Turn It Up (Pixie Lott album)

Turn It Up
Studio album by Pixie Lott
Released	11 September 2009
Genre	Pop R&B soul electropop
Length	40:34
Label	Mercury
Producer	Chris Braide Cutfather Deekay Toby Gad Mads Hauge Jonas Jeberg Greg Kurstin Ryan Laubscher Harvey Mason, Jr. RedOne James F. Reynolds Jay Reynolds John Shanks Fraser T Smith Phil Thornalley Peter Zizzo
Pixie Lott chronology
Turn It Up (2009) Young Foolish Happy (2011)
Turn It Up Louder
Singles from Turn It Up
"Mama Do (Uh Oh, Uh Oh)" Released: 3 June 2009 "Boys and Girls" Released: 5 September 2009 "Cry Me Out" Released: 30 November 2009 "Gravity" Released: 8 March 2010 "Turn It Up" Released: 7 June 2010 "Broken Arrow" Released: 10 October 2010

Turn It Up is the debut studio album by English recording artist Pixie Lott, released on 11 September 2009 by Mercury Records. The album's first two singles, "Mama Do (Uh Oh, Uh Oh)" and "Boys and Girls", both topped the UK Singles Chart, while subsequent singles "Cry Me Out", "Gravity" and "Turn It Up" all reached the top twenty. Turn It Up peaked at number six on the UK Albums Chart and was certified double platinum by the British Phonographic Industry, with sales in excess of 600,000 copies.

The album was re-released as Turn It Up Louder on 18 October 2010. It was preceded by the release of "Broken Arrow" as its lead single, and includes nine other bonus songs.^[1][2] In 2010, it was reported that Interscope Records was planning to release Turn It Up in the United States with new songs in early 2011,^[3][4] which never materialised.

Singles

"Mama Do (Uh Oh, Uh Oh)" was released on 3 June 2009 as the album's lead single. It debuted at number one on the UK Singles Chart.

Follow-up single "Boys and Girls" was released on 5 September 2009, a week before the album's release. The song debuted at number seventy-three on the UK Singles Chart before climbing to number one the following week, earning Lott her second consecutive chart-topper and breaking another record by becoming the biggest leap to the top position in the UK chart history.^[5]

"Cry Me Out", released as the third single on 30 November 2009, peaked at number twelve on the UK chart, Lott's first single to miss the number-one spot, as well as the top ten.^[6]

"Gravity" was released as the album's fourth single on 8 March 2010. It charted at number twenty in the UK, making it her fourth consecutive top twenty single.^[6]

"Turn It Up" was released as the fifth single on 7 June 2010, for which a music video, directed by Nick Frew, was shot in Los Angeles on 17 April 2010.^[7] The single became her fifth consecutive top twenty hit when it peaked at number eleven on the UK Singles Chart.^[6]

"Broken Arrow" was released on 10 October 2010 as the only single (sixth overall) from the Turn It Up Louder reissue. The music video was directed by Gregg Masuak, and premiered on Lott's official YouTube account on 16 September 2010. The single reached number twelve on the UK chart, giving Lott her sixth consecutive top twenty single.^[6]

Although it was initially suggested that "Coming Home", a collaboration with American R&B singer Jason Derulo, was originally going to serve as the second single from Turn It Up Louder after it debuted at number fifty-one on the UK Singles Chart,^[8][9] Lott later confirmed on her official Twitter page that she was filming a video for "Can't Make This Over".^[9] The video premiered on 25 November 2010, but the single release was ultimately cancelled.

Critical reception

Professional ratings
Aggregate scores
Source	Rating
Metacritic	51/100[10]
Review scores
Source	Rating
AllMusic	[11]
BBC Music	favourable[12]
Daily Express	2/5[13]
Daily Star	favourable[14]
The Daily Telegraph	[15]
Digital Spy	[16]
musicOMH	[17]
The Observer	mixed[18]
The Sunday Times	[19]
Yahoo! Music	[20]

Turn It Up received mixed reviews from music critics. At Metacritic, which assigns a weighted mean rating out of 100 to reviews from mainstream critics, the album received an average score of 51, based on eight reviews, which indicates "mixed or average reviews".^[10] Paul Lester of BBC Music described the album as a "classy, if not classic, debut from potential-rich pop newcomer" and stated that the songs on the album "do indeed sound as though they could be farmed out to other RnB starlets. That's a compliment as much as it is a criticism: from the 1960s soul stomp of her number one hit 'Mama Do (Uh Oh, Uh Oh)' to new single 'Boys & Girls' with its brassy Mark Ronson-esque production, some of the material here lacks character."^[12] Stephen Thomas Erlewine of AllMusic wrote, "Despite this fondness for swinging girl group sounds and Pixie's predilection for belting out the songs, Turn It Up doesn't play as a retro-soul throwback, the way Winehouse or Duffy do. Lott never attempts to seem wiser than her years, [...] and the production is wisely, slyly modern."^[11] Sarah-Louise James of Daily Star viewed that "the photogenic Essex lass seems to combine the best elements of all our favourite British pop divettes: the smoky growl of Wino, the big sultry pipes of Duffy and the pop sass of Sugababes."^[14]

Digital Spy music editor Nick Levine commented that "Turn It Up is never dull—Lott has too much natural exuberance for that—but it's a little safe and lacking in surprises", citing "Gravity", "Turn It Up" and "Here We Go Again" as highlights.^[16] Dan Cairns of The Sunday Times opined that "[b]ar two missteps ('My Love' and 'Nothing Compares'), Turn It Up is superior, infectious, expertly tailored pop that, had it been recorded 30 or so years ago, would very likely now be being praised to the heavens in reissue sections."^[19] Dan Gennoe of Yahoo! Music noted that "[t]he sass, swagger, killer hooks and big production have been focused on the obvious chart contenders and the rest of the album is, true to tradition, a lot of middle of the road balladry and overly earnest swaying, also known as filler."^[20] Daily Express reviewer Robert Spellman felt that the single "Mama Do (Uh Oh, Uh Oh)" "promised what the album hasn't delivered, a sort sultry self-confidence with a pinch of the wreckless that would do Lady Gaga proud", adding that "corny power ballads such as 'Cry Me Out' and too much half-baked R&B mistakenly attempt to give Pixie depth when she—or rather her writers—should be gunning for surface only."^[13] The Daily Telegraph's Helen Brown referred to Lott as "[f]un and feisty but hard to distinguish from the rest of this year's girl pop pack."^[15] In a review for musicOMH, Michael Cragg dismissed the album as "a fairly average pop album being strangled by a talented vocalist who equates loudness with emotion."^[17] Imogen Carter of The Observer compared the album to a "Disney teen-movie soundtrack", calling it "cloying and cliche-ridden, particularly the slow numbers."^[18]

Commercial performance

Turn It Up debuted at number six on the UK Albums Chart, selling 25,652 copies in its first week.^[21] Following the album's re-release Turn It Up Louder on 18 October 2010, it rose from number twenty-nine to number nine on 24 October with 15,114 copies sold.^[22] On 13 August 2010, the album was certified double platinum by the British Phonographic Industry (BPI).^[23] Turn It Up became the UK's eighteenth best-selling album of 2010.^[24]

In Ireland, Turn It Up debuted and peaked at number eighteen on the Irish Albums Chart for the week ending 17 September 2009,^[25] The album saw modest success across continental Europe, reaching number sixteen in Denmark, number twenty-four on the European Top 100 Albums chart, number forty-nine in Switzerland, number sixty in France, number seventy in Austria and Belgium's Wallonia, number eighty-one in Germany, number ninety-two in the Netherlands and number ninety-nine in Belgium's Flanders.^[26][27] In Oceania, it peaked at number eight on the Australian Hitseekers Albums Chart and at number thirty in New Zealand.^[26][28]

Track listing

No.	Title	Writer(s)	Producer(s)	Length
1.	"Mama Do (Uh Oh, Uh Oh)"	Mads Hauge Phil Thornalley	Hauge Thornalley Greg Kurstin^[a]	3:16
2.	"Cry Me Out"	Pixie Lott Hauge Thornalley Colin Campsie	Hauge Thornalley	4:04
3.	"Band Aid"	Toby Gad Lott	Gad	3:30
4.	"Turn It Up"	Lott Ruth-Anne Cunningham Jonas Jeberg Mich Hansen	Jeberg Cutfather	3:16
5.	"Boys and Girls"	Hauge Thornalley Lott	Hauge Thornalley Fraser T Smith^[a]	3:02
6.	"Gravity"	Ina Wroldsen Jeberg Hansen Lucas Secon	Jeberg Cutfather	3:35
7.	"My Love"	Lott Cunnigham Jeberg Hansen	Jeberg Cutfather	3:19
8.	"Jack"	Peter Zizzo Lott Marion Raven	Zizzo	3:12
9.	"Nothing Compares"	Gad Kaci Brown Lott	Gad	3:34
10.	"Here We Go Again"	Lott RedOne Steve Kipner Andy Frampton	RedOne	3:05
11.	"The Way the World Works"	Zizzo Lott	Zizzo	3:11
12.	"Hold Me in Your Arms"	Lott Ryan Laubscher	Laubscher	3:30
Total length:				40:34

iTunes Store bonus track[29]
No.	Title	Writer(s)	Length
13.	"Use Somebody"	Caleb Followill Nathan Followill Jared Followill Matthew Followill	3:06

UK iTunes Store deluxe edition bonus tracks[30]
No.	Title	Writer(s)	Producer(s)	Length
13.	"Use Somebody"	C. Followill N. Followill J. Followill M. Followill		3:08
14.	"When Love Takes Over"	Kelly Rowland David Guetta Fred Rister Olivia Nervo Miriam Nervo	Thornalley Hauge	3:20
15.	"Without You"	Lott Harvey Mason, Jr. Kara DioGuardi Steve Russell	Mason	3:50
16.	"Rolling Stone"	Lott RedOne Bilal "The Chef" Hajji Kinnda "Kee" Hamid	RedOne	3:40
17.	"Want You"	Johannes Joergensen Daniel "Obi" Klein Tim McEwan Lott	Deekay	3:58
18.	"Silent Night"	Traditional		3:11

Enhanced CD

The enhanced CD includes a link to a bonus area on Push Entertainment, which can only be accessed by inserting the CD into a computer's CD/DVD drive, featuring videos of "Boys and Girls" and "Mama Do (Uh Oh, Uh Oh)" to watch online, and to download for free.^[31]

Turn It Up Louder

No.	Title	Writer(s)	Producer(s)	Length
1.	"Mama Do (Uh Oh, Uh Oh)"	Hauge Thornalley	Hauge Thornalley Kurstin^[a]	3:16
2.	"Cry Me Out"	Lott Hauge Thornalley Campsie	Hauge Thornalley	4:04
3.	"Band Aid"	Gad Lott	Gad	3:30
4.	"Turn It Up" (Single Mix)	Lott Cunningham Jeberg Hansen	Jeberg, Cutfather	3:16
5.	"Boys and Girls"	Hauge Thornalley Lott	Hauge Thornalley Smith^[a]	3:02
6.	"Gravity"	Wroldsen Jeberg Hansen Secon	Jeberg, Cutfather	3:35
7.	"My Love"	Lott Cunnigham Jeberg Hansen	Jeberg Cutfather	3:19
8.	"Jack"	Zizzo Lott Raven	Zizzo	3:12
9.	"Nothing Compares"	Gad Brown Lott	Gad	3:34
10.	"Here We Go Again"	Lott RedOne Kipner Frampton	RedOne	3:05
11.	"The Way the World Works"	Zizzo Lott	Zizzo	3:11
12.	"Hold Me in Your Arms"	Lott Laubscher	Laubscher	3:30
13.	"Use Somebody"	C. Followill N. Followill J. Followill M. Followill		3:08
14.	"When Love Takes Over"	Rowland Guetta Rister O. Nervo M. Nervo	Thornalley Hauge	3:20
15.	"Without You"	Lott Mason DioGuardi Russell	Mason	3:50
16.	"Rolling Stone"	Lott RedOne Hajji Hamid	RedOne	3:40
17.	"Want You"	Joergensen Klein McEwan Lott	Deekay	3:58
18.	"Broken Arrow"	Lott Cunningham Gad	Gad Jay Reynolds^[a]	3:39
19.	"Coming Home" (featuring Jason Derulo)	Lott Sirach Charles Derulo	James F. Reynolds	3:36
20.	"Doing Fine (Without You)"	Lott Chris Braide Cathy Dennis	Braide James F. Reynolds^[a]	3:09
21.	"Can't Make This Over"	Daniel Bedingfield Eve Nelson	John Shanks	3:33
22.	"Catching Snowflakes"	Lott Teemu Brunila	Jay Reynolds	3:50
Total length:				76:04

UK iTunes Store bonus track[32]
No.	Title	Length
23.	"Broken Arrow" (Devos & Devereux Remix)	7:41

Notes

• ^{^a} signifies an additional producer
• CD pressings of Turn It Up Louder prior to November 2010 and its iTunes release contain the album version of "Turn It Up".

Personnel

Turn It Up^[33]

Pixie Lott – vocals (all tracks); backing vocals (tracks 1–3, 5, 11) Rich Adam – additional programming (track 9) Beatriz Artola – engineering (track 5) Nick Barr – viola (track 6) Natalia Bonner – violin (track 6) Kaci Brown – arrangement, backing vocals (track 9) Ian Burdge – cello (tracks 2, 6) Marc Burkhart – assistant engineering (track 3) Tom Coyne – mastering (tracks 1, 2, 4, 6, 7) Cutfather – percussion, production (tracks 4, 6, 7) Daniel Davidsen – guitar (tracks 6, 7) Calina de la Mare – violin (tracks 2, 6) William Derella – management Sandrine Dulermo – photography Clare Finnimore – viola (track 2) Jens Gad – drums, drum engineering (track 9) Toby Gad – all instruments, arrangement, production (tracks 3, 9); bass, guitar (track 9) Richard George – violin (track 2) Jon Green – guitar, piano (track 2) Sophie Harris – cello (track 6) Mads Hauge – bass, engineering, guitar, production, programming (tracks 1, 2, 5); backing vocals, Pro Tools (tracks 1, 2); drums, keyboards (track 1); Wurlitzer (track 5) Mo Hausler – string engineering (track 6) Sally Herbert – string arrangements, string conductor (tracks 2, 6) Jonas Jeberg – all instruments, production (tracks 4, 6, 7) Anders Kallmark – synthesiser (track 1) Joe Kentish – A&R Rick Koster – violin (tracks 2, 6) Greg Kurstin – additional production (track 1) Michael Labica – photography Ryan Laubscher – production (track 12) Graham Linehy – string engineering (track 2) Miklós Malek – additional synthesiser programming (track 8)

Tony Maserati – mixing (track 3) Everton Nelson – violin (track 2) Mads Nilsson – mixing (track 12) Jackie Norrie – violin (track 2) Louis Odunoye – mixing assistant (track 12) Claire Orsler – viola (tracks 2, 6) Robert Orton – mixing (track 10) Carlos Oyanedel – additional mixing (tracks 1, 2, 4, 6–8) Geoff Pesche – mastering (tracks 3, 5, 8–12) Marion Raven – backing vocals (track 8) RedOne – all instruments, engineering, instrument programming, production, vocal arrangement, vocal editing (track 10) Chris Sansom – additional engineering (tracks 1, 2, 5) Johnny Severin – electric guitar, engineering, vocal editing (track 10) Emlyn Singleton – violin (tracks 2, 6) Julia Singleton – violin (tracks 2, 6) Fraser T Smith – additional mix, additional production (track 5) Phil Smith – baritone saxophone, tenor saxophone (tracks 1, 5) David Sonenberg – management Phil Tan – mixing (tracks 1, 2, 4, 6–8, 11) David Tench – Wurlitzer (track 2) John Thirkell – flugelhorn, trumpet (tracks 1, 5) Phil Thornalley – production (tracks 1, 2, 5); drums (track 1); piano (tracks 1, 5); glockenspiel (track 2); guitar (track 5) Joe Wassell-Smith – design assistant Paul West – design Jeremy Wheatley – mixing (track 9) Bruce White – viola (tracks 2, 6) Chris Worsey – cello (track 2) Brian Wright – violin (track 6) Ina Wroldsen – backing vocals (track 6) Warren Zielinski – violin (track 6) Peter Zizzo – arrangement, engineering, instrument programming, production (tracks 8, 11); backing vocals (track 8)

Turn It Up Louder^[34]

Pixie Lott – vocals (all tracks); backing vocals (tracks 14, 18, 19) Victoria Akintola – backing vocals (track 19) Fred Ball – vocal production (track 22) Chris Barrett – additional engineering (track 21) Tom Bird – creative director Mark Bishop – engineering (track 13) David Boyd – engineering, mixing assistant (track 15) Chris Braide – production (track 20) Teemu Brunila – piano (track 22) Ian Burdge – cello (track 14) Paul Canning – backing vocals (track 22) Sirach "Angel" Charles – backing vocals (track 19) Dan Chase – keyboards, programming (track 21) Michael Daley – mixing assistant (track 15) Tim Debney – mastering (track 20) Deekay – arrangement, mixing, production (track 17) William Derella – management Jason Derulo – backing vocals (track 19) Sandrine Dulermo – photography Toby Gad – arrangement, engineering, instruments, production (track 18) Matt le Gallez – design assistant Angela N. Golightly – production coordinator (track 15) Jon Green – piano, tack piano, glockenspiel (track 14) Zach Hancock – extra vocal production (track 19) Dabling Harward – engineering (track 15) Marli Harwood – backing vocals (track 22) Mads Hauge – arrangement, backing vocals, guitar, production, programming (track 14) Sally Herbert – arrangement (track 14) Andrew Hey – engineering, guitar (track 15) Lars Jensen – additional percussion (track 17) Josh – all instruments (track 17) Charles Judge – keyboards (track 21)

Joe Kentish – A&R Rob Knox – drum programming (track 15) Michael Labica – photography Martin Larsson – additional keys (track 17) Harvey Mason, Jr. – music, production (track 15) Tim McEwan – all instruments (track 17) Tom Meadows – drums (track 14) Eve Nelson – keyboards (track 21) Everton Nelson – violin leader (track 14) Obi – all instruments (track 17) Robert Orton – mixing (track 16) Mark Pusey – drums (tracks 18, 22) RedOne – all instruments, engineering, instrument programming, production, vocal arrangement, vocal editing (track 16) James F. Reynolds – mixing, production (track 19); additional production, mixing (track 20) Jay Reynolds – additional production (track 18); production (track 22); mixing, programming (tracks 18, 22) Jeff Rothschild – engineering, mixing, programming (track 21) Dave Russell – mixing (track 15) Johnny Severin – electric guitar, engineering, vocal editing (track 16) John Shanks – bass, guitar, production (track 21) Al Shux – guitar (track 13) David Sonenberg – management Shari Sutcliffe – contracted production coordinator (track 21) Phil Thornalley – glockenspiel, production, programming (track 14) Fabien Waltmann – programming (track 22) Oliver Weeks – keyboards (track 18) Paul West – design Bruce White – viola (track 14) Warren Zielinski – violin (track 14)

Charts

Weekly charts Chart (2009) Peak position Australian Hitseekers Albums Chart[28] 8 Austrian Albums Chart[35] 70 Belgian Albums Chart (Flanders)[26] 99 Belgian Albums Chart (Wallonia)[36] 70 Danish Albums Chart[37] 16 Dutch Albums Chart[38] 92 European Top 100 Albums[27] 24 French Albums Chart[39] 60 German Albums Chart[40] 81 Irish Albums Chart[25] 18 New Zealand Albums Chart[41] 30 Scottish Albums Chart[42] 7 Swiss Albums Chart[43] 49 UK Albums Chart[44] 6

Year-end charts Chart (2010) Position European Top 100 Albums[45] 50 UK Albums Chart[24] 18

Release history

Region	Date	Edition	Label
Ireland[46]	11 September 2009	Standard	Mercury Records
Netherlands[47]			Universal Music
Poland[48]
Denmark[49]	14 September 2009
Portugal[50]
United Kingdom[51]			Mercury Records
Italy[52]	18 September 2009		Universal Music
Brazil[53]	23 September 2009
Belgium[54]	25 September 2009
Australia[55]	2 October 2009
Spain[56]	6 October 2009
France[57]	26 October 2009
Germany[58]	30 October 2009
United Kingdom[30]	21 December 2009	iTunes deluxe edition	Mercury Records
France[59]	18 October 2010	Turn It Up Louder	Universal Music
United Kingdom[2]			Mercury Records
Germany[60]	7 December 2010		Universal Music
Italy[61]	6 January 2011

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