Oobi (TV series)

Oobi
Genre Children's television series
Created by Josh Selig
Directed by
Starring Tim Lagasse
Stephanie D'Abruzzo
Noel MacNeal
Tyler Bunch
Opening theme "Oobi" performed by John Montagna[2]
Composer(s) Peter Rundquist[3]
Country of origin United States
Original language(s) English
Production
Executive producer(s) Josh Selig
Matt Welton[4]
Tom Brown[5][6][7]
Editor(s) John Tierney
Ken Reynolds[8]
Cinematography Randy Drummond[9]
Running time 2 minutes (shorts)
22 minutes (full-length)
Production company(s) Little Airplane Productions
Distributor Viacom Media Networks
Release
Picture format
Audio format Mono
Stereo
Original release August 2000[10][11] – June 2007

Oobi is an American children's television series created by Josh Selig of Little Airplane Productions.[12] It began as a series of shorts produced for the Noggin network in 2000.[13] Full-length episodes of the show began airing on April 7, 2003.[14]

The series follows four characters, represented by bare hand puppets, on their everyday adventures. Its concept is based on a technique used by puppeteers learning to lip-sync, in which they use their hands and a pair of ping pong balls in place of a puppet.[15] The characters' designs include plastic eyes and accessories, such as hats and hairpieces. The puppeteers' thumbs are used to represent mouth movement, and the fingers flutter and clench to indicate emotions. The puppets have been compared to those of ventriloquist Señor Wences[16] and referred to as "furless Muppets" by Noggin manager Tom Ascheim.[17]

Premise

The series takes place in a neighborhood inhabited by hand puppets with human qualities, and is shown from the perspective of Oobi, a four-year-old.[18] The puppets frequently communicate with the audience and encourage participatory viewing. The characters' dialogue is made up of basic vocabulary and they speak in simple sentences.[19] The show is intended to help preschool-aged viewers build skills such as mathematics, early literacy, and logical thinking.[20]

Characters

The series' characters are bare hand puppets.

Main characters

Recurring characters

Production

Josh Selig was inspired to create the show after watching puppeteers perform with their bare hands in Warsaw, Poland.[25] He noted the amount of expression conveyed by the more skilled actors' hands.[15] He pitched the show to Noggin under the working title Pipo,[26] but it was later renamed Oobi to mirror the characters' eyes with two O's. Viacom registered the Oobi title as a trademark on July 5, 2000.[27] Elements of the series were intentionally made simple and old-fashioned, so that young children could easily understand the storylines and relate to the characters.[28] In an interview with Gothamist, Selig stated, "Simple is good. Everything about Oobi is stripped down to the bare essentials: the writing, the puppets, the educational goals. What is left—when it all works—are clear stories and emotional performances unencumbered by lots of fur or feathers."[29] He expanded upon this idea in an article for The New York Times, in which he noted that "in the same way the puppets are very bare, the way they speak is quite distilled ... we've found it's really attractive to young kids. They like the clarity and simplicity."[17] The show was also specifically created to encourage preschool-aged viewers to use their imaginations and play with their own Oobi puppets.[30]

Principal photography took place at Kaufman Astoria Studios in New York. The show was Little Airplane's first televised production, and the company's first years in business were spent creating Oobi shorts.[31] After the original interstitials aired, Noggin ordered thirteen half-hour episodes of Oobi. These finished production in February 2003[19] and were first announced by the network in March of the same year.[14] Nickelodeon ordered a second set of half-hour episodes shortly after the first;[32] those were filmed from January to February 2004.[33]

Tim Lagasse, Stephanie D'Abruzzo, Tyler Bunch, and Noel MacNeal on the set of Oobi.

Appealing to a diverse audience was a key factor in the show's writing. The character of Frieda the foot was introduced specifically to highlight acceptance among children.[34] Positive critical reception for the racially diverse cast of characters led to several episodes centered on the topic of tolerance.[35]

Sacred Noise, a music production company in New York, provided the show's background music.[3] New York-based composers wrote original songs sung by the characters in select episodes. Christopher North Renquist, who had been a songwriter for Disney Channel prior to working on the show, wrote the majority of the music.[36] Jeffrey Lesser, who continued to work at Little Airplane as the music producer of Wonder Pets!, was asked to write the "Oobi and Grampu" song for the "Fishing!" episode.[37] Mike Barrett, who worked as the sound editor on the Wonder Pets! pilot, was the series' sound mixer.[38]

Much of the show's crew had worked for Sesame Workshop before working on Oobi. The series was created during a three-year period in which Noggin was a joint venture between Viacom and the Workshop.[39] The four principal puppeteers were offered their parts because of their previous experience as performers on Sesame Street and other Jim Henson productions.[15] Kevin Clash, best known for being the original performer of Elmo in many Muppet projects, guest-starred as Randy in the "Babysitter!" episode.[36] Ken Reynolds and John Tierney, editors on Sesame Street, were hired to edit the show.[8] Both Josh Selig and the show's educational consultant, Natascha Crandall, worked on the Palestinian and Arabic adaptations of Sesame Street.[40] Lisa Simon, who won 20 Daytime Emmys for her work as a director of Sesame Street, acted as the supervising producer.[41]

Release

Oobi is the most widely distributed Noggin original program, having aired in over 23 countries.[42][43]

In the United States, episodes premiered on Noggin, with reruns occasionally shown on Nickelodeon during the Nick Jr. block.[14] The show was also available through Nickelodeon's on-demand service from 2004 until 2009.[44][45] In 2005, Oobi episodes were released to Nick Jr. Video, a section of the TurboNick broadband video service.[46] Later that year, the show was aired as part of "Cox Family Fun Night," a weekly event featuring content from Nickelodeon that was broadcast every Sunday on Cox systems' local origination channels.[47] Select General Motors vehicles sold throughout 2005 included entertainment systems preloaded with Nickelodeon content, including episodes of Oobi and fellow Noggin program 64 Zoo Lane.[48][49] Oobi reruns were aired on the Nick Jr. channel from 2009 to 2013.[50] On May 6, 2015, twenty-six episodes of the series were made available as part of the Noggin mobile application.[51][52]

An Icelandic-dubbed version of Oobi aired on Stöð 2 from 2005 to 2006.[53][54] A French dub aired in France and Wallonia on Nickelodeon Junior from 2007 until 2010.[55][56] The show was included as part of the channel's Fête de la Musique event in June 2010.[57] A Polish dub premiered on Nickelodeon Poland on July 19, 2009.[58][59] An Arabic dub had aired on Nickelodeon Arabia from 2009 until the channel's closure.[60] The English version aired on TVOKids in Canada from 2003 until 2005.[61][62] It was included as part of ABC Kids' lineup in 2005.[63][64] It is currently broadcast on Nickelodeon Pakistan, with Urdu subtitles.[65][66]

Episodes

Twenty-six[67] full-length episodes (each consisting of two segments) and forty-nine shorts aired during the series' run.[68]

Shorts

Full-length episodes

Reception

Ratings

Oobi was instrumental in growing the Noggin network's viewership. From 2003 to 2004, full-length episodes of the show (along with premieres of Miffy and Friends and Connie the Cow) were responsible for increasing Noggin's average daily viewers to 93,000 children in its key demographic of infants and toddlers (a 55 percent increase over its ratings the year before).[69] The average number of viewers aged 2–5 watching Oobi increased by 43 percent during the same time period.[69] The steady increase in ratings received coverage from Multichannel News author Mike Reynolds, who attributed Noggin's popularity to its "breakout original series Oobi."[70] Its growing audience led Noggin to order a second set of full-length episodes.[71] The premiere of the "Uma Preschool!" episode on September 6, 2004, posted a 2.35 Nielsen rating among the preschool age group, becoming the highest-rated premiere of a Noggin original series to that date.[25]

Critical reception

"The strangest [Noggin] show, hands down (pun intended), is Oobi, whose surprisingly appealing puppet characters are bare human hands with goggle-eyes, accessories and homey little indoor and outdoor sets."

— Lynne Heffley, The Los Angeles Times[72]

The puppeteers' performances and the show's approach to teaching fundamental life skills have been praised by critics. Common Sense Media reviewer Andrea Graham gave the show a five-star review, writing that "when it comes to preschool programming, Oobi really breaks the mold, succeeding in its simplicity."[73] Reviewers at the Coalition for Quality Children's Media web site wrote positively of Oobi, complimenting its concept and calling it "thoroughly enjoyable" and "extremely well received."[74] Diana Dawson of the Herald-Journal found the show's old-fashioned look appealing, stating that "in a world that too often forgets the innocent joy of playing kick-the-can and catching fireflies, there's something incredibly endearing about the bare-handed puppetry."[75] DVD Talk's Holly Ordway was unimpressed with the series' simplicity, but admitted in her review that it was "a clever way to encourage kids to be imaginative."[76] Evan Levine of The Star Democrat stated in his review that "it is certainly fun for preschoolers to be able to make their own Oobis, and they’ll no doubt relate to some of the issues discussed … parents, however, may find that the show wears thin quickly and feels a little forced."[77] Ryan Ball of Animation Magazine described the show as "an offbeat new entry" to Noggin's lineup, adding that "the fact that all the characters are played by hands just adds to the quirkiness."[78]

Whether or not the characters' simple speech helps build basic language skills has been debated. Los Angeles Times critic Lynne Heffley commended the interactive aspects of the show but mentioned that the simplified dialogue can distract from the educational content. She writes, "the repetition of single words and use of incomplete sentences ... offer a mixed result: at times seeming too babyish, at other times effectively underscoring concepts, ideas and vocabulary."[72] In her Common Sense Media review, Andrea Graham stated that the language "should not be seen as detrimental to a child's speech development – rather, it's a language that young children understand and appreciate."[73] Jaime Egan of Families.com wrote negatively of the dialogue but felt that it did not divert from the educational value. She wrote that "even though the characters do not speak in complete sentences ... the lessons that this show teaches can be invaluable." Amy Sohn of New York magazine expressed her opinion that the language ruined the show as a whole, calling the characters "speech-impaired."[79]

In an interview with The New York Times, Tom Ascheim said that "the show's quirky appeal extended far beyond Noggin's target audience. 'The simplicity is really understandable by my two-year-old, but my ten-year-old really giggles at Oobi ... it has this weird, goofy, crossover appeal.'"[80]

Awards and nominations

In spring 2001, Little Airplane Productions was the recipient of a Parents' Choice Television Gold Award for Oobi.[81] Later in the same year, Oobi won a Kids First Endorsement Award, presented by the Coalition for Quality Children's Media.[82] It was also nominated for the organization's Best Children's Film or Video Awards.[83] The series received a second Parents' Choice Award in 2004.[84] In June 2009, Josh Selig was presented with an Innovation Award from the Academy of Television Arts & Sciences Foundation for his work on the show.[85]

Year Presenter Award Nominee Status Ref.
2001 Parents' Choice Foundation Television Gold Award Little Airplane Productions Won [81]
Coalition for Quality Children's Media Kids First Endorsement Award Won [82]
Best Children's Film or Video Nominated [83]
2004 Parents' Choice Foundation Television Silver Honor Won [84]
2009 Academy of Television Arts & Sciences Foundation Innovation Award Josh Selig (for Oobi) Won [85]

Related media

Appearances in other media

Oobi shorts and episode clips were included in many Nick Jr. DVDs released in 2003 and 2004,[86] beginning with Blue's Clues: Shapes and Colors!, which contained the "Dance!" short.[87] The final video to include a clip from the show was Oswald: On-the-Go Oswald, which included a clip from the "Dance Class!" episode.[88] Several of these videos have been repackaged and sold in DVD packs as recently as 2015.[89]

Oobi has been featured in many television-related magazines. Information about the show was frequently incorporated into Nick Jr. Magazine, whose August 2004 edition included an Oobi-themed craft section.[90] In summer 2004, TV Guide published excerpts from an interview with Stephanie D'Abruzzo about the show.[91] The series is mentioned in the September 2004 issue of Big Apple Parent among Little Airplane's other works.[92] The October 2004 issue of Playthings includes an interview with Josh Selig about his company, along with two photos of Oobi characters.[93][94] Kidscreen regularly included news about the series. In July 2005, it mentioned the show in a description of the Little Airplane Academy.[95] The June 2007 issue included a story about how Little Airplane conceived the Oobi series' title.[26]

The show is mentioned in a variety of books published by television producers, puppeteers, and parents of young children. Neal Pollack mentions the show in his autobiography Alternadad, in which he notes that Oobi "offered the standard share-and-be-creative message ... it also featured a hilarious character called Grampu."[96] It is briefly referenced in Laura Lynn's Ariel's Office, in which the narrator describes her daughter watching Noggin and being "transfixed by Oobi and ... letting me clean up."[97] It is described as a "Noggin show that use[s] Señor Wences-style human hand puppets" in Dade Hayes's novel Anytime Playdate, which investigates the preschool entertainment business and its effect on parenting.[16] Lisa Guernsey mentions that Oobi "promot[es] cognitive growth" in her 2012 book Screen Time, which reports on how electronic media affects children.[98]

Online content

Oobi activities were available on Noggin.com from 2002 to 2009.[99] Kenny Miller of Viacom announced the addition of Oobi to the site in an interview with PR Newswire, describing the show's online webpage as a place "where kids can match shapes with bubbles, colors with snacks, compose music, and draw and dance with Oobi."[100] Many interactive games were created to coincide with the shorts.[101] From 2004 to 2006, printables featuring the characters were also released on the site.[102] The games based on the show were mentioned by Time magazine when it named Noggin.com one of the 50 best sites of 2004,[103] and by the International Academy of Digital Arts and Sciences when the site won a Webby Award in 2005.[104]

The majority of the games received positive reviews. In 2006, the AACE organization listed the "Oobi's Letters" game as an online resource that helped players develop "critical components of children's development."[105] Jean Armour Polly and Heidi Kotansky of Common Sense Media wrote positively of the more informative activities, but noted that some lacked a sufficient amount of educational content. They write, "in Oobi's Bubbles, kids drag a bubble wand next to Oobi's 'mouth' so he can blow bubbles. This just teaches tots to click and drag. Wouldn't it be more fun to do this with real wands and soapy water?"[106]

Promotional events

The 2001 North American Trade Show Tour in Saint Paul, Minnesota, included a replica of the Oobi set.[107] The display was designed by Matthew Allar, a scenographer for Viacom Media Networks.[108] Oobi was also a recurring theme of "Club Noggin", a monthly event taking place at General Growth Property malls across the United States. Episodes of the show were screened at these events.[109]

References

  1. ↑ Lagasse, Tim. "Tim Lagasse Directing Resume". TimLagasse.com. Retrieved 2 January 2016.
  2. ↑ Montagna, John. "John Montagna Credits". JohnMontagna.com. Retrieved 12 March 2016.
  3. 1 2 Rundquist, Peter. "Peter Rundquist Bio". PeterQuist.com. Archived from the original on 15 January 2012. Retrieved 12 March 2016.
  4. ↑ Welton, Matt. "Matt Welton, Executive Producer". Retrieved 12 March 2016.
  5. ↑ "Little Airplane Promotes Brown to VP". License! Global.
  6. ↑ "Little Airplane Names Tom Brown VP, President and Operations". Animation World Network.
  7. ↑ "Tom Brown upped at Little Airplane". Kidscreen.
  8. 1 2 "Ken Reynolds - Expression, Spring 2003" (PDF). Emerson.edu. Retrieved 12 March 2016.
  9. ↑ "Randy Drummond Cinematography". Randy Drummond. Retrieved 21 April 2016.
  10. ↑ D'Abruzzo, Stephanie. "Stephanie D'Abruzzo Resume". StephanieDAbruzzo.com. Retrieved 2 January 2016.
  11. ↑ "Noggin Presents Oobi". Noggin.com. Viacom International, Inc. Archived from the original on 3 April 2002. Retrieved 30 October 2015.
  12. ↑ "About Little Airplane Productions". BBC.co.uk. British Broadcasting Corporation. 27 March 2009.
  13. ↑ Josh, Selig. "Little Airplane - Our Work". Little Airplane Productions.
  14. 1 2 3 "Noggin Introduces Oobi - The Friend Who's Always With You!" (PDF). Viacom.com. 25 March 2003.
  15. 1 2 3 Lagasse, Tim. "Tim Lagasse - Projects: Oobi". TimLagasse.com. Retrieved 12 March 2016.
  16. 1 2 Dade Hayes (6 May 2008). Anytime Playdate: Inside the Preschool Entertainment Boom, or, How Television Became My Baby's Best Friend. Simon and Schuster. pp. 199–. ISBN 978-1-4165-6433-1.
  17. 1 2 "For Young Viewers; Out of the Mouses of Babes". The New York Times. 6 April 2003.
  18. ↑ "About Oobi - Noggin For Parents". Noggin.com. Viacom International, Inc. Archived from the original on March 8, 2009. Retrieved 12 March 2016.
  19. 1 2 Gans, Andrew (26 September 2003). "Diva Talk: A Chat with Avenue Q's Stephanie D'Abruzzo". Playbill.com (Playbill). Archived from the original on 5 October 2011. Retrieved 12 March 2016.
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  103. ↑ "Noggin.com - 50 Best Websites of 2004". Time.com. Time.
  104. ↑ "Noggin website - The Webby Awards". WebbyAwards.com. International Academy of Digital Arts and Sciences.
  105. ↑ Hoffman, J; Crawford, C.; Carlsen, R. (2006). "Online Resources for Young English Language Learners in Regular Classroom Settings". Proceedings of Society for Information Technology & Teacher Education International Conference: 4254–4258.
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  107. ↑ Allar, Matthew. "Oobi Educational Tour". Saint Paul, ME. Retrieved 17 March 2016.
  108. ↑ Allar, Matthew. "Matthew Allar Resume". Retrieved 17 March 2016.
  109. ↑ "Club Noggin comes to Gurnee, Illinois". Daily Herald (Arlington Heights, IL). 29 August 2004. Retrieved 17 March 2016 – via HighBeam. (subscription required (help)).

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