Ultra Music Festival
Ultra Music Festival | |
---|---|
Status | Active |
Genre | Electronic music Festival |
Location(s) |
Miami, Florida, U.S. (main location) Ibiza, Spain Buenos Aires, Argentina São Paulo, Brazil, Lima, Perú, Santiago, Chile Seoul, South Korea Split/Hvar, Croatia Johannesburg/Cape Town, South Africa Bogotá, Colombia, Tokyo, Japan Minsk, Belarus, Bangkok,Thailand, Singapore, Singapore |
Years active |
1999–present (Miami) 2007–present (Ibiza) 2008–present (São Paulo) 2012–present (Buenos Aires) 2012–present (Seoul) 2013–present (Santiago) 2013–present (Split/Hvar) 2014–present (Johannesburg/Cape Town) 2014–present (Bogotá) 2014–present (Tokyo) 2015–present (Lima) |
Inaugurated | March 13, 1999[1] |
Founder |
Russell Faibisch Alex Omes |
Attendance | see here |
Organised by | Ultra Enterprises, Inc. |
Website | |
ultramusicfestival |
Ultra Music Festival (UMF) is an annual outdoor electronic music festival that occurs in March in the city of Miami, Florida, United States. The festival, which was founded in 1999 by Russell Faibisch and Alex Omes, is named after the 1997 Depeche Mode album, Ultra.[1] Ultra Music Festival coincides with the annual Winter Music Conference, which is also held in Miami.
Ultra is held in Downtown Miami in Bayfront Park. It was a one-day festival from 1999 to 2006, a two-day festival from 2007 to 2010, and was a three-day festival in 2011 and 2012. In 2012, a record 155,000 people attended the festival.[2] In 2013, for the first time in festival history, UMF took place across two consecutive weekends. In 2014, the festival returned to a one-weekend format, taking place on Friday, March 28 through Sunday March 30. Presale Tickets went on sale online May 21, 2013 selling out in a matter of seconds; standard priced tickets sold out on the last day before the event.
Other Ultra festivals are held in Ibiza, Spain; Buenos Aires, Argentina; São Paulo, Brazil; Santiago, Chile; Seoul, South Korea; Cape Town and Johannesburg, South Africa; Split and Hvar, Croatia; Bangkok, Thailand and Tokyo, Japan. In December, 2013 Ultra Worldwide announced to first edition of the festival in Bogotá, Colombia to be held on February 20 & 21 2014. Most recently Ultra announced Road to Ultra Thailand and will be Held at Bitec Bangna convention center on September 26, 2014.
Although they share names, UMF was not directly tied to Ultra Records, an electronic music record label. However, the two entities did announce a "global alliance" in August 2012, which would allow them to collaborate on marketing and cross-promotion.[3]
History
The Beach
Ultra Music Festival was founded and produced in 1999 by business partners Russell Faibisch and Alex Omes.[1] Faibisch, who had attended Depeche Mode's Devotional Tour at the Miami Arena in 1993, named the music festival in honor of Depeche Mode's 1997 album, Ultra.[1] The first festival was held as a one-day event on March 13, 1999, coinciding with the end of the Winter Music Conference.[1] Inaugural artists at the 1999 fest included Paul van Dyk, Rabbit in the Moon, Josh Wink, and DJ Baby Anne.[1] The first Ultra Music Festival, which was held in Collins Park in Miami Beach's South Beach, proved popular, with an estimated ten thousand concertgoers in attendance.[1] However, Faibisch and Omes still saw a financial loss of between $10,000 to $20,000 during the festival's inaugural year.[1]
In March 2000, the festival returned to South Beach's Collins Park as a one-day event and partnering with Coolworld Entertainment; the festival was met with even more success and was renewed immediately for a third year.
Growth
Because of the massive rise in attendance between 1999 and 2000, festival organizers decided to relocate to Bayfront Park in Downtown Miami for the third annual event. UMF continued to bring the biggest names in electronic dance music to Miami with performances by Robin Fox Tiësto, EC Twins, Paul van Dyk, Paul Oakenfold, Sander Kleinenberg, Photek, Josh Wink, P.A.W.N. LASERS, DJ Craze, and Rabbit in the Moon from 2001 to 2005. With the record-breaking attendance of the seventh annual UMF in 2005, the festival was again relocated to a smaller (by area) venue, Bicentennial Park, for 2006. In 2007, with Winter Music Conference in full swing, Ultra Music Festival held its first two-day event at Bicentennial Park with a record breaking 50,000+ concert goers in attendance.[4] Ultra Music Festival celebrated its 10th anniversary March 28–29, 2008 with performances by Tiësto, Underworld, Justice, Paul van Dyk, Carl Cox, Armin van Buuren, MSTRKRFT, deadmau5, Annie Mac, Eric Prydz, Ferry Corsten, Calvin Harris, Moby, The Crystal Method, Boys Noize, Benny Benassi, Armand van Helden, Duck Sauce, David Guetta, Jes, Enur, Pete Tong, Jackal & Hyde, Dj MYREN from Iran and Rabbit in the Moon.
With estimated attendance over 70,000, the festival set a new City of Miami record for number of tickets sold at a single event. The 11th annual UMF occurred March 27–28, 2009; the lineup including more crossover acts and live bands like The Black Eyed Peas, The Prodigy, The Ting Tings, Santigold, Crystal Castles, The Whip, and Perry Farrell. The 12th annual UMF took place March 26–27, 2010, with headlining performances again by Tiësto and deadmau5, as well as performances by David Guetta, Orbital, Little Boots, Sasha & Digweed, Above & Beyond, and The Bloody Beetroots. Each stage was accompanied with visual arts provided by VJs Vello Virkhaus, Psyberpixie, and Cozer. The festival sold out for the first time with over 100,000 attendees, where it was announced that the 13th annual event would take place over the course of three days in March 2011.
2012
Ultra Music Festival 2012 was held from March 23–25. Due to the construction of the Miami Art Museum and Miami Science Museum at Bicentennial Park, the event was once again held at Bayfront Park for the first time since 2005.[5]
Early bird pre-sale tickets for Ultra Music Festival 2012 sold out within 20 minutes (seconds according to the Ultra Music Festival Facebook Page). Shortly after, pre-sale tickets increased from $149 to $229. This is also the second year that tickets for individual days did not become available for sale. A special appearance by Madonna the day after the international release of her twelfth studio album MDNA was held at the second day of the festival. Thereafter tickets for the 14th anniversary of the Festival quickly rose from $229 to $299 just one week after going on sale.
In January, tickets for three-day general admission sold out.[6]
2013
In honor of its fifteenth anniversary, the 2013 edition of the festival was held over two weekends, March 15-17, and March 22-24. Both of these weekends coincided with the beginning and end of Miami Music Week and the Winter Music Conference. Phase one of the festival lineup was officially revealed in January 2013, confirming appearances by David Guetta, deadmau5, and Tiësto on both weekends, along with Swedish House Mafia, who used the finale of the festival on Weekend 2 to serve as the finale of their farewell tour "One Last Tour".[7][8]
On January 7, 2013, after organizers requested additional road closures for the event, Miami Commissioner Marc Sarnoff introduced a resolution calling for disapproval of the second weekend, believing that allowing the event to be held across two weekends would be "disruptive to the local business community and area residents due to noise, nuisance behavior of festival goers, and grid lock traffic," also alleging that "about 70 to 80 percent of these kids are on some sort of mind-altering drug."[9][10] The city council voted in favor of continuing with the second weekend on January 10, 2013, charging the organizers $500,000 for police and fire services.[11]
2014
For 2014, the festival returned to a single weekend, March 28 through the 30th. Phase one of the festival lineup was unveiled in December 2013, confirming headline appearances by major acts such as Armin van Buuren, Afrojack, Carl Cox, David Guetta, Hardwell, Fedde Le Grand, Krewella, Martin Garrix, New World Punx (Markus Schulz and Ferry Corsten), Nicky Romero, Tiësto, and Zedd.[12] After being diagnosed with a blocked gallbladder and going back to Sweden for surgery, Avicii was replaced by Deadmau5 as the final act on the main stage for Saturday.[13]
Notable performances during the festival included the premiere of Eric Prydz's new live show "Holo",[14] the debut of Diplo and Skrillex's new side project Jack Ü,[15] Above & Beyond's set being interrupted by a rainstorm, requiring them and their equipment to be moved backstage and facing away from the audience,[16] and Deadmau5 "trolling" the audience during his set with a remix of Martin Garrix's "Animals" set to the children's song "Old McDonald Had a Farm".[17][18]
On the opening Friday, a security guard was diagnosed with a brain hemorrhage and left in "extremely critical" condition after being trampled by a crowd of people attempting to gate crash the festival by breaking down a chain-link fence. Miami mayor Tomás Pedro Regalado condemned the organizers of Ultra for being "irresponsible" by failing to increase the amount of fencing and police presence in the affected area, as requested by inspectors.
2015
Despite uncertainties over whether the festival would still be held in Miami after the trampling incident, organizers announced that the 2015 edition would be held from March 27 to 29, 2015. Organizers also announced plans for a comprehensive review of the festival's security arrangements with the involvement of the Miami Police Department, which assessed how security could be improved to "prevent a criminal incident of this nature from happening again." It was also emphasized that the 2014 festival had stronger security measures than in past years, with a larger police and undercover presence, and collaboration with the Bayfront Park Management Trust and the city's Department of Risk Management.[19][20]
In a meeting on April 24, 2014, Miami commissioners voted 4 to 1 against banning the festival, allowing Ultra to remain in downtown Miami for 2015. Marc Sarnoff, the lone commissioner to vote in favor of banning Ultra, presented footage of lewd behavior by attendees at previous editions, and contended that the event affected the quality of life for downtown residents because they were being harassed by visitors. The remaining commissioners supported the festival's presence because of the exposure and positive economic effects it brings to Miami, and Keon Hardemon disputed the argument that it affected downtown residents, as they, in his opinion, chose to live downtown so they could be a part of such special events. However, the approval was made on the condition that organizers introduce facilities and policies for addressing security, drug usage and lewd behavior by attendees.[21][22] On September 2, 2014, it was announced that as of 2015, Ultra would no longer admit minors; security head Raymond Martinez explained that the decision was made primarily to improve the overall safety and experience of attendees.[23] On January 12, 2015, Ultra co-founder Alex Omes, who had left the organization in 2010, was found dead at the age of 43. No cause of death was released.[24]
The 2015 edition was closed by dubstep producer Skrillex, later joined by Diplo as Jack Ü. The final segment of the set featured live appearances by multiple guest vocalists, including CL ("Dirty Vibe", "MTBD"), Kiesza ("Take Ü There"), Sean Combs (who joined CL with a rendition of "It's All About the Benjamins"), and Justin Bieber for their new single "Where Are Ü Now".[25] Video game streaming website Twitch took over as the host of the festival's official webcast.[26] A new area known as "Resistance" was also introduced for 2015, which focused upon lesser-known "underground" electronic musicians and featured a 360-degree stage installation known as "Afterburner", designed by the British collective Arcadia Spectacular.[27]
2016
The 2016 edition of Ultra Miami occurred on March 18, 19, and 20. Phase 1 of the 2016 lineup was announced on December 16, 2015; among others, it was revealed that the festival would feature the reunions of Rabbit in the Moon and Pendulum, along with other headliners such as Eric Prydz and The Prodigy.[28] Phase 2 of the lineup was announced on February 17, 2016, including Afrojack, Armin van Buuren, Avicii, Carl Cox, Dash Berlin, David Guetta, deadmau5, Hardwell, Kaskade, Martin Garrix, DJ Snake, Steve Angello, Tiësto, Zedd, and others.[29] General Admission tickets for 2016 officially sold out on January 21st, 2016.[30] The Resistance stage also returned, featuring Arcadia Spectacular's "The Spider" stage.[31]
As band member Maxim was unable to attend due to medical issues, The Prodigy cancelled their Saturday night performance. Deadmau5 took their place, giving him a second performance alongside his previously scheduled Sunday appearance as part of the A State of Trance stage.[29][32][33] Knife Party and Pendulum closed the festival on the final day with a guest appearance by Tom Morello, and an additional appearance by deadmau5 where they played his song "Ghosts 'n' Stuff".[34]
Ultra 2016 has had the lowest number of arrests since 2012, at only 67 (29 felony arrests and 38 misdemeanors). There were less than 70 medical incidents reported, from cut fingers to severe medical issues.[35] Among the few who were taken to hospitals during the festival, Adam Levine, a 21-year-old student at the University of Miami, died at a nearby hospital after being transported from Ultra on Friday night. No cause of death has been released.[36]
2017
Immediately upon the conclusion of the 2016 edition, it was announced that the next Ultra Miami would be held on March 24, 25, and 26 of 2017.[37]
International events
International spin-off events of Ultra have been held in various countries.
Ultra Chile
Ultra Chile was first held in 2013 in Santiago, Chile.[38]
Ultra Europe
Ultra Europe was first held in 2013; hosted by Stadion Poljud in Split, Croatia, it was the first major, commercial electronic music festival ever held in Croatia.[39][40]
Ultra South Africa
Ultra South Africa was first held in February 2014 as consecutive one-day events in Cape Town and Johannesburg; the events saw a combined total of over 40,000 attendees. Ultra South Africa returned for 2015, with both cities' festivities expanded into two-day events. The 2016 editions of Ultra South Africa were held from February 26-28, 2016, with Johannesburg's event held on the 26th and 27th, and Cape Town on the 27th and 28th. Skrillex and Zedd served as headliners, while the Resistance stage was also introduced.[41][42][43]
Ultra Japan
Ultra Japan was first held in 2014; it is produced by Avex Live Creative.[44][45]
The 2015 edition was held in July 2015 and closed by Skrillex; his performance featured a guest appearance by Japanese rock band Babymetal.[46]
Ultra Brazil
The first UMF Brazil was held in Sao Paulo in November 2010.[47] On December 8, 2015, Ultra Worldwide announced that it would hold a new event in Rio de Janeiro, Brazil in October 2016.[48][49]
Ultra Korea
Ultra Korea was first held in 2012 in Seoul at Olympic Park. It has ever since been held in the same location annually.
Attendance
Year | Attendance | Location |
---|---|---|
1999 - 2000 | N/A | South Beach, Miami Beach |
2001 - 2004 | N/A | Bayfront Park, Downtown Miami[50] |
2005 | 45,000 | |
2006 | 30,385 | Museum Park, Downtown Miami[51][52][53] |
2007 | 50,000[4] | |
2008 | 70,000 | |
2009 | 100,000[52] | |
2010 | 100,000[54] | |
2011 | 150,000 | |
2012 | 165,000[55] | Bayfront Park, Downtown Miami[56][57] |
2013 | 330,000[58] | |
2014 | 165,000[59] | |
2015 | 165,000 | |
2016 | 170,000[35] |
Attendance figures depict total attendance over the length of the festival.
Transportation and hotels
Ultra attracts visitors from throughout the world. Most visitors stay at hotels within the Downtown Miami or Brickell neighborhoods. This is by far the most convenient option for attending Ultra. Other popular neighborhoods include: the Omni and Edgewater, which are both within walking distance of Ultra. Some visitors get hotel accommodations in South Beach. However, reaching South Beach from Ultra in Downtown Miami can be problematic due to traffic, congestion and expensive transportation options, making it a less popular option. Metrobus routes S, C and 120 connect Ultra directly to South Beach.[60]
Visitors to Ultra are encouraged not to drive to the festival as parking is scarce and very expensive. Instead, most visitors take the Miami Metrorail or Metrobus. The nearest Metrorail station is Government Center. Additionally, the free Metromover provides transportation throughout Downtown Miami and Brickell. Train and bus service is extended until 1 AM during Ultra.[61]
See also
References
- 1 2 3 4 5 6 7 8 Duran, Jose D. (2013-03-14). "How Russell Faibisch Built Ultra Music Festival -- and Whom He's Battled Along the Way". Miami New Times. Retrieved 2015-01-31.
- ↑ "Ultra Music Festival". Retrieved 9 March 2013.
- ↑ "Exclusive: Ultra Music, Ultra Music Festival Announce 'Global Alliance'". Billboard.biz. Retrieved 27 January 2014.
- 1 2 "Miami's Ultra Music Festival 2008". JazzHostels.com. 26 December 2007. Retrieved 22 January 2015.
- ↑ Candido, Sergio N. (2011-12-05). "Ultra Music Festival back to Bayfront Park in downtown Miami". miamiherald.com. Retrieved 2012-10-13.
- ↑ Duran, Jose D. (2012-01-10). "Ultra Music Festival 2012 Sold Out With 73 Days Until Start". miaminewtimes.com. Retrieved 2012-10-13.
- ↑ "Ultra Music Festival Lineup: David Guetta, Tiesto, Avicii to Rock Miami". Billboard.com. Retrieved 9 January 2013.
- ↑ "Ultra Music Festival 2013 Live Stream: Weekend 1". Youredm.com. Retrieved 19 June 2013.
- ↑ "Ultra Music Festival 2013: City of Miami to Vote on Resolution "Disapproving" of Second Festival Weekend". Crossfade. Miami New Times. Retrieved 9 January 2013.
- ↑ "Ultra Music Festival 2013: Commissioner Wants To Kill Second Weekend Because Attendees Are On "Mind-Altering Drugs"". Crossfade. Miami New Times. Retrieved 9 January 2013.
- ↑ "Ultra Music Festival wins approval to hold second weekend in 2013". inthemix.com.au. Retrieved 10 January 2013.
- ↑ "Ultra Music Festival Announces Phase One of 2014 Lineup: David Guetta, Diplo and More". Billboard. Retrieved 24 March 2014.
- ↑ "Avicii Hospitalized with Blocked Gall Bladder, Cancels Ultra Music Festival Show". People. Retrieved 30 March 2014.
- ↑ "Eric Prydz's HOLO Brings Largest Hologram Ever to This Year's Ultra Music Festival". The Creators Project. Vice. Retrieved 7 April 2014.
- ↑ "Diplo, Skrillex Unite as Jack U at Ultra Music Festival". Rolling Stone. Retrieved 7 April 2014.
- ↑ ""One of the more unusual gigs we’ve ever played": Above & Beyond upload Ultra set". inthemix.com.au. Retrieved 7 April 2014.
- ↑ "Deadmau5 trolls Martin Garrix live at Ultra". DJMag. Retrieved 31 March 2014.
- ↑ "Deadmau5 Trolls Martin Garrix on Twitter, Plays ‘Animals’ Remixed with ‘Old MacDonald’ at UMF". PopCrush. Townsquare Media. Retrieved 31 March 2014.
- ↑ "Ultra Music Festival announces 2015 dates, issues". Mixmag. Retrieved 7 April 2014.
- ↑ "Ultra Music Announces Review After Festival Security Draws Criticism". Billboard.com. Retrieved 7 April 2014.
- ↑ "Ultra Fest to Stay in Miami, City Commission Decides". Rolling Stone. Retrieved 25 April 2014.
- ↑ "Miami Commission: Ultra stays in downtown Miami". Miami Herald. Retrieved 25 April 2014.
- ↑ "Ultra Music Festival bans minors". Miami Herald. Retrieved 8 September 2014.
- ↑ Cohen, Howard (January 13, 2015). "Ultra co-founder, Miami nightlife fixture Alex Omes dies at 43". Miami Herald. Retrieved January 19, 2015.
- ↑ "Watch Justin Bieber, Diplo & Diddy Join Skrillex During Ultra Headlining Set". Billboard. Retrieved 3 April 2015.
- ↑ "The Ultra Music Festival will be broadcast live on Twitch". The Verge. Retrieved 25 March 2015.
- ↑ "Ultra 2015's Resistance Stage Is the Festival's Best-Kept Secret". Miami New Times. Retrieved 25 March 2016.
- ↑ "Ultra Music Festival 2016 Phase One Lineup: Eric Prydz, Caribou, Duke Dumont, AlunaGeorge, and More". Miami New Times. Retrieved 27 December 2015.
- 1 2 "Ultra Music Festival Reveals Phase 2 Lineup, deadmau5 to Play ASOT Stage". Billboard. Retrieved 2016-03-01.
- ↑ Lombardo, Scott. "Ultra Music Festival 2016 GA Tickets Are Sold Out - EDMTunes". EDMTunes. Retrieved 2016-03-01.
- ↑ "Ultra Miami 2016, Day One: A Giant Metal Spider Stole Our Hearts". Miami New Times. Retrieved 25 March 2016.
- ↑ "Deadmau5 Will Cover for the Prodigy at Ultra 2016". Miami New Times. Retrieved 25 March 2016.
- ↑ "Deadmau5 to Fill In For The Prodigy After the Group's Cancellation of Their Ultra Music Festival Set". Thump. Vice Media. Retrieved 25 March 2016.
- ↑ "Ultra 2016: Pendulum, Knife Party Bring Out Tom Morello, deadmau5 During Set". Music Times. Retrieved 2016-03-21.
- 1 2 "Fewer arrests this year at Ultra". miamiherald. Retrieved 2016-03-22.
- ↑ "Police investigating death of UM student who attended Ultra Music Festival". miamiherald. Retrieved 2016-03-22.
- ↑ "Ultra Music Festival Miami Announces 2017 Dates". Miami New Times. Retrieved 25 March 2016.
- ↑ "Ultra Chile 2013: Dance Music Festival Releases Teaser for South American Lineup". Vibe. Retrieved 25 March 2016.
- ↑ "Oko 35.000 partijanera u Splitu plesalo na Ultra Europe festivalu". Večernji list (in Croatian). 2013-07-13. Retrieved 2013-07-14.
- ↑ "Croatia's EDM Festival, Ultra Europe, Was Completely Nuts". Thump. Vice Media. Retrieved 25 March 2016.
- ↑ "Skrillex & Zedd to Headline Ultra South Africa 2016". Billboard. Retrieved 25 March 2016.
- ↑ "Ultra South Africa becomes Africa’s biggest electronic music festival.". The Event. Retrieved 25 March 2016.
- ↑ "Ultra South Africa 2015 Lineup: Hardwell, Armin van Buuren, Axwell ^ Ingrosso & More". Billboard. Retrieved 25 March 2016.
- ↑ "Ultra Announces Festivals in Japan and South Africa for 2014". Complex. Retrieved 25 March 2016.
- ↑ "Ultra Japan 2015". Japan Today. Retrieved 25 March 2016.
- ↑ "Watch Skrillex Perform 'Gimme Chocolate!!' with J-Pop Trio Babymetal at Ultra Japan". Billboard. Retrieved 2016-04-03.
- ↑ "Veja o line-up completo do UMF Brasil". Rolling Stone Brazil. Universo Online. Retrieved 25 March 2016.
- ↑ "Ultra Worldwide Will Come to Brazil in October 2016". Billboard. Retrieved 25 March 2016.
- ↑ "Ultra Expands to Its 19th Country, Brazil". Miami New Times. Retrieved 25 March 2016.
- ↑ Carey, Jean (2005-03-17). "Behind the Curtain - Page 1 - Music - Miami". Miami New Times. Retrieved 2012-10-13.
- ↑ "The Cure, Tiesto Set For Miami's Ultra Festival". Billboard. Retrieved 2012-10-13.
- 1 2 "ULTRA MUSIC FESTIVAL 12 Sells Out Two Days With Record Breaking Numbers With Over 100,000 in Attendance". prnewswire.com. 2010-03-30. Retrieved 2012-10-13.
- ↑ Weiner, Farryn (2011-04-01). "Miami's Ultra Music Festivalreveals 'Phase 1' of itsbiggest line-up yet". huffingtonpost.com. Retrieved 2012-10-13.
- ↑ Sisario, Ben (2010-04-10). "At Coachella, Strong Start to Season of Festivals". nytimes.com. Retrieved 2012-10-13.
- ↑ "LTRA MUSIC FESITVAL MAKES HISTORY AS THE FIRST GLOBAL MAJOR EDM FESTIVAL TO EXPAND TO TWO WEEKENDS MARCH 15, 16 & 17 AND MARCH 22, 23 & 24, 2013". ultramusicfestival. Retrieved 2012-11-16.
- ↑ "Ultra Music Festival 2012: Photos From Bayfront Park (PHOTOS)". huffingtonpost.com. 2012-03-26. Retrieved 2012-10-13.
- ↑ "Scenes from Ultra Music Festival". miamiherald.com. 2013-03-15. Retrieved 2013-03-15.
- ↑ Heitner, Darren. "Ultra Music Festival: Smashing Records And Global Expansion". Forbes. Retrieved 2013-04-13.
- ↑ "Miami officials seek to end annual Ultra music fest, cite 'chaos'". Reuters. 31 March 2014. Retrieved 2014-12-10.
- ↑ "Miami- Dade county Transit System" (PDF). miamidade.gov. Miami-Dade County. Retrieved 26 March 2014.
- ↑ MDT - Miami-Dade Transit (via noodls) / Transit Service Extended For Ultra Music Festival 2013
External links
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Coordinates: 25°47′05″N 80°11′13″W / 25.784773°N 80.186934°W