The Most Beautiful Moment In Life, Part 1

The Most Beautiful Moment in Life Part 1（화양연화 pt.1）
EP by BTS
Released April 29, 2015
Recorded 2015
Genre Hip hop, dance-pop, R&B, K-pop
Length 31:27
Language Korean
Label Big Hit Entertainment
Producer Pdogg
BTS chronology
Wake Up (2014) The Most Beautiful Moment in Life, Part 1 (2015) The Most Beautiful Moment In Life, Part 2 (2015)
Singles from The Most Beautiful Moment in Life Pt. 1
  1. "I Need U"
    Released: April 29, 2015
  2. "Dope (쩔어)"
    Released: June 23, 2015
Alternative cover

The Most Beautiful Moment in Life, Part 1 (Hangul: 화양연화 pt.1; Hwa Yang Yeon Hwa pt.1) is the third extended play of South Korean boy group BTS. The EP was released on April 29, 2015[1] and is the first album of the group's two-part project series centering on "Youth".[2] The album was released in two versions and contains 9 tracks with the title track, "I Need U". In June, BTS later promoted the single, "Dope", another track from the album. In South Korea, The Most Beautiful Moment in Life, Part 1 was the 6th best-selling album of 2015.

Background

On April 17, 2015, an animated comeback trailer portraying a boy playing basketball in a windy evening was released on YouTube, featuring Suga's rap. On April 19, 2015, Big Hit Entertainment released the name of their album as well as teaser photos of the boys on BTS's official Twitter account ahead of the group's comeback.[3] On the 26th, BTS released an album preview, which confirmed that "I Need U" would be its title track.[4] When the music video teaser was released on April 23, the hashtag "#INEEDU" trended worldwide on Twitter.[5]

This is the first album where all of the members participated in either the production, composition, or lyric-writing of the songs. Despite the album's name expressing "the most beautiful moment in life", the band also wanted to express the anxieties and insecurities youth may face.[2] In response to the studio album length of The Most Beautiful Moment in Life, Part 1, Rap Monster and Suga explained that the group thinks every album as a full-length album, as the members want "to tell a lot of good stories".[6]

In a Mwave interview, the group members mentioned they had spent more time working on "I Need U" than any other lead track on past albums: "We spent three to four times more working on "I Need U" in comparison to other title songs. There are four different versions with the same beat. It′s a song that kept coming out with constant editing. We′ve put in that much effort and everyone is satisfied."[6]

Promotions

BTS performed their comeback stage on April 30, 2015 on Mnet's M Countdown. The group went on to promote on music programs on MBC, SBS, ArirangTV and KBS, despite the fact that "Fun Boys" and "Converse High" were deemed unfit for broadcast for the KBS and the latter track deemed unfit by MBC.[7] They won two music show awards on SBS's The Show, one award on Show Champion, one on M Countdown, and one on Music Bank, winning a total of 5 awards.

Music videos

The music video for "I Need U" was released on April 29, featuring the members acting out various depressing scenes rather than choreography.[8] It reached 1 million views in 16 hours.[9] The music video was cut to preserve its 15+ rating, but on May 10, the uncut, original version was released with a 19+ rating.[10] On June 23, Big Hit Entertainment uploaded a music video of "Dope" for the band's follow-up promotions. It features the members dressed up as different occupations while dancing fast-paced choreography.[11] The music video received 1 million views in less than 15 hours.[12]

Commercial performance

The album debuted at number 2 on South Korea's Weekly Gaon Albums Chart although it rose to number 1 the following week. It also debuted at number 2 on Billboard's World Albums Chart and peaked at 6 on Billboard's Top Heatseekers chart. Singles from the album also debuted on Billboard's World Digital Songs, with "I Need U" ranked highest at number 4, followed by "Dope"(No.11), "Hold Me Tight"(No.12), "Boyz With Fun"(No.13), "Converse High"(No.15), and "Outro: Love is Not Over"(No.25).[13] It was listed in June by Fuse as one of the "27 Best Albums of 2015 So Far." It was the only Korean album to do so.[14] On July 11, "Dope" rose to its peak at number 3 on Billboard despite being released two months earlier.[15]

The album debuted at number 24 on weekly Oricon charts and 45 on its monthly charts.[16]

Variations

The mini-album was released with two versions: the pink version and the white version. Although there were no changes in the track list, the white version featured a different album cover, design of disk, and photo book. If the two covers of the fourth extended play was aligned on top the two covers for The Most Beautiful Moment In Life, Part 1, all four covers create a full image of flower petals and butterflies.[17]

Track listing

No. TitleLyricsMusicArrangement Length
1. "Intro: 화양연화" (Intro: HwaYang YeonHwa / Intro: The Most Beautiful Moment In Life)Slow Rabbit, SugaSlow RabbitSlow Rabbit 2:03
2. "I Need U"  Pdogg, Bang Sihyuk, Rap Monster, Suga, J-hope, Brother SuPdoggPdogg 3:31
3. "잡아줘" (Jab-ajwo / Hold Me Tight)Slow Rabbit, Pdogg, V, Rap Monster, Suga, J-hopeSlow RabbitSlow Rabbit 4:35
4. "SKIT: Expectation!"   Pdogg, Bang Sihyuk  2:27
5. "쩔어" (Jjeol-eo / Dope)Pdogg, Bang Sihyuk, Rap Monster, Suga, J-hopePdoggPdogg 4:00
6. "흥탄소년단" (Heungtan-Sonyeodan /Fun Boys)Suga, Pdogg, Bang Sihyuk, Rap Monster, J-hope, Jin, Jimin, VSuga, PdoggSuga, Pdogg 4:04
7. "Converse High"  Pdogg, Slow Rabbit, Rap Monster, Suga, J-hopePdogg, Slow RabbitPdogg, Slow Rabbit 3:29
8. "이사" (I-sa / Move)Pdogg, Rap Monster, Suga, J-hopePdoggPdogg 4:52
9. "Outro: Love is Not Over"  Jungkook, Slow Rabbit, Pdogg, Jin, VJungkook, Slow RabbitJungkook, Slow Rabbit 2:23
Total length:
 31:27

Charts

Weekly charts

Chart (2015) Peak
position
South Korean Albums (Gaon)[18] 1
US Billboard World Albums[13] 2
US Billboard Top Heatseekers 6
US Billboard Independent Albums 20
Japan Oricon Albums Chart[19] 24
Japanese Edition
Chart (2015) Peak
position
Japan Oricon Albums Chart[20] 9

Monthly charts

Chart (2015) Peak
position
South Korean Albums (Gaon)[21] 2
Japan (Oricon)[22] 45

Yearly charts

Chart (2015) Peak
position
South Korean Albums (Gaon)[23] 6

Sales and certifications

Chart Amount
Gaon physical sales 261,698+[24]
Oricon physical sales 12,061+[20][22]
Billboard physical sales 2,000+

Awards and nominations

Music award ceremonies

Year Bout Ceremony Award Result ref
2015 17th Mnet Asian Music Awards UnionPay Album of the Year Nominated [25]
2016 30th Golden Disk Awards Disk Bonsang Won [26]
25th Seoul Music Awards Bonsang Award Won [27]

Music program awards

Song Program Date
"I Need U" The Show May 5, 2015[28]
M Countdown May 7, 2015[29]
Music Bank May 8, 2015[30]
The Show May 12, 2015[31]
Show Champion May 13, 2015[32]

Release history

Country Date Format Label Notes
South Korea April 29, 2015 CD, Digital download Loen Entertainment N/A
Japan May 2, 2015 CD
Taiwan June 2, 2015
Japan September 16, 2015 Pony Canyon Japanese Edition

See also

References

  1. ↑ "BTS keeps fans guessing with more 'In the Mood for Love' teaser pictures". allkpop.com. Retrieved September 19, 2015.
  2. 1 2 "#hashtag(해시태그): BTS(방탄소년단) _ I NEED U [ENG/JPN/CHN SUB]". Youtube. April 29, 2015. Retrieved August 8, 2015.
  3. ↑ "BTS goes for a concept change as flower boys in comeback image teasers". Koreaboo. Retrieved September 19, 2015.
  4. ↑ [Teaser 2] BTS(방탄소년단) _ ‘화양연화(花樣年華) pt.1’ Album Preview. YouTube. 26 April 2015.
  5. ↑ "BTS croons "I Need U" in comeback video teaser". Koreaboo. Retrieved 2015-10-20.
  6. 1 2 "[Interview] BTS Explains Why an Album Comeback Took So Long". mwave.interest.me. Retrieved 2015-10-20.
  7. ↑ "Three of BTS' tracks deemed unfit for broadcast by KBS". Koreaboo. Retrieved 2015-10-20.
  8. ↑ "BTS makes a comeback with "I NEED U" MV". Koreaboo. Retrieved September 19, 2015.
  9. ↑ "BTS Hit 1 Million Views In 16 Hours For 'I Need U' Music Video". KpopStarz. 2015-05-01. Retrieved 2015-10-20.
  10. ↑ "BTS' Rap Monster hints at alternate version of "I NEED U" MV". Koreaboo. Retrieved September 19, 2015.
  11. ↑ "BTS is back with latest MV for "DOPE"". Koreaboo. Retrieved September 19, 2015.
  12. ↑ "BTS reaches 1 million views for "Dope" in less than 15 hours". Retrieved 2015-09-02.
  13. 1 2 "BTS on World Heatseekers Albums Charts". Billboard. Retrieved September 19, 2015.
  14. ↑ "27 Best Albums We've Heard in 2015...So Far". Fuse.tv. Retrieved 26 June 2015.
  15. ↑ "BTS' "Dope" Charges to 3rd Place on Billboard's World Digital Songs Chart - Soompi". Soompi. Retrieved September 19, 2015.
  16. ↑ "オリコン週間 CDアルバムランキング 2015年04月27日～2015年05月03日 21～30位". Retrieved 2015-09-20.
  17. ↑ "Netizens rave over BTS beautiful album design for upcoming release". Koreaboo. November 21, 2015. Retrieved 2015-11-21.
  18. ↑ South Korea's Gaon chart's weekly album sales from May 3-9, 2015 (in Korean) Originally from Gaon Music Chart (May 2015). Archived on July 29, 2015. Retrieved on July 19, 2015.
  19. ↑ "オリコン週間 CDアルバムランキング 2015年04月27日〜2015年05月03日 21〜30位". ORICON STYLE.
  20. 1 2 "Oricon Album Ranking Weekly (14/09/2015–202/09/2015)" (in Japanese). Oricon.
  21. ↑ South Korea's Monthly Gaon Albums Chart (in Korean) Originally from Gaon Music Chart (May 2015). Archived on July 19, 2015. Retrieved on July 19, 2015.
  22. 1 2 Oricon Style Monthly Chart Originally from Oricon Albums Chart (May 2015). Archived on July 29, 2015. Retrieved on July 29, 2015.
  23. ↑ 2015 Gaon Yearly Album Chart Originally from Gaon Album Chart. Retrieved on January 11, 2016.
  24. ↑ "국내 대표 음악 차트 가온차트!". gaonchart.co.kr. Retrieved 2016-01-07.
  25. ↑ Sylphid. "2015 MAMA: BIGBANG and EXO Take Home The Grand Prizes". Soompi. Retrieved 2016-02-22.
  26. ↑ "Winners of the "30th Golden Disk Awards" - Day 1 & Day 2 – Koreaboo". Koreaboo. Retrieved 2016-02-22.
  27. ↑ ilmare42. "Winners of 25th Seoul Music Awards". Soompi. Retrieved 2016-02-22.
  28. ↑ "BTS Takes First-Ever Music Show Win on "The Show" with "I Need You"". Soompi. Retrieved 2015-09-19.
  29. ↑ "BTS Takes Home First M!Countdown Win With "I NEED U"". Soompi. Retrieved 2015-09-19.
  30. ↑ "BTS’s "I Need U" Wins First Place on "Music Bank"". Soompi. Retrieved 2015-09-19.
  31. ↑ "BTS gains 2nd consecutive win for "I Need U" on SBS MTV's "The Show"". Retrieved 2015-09-19.
  32. ↑ "BTS Take Home 5th Music Show Trophy For 'I Need U'". Retrieved 2015-09-19.

External links

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