 606 (digital with DVR)
ZON TV
(Portugal)		 Channel 152
Hot
(Israel)		 Channel 93
Naxoo
(Switzerland)		 Channel 133
@Home
(Netherlands)		 Channel 176
WightFibre Channel 93
IPTV
iNES
(Romania)		 Channels Vary
T-Home
(Hungary)		 Channels Vary
Free
(France)		 Channel 54
Alice Home TV
(Italy)		 Channel 780
Stream TV
(Russia)		 Channel 10
Movistar TV
(Spain)		 Channel 117
MAX TV
(Croatia)		 Channel 604
TalkTalk Plus TV
(UK)		 Channel 541
Vodafone Greece
(GR)		 Channel 70
Streaming media
Yelo TV Watch live (Belgium only)

MTV Rocks (formerly MTV Two, MTV2 Europe and M2) is a 24-hour alternative music channel operated by Viacom International Media Networks Europe. The channel is widely available throughout Europe on subscription satellite and digital television services.

Format and history

MTV Two logo (July 2007-1 March 2010)
MTV Rocks logo (March 2010-July 2011)

The structure of the MTV Networks is different in Europe from in the U.S. and so the role that MTV Two plays is somewhat different. The various nation MTV channels remain the flagship channels bringing a wide variety of popular music and many different show formats (including documentaries, reality TV, charts, text shows, and countdowns) however digital satellite in the UK has allowed MTV to operate subsidiary channels with their own specialist areas. So while in the US MTV2 is a varied, slightly alternative channel, in Europe MTV Two is dedicated exclusively to alternative rock and indie, with the occasional alternative hip hop song; while other music output carried on MTV Base, MTV Dance, MTV Hits covering urban music (hip hop, rap, R&B and garage), electronic dance music, and chart music respectively.

MTV Rocks initially began as M2 in October 1998: the channel had an interactive feel to it. Here viewers controlled the overall content of M2 in terms of its playlist and channel identity. The channel initially had limited availability only being available in the United Kingdom, Ireland, Scandinavia, France and Spain. In 2002, MTV Networks Europe expanded M2's availability across Europe and decided to rebrand M2 as MTV2 similar to the rebranding on its sister network in the US. The structure of the MTV2 in the United States differed from its European counterpart. MTV2 Europe primarily focused on alternative indie themed shows and music videos, while MTV2 in the US focused on reality TV programming, alternative music videos and alternative hip-hop. The TV station was one of the first media outlets to lead with its website strategy and follow with the TV programming. Viewers could program an hour of television content via the website designed by Toby Barnes and the agency digit and water heater it broadcast later that month.

The website won a number of awards including a bafta.

In the late 2000s, MTV2 Europe began to air a range of reality programming, but music was still the main focus of the channel. In 2000 the channel developed the first example of 360 degree programming. Viewers could choose an hour's worth of music and idents using the BAFTA Interactive Entertainment Awards winning website, which would then be broadcast usually throughout the night with little or no manipulation by the channel. Viewers would be emailed their transmission time, their selection and the option to forward to friends. It was one of the first 100% Adobe Flash websites).

In September 2002, MTV2 Europe introduced its own on-screen presentation and graphics, and started to use much more original programming, the jewel in the station's crown being Gonzo, hosted by the then MTV UK & Ireland DJ and former BBC Radio 1 DJ Zane Lowe and regularly featuring interviews with bands along with contributions from members of the MTV2 Internet forums. It was relaunched in 2006, moving from an hour-long format broadcasting every weekday to a single two-hour show on a Friday. The show won the NME Award for Best TV Show in 2006. Unlike other MTV channels available in Europe which have regular commercial breaks, MTV 2 (as it was) ran without any advertising (apart from MTV promotions and idents) for large parts of the day, which was eventually reduced to midnight to 6pm every day. Commercials shown were mainly for albums, DVDs, films and products that target the channel's main audience. However, from September 2005, MTV2 started to play these commercials during daytime, but still runs without interruptions throughout the night from 1am.

In 2007, following a rebranding of MTV's channels available in the United Kingdom, MTV2 Europe was briefly rebranded as MTV Two and the presentation was changed as part of MTV's wider efforts to amalgamate the five British MTV channels into a singular brand with a common identity: the new logo is similar to the other channels, with the channel's playlist represented by a South Park-esque character who plays a Flying V guitar.

On 1 March 2010, MTV Two was rebranded as MTV Rocks. The channel now reflects a similar on-air identity as other MTV Networks International's channels. The channel has a similar playlist and schedule as MTV2 Europe for the time being.[1]

On 10 January 2011 MTV Rocks launched in Italy replacing MTV Brand New.

MTV Rocks began broadcasting in widescreen on 6 March 2012.

European versions

In 2014, MTV Rocks, as well as MTV Hits and MTV Dance started broadcasting European versions, without commercials or teleshopping. The channels have a Czech license.

Current programming

The channel concentrates on providing a place for new music and upcoming artists in the areas of rock, punk, indie, metal and similar genres.

Previous programming (M2 & MTV2)

Themed slots used to be a regular feature on the channel, as well as SMS-oriented shows, showing viewers' text messages in an on screen chat forum, and shows like The Takeover where artists like Sonic Youth, Fall Out Boy, The Futureheads as well as former Faith No More lead singer Mike Patton present videos they have chosen from the MTV archives. The majority of the channel's output was made up of back-to-back music videos, with shows such as Beavis and Butthead and Daria aired occasionally.

On-Air identity

MTV Rocks' on-air identity has been produced by Dutch graphic design team PostPanic. MTV Rocks reflects MTV Networks Internationals on-air and off-air branding. The graphics were commissioned by MTV Networks Internationals design team MTV World Design Studio who have created the original MTV Popx1000 branding.

MTV Rocks VJs

Current

Past

Events

In recent years, MTV Two has taken Gonzo on different tours of the United Kingdom. Gonzo On Tour has been a regular tour for the past two years, touring various Barfly venues and filming the results for broadcast on the channel. Bands such as The Eighties Matchbox B-Line Disaster, Goldie Lookin' Chain, Franz Ferdinand, Queens of the Stone Age, Kaiser Chiefs and Maxïmo Park have played in the past, and in 2005 the tour featured bands such as The Rakes, Arctic Monkeys, Editors, and The Subways headlining one venue each, with support from Test Icicles and Be Your Own Pet.

In May 2006 the channel held a series of gigs at Brighton's Great Escape festival, with The Futureheads, The Cribs and Mystery Jets headlining alongside bands such as Metric, The Sunshine Underground and The Fratellis; the gigs were filmed and broadcast a few weeks later alongside interviews and backstage clips.

Other live events MTV Two have staged include the Bandwagon Tour featuring Viva Voce, Clor, The Departure and The Kooks, along with gigs at SXSW and coverage of the Reading and Leeds festivals.

In November 2006, MTV Two hosted its first Spanking New Music Tour where Fields, Forward Russia and The Maccabees supported headliners Wolfmother, with live footage from the Brixton Academy gig broadcast in a Gonzo special.

List of events

References

  1. ↑ "MTV Rocks". MTV. Retrieved 2013-06-27.
  2. ↑ Nissim, Mayer (2010-09-06). "Alexa Chung named new host of MTV 'Gonzo'". Digital Spy. Retrieved 2013-06-27.
  3. ↑ "READ latest news". M2. 1999-10-04. Archived from the original on 1999-10-04. Retrieved 2013-06-27.

External links

See also

This article is issued from Wikipedia - version of the Sunday, May 01, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.