WSAG

For the air base in Sembawang, Singapore assigned the ICAO code WSAG, see Sembawang Air Base.

WSAG & WSAM
City	WSAG: Linwood, Michigan WSAM: Saginaw, Michigan
Broadcast area	Saginaw-Bay City-Midland
Branding	The Bay 1400 AM/104 FM
Slogan	"Continuous Soft Rock"
Frequency	WSAG: 104.1 MHz WSAM: 1400 kHz
First air date	WSAG: November 2002 WSAM: unknown
Format	Soft Adult Contemporary
Power	WSAM: 1,000 watts
ERP	WSAG: 4,600 watts
HAAT	WSAG: 99 meters
Class	WSAG: A WSAM: C
Facility ID	WSAG: 87624 WSAM: 65930
Transmitter coordinates	WSAG: 43°43′30″N 83°56′30″W / 43.72500°N 83.94167°W / 43.72500; -83.94167 WSAM: 43°25′0″N 83°55′5″W / 43.41667°N 83.91806°W / 43.41667; -83.91806
Callsign meaning	SAGinaw, Michigan
Owner	MacDonald Broadcasting
Sister stations	WKCQ, WMJO
Website	thebay104fm.com

WSAG (104.1 FM) in Linwood, Michigan, and WSAM (1400 AM) in Saginaw, Michigan, are a pair of radio stations broadcasting a soft adult contemporary format, collectively known as The Bay, in reference to their close proximity to the Saginaw Bay.

WSAG-FM's reception is strongest in the Bay City area but is very difficult to receive near the Flint and Lapeer area, as WOMC-FM tends to phase out the signal that far south, as well as WRSR 103.9; however, its signal can be received as far north as West Branch and Tawas City. WSAG's signal is also scratchy in parts of Saginaw itself, perhaps due to the proximity of WILZ on 104.5 FM. WSAM-AM is more easily received in Flint and Lapeer on car radios, but farther south it too runs into reception problems due to co-channel WDTK in Detroit.

The current format began in April 2005. Previously, WSAM had programmed adult standards under the name "Sam 1400 AM", and WSAG (originally licensed to Pinconning, Michigan before the city of license changed to Linwood, an unincorporated community north of Bay City) had broadcast an automated, commercial-free mix of 1950s-1970s oldies since opening in November 2002. During the 1960s and 1970s, WSAM was a popular top 40 music station; during the 1980s, it played oldies. Serendipitously, during WSAM's period as an oldies station, the long-held call letters lent themselves to the tagline "Play it Again, Sam". WSAM's original FM station at 98.1 MHz is now WKCQ and has programmed a highly rated country music format since 1968. MacDonald Broadcasting has owned WSAM-AM and WSAM-FM/WKCQ continuously since 1962, with sister stations WSAG and WMJO added later.

WSAM and WSAG are simulcast around the clock, except for some popular weekend polka shows on WSAM which are a holdover from the now-defunct adult standards format. Like most other adult contemporary music stations, The Bay switches to a format of continuous Christmas music during the months of November and December, competing with crosstown classic hits WHNN for the holiday music audience.

"The Bay" is the current home in the Tri-Cities of Delilah Rene's syndicated love-songs show, which was formerly heard on crosstown WGER until its replacement by John Tesh.

Sources

External links

The Bay website

Query the FCC's FM station database for WSAG

Radio-Locator information on WSAG

Query Nielsen Audio's FM station database for WSAG

Query the FCC's AM station database for WSAM

Radio-Locator Information on WSAM

Query Nielsen Audio's AM station database for WSAM

Radio stations in the Tri-Cities (Saginaw–Bay City–Midland, Michigan) market

By FM frequency	88.3 89.1 89.5 90.1 90.9 91.3 91.9 93.3 94.5 96.1 96.9 97.3 98.1 99.7 100.5 100.9 101.7 102.5 103.1 104.1 104.5 106.3 107.1

By AM frequency	790 1250 1350 1400 1440 1490

By callsign	WCEN-FM WCHW-FM WCMU-FM WEJC WGDN WGDN-FM WGER WHHQ WHNN WILZ WIOG WKCQ WKQZ WLKB WLUN WMAX WMJO WMPX WPRJ WSAG WSAM WSGW WSGW-FM WSMO WTLZ WTRK WUCX-FM WUGN WWCM

Nearby radio markets Ann Arbor Detroit Flint Grand Rapids Lansing North Central Michigan Tawas City Thumb of Michigan See also List of radio stations in Michigan

Adult contemporary radio stations in the state of Michigan

Stations	WARD – Petoskey WCRZ – Flint WCSR – Hillsdale WCSR-FM – Hillsdale WCZY-FM – Mount Pleasant WFMK – East Lansing WGHN-FM – Grand Haven WGRT – Port Huron WHNN - Bay City WION – Ionia WKQS – Negaunee WLDR-FM – Traverse City WLEN – Adrian WLKM – Three Rivers WLXT – Petoskey WMQT – Ishpeming WMTE-FM – Manistee WNIC – Dearborn/Detroit WNIL – Niles WOEZ – Onaway/Cheboygan WQEZ – Glen Arbor WSAG – Linwood WSAM – Saginaw WSRW-FM – Grand Rapids WTGV – Sandusky WTRV – Walker WWSN- Whitehall WZNL – Norway

See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Michigan

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