WRUF-FM
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| City | Gainesville, Florida |
|---|---|
| Broadcast area | Gainesville/Ocala area |
| Branding | Country 103.7, The Gator |
| Frequency | 103.7 MHz |
| First air date | 1948 |
| Format | Country |
| Audience share | 5.2, #4 (Fall 2007, R&R[1]) |
| ERP | 100,000 watts |
| HAAT | 234 meters |
| Class | C1 |
| Facility ID | 66575 |
| Transmitter coordinates | 29°42′34.00″N 82°23′40.00″W / 29.7094444°N 82.3944444°W |
| Owner | University of Florida |
| Sister stations | WRUF (AM), WUFT-FM |
| Webcast | Listen Live |
| Website | country1037.com |
WRUF-FM (103.7 FM) is a radio station broadcasting a country music format. Licensed to Gainesville, Florida, USA, the station serves the Gainesville/Ocala area. The station is currently owned by the University of Florida.[2] The station has been on the air since 1948.
Although the station is owned by a public university, the station, like AM sister WRUF, is operated as a commercial station in contrast to sister station WUFT-FM.
WRUF-FM has been a country station since October, 2010. Prior to that, it was an album-oriented rock station since 1983. Prior to becoming "Rock 104" that year, the station played a Top 40 style hit radio format from 1981 to 1983. The hit radio format was adopted because another local FM station, had recently switched to playing hits on the FM with great success. The hit format had previously been played for many years on WRUF-AM, so technically, it was an easy switch, though many of the important powers at the University disfavored putting pop music on the FM. Prior to 1981, it played beautiful music and classical music under the moniker "Stereo 104," except for a Saturday-night disco music program from 1979-1980 called "Studio 104."
On October 11, 2010, the University announced that WRUF-FM would switch to a country music format in the near future. The "Rock 104" name and format will move to an internet-only station.[3]
On October 15, 2010 WRUF-FM made the format change from rock to country, branded as "Country 103.7, The Gator". But WRUF-FM has performed even worse than it did as a rock station.[4] Randy Wright of the University, however, claims that when only the station's target audience is considered, WRUF-FM has actually increased its audience.[5]
Notable alumni
- Paul Castronovo, host of the syndicated morning radio program, ‘The Paul & Young Ron Show’, was a former Rock 104 disc jockey, as well as a graduate of the University of Florida.
- Conservative talk radio personality Andrew Wilkow, host of an eponymous show on Sirius Satellite Radio's "Sirius Patriot", is an alumnus of the station, having spent the latter half of his college years at the University of Florida. Unlike his current calling, his work at WRUF was solely as a disk jockey.
- Rich Fields, the former announcer for CBS's The Price Is Right and Gameshow Marathon, was a former WRUF-FM afternoon drive disc-jockey and music director, as well as a graduate of the University of Florida. Rich Fields is also a recipient of the Red Barber Award for Broadcasting Excellence.[6]
Previous Logo
References
- ↑ "Gainesville/Ocala Market Ratings". Radio and Records. Fall 2007.
- ↑ "WRUF-FM Facility Record". United States Federal Communications Commission, audio division.
- ↑ Crabbe, Nathan (11 October 2010). "UF putting country on 103.7 FM, moving rock online". The Gainesville Sun. Retrieved 11 October 2010.
- ↑ Woods, Chuck (2011-11-28). "WRUF-FM's new format takes a nosedive". The Gainesville Sun. Retrieved 2011-12-12.
- ↑ Wright, Randy (2011-12-05). "WRUF-FM is doing just fine, thank you". The Gainesville Sun. Retrieved 2011-12-12.
- ↑ Rich Fields, official site
External links
- Station History from Central Florida Radio
- Query the FCC's FM station database for WRUF
- Radio-Locator information on WRUF
- Query Nielsen Audio's FM station database for WRUF
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