Eastern Air Lines

"Eastern Airlines" redirects here. For the new start-up airline, see Eastern Air Lines (2015). For the Chinese airline, see China Eastern Airlines. For other airlines with similar names, see Eastern (disambiguation).
Eastern Air Lines
IATA ICAO Callsign
EA EAL EASTERN
Founded 1926 (as Pitcairn Aviation)
Ceased operations January 18, 1991
Operating bases Miami International Airport
Hubs
Focus cities
Frequent-flyer program OnePass
Airport lounge Ionosphere Club
Fleet size 304
Destinations 140
Company slogan
Parent company Eastern Air Lines, Inc. (Texas Air Corporation now United Continental Holdings )
Headquarters New York City
Miami-Dade County, Florida
Key people Eddie Rickenbacker (First CEO)
Floyd Hall
Frank Borman
Frank Lorenzo
Martin Shugrue

Eastern Air Lines was a major American airline from 1926 to 1991. Before its dissolution it was headquartered at Miami International Airport in an unincorporated area of Miami-Dade County, Florida.[2]

Eastern was one of the "Big Four" domestic airlines created by the Spoils Conferences of 1930, and was headed by World War I flying ace Eddie Rickenbacker in its early years. It had a near monopoly in air travel between New York and Florida from the 1930s until the 1950s and dominated this market for decades afterward. Labor disputes and high debt loads strained the company in the late 1970s and early 1980s under the leadership of former astronaut Frank Borman. Frank Lorenzo acquired Eastern in 1985 and moved many of its assets to his other airlines, including Continental Airlines and Texas Air. After continued labor disputes and a crippling strike in 1989, Eastern ran out of money and was liquidated in 1991.[3] American Airlines obtained many of Eastern's routes from Miami to Latin America and the Caribbean, while Delta Air Lines, Eastern's main competitor at Hartsfield Airport in Atlanta, acquired many of Eastern's Lockheed L-1011 aircraft.[4]

Eastern pioneered hourly air shuttle service between New York City, Washington, DC and Boston in 1961 as the Eastern Air Lines Shuttle. It took over the South American route network of Braniff International in 1982[5] and also served London and Madrid in the 1980s.

History

Origins

The Great Silver Fleet (1939)
Pitcairn Aviation's PA-7S CAM-19 Route Airmail aircraft

Eastern Air Lines was a composite of assorted air travel corporations, including Florida Airways and Pitcairn Aviation. In the late 1920s, Pitcairn Aviation won a contract to fly mail between New York City and Atlanta, Georgia on Mailwing single-engine aircraft. In 1929, Clement Keys, the owner of North American Aviation, purchased Pitcairn. In 1930, Keys changed the company's name to Eastern Air Transport. After being purchased by General Motors and experiencing a change in leadership after the Airmail Act of 1934, the airline became known as Eastern Air Lines.[6]

Growth under Rickenbacker

In 1938 World War I flying ace Eddie Rickenbacker bought Eastern from General Motors. The complex deal was concluded when Rickenbacker presented Alfred P. Sloan with a certified check for $3.5 million.[7] In March 1939 Eastern had 15 weekday departures from Newark (six to Washington, five to Miami and one each to Richmond, Atlanta, Houston and San Antonio), two from Chicago to Miami, one from Tampa to Atlanta and one from Tallahassee to Memphis. Those flights and their returns were Eastern's whole scheduled operation; it fit on one page in the Airways Guide. Then as later, Eastern was the fourth largest airline in the country by passenger-miles (103 million in 1939).

Rickenbacker pushed Eastern into a period of growth and innovation; for a time Eastern was the most profitable airline in the post-war era, never needing state subsidy. In the late 1950s Eastern's position was eroded by subsidies to rival airlines and the arrival of the jet age. On October 1, 1959, Rickenbacker's position as CEO was taken over by Malcolm A. MacIntyre, a brilliant lawyer but a man inexperienced in airline operations.'[8] Rickenbacker's ouster was largely due to his reluctance to acquire expensive jets; like many others, he underestimated their appeal to the public. A new management team headed by Floyd D. Hall took over on 16 December 1963, and Rickenbacker left his position as Director and Chairman of the Board on December 31, 1963, aged 73.[8]

In 1956 Eastern bought Colonial Airlines, giving the airline its first routes to Canada.[9]

The Jet Age

An Eastern Air Lines DC-3, on display in the National Air and Space Museum in Washington, D.C.

In November 1959, Eastern Air Lines opened its Chester L. Churchill-designed Terminal 1 at New York City's Idlewild International Airport (later renamed John F. Kennedy International Airport). In 1960, Eastern's first jets, Douglas DC-8-21s, started to take over the longer flights, like the non-stops from Chicago and New York to Miami. The DC-8s were joined in 1962 by the Boeing 720 and in 1964 by the Boeing 727-100, which Eastern (along with American, and United) had helped Boeing develop. On February 1, 1964, Eastern was the first airline to fly the 727. Shortly after that, "Captain Eddie" Rickenbacker retired and a new image was adopted, which included the now famous hockey stick design, officially Caribbean Blue over Ionosphere Blue. Eastern was also the first US carrier to fly the Airbus A300[10] and the launch customer for the Boeing 757.[11]

An Eastern Air Lines Lockheed L-649 Constellation with a "Speedpak".
An Eastern Air Lines Electra at Washington National Airport in 1975.

On April 30, 1961, Eastern inaugurated Eastern Air Lines Shuttle. Initially 95-seat Lockheed Constellation 1049s and 1049Cs left New York-LaGuardia every two hours, 8 am to 10 pm, to Washington National and to Boston.[12] Flights soon became hourly, 7 am to 10 pm out of each city. Shuttle emphasized convenience and simplicityrevolutionary in an era when air travel was considered a luxury.

Internationalization began as Eastern opened routes to markets such as Santo Domingo and Nassau, Bahamas. Services from San Juan, Puerto Rico's Luis Muñoz Marín International Airport were expanded. In 1967, Eastern purchased Mackey Airlines, a small air carrier primarily operating in Florida and the Bahamas as part of this expansion.

Boeing 747 leased by Eastern Airlines in 1970/72.

Eastern bought the Lockheed L-1011 TriStar and Airbus A300 widebody jets; the former would become known in the Caribbean as El Grandote (the huge one). Although Eastern had purchased four 747s, the delivery slots were sold to Trans World Airlines (TWA) when Eastern decided to purchase the L-1011.

Due to massive delays in the L-1011 program, mainly due to problems with the Rolls-Royce RB211 engines, Eastern leased two Boeing 747-100s from Pan Am between 1970 and 1972 and operated the aircraft between Chicago and San Juan as well as from New York to Miami and San Juan.

Early logo on a preserved Eastern Air Lines DC-3

Just before Walt Disney World opened in 1971, Eastern became its "official airline". It remained the official airline of Walt Disney World and sponsored a ride at the Magic Kingdom park (If You Had Wings in Tomorrowland where Buzz Lightyear's Space Ranger Spin is currently located) until its contracting route network forced Disney to switch to Delta shortly before Eastern's 1989 bankruptcy filing.

The famous "Wings of Man" campaign in the late 1960s was created by advertising agency Young & Rubicam, and restored Eastern's tarnished image until the late 1970s, when former astronaut Frank Borman became president and it was replaced by a new campaign, "We Have To Earn Our Wings Every Day". The new campaign, which featured Borman as a spokesperson, was used until the mid-to-late 1980s.

Under bankruptcy, Eastern launched a "100 Days" campaign, in which it promised to "become a little bit better every day".

Turmoil

Boeing 727-25 of Eastern outside their terminal at New York's John F Kennedy Airport in 1970
Douglas DC-8-21 of Eastern at Miami International Airport in 1970
Lockheed TriStar Whisperliner of Eastern Air Lines landing at Miami in 1976
The Douglas DC-9 and its successor the McDonnell Douglas DC-9 served Eastern from 1965 until the airline's closure. This is a stretched DC-9-51 model in 1982.
Eastern Airbus A300 at Sint Maarten in 1986.

In 1975, Eastern was headquartered at 10 Rockefeller Plaza in New York City.[13] After Frank Borman became president of Eastern Air Lines in 1975, he moved Eastern's headquarters from Rockefeller Center to Miami-Dade County, Florida.[14]

Eastern's massive Atlanta hub was in direct competition with Delta Air Lines, where the two carriers competed heavily to neither's benefit. Delta's less-unionized work force and slowly expanding international route network helped lead it through the turbulent period following deregulation in 1978.

In 1980, a Caribbean hub was started at Luis Muñoz Marín International Airport (known at the time as "Isla Verde International Airport") near San Juan, Puerto Rico. In 1982, Eastern acquired Braniff's South American route network. By 1985, Eastern was the largest IATA airline in terms of passengers and operated in 26 countries on three continents.

During this era, Eastern's fleet was split between their "silver-colored hockey stick" livery (the lack of paint reduced weight by 100 pounds) and their "white-colored hockey stick" livery (on its Airbus-manufactured planes, the metallurgy of which required paint to cover the aircraft's composite skin panels).

In 1983 Eastern became the launch customer of Boeing's 757, which was ordered in 1978. Borman felt that its low cost of operation would make it an invaluable asset to the airline in the years to come. However, higher oil prices failed to materialize and the debt created by this purchase coupled with the Airbus A300 purchases in 1977 contributed to the February 1986 sale to Frank Lorenzo's Texas Air. At that time, Eastern was paying over $700,000 in interest each day before they sold a ticket, fueled, or boarded a single aircraft.

Starting about 1985, Eastern offered "Moonlight Specials", with passenger seats on overnight flights scheduled for cargo from thirty freight companies. The flights, which operated between midnight and 7 am, stopped at 18 cities in the United States. Eric Schmitt of The New York Times said that the services were "a hybrid of late-night, red-eye flights and the barebones People Express approach to service." The holds of the aircraft were reserved for cargo such as express mail, machine tool parts, and textiles. Because of this, the airline allowed each passenger to take up to two carry-on bags. The airline charged $10 for each checked bag, which was shipped standby. The airline charged between 50 cents and $3 for beverages and snacks. Bunny Duck, an Eastern flight attendant quoted in The New York Times, said that the passengers on the special flights were "a cross section of families, college kids, illegal aliens and weirdos from L.A.".[15]

Eastern began losing money as it faced competition from no-frills airlines, such as People Express, which offered lower fares. In an attempt to differentiate itself from its bargain competitors, Eastern began a marketing campaign stressing its quality of service and its rank of highly experienced pilots.

Sale to Texas Air

Unable to keep up, Borman agreed to the sale of the airline in 1986 to Texas Air, led by Frank Lorenzo. Lorenzo (who was named as one of Time's 10 "worst bosses of the century,") was known as a corporate raider and union buster. He had already purchased Continental Airlines and lost a bidding war for TWA to Carl Icahn.

In February 1987, the Federal Aviation Administration imposed a $9.5 million fine against Eastern Air Lines for safety violations,[16] which was the largest fine assessed against an airline until American Airlines was fined $24.2 million in 2010.[17]

In 1988, Phil Bakes, the president of Eastern Air Lines, announced plans to lay off 4,000 employees and eliminate and reduce service to airports in the Western United States; he said that the airline was going "back to our roots" in the East. At the time, Eastern was the largest corporate employer in the Miami area and remained so after the cuts. John Nordheimer wrote in a The New York Times article that the prominence of Eastern in the Miami area decreased as the city became a finance and trade center and as the area had a population increase-based economic growth, instead of a purely tourism-based growth.[18]

During Lorenzo's tenure, Eastern was crippled by severe labor unrest. Asked to accept deep cuts in pay and benefits, on March 4, 1989, Frank Lorenzo locked out Eastern's mechanics and ramp service employees, represented by the International Association of Machinists and Aerospace Workers (IAM). Concerned that if Lorenzo was successful in breaking the IAM he would do the same to the pilots' and flight attendants' unions, the pilots represented by Air Line Pilots Association (ALPA) and flight attendants represented by the Transport Workers Union (TWU) called a sympathy strike. Those actions effectively shut down the airline's domestic operations. Non-contract employees, including airport gate and ticket counter agents and reservation sales agents, did not honor the strike. Due to the lockout and sympathy strike, cancelled flights resulted in the loss of millions of dollars in revenue.

In 1989, Lorenzo sold Eastern Air Lines Shuttle to real estate magnate Donald Trump (who named it the Trump Shuttle) while selling other parts of Eastern to his Texas Air holding company and its subsidiary, Continental Airlines, at terms disadvantageous to Eastern. In 1989 George Berry, the Georgia Industry and Trade Commissioner, asked Eastern to consider moving its headquarters from the Miami area to the Atlanta area.[19]

As a result of the strike, weakened airline structure, high fuel prices, inability to compete after deregulation and other financial problems, Eastern filed for bankruptcy protection on March 9, 1989.[20] This allowed Lorenzo to continue operating the airline with non-union employees. When control of the airline was taken away from Lorenzo by the courts and given to Marty Shugrue, it continued operations in an attempt to correct its cash flow, but to no avail.[21]

The airline stopped flying at midnight Saturday, January 19, 1991. On the previous evening company agents, unaware of the decision, continued to take reservations and told callers that the airline was not closing. Following the announcement, 5,000 of the 18,000 employees immediately lost their jobs. Of the remaining employees, reservation agents were told to report to work at their regular times, while other employees were told not to report to work unless asked to do so.[22] The Eastern shutdown eliminated many airline industry jobs in the Miami and New York City areas.[23]

Revenue Passenger-Miles (Millions)[24] (Sched Service Only)
Eastern Caribair Mackey Midet Colonial
1951 1630 8 - - 94
1955 3583 11 8 1 129
1960 4764 27 22 (merged Mackey) (merged EA)
1965 7956 74 41
1970 14671 107 (merged EA)
1975 18169 (merged)
1981 26501
1985 33086
1989 11592

Destinations

Fleet

An Eastern Air Lines Airbus A300B4-100 at Miami International Airport. (1990)
An Eastern Air Lines Boeing 727-200 Advanced at Miami International Airport. (1990)
An Eastern Air Lines Lockheed L-1011-1 at Miami International Airport. (1989)

Eastern Air Lines flew many different types of aircraft throughout its history. Number of individual aircraft operated in parentheses.

Eastern Express, Eastern Metro Express, Eastern Partner and Caribair

Several regional and commuter airlines provided passenger feed for Eastern via code sharing agreements with their aircraft liveries reflecting the Eastern mainline paint scheme. There were a number of brandings including: Eastern Express, Eastern Atlantis Express, and Eastern Metro Express. LIAT, a Caribbean-based airline, also operated Eastern Partner service.

Eastern Express air carriers and their aircraft included:[25][26]

Eastern Atlantis Express was operated by Atlantis Airlines with BAe Jetstream 31 aircraft.[27]

Eastern Metro Express was operated by Metro Airlines and was based at Eastern's Atlanta (ATL) hub operating British Aerospace BAe Jetstream 31 and de Havilland Canada DHC-8-100 Dash 8 turboprops.[28]

Eastern Partner was operated by a Caribbean-based airline, Leeward Islands Air Transport (LIAT), with turboprop service between Eastern's San Juan hub and Antigua, St. Kitts and St. Maarten.[29]

Eastern also worked closely with another Caribbean-based airline, Caribair (Puerto Rico). The June 13, 1967 Eastern system timeable lists connecting flights operated by Caribair Convair 640 turboprops with service between Eastern's San Juan hub and St. Croix and St. Thomas.[30] By 1970, San Juan-based Caribair had become an all-jet airline operating McDonnell Douglas DC-9-30 aircraft serving fourteen Caribbean islands as well as Miami with the air carrier subsequently being acquired by Eastern in 1973.[31]

Notable accidents

Eastern weathered crashes over the years of varying damage to the company and passenger injuries and deaths. Some of the crashes contributed to the future safety of American air transportation, such as Eastern's first accident caused by the construction of temporary utility poles at the end of a runway.

Flight 601

New Eastern Air Lines

Main article: New Eastern Air Lines

In 2011, a group purchased the intellectual property, including trademarks, of Eastern Air Lines and formed the Eastern Air Lines Group. The group announced in early 2014 that it had filed an application with the United States Department of Transportation for a Certificate of Public Convenience and Necessity, which will be followed by certification with the Federal Aviation Administration. The new airline began service through charter and wet-lease flights out of Miami International in late 2014 with Boeing 737-800 jetliners painted in the Eastern Air Lines "hockey stick" livery. The IATA and ICAO codes of the classic Eastern Air Lines, as well as its callsign, are now used by the new iteration of Eastern Air Lines.[38][39]

References

Notes
  1. Commercial Eastern Air Lines 1983. YouTube (2010-11-11). Retrieved on 2013-08-16.
  2. "World Airline Directory." Flight International. March 30, 1985. 72. Retrieved on June 17, 2009.
  3. "Eastern Airlines". US Centennial of Flight Commission. Retrieved 29 April 2014.
  4. "1991 - January 1 - Eastern Airlines Timetables, Route Maps, and History". Airchive. Retrieved 29 April 2014.
  5. "1982 - August 1 - Eastern Airlines Timetables, Route Maps, and History.". Airchive. Retrieved 29 April 2014.
  6. Smith, F. (1982). Legacy of Wings: The Story of Harold F. Pitcairn. Jason Aronson / T.D. Associates. (June 1982)
  7. Daly Bednarek, Janet Rose; Launius, Roger D. (2003). Reconsidering a Century of Flight. UNC Press Books. p. 127. ISBN 9780807854884. Retrieved August 1, 2014.
  8. 1 2 Rickenbacker, 1967
  9. Eastern Air Lines History
  10. "Eastern to study Airbus buy". The Pittsburgh Press. 11 May 1977. Retrieved 7 July 2012.
  11. "Commercial Airplanes". Boeing Company. Retrieved June 26, 2011.
  12. Thomas Petzinger, Hard landing: The Epic Contest for Power and Profits that Plunged the Airlines into Chaos (Random House, 1996)
  13. World Airline Directory. Flight International. March 20, 1975. "484. Retrieved on October 3, 2009.
  14. Bernstein, Aaron. Grounded: Frank Lorenzo and the Destruction of Eastern Airlines. Beard Books, 1999. p. 22. 22. Retrieved on August 28, 2009.
  15. Schmitt, Eric. "OVERNIGHT FLIGHT - BARGAIN FOR SPONTANEOUS FLYERS". New York Times, 9 March 1987. Retrieved on 2010-04-30.
  16. "EASTERN WILL PAY $9.5M FINE". Associated Press, Washington D.C., February 11, 1987. Retrieved on March 16, 2010
  17. "Record $24.2 million fine proposed for American Airlines". Reuters, Washington D.C., August 26, 2010. Retrieved on August 26, 2010
  18. Nordheimer, John. "Cuts by Eastern Shaking Miami In Many Ways". The New York Times. Sunday July 24, 1988. New York Edition Section 1, Page 14. Retrieved on August 28, 2009.
  19. "Stock market pulls out of dive Series: Business Digest." St. Petersburg Times. June 23, 1989. Business 1E. Retrieved on August 28, 2009.
  20. Bernstein, Aaron (1990). Grounded: Frank Lorenzo and the Destruction of Eastern Airlines. New York: Simon and Schuster. p. 166. ISBN 0-671-69538-X.
  21. "Eastern looks better with Lorenzo gone". Boca Raton News. April 20, 1990. Retrieved September 3, 2012.
  22. Salpukas, Agis (January 19, 1991). "Eastern Airlines Is Shutting Down And Plans to Liquidate Its Assets". The New York Times. Retrieved August 28, 2009.
  23. Salpukas, Agis (December 5, 1991). "Its Cash Depleted, Pan Am Shuts". The New York Times. Retrieved August 28, 2009.
  24. 1951-75 from CAB's Handbook of Airline Statistics, 1981-89 from IATA's World Air Transport Statistics
  25. http://www.departedflights.com, July 2, 1983 Eastern Air Lines route map
  26. http://www.airliners.net, photos of Eastern Express aircraft
  27. http://www.airteamimages.com/british-aerospace-jetstream-31_N992AX_eastern-atlanis-express_115761_large.html
  28. http://www.sunshineskies.com/eametro.html
  29. http://www.airtimes.com/cgat/ag/liat/2a/easternpartner Jan. 31, 1968 Eastern Partner route map
  30. http://www.timetableimages.com, June 13, 1967 Eastern Airlines system timetable
  31. http://www.airwaysnews.com/html/timetables-and-route-maps/caribbean-airlines-timetables-route-maps-and-history April 1, 1970 Caribair system timetable
  32. ASN Aircraft accident Douglas DC-3-201C NC25647 Florence, SC. Aviation-safety.net (1945-07-12). Retrieved on 2013-08-16.
  33. "Accident description". Aviation Safety Network. Retrieved 11 March 2010.
  34. "Accident description". Aviation Safety Network. Retrieved 11 March 2010.
  35. http://jacksonville.com/tu-online/stories/122105/met_20621930.shtml
  36. Hijacking description at the Aviation Safety Network
  37. "Stephen Colbert On Insincerity", 60 Minutes, April 27, 2006
  38. Sampson, Hannah (29 January 2014). "Group plans to bring Eastern Air Lines back to Miami". Miami Herald. Retrieved 29 January 2014.
  39. "Eastern Air Lines Group, Inc. files with the U.S. Dept. of Transportation as the first step in launching the new Eastern Air Lines" (Press release). Eastern Air Lines Group, Inc. 28 January 2014. Retrieved 29 January 2014.
Bibliography
  • Rickenbacker, Edward V. Rickenbacker: An Autobiography. New York: Prentice Hall, 1967.
  • Robinson, Jack E. Freefall: The Needless Destruction Of Eastern Air Lines. New York: HarperBusiness, 1992. ISBN 0-88730-556-3

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